Are you looking for the best WordPress Newsletter Plugin?
In the fast-paced world of digital marketing, staying connected with your audience is crucial, and one effective way to achieve this is through email newsletters.
These newsletters allow you to share valuable content, promote your products or services, and nurture customer relationships. In turn, this helps increase conversions and sales.
To simplify the process of creating and managing newsletters, a WordPress newsletter plugin can be a game-changer.
In this blog, we will explore the reasons why you need a WordPress newsletter plugin, highlight the best options available, and touch upon the importance of a reliable email subscription plugin for WordPress.
- Why You Need a WordPress Newsletter Plugin
- Best WordPress Newsletter Plugin
- WordPress Plugins to Grow Your Email List
- Which Is the Best WordPress Newsletter Plugin?
Why You Need a WordPress Newsletter Plugin
Managing an email list and creating engaging newsletters manually can be a time-consuming and tedious task. That’s where a WordPress newsletter plugin comes in. Here are a few reasons why you need one:
- Streamlined Newsletter Creation: You can design and customize professional-looking newsletters with a WordPress newsletter plugin effortlessly. Drag-and-drop builders, pre-designed newsletter templates, and easy content integration make the process a breeze.
- Efficient Subscriber Management: A WordPress newsletter plugin simplifies managing your subscriber list. It allows you to add, import, or export email subscribers, segment them based on preferences and automate subscription processes.
- Automation and Scheduling: Automating your email campaigns saves time and ensures consistent communication with your audience. A WordPress newsletter plugin enables you to schedule newsletters, set up autoresponders, and trigger emails based on specific actions or dates.
- Tracking and Analytics: Understanding how your newsletters perform is crucial for optimizing your email marketing strategy. A good WordPress newsletter plugin provides comprehensive analytics, including open rates, click-through rates, and email subscriber engagement, helping you make data-driven decisions.
Best WordPress Newsletter Plugin
When it comes to choosing a WordPress newsletter plugin, several options stand out. Let’s explore some of the top contenders:
Constant Contact is the most popular email marketing service that lets you send targeted and broadcast emails.
It comes with AI-driven tools that make it easy to segment and target your subscribers. That way, you can send out personalized emails to maximize your results.
Plus, it’s easy to set up and has many templates to create newsletters quickly.
You can also create email automation series to welcome new subscribers or reengage with disinterested ones.
- Drag and drop functionality for easy customization
- Best email deliverability track record
- Segment audience based on purchase activity, website visits, activity, and gender
- Schedule emails and promotional offers
- Track progress with insights and analytics
- Reliable support team
- Integrates with WooCommerce and other eCommerce platforms
Starts at $12 per month.
The HubSpot WordPress Plugin is one of the most versatile WordPress newsletter plugins. With this plugin, you can design, test, optimize, and send personalized email campaigns that connect to your audience.
You can select from a library of pre-made templates or use the drag-and-drop editor to create
your email from scratch; no design or coding experience is necessary.
With HubSpot’s analytics, you can optimize your email campaigns for the best results. Use A/B tests to discover the email subject line and content that resonates with your audience and drives the most conversions.
HubSpot WordPress plugin also integrates with HubSpot CRM. So, you can use the information gathered from your subscribers, like location, content preference, age, and lifecycle stage, to
craft relevant, personalized emails for them.
- Drag and drop email builder for quick setup
- 20+ beautiful pre-designed email templates
- Smart Rules for dynamic email content
- A/B testing to analyze email performance
- Built-in email analytics
- Live chat, chatbots, signup forms, and CRM are included for free for automated workflows
- Integrates seamlessly with WooCommerce, WPForms, and other marketing tools
HubSpot’s WordPress plugin is free and lets you send 2000 emails monthly. Paid plans with more features start at $30 per month.
Brevo is another great email service provider to send out newsletters. The plugin can be downloaded from wordpress.org.
It lets you add signup forms to your WordPress site to collect more leads. Then you can create newsletters in minutes and send them to your subscribers.
Brevois one of the best SMTP email service providers with a good sender reputation and high delivery rates, so you can be sure your email newsletters reach your subscribers.
- Powerful drag-and-drop builder
- Responsive email designs that look good on all devices
- Add unlimited email subscriber contacts
- Fast and helpful email support
- Easy installation and activation through the API key
- WooCommerce users can connect Brevo’s SMTP with WP Mail SMTP plugin and send confirmation emails to buyers
Brevo has a free version that lets you add unlimited contacts and send up to 300 emails per day. The paid plans start at $25 per month.
ConvertKit is a WordPress plugin that helps you find your audience and connect with them.
It lets you embed lead capture forms on your WordPress site to collect subscribers. You can then use the email marketing software to create and send newsletter broadcasts.
ConvertKit has a user-friendly email designer to write, edit, and customize newsletters. That way, you can craft beautiful newsletters in minutes.
- Create branded email templates and set default templates
- Add buttons, images, and videos to your newsletters
- 98% deliverability rate with a 30% average open rate
- Choose who you want to receive your broadcast
- Schedule emails for later or set up automated triggers
Free for up to 300 subscribers. Premium plans start at $9 per month.
Newsletter is a free WordPress newsletter plugin that lets you create, send, and track WordPress emails.
It’s perfect for blogs and small WordPress websites. You can control the delivery speed, which is great if you send emails through your web host.
And the best part is you can access the plugin through your WordPress dashboard. The catch is that most features you need are available in premium addons and extensions.
- Check for subscription spam
- Unlimited newsletters and unlimited subscribers
- Easy drag-and-drop builder + customizable themes
- Integrates with popular WordPress plugins
Free with paid addons.
We have explored several other WordPress newsletter plugins like MailPoet, The Newsletter Plugin, and Newsletter Glue. However, we have listed only some of them in this article to avoid overwhelming you with too many options and causing confusion.
WordPress Plugins to Grow Your Email List
The first step in newsletter marketing is to collect leads and grow your subscriber list. These WordPress plugins let you create opt-in forms and lead generation campaigns to get visitors to sign up for your newsletters.
OptinMonster is a premium WordPress plugin to create lead generation campaigns like popups, floating bars, and slide-ins.
It’s the most powerful list building tool to collect leads and exponentially grow your subscribers.
OptinMonster has 100+ beautiful templates and multiple campaign types to set up high-converting campaigns in minutes.
It also comes with a drag-and-drop builder to easily customize your campaigns.
OptinMonster has powerful targeting features so you can display campaigns based on what your visitor is interested in or what actions they’re taking on your site.
For instance, you can use Exit-Intent® to detect when a visitor is leaving your site. OptinMonster will then display a popup asking them to sign up for your newsletter.
That means you can make one last offer to try to retain as many abandoning visitors as possible.
This feature works so well that NeilStrauss.com increased conversions by 125%!
- 9 campaigns types, including popups, subscription widget floating bars, sidebar forms, inline forms, and gamified wheels
- 100+ ready-to-use templates to set up high-converting campaigns in minutes
- Drag and drop builder to customize campaigns
- Powerful targeting features for all sites, including eCommerce
- A/B testing and analytics to optimize results
- Integrates with all popular email marketing services like Constant Contact and Mailchimp
- Also integrates with plugins such as MailPoet and Brevo
- 24/7 reliable and friendly customer support
- Fully GDPR-compliant
Starts at $9 per month with a 14-day no-risk money-back guarantee.
WPForms is the best form builder plugin on the market and a tool every email marketer on WordPress should have. You can add beautiful newsletter signup forms to your site in minutes.
And WPForms lets you customize everything about your contact form using its drag-and-drop builder. Add your logo, colors, and other custom branding options to the subscription forms.
You can easily link it to your email provider to automate form submissions and newsletter broadcasts.
This makes WPForms one of the best and most versatile newsletter plugins around.
- Ready to use templates to create newsletter signup forms easily
- View all your newsletter leads in one place
- Built-in spam protection so you get only genuine email subscribers
- Seamlessly integrates with popular email marketing platforms and tools
- Instant notifications for your team members
There’s a lite version of WPForms available for free. Premium version start at $49.50 annually.
TrustPulse is the best social proof app for WordPress. It can help you instantly increase your newsletter subscription rate by up to 15%.
TrustPulse captures signup activity and showcases it in non-intrusive popups on your site.
You can display individual signups or group statistics such as ’85 people signed up for my newsletter in the past 7 days.’
The popups are clickable so that you can direct visitors to your newsletter signup form.
This creates a sense of FOMO (fear of missing out) on your site. When visitors see others signing up for your newsletters, they are more likely to do the same.
You can also create action messages that prompt visitors to sign up for your emails.
- Capture recent activity or display static messages
- Track analytics and performance
- Customize popups easily
- A great support team that’s available 24/7
Starts at $5 per month.
RafflePress is the best WordPress giveaway plugin to incentivize users to subscribe to your newsletter. This plugin lets you create online contests to boost engagement with your brand, grow your email list, and increase profits.
- Drag and drop builder for your giveaway form
- Viral giveaway templates
- 1 click entry for users to enter your contests
- Fraud protection so only genuine entries are accepted
- Social media integrations
- Integrates with popular email marketing services
For more information, check out this helpful review of RafflePress.
Starts at $39.50 per year.
SeedProd is the best drag-and-drop page builder for WordPress. With SeedProd, you can easily create beautiful email optin landing pages for your website.
A landing page is laser-focused on a specific offer, and because there’s nothing else on the page to distract users, they’re more likely to sign up for your newsletter.
Plus, SeedProd comes with landing page specific blocks you can use to boost conversion rate. Choose from blocks like countdown timers, testimonials, progress bars, and more.
You can even use this plugin to create a coming soon page so that you can collect email addresses before your site goes live and turn 404 pages into lead magnets.
- Easy drag-and-drop builder
- Over 170+ landing page templates
- Integrates with popular email marketing providers
- Built-in subscriber management
- Responsive and mobile ready
- Supports integrations with email marketing services and WooCommerce
To learn more, check out this detailed SeedProd review.
Starts at $39.50 per year.
The next step in newsletter marketing is to create and send your newsletter.
Newsletters are usually sent to broadcast lists that need to follow specific guidelines. For example, if you choose to send bulk email addresses from a personal email, it will get flagged as spam.
And once your email address gets blacklisted, even regular administration and client emails can be blocked.
To avoid this problem, you need to use an email service provider to make sure your emails go to your audience’s inbox and don’t go to the spam folder.
Which Is the Best WordPress Newsletter Plugin?
A WordPress newsletter plugin can significantly enhance your email marketing efforts. These plugins offer many features and benefits, from simplifying newsletter creation to automating campaigns and analyzing performance.
Additionally, pairing a reliable email subscription plugin with your newsletter plugin ensures a seamless user experience for your subscribers.
So, take advantage of these powerful tools, choose the best WordPress newsletter plugin for your needs, and start engaging with your audience through beautiful newsletters and compelling email campaigns.
Note: Professionals and experienced WordPress users choose not to use a newsletter plugin within WordPress for managing their email lists. The main reason for this is to avoid the inconvenience of integrating an SMTP plugin and connecting it with an email delivery service.
Want to know our verdict? To run a successful newsletter marketing campaign and drive results that actually grow your business, you need to use a handful of tools:
- OptinMonster – The one and only tool you need to collect leads
- Constant Contact – To create and send newsletters with high delivery rates
These tools excel at what they do and can skyrocket your campaign results. Want to get started on your newsletters right away?
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