Are you looking for the best content curation tools?
These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.
Let’s face it: great content creation takes time and money.
But if you’re a busy marketer or stressed-out business owner, you have a limited amount of either to spare. That’s where content curation comes in.
What is content curation?
It’s collecting interesting information and sharing it with your audience as individual pieces of content or as a digest.
And the best way to do content curation, as a digital marketer, is to use purpose-built content curation tools to help you do it.
Content curation tools help you get all the benefits of publishing excellent content without creating it yourself.
Other benefits of content curation is that it saves you time, effort, and money. They make you into a museum curator for online content, showcasing the best items you find and adding a little commentary to give it context.
We’ve got your back if you’re wondering which tools to use. We’ve selected the best tools to help you:
- Create personal content digests, so you’re always in the loop
- Discover and share new high-quality content on key topics and sectors
- Automate sharing of selected social media content
- And more
Let’s jump to our list of the best content curation tools without further ado.
Best Content Curation Tools
Our list of free content curation tools starts with Flipboard. Flipboard lets you create your own digital magazine by combining updates from social feeds and news sources, so you can read it whenever you have time.
Instapaper has been a major player among content curation tools for around 10 years. With this app, you can create an ad-free Instapaper website with content curated from the web and from some of the other curation apps on our list, like Flipboard.
You can read your Instapaper online or on any of the mobile apps, which also allow you to read offline. You can also highlight and comment on content, adding your opinion to make curated content even more useful for your audience.
With Listly, you can create lists in a few minutes by drawing on content from blogs, videos, Amazon, social media channels, photos and much more. You can also allow others to add to your lists, and share or embed lists on your site.
Pinterest is a visual social media site that works by letting users pin content to boards. Boards are collections of items around a theme and can be public, shared, or private.
Content curation happens manually on Pinterest, for the most part. But since Pinterest is proven to drive shopping behavior, this curation tool can be an excellent way to improve conversions and sales.
No list of content curation tools would be complete without including Twitter, now X. That’s because Twitter’s lists function (explained in our article on Twitter lead generation) lets you create lists around particular topics and follow users tweeting on those topics. Then all you have to do is check those lists and retweet updates, or even share content on other social media platforms.
Related Content: How to Make Money on Twitter: 9 Twitter Monetization Tips
Freemium Content Curation Tools
Next, let’s look at some freemium content curation tools. Freemium means you can use them for free, but you’ll have a pay a fee for additional functionality.
6. Anders Pink
You’ll need to log in with Twitter to use Anders Pink. This content curation tool lets you create a briefing based on topics or sources. You can add filters or exclude sources during setup, or go back to do it later.
Once you’re done, your dashboard will show you the top stories being shared on your topics and in your network so you can be part of ongoing conversations. To keep up to date, you can receive daily digests by email.
Anders Pink also integrates with Slack so you can keep your marketing team up to date with curated content on topics of interest. The basic level of Anders Pink is free, though you’ll have to upgrade for more than 2 briefings and multiple users. Paid plans start at $9 per month.
ContentGems says it’s a content discovery tool, allowing you to search for and follow topics and keywords to build your own on-screen digest of shareable content.
With the free plan, you get a daily update of suggested content to share; this happens in real time on the paid plans. You also have to upgrade to monitor more than one Twitter timeline, and for integrations with social media sharing tools like Buffer and Hootsuite. Paid plans start at $10 a month.
DrumUp says it reduces social media management time by 90%. This tool lets you add your favorite blog feeds – and your own – so you can monitor content in a single place. Based on your requirements, it also finds the most relevant content so you can share it easily.
DrumUp includes hashtag recommendations and social analytics and works with multiple social media accounts. DrumUp offers a limited free plan; paid plans start at $15 per month.
In our view, Feedly is one of the simplest free content curation software solutions around. With Feedly, you can easily keep up with content from multiple sites or topics, and label your groups of feeds for easy reference.
To follow a site, search within Feedly, then add it to your personal Feedly. You can also collect information in special collections called boards, which you can share with others if you have the right account level.
Although Feedly’s free for up to 100 sources and 3 feeds, if you want to use and share boards, collate content from unlimited sources, or increase the included social sharing options, you’ll have to upgrade. Paid plans currently start at $6 a month.
Looking for more content curation tools for video? Huzzazz may be the answer. This app lets you save and organize YouTube and Vimeo playlists and videos to create a video gallery for your website. It’s free to use, but you’ll have to upgrade for their full range of gallery designs, custom video titles and descriptions, HD playback, video search and more. The paid plan starts at $9 per month.
InoReader has a wealth of features. Like other content curation tools, it lets you grab and organize content from different online sources. You can also use its content discovery functionality, or follow user-generated content bundles. The app has built-in rules that automatically tag content for easy navigation later.
There are no limits to the number of sites you can subscribe to, and content is archived so you can always look at it later. The free version of InoReader is ad-supported; paid plans for single user start from $7.50 per month and for enterprise $44.99 per month.
If you’re looking for content curation tools for WordPress, check out MyCurator. One example of how to use this tool is to curate content around a topic and have it uploaded to your WordPress site, with an image and attribution, for review. That lets you add commentary or publish content digests with just a couple of clicks.
The basic WordPress plugin is free, but you can upgrade for more topics and sources, starting at $15 per month.
Pearltrees is a tool for organizing and sharing everything from web pages to files, photos, and notes. Additional features such as creating private collections, removing ads, customizing your curations, and offline mobile access, are available with paid plans. These start at $2.99 per month.
Pocket, formerly known as ReadItLater, is a site where you can save and tag content via a browser bookmark button. While Pocket collections aren’t public, it can be an excellent way to curate resources for your personal use, then browse by type and tags.
Pocket is best for beginners and startups.
Basic functionality is free, though upgrading to Pocket Premium will give you advanced search, suggested tags and a backup of everything you save. Pocket Premium is $3.95 per month.
Quuu is a content curation platform that helps users discover and share content on social media. It offers hand-curated content suggestions reviewed by humans than algorithms to enhance social media presence.
To use it, you select the topics you’re interested in, decide how many times a day – and when – you want to post to your social profiles, and let Quuu do the rest. You also have the option to manually approve content. You can use Quuu for free, though you’ll have to upgrade to use updates more than once and more social profiles. Paid plans start at $15 per month.
Scoop.it has been one of the major content curation tools for some time. It lets you create a topic page and suggests content based on the interests and news sources you specify, such as RSS feeds. Then you can quickly publish those to the page and share it as a resource for your audience.
Scoop.it also has a Content Director tool for business, which lets companies curate and share content on a larger scale, as well as a content curation tool for teams. Basic Scoop.it functionality is free, with paid plans starting at $14.99 per month.
According to UpContent, marketers spend millions of hours a year on content discovery. The company’s goal is to reduce that time significantly.
UpContent is a content curation platform that helps users discover, collaborate, and distribute relevant third-party content, aiming to turn leads into loyal customers. The approval workflow feature helps keep all team members up to date.
To use UpContent, you create a topic, then the tool finds the most relevant results, which you can read within the app. Filter results by influence or shareability, then select and schedule the best content for sharing on social media. UpContent has a free trial, paid plans start at $95 per month.
Not all content curation tools create digests. Sometimes it’s simply important to quickly discover the best content so you can share it. That’s what Buzzsumo does. By typing in a phrase, you can quickly find the most shared content on any topic, and share it yourself, either within Buzzsumo or via its Buffer integration.
Buzzsumo also lets you find the content shared by influencers, and track content created by particular authors. You can also get alerts when new content is published.
While there are limited Buzzsumo features available for free, you’ll have to sign up for the full functionality. Buzzsumo also includes trending content tracking. Buzzsumo plans start at $79 per month.
Curated is a platform designed for creating and publishing email newsletters that aggregate and share curated content.
It offers tools for easily saving articles, editing content, and managing audience engagement. Curated supports the inclusion of both external links and original content, making it a versatile tool for newsletter creators looking to deliver high-quality, relevant content to their readers. Features include quick capture, effortless editing, beautiful publications, sponsorship & paid subscriptions, and audience management.
Pricing starts at $25 per month.
Flockler is a versatile platform that assists marketers in creating social media feeds and displaying user-generated content (UGC) on any digital service.
It aims to keep audiences engaged and drive conversions by enabling the aggregation and showcasing of social proof and UGC across websites and other digital platforms.
Flockler supports content curation from various social media marketing platforms, including Instagram, X (formerly Twitter), Facebook, YouTube, LinkedIn, TikTok, and more. The platform offers features to create unlimited Walls, Grids, Carousels, and Slideshows, all customizable to match a brand’s design aesthetics.
PostPlanner is a comprehensive social media management tool designed to enhance engagement through strategic content scheduling and curation.
It offers an all-in-one solution for automating publishing calendars across multiple social media platforms, including Facebook, Instagram, Google Business, LinkedIn, Pinterest, TikTok, and Twitter.
The platform emphasizes discovering and curating top-performing content in your industry to ensure your social media presence is both effective and efficient.
22. Social Animal
Social Animal Social Animal is a comprehensive content, influencer, and social media marketing tool that offers a wide range of features for discovering, researching, and curating content.
Its content curation tool monitors the keywords, authors, and domains you care about to give you an automatically updated list of the most relevant content. You can see and share this content in the online “mashboard”, and get a daily email summary. Social Animal starts at $41 per month.
Triberr is a content marketing suite designed for influencers and bloggers to amplify their content and social reach through the power of tribes. The platform facilitates connections among bloggers and influencers with similar interests, making it easier for them to share each other’s content and increase their social media engagement.
Triberr also has a specific content curation tool to automate content discovery and sharing. However, you’ll need to pay $20 a month to use that.
Crowdynews analyzes millions of articles and social media posts so it can deliver the best curated content in more than 25 languages. You can create real-time update streams on any topic and keep track of what’s trending.
Plus Crowdynews will find social content to match the content you’ve already published, helping you to keep that content up to date and relevant.
Curata always appears on any list of content curation tools. This content curation software lets you choose from a number of sources (blogs, latest news sites, authors, keywords, and more) to collate a list of relevant results. You can add your own commentary and imagery from their dashboard, then share or schedule.
Curata says its software improves with use, so content discovered gets more relevant to your needs over time.
Using these powerful tools is an absolute game-changer! They offer an incredible array of fresh content from various sources that can help you take your content marketing strategy to the next level, giving your brand a much-needed boost in visibility and SEO ranking.
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