How to Create a “Welcome Back” Website Popup for Returning Visitors

Are you making the most of returning visitors to your site? If not, maybe it’s time to create a website popup campaign to get their attention.

If someone comes back to your site a second or third time, they already like your content. That means it’s more likely that they’ll be happy to join your email list. All you have to do is ask.

Why get them on your email list? So you can form a connection with them, and encourage them to visit your website even more. The stats show that people who return to your site are most likely to engage and buy. That means engaging repeat visitors is good for business.

Here at OptinMonster, we often talk about segmentation and personalization in digital marketing. Differentiating between new and returning visitors is one of the easiest ways to get started with both.

And it’s easy to do with OptinMonster. When new visitors land on your site, their browser collects a small file called a cookie. If that’s there when they come back, OptinMonster immediately knows they’re a returning visitor.

That makes it simple to target a website popup campaign specifically to those who have already visited your site, and it can really pay off. uses cookie detection to target returning users and visitors and adds tens of thousands of new members to its site every month.

All About Cookies: Did you know that OptinMonster uses cookies to control how often your campaigns show up to visitors? You can set cookies globally or just for the session duration, giving you the power to fine-tune your campaigns!

You can use this same functionality to grow your email list simply by welcoming back returning visitors with a website popup and asking them to join. We’re going to show you just how to do that.

Here’s the campaign we’re going to create.

welcome back campaign

First, you’ll need to get OptinMonster to use this campaign to get more leads and subscribers. Then follow these steps to start engaging returning visitors.

1. Create a Campaign

Login to your OptinMonster account, and press the green Create Campaign button.

create a new campaign

Choose a campaign type. We’ll use the Popup campaign, an attention-grabbing campaign that converts well for OptinMonster customers.

select your campaign type

Choose a theme. We’ll use Entice.

choose a campaign template

Next, give your campaign a name that’ll help you to recognize it later. You can also add the website where you plan to use the campaign at this stage.

name your campaign

Click Start Building. That’ll take you to the OptinMonster campaign builder where you’ll see the default Entice campaign.

default entice campaign in campaign builder

2. Edit the Campaign

The first step is to replace the default image with an image that relates to your campaign. To do this, click on the image. This will bring up the editing tools to the left.

change campaign image

Clicking on Select to Replace Image will take you to the image gallery where you can choose an image you’ve already uploaded or upload a new one.

choose a new image for your campaign

If you don’t have a suitable image, check out our list of Creative Commons image sites, and grab one from there.

Next, click on the default headline text, and change it to something welcoming.

We’ll use “Welcome back! Can we keep in touch?” Use the popup editing toolbar to the left to change font size and formatting if you wish.

edit campaign headline

It’s a good idea to save your campaign at regular intervals. You can do that with Save button at the top of the screen.

save your campaign regularly

You can edit the body text the same way you changed the headline text. Just click to bring up the editing tools to the left.

edit campaign body text

If you want, you can use this same process to edit your optin form and your button! Here, we’ve edited our button color to match the colors in our image:

change button color

3. Set Display Rules

Next, it’s time to set display rules. These will control when your website popup shows and who sees it. To make sure only returning visitors see your website popup we’ll use OptinMonster’s advanced targeting.

Go to Display Rules and set a condition of If visitor is returning.

returning visitor display rule

Now, only returning visitors will see your welcome back popup. You can even add your campaigns to specific pages and blog posts by using our page-level targeting feature.

4. Add an Email Integration

Go to Integrations » Add New Integration then choose Constant Contact from the dropdown.

add a new integration

Choose Add New Account from the Email Provider Account dropdown, then click the Register with Constant Contact button:

register with constant contact

Log in to Constant Contact and click the Allow button. Then, add an account label and click Connect to Constant Contact.

connect to constant contact

OptinMonster will pull the email lists you have available from your Constant Contact account. Choose the email list you want to use for this optin.

choose your email list

Save your optin and you’re good to go. Now, any leads that sign up through this popup will be automatically added to the list that you selected.

If you’re using another email marketing service, check out these instructions for other OptinMonster integrations.

5. Publish the Campaign

Once you’re finished, it’s time to publish the campaign. To do this, click the Publish button at the top of the screen and toggle the Status to Live.

publish your campaign

Scroll down the page. OptinMonster offers a range of publishing options. For instance, you can publish campaigns to WordPress or Shopify.

campaign publishing options

Here’s some more guidance on embedding OptinMonster on your site.

Now you know how to get the attention of returning visitors with a “Welcome Back” website popup. Next, learn how to target mobile users with a popup after inactivity. You can also get inside your visitors’ minds with a WordPress survey popup.

And don’t forget to follow us on Facebook, YouTube, and Twitter for more tutorials, tips, and in-depth guides.

Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing. Her career has included stints as a journalist, blogger, university lecturer, and ghost writer.


  1. Thomas Griffin May 31, 2018 at 8:00 am

    Thanks for reading this article – I hope you found it helpful.

    I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste.

    OptinMonster’s Exit Intent® technology detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

    You can unlock this powerful technology 100% free when you purchase our OptinMonster Pro plan.

    Get started with OptinMonster today and see why 1,000,000+ choose OptinMonster to get more subscribers and customers.

    Thomas Griffin
    President of OptinMonster

  2. Hey Sharon,
    Thanks for another tutorial.
    I just followed the steps and got a Welcome Back lightbox setup on my blog.

    Though OptinMonster is quite easy to use, Sometimes we just can’t think how to apply it 😉

    Hope you are set for a wonderful week ahead

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