Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing. Her career has included stints as a journalist, blogger, university lecturer, and ghost writer.
Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. There’s just one problem. Without the right content marketing strategy, ... Continue Reading →
Do you want to create mobile optins for your audience, but you’re not sure how to get the highest conversion rates? Every year, more online consumers visit their favorite stores from their mobile devices. And yet, too many business owners are still only optimizing their optin campaigns for desktops. That leads to poorly designed mobile ... Continue Reading →
First impressions are crucial. If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. But if you get their attention, and they’ll stick around, subscribe, and buy. But wait – what the heck is a “fold” in web ... Continue Reading →
Are you making the most of returning visitors to your site? If not, maybe it’s time to create a website popup campaign to get their attention. By the end of this post, you will know exactly how to create an eye-catching welcome note for returning visitors. Advantages of Welcome Back Emails If someone comes back ... Continue Reading →
If you’re running an online store, eCommerce lead generation is a crucial part of creating a successful business. That’s because one of the secrets to getting more sales is to get more leads. After all, today’s leads are tomorrow’s customers. But there are a couple of questions that every eCommerce retailer asks at some point ... Continue Reading →
Ever wonder what the big deal is with eCommerce personalization? Let’s use an offline example to explain. When you go back to a restaurant you’ve visited before, it feels great when staff welcome you back and greet you by name, doesn’t it? And it’s a nice surprise when they acknowledge a special occasion like a ... Continue Reading →
