Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing. Her career has included stints as a journalist, blogger, university lecturer, and ghost writer.
Do you want to know how companies like Groupon, Airbnb, or Dropbox became successful so quickly? “Slow and steady” doesn’t always win the race – especially in the internet age. These days, successful startups are using growth hacking strategies to fast-track their success. What Is Growth Hacking? Growth hacking is a process of rapidly experimenting ... Continue Reading →
Would you like to boost your marketing strategy with different content formats? Content marketing is vital for attracting an audience and winning leads and sales. As more businesses understand its importance, they are putting more resources into different types of content marketing. As part of the Content Marketing Institute’s (CMI) projections for 2024, they surveyed ... Continue Reading →
Do you want to create mobile optins for your audience, but you’re not sure how to get the highest conversion rates? Every year, more online consumers visit their favorite stores from their mobile devices. And yet, too many business owners are still only optimizing their optin campaigns for desktops. That leads to poorly designed mobile ... Continue Reading →
Are you making the most of returning visitors to your site? If not, maybe it’s time to create a website popup campaign to get their attention. By the end of this post, you will know exactly how to create an eye-catching welcome note for returning visitors. Advantages of Welcome Back Emails If someone comes back ... Continue Reading →
Ever wonder what the big deal is with eCommerce personalization? Let’s use an offline example to explain. When you go back to a restaurant you’ve visited before, it feels great when staff welcome you back and greet you by name, doesn’t it? And it’s a nice surprise when they acknowledge a special occasion like a ... Continue Reading →
Do you feel like your mobile visitors aren’t really paying attention to your marketing campaigns? By 2021, more than half of the world’s sales will be made on mobile devices. That’s why it’s essential to start engaging your mobile visitors now! It’s easy for mobile visitors to get distracted by a new app or notification, ... Continue Reading →
