How to Install the OptinMonster WordPress Plugin

The OptinMonster for WordPress plugin makes it easy to manage your OptinMonster campaigns from within your WordPress dashboard. It provides even more powerful targeting options that let you assign campaigns to individual posts, pages, categories, tags, products, custom post types and more.

Using the plugin, you also unlock the option to use WordPress shortcodes in any campaign. That means you can use the shortcodes from your favorite form builder (WPForms, of course) to add complex, custom forms to your OptinMonster campaigns. It even lets you place inline campaigns using a widget, or a Gutenberg block.

And the best part? The plugin does all the work of adding OptinMonster to your site without needing to touch any code at all!

In this article, you’ll learn how to install the OptinMonster for WordPress plugin so you can get started creating new campaigns quickly and easily.

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)
Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

Before You Begin

Here are some things to know before you begin:

  • The OptinMonster for WordPress plugin is available for download free from the WordPress plugin repository. It includes a free subscription (up to 500 campaign impressions a month and two campaigns). The free subscription offers all the solutions available in a Basic subscription. To access even more powerful options for growing your list, leads and sales, upgrade to OptinMonster Pro or Growth.
  • Follow our WordPress Multisite guide if your WordPress site is part of a Multisite network.
  • If you already have an OptinMonster account, go ahead and sign in before you install the plugin. If you have multiple OptinMonster accounts or are a sub-account user on multiple accounts, the account you are actively signed in to will be the one that gets connected to the plugin. To connect a different account, you will need to switch to that account in OptinMonster first.

Let’s get started…

Install The Plugin

When you are ready to install the OptinMonster for WordPress plugin on your site, follow these steps:

Log into the admin of your WordPress site and navigate to the Plugins > Add New screen.

Search for “OptinMonster” and select the Install Now button.
Install Plugin

Once installed, click Activate.
Activate Plugin

After you’ve activated the plugin, you will see a new OptinMonster tab within the left navigation of your WordPress website. Click OptinMonster, then click Launch the Setup Wizard.

Click the green Launch The Setup Wizard button.

At this point, if you don’t have an OptinMonster account yet, skip ahead to Create A New Account. If you do have one, keep reading.

Connect Your Existing Account

If you already have an OptinMonster account, click the link that reads Click Here To Connect.

Click Connect Your OptinMonster Account

A popup modal will appear that will allow you to either login to your existing OptinMonster account, or to simply connect to the account you’re already logged in to.

Login to your existing account.

After connecting to your existing account, you’ll be returned to the OptinMonster dashboard within your WordPress website. All of your existing campaigns will be accessible, and you can create new campaigns from the dashboard, too!

Create A New Account

If you don’t have an OptinMonster account yet, click Let’s Get Started.

Click let's get started to create a new account.

You’ll be prompted to answer a few questions about your website that will help us suggest the best OptinMonster features to match your needs.

Tell OptinMonster about your website and business.

After you’ve answered those questions, click Create a Free Account.

Click Create A Free Account

Complete the registration form including your name, email address and credit card information.

Register your free account

Congratulations! You’ve connected the OptinMonster for WordPress plugin to your new OptinMonster account.

You're finished connecting your plugin to your OptinMonster acount.

Register for one of the LIVE demos we offer each week, or jump right in by clicking Create Your First Campaign.

Disconnect Account

If you need to disconnect a previously connected account, follow these steps:

  1. Navigate to the OptinMonster plugin through the sidebar menu link in the WordPress admin.
  2. Select the Settings tab.
  3. Select the Disconnect button to disconnect your previously connected account from the plugin. This does not cancel your OptinMonster subscription or uninstall the plugin. It only disconnects the plugin from your OptinMonster account.Visit Settings to disconnect OptinMonster
    Disconnecting the account will remove all previous settings in the plugin for campaigns that were synced to the plugin. If you reconnect to the same account later, you’ll need to manually update the Output Settings for each campaign.


I’m registering a new, free account. Why do you need my credit card information?

Great question! We require a credit card in case you’d like to upgrade, or in the event your account exceeds the campaign impressions available to it. You can always manage your preference for what happens if/when your free account exceeds 500 campaign impressions in the Pageview and Upgrade Preferences within your Account.

What if I don’t want to use the OptinMonster for WordPress plugin?

If you prefer not to use the plugin, there are two great alternatives:

  • Manually add your account-wide embed code to a template file, commonly the footer.php file, just before the closing body tag.
  • Or, use Google Tag Manager.

If you’re serious about jumpstarting your WordPress website and business growth, then get started with OptinMonster today!

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)
Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →