Are you exploring alternatives to ActiveCampaign for your email marketing and automation needs? While ActiveCampaign is a well-known platform praised for its robust automation features and CRM capabilities, it might not suit every business perfectly.
Whether you’re looking for more beginner-friendly options, a lower-cost solution, or specific features like SMS marketing or advanced analytics, there are several excellent alternatives available.
In this guide, I’ll introduce you to the best ActiveCampaign alternatives that cater to a wide range of needs. But first, let’s take a closer look at ActiveCampaign itself and why you might consider other options.
- What Is ActiveCampaign?
- Why Consider an ActiveCampaign Alternative?
- 7 Best ActiveCampaign Alternatives
What Is ActiveCampaign?
ActiveCampaign is an all-in-one marketing automation platform designed to help businesses connect with their audience through personalized email campaigns, automation workflows, and CRM tools. Launched in 2003, it has become a favorite among marketers for its feature-rich platform and scalability.
Key Features of ActiveCampaign:
- Email Marketing: Create professional campaigns using an intuitive drag-and-drop editor and over 250 customizable templates.
- Marketing Automation: Automate customer journeys with triggers, conditions, and actions to deliver tailored experiences at scale.
- CRM and Sales Automation: Manage deals, track pipelines, and automate repetitive sales tasks to improve efficiency.
- Omnichannel Marketing: Engage your audience via email, SMS, social media, and on-site messaging from a single platform.
- Advanced Reporting: Analyze campaign performance with detailed insights into open rates, click-throughs, and customer behavior.
ActiveCampaign has a tiered pricing structure, with each plan offering different features. For instance, the Starter plan starts at $15/month and offers functionality for beginners. Pricing steadily increases as you add features, topping out with the Enterprise plan, which starts at $145/month.
Why Consider an ActiveCampaign Alternative?
While ActiveCampaign excels in email marketing, automation, and CRM integration, it has a learning curve that can be challenging for beginners. Additionally, the pricing can become steep as your subscriber list grows. If you’re searching for a platform with different features, easier usability, or a lower entry cost, you might find one of the alternatives in this list to be a better fit.
The Best ActiveCampaign Alternatives
We’ve picked the best and most popular email service providers (ESPs) and marketing automation software in the market that rival ActiveCampaign.
1. Constant Contact
Constant Contact is the most popular (and our favorite) email service provider.
It’s backed by AI-driven tools to easily segment and target your subscribers. That way, you can send out personalized emails to maximize open and click-through rates.
Constant Contact is ridiculously easy to set up and creating emails is also a breeze. You can select a pre-designed template to use as a layout for all emails so your brand’s voice remains consistent.
Plus, Constant Contact lets you set up automated email series to welcome new subscribers or reengage with disinterested ones.
Comparison: When stacked up against ActiveCampaign, Constant Contact offers a 97% deliverability rate and way better customer support. It’s suitable for websites of all sizes and is so flexible that it can suit any email marketing goal.
Standout Features
- Best email deliverability track record
- Drag and drop builder for easy customization
- Schedule emails and promotional offers
- Segment audience based on purchase activity, website visits, activity, and gender
- Track progress with insights and analytics
- Reliable support team
Pricing
Starts at $12 per month.
Get started with Constant Contact today!
2. Brevo (formerly Sendinblue)
Brevo (formerly Sendinblue) is another top contender among the best email service providers in the market.
Brevo maintains a good sender reputation and high delivery rates so you can be sure your emails reach your subscriber’s inbox.
Comparison: While ActiveCampaign focuses on email marketing, Brevo is more than that. It also offers SMS marketing and chat support features.
This lets you keep track of your customer interactions in one place, so you can build stronger relationships with them.
Standout Features
- Powerful drag-and-drop builder
- Responsive email designs that look good on all devices
- Add unlimited subscriber contacts
- Fast and helpful email support
Pricing
Brevo has a free plan that lets you add unlimited contacts and send up to 300 emails per day. Paid plans start at $8.08 per month.
3. Drip
Drip is an email-focussed platform to grow your list and send emails with ease.
It’s rich with features to help you make more money from email marketing. You can integrate the platform with other marketing tools to create a cohesive and powerful marketing stack on a budget.
Plus, Drip lets you see how people interact with your brand, so you can segment your audience and tailor your messages.
Comparison: ActiveCampaign has been around much longer than Drip but both platforms are really powerful. It all comes down to what you need from an email service provider. Drip’s integrations and automation are better suited for eCommerce stores.
On the other hand, ActiveCampaign’s inbuilt CRM and sales automation work well for businesses that have more complex sales processes.
Standout Features
- Automate emails based on subscriber behavior
- Set up a custom sending domain
- Manage subscribers and unsubscribers easily from the dashboard
- Pre-built workflows to set up campaigns and automated sequences
Pricing
Starts at $39/month.
4. AWeber
AWeber is a powerful yet simple marketing platform. It gives you access to email marketing, landing pages, web push notifications, and more.
AWeber lets you create custom templates without ever having to write any code. It also gives you easy access to analytics to track the performance of your emails.
What we love about AWeber is that it automatically pulls content from your blog and turns it into an email newsletter template to share with subscribers.
It also comes with built-in eCommerce store solutions and integrations to connect to other marketing and website platforms.
Comparison: AWeber is tailored for businesses looking for a straightforward email marketing platform on a budget. Compared to ActiveCampaign, it’s much easier to use making it a great choice for beginners, too.
Standout Features
- Drag and drop email builder + free template library
- Automate newsletter broadcasts from the latest blog posts
- Easy subscriber management and segmentation
- AI-powered email template designer to create branded newsletters in seconds
- Set triggers and create targetted email flows
- Analytics and reports that contain data that matters
Pricing
There’s a free plan for up to 500 subscribers. Paid plans start at $12.50/ per month).
Get started with AWeber today!
5. Kit (formerly ConvertKit)
Kit (formerly ConvertKit) is a marketing platform that aims to help you make money from the content you create. That makes it more than just an email service provider.
That said, ConvertKit has one of the best deliverability rates at 99.72%! And it comes with a user-friendly email designer to write, edit, and customize newsletters.
It takes care of end-to-end email marketing from lead capture forms to robust email infrastructure for sending newsletter broadcasts.
Comparison: ConvertKit is geared towards bloggers and content creators where things could easily be managed by one person, while ActiveCampaign is a better choice for small and large businesses.
Standout Features
- 99.72% deliverability rate with a 30% average open rate
- Choose who you want to receive your broadcast
- Create branded email templates and set default templates
- Add buttons, images, and videos to your newsletters
- Schedule emails for later or set up automated triggers
Pricing
There’s a free plan, but it only lets you set up 1 automated email sequence. For unlimited email sequences, pricing starts at $25/month.
6. Klaviyo
Klaviyo helps you grow your business through email lead generation and message automation.
It’s tailored for growing businesses, especially eCommerce sites, and can help put admin tasks on auto-pilot so you can focus on what’s important.
Klaviyo lets you easily import your contact list from other platforms so migration will be a piece of cake.
What stands out about Klaviyo is its ability to take boring Excel sheets and turn them into readable and segmentable audience lists.
Plus, Klaviyo integrates with other apps like OptinMonster. This lets you create custom Klaviyo popups to get more email subscribers.
Comparison: Klaviyo has an easy-to-use interface that beats ActiveCampaign. However, ActiveCampaign has far superior features when it comes to email marketing that includes a better deliverability rate, email and spam testing, and more.
Standout Features
- Automate your welcome series, abandoned cart, and other email campaigns
- Prebuilt forms to get more signups
- Templates to craft your newsletters
Pricing
Klaviyo is free for up to 500 monthly email sends. Paid plans start at $45/month.
Get started with Klaviyo today!
7. GetResponse
GetResponse is a powerful and simplified email marketing software. It helps automate marketing processes that include growing your audience, engaging with customers, and tracking performance.
GetResponse comes with 100+ templates so you can easily set up and send one-time email broadcasts with updates and special offers for your subscribers and customers.
Plus, it lets you create automated email sequences to follow up and build a relationship with subscribers. You can even host live webinars to engage with your audience on a more personal level.
Comparison: GetResponse is made more for entrepreneurs and online marketers, though it can also suit small and large companies.
If you have an eCommerce store and more complex marketing goals, we suggest staying with ActiveCampaign or using Constant Contact.
Standout Features
- 99% proven deliverability rate
- Drag and drop email creator to design newsletters in a few clicks
- Delivery tools like Time Travel and Perfect Timing to send emails at the optimal time
- Advanced segmentation tools to build custom segments
- Track performance and subscriber preferences
Pricing
Starts at $15/month.
There you have it! That’s our pick of the top ActiveCampaign alternatives the market has to offer.
Verdict: The BEST ActiveCampaign Alternative
After analyzing features, pricing, and deliverability, Constant Contact comes out as the best!
It has one of the highest deliverability rates, top-notch customer support, and affordable pricing. And to top it off, the dashboard is so easy to use making it great for beginners, too.
Once you’ve selected your ActiveCampaign alternative, check out OptinMonster to grow your email list. You can target visitors at the right time to get them to sign up.
OptinMonster lets you add signup forms to your site, along with popups, floating bars, and slide-ins to prompt visitors to subscribe. The beautiful templates and the drag and drop builder make it so easy for anyone to use.
Plus, OptinMonster integrates with popular email service providers including the ones on this list. So all leads collected will be automatically segmented and added to your email contact list.
And using our powerful targeting rules, you can create high-converting campaigns to optimize your email signups. You can show different campaigns based on whether a user is:
- new or returning
- exiting your site
- viewing a specific page
- from a geographical area
- has seen a campaign before
And that’s just to name a few. These display rules are so effective that companies like Human Food Bar get 1800+ signups per month!
Want the same results for your website? Sign up for your 100% risk-free OptinMonster account by clicking below:
Get Started With OptinMonster Today!
We hope you liked this comparison of ActiveCampaign alternatives. If you’re looking to expand your email marketing efforts, you’ll find these posts helpful:
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