Are you looking to grow your affiliate marketing revenue? Need an easy way to target customers and boost engagement? Human Food Bar used OptinMonster to build their email list and promote seasonal sales and it paid off big-time! Now, they add thousands of monthly subscribers to their list and thousands of dollars to revenue. Let’s look at how they did it!
Meet Human Food Bar
Human Food Bar is a niche blog focused on energy and nutrition bars with plans to launch their own bar soon. Remy Tennant, the entrepreneur behind Human Food Bar, says one of his goals for the site is to secure great deals for his readers on products he knows and loves.
To drive affiliate product sales and increase email subscriptions, Remy turned to OptinMonster to add stunning lead generation and sales promotion campaigns to the site.
Remy talked with us about how he uses OptinMonster to increase page views, email subscriptions, sales, and revenue. Here’s what he had to say…
How Human Food Bar Uses OptinMonster
Before using OptinMonster, Human Food Bar was seeing slow growth in terms of sales and email subscriptions. Remy was sure that if he displayed targeted offers on the site, he could get more visitors to take action.
And he was right.
After adding OptinMonster campaigns, he saw an 80% increase in email subscriptions!
Here’s what he had to say about his experience:
“My email list growth increased 3x after switching to OptinMonster and adding multiple targeted offers, with a commensurate increase in revenue. I love the entire process of designing and implementing an OptinMonster campaign, including selecting the best template and campaign type to fit my offer and audience. But my favorite part is the A/B testing because the results can be so powerful.”
Taking a closer look, we see Remy uses OptinMonster in 3 ways as a part of his marketing strategy:
- Email marketing: To build a long-lasting relationship with subscribers by sending educational content and minimal sales promos.
- Redirecting traffic to sales pages: To get thousands of visitors to check out sales landing pages improving both page views and revenue.
- Seasonal sales: To capitalize on holidays and marketing sale days to instantly boost sales.
When you visit the Human Food Bar site for the first time, you’re met with this welcome popup:
It only displays to new visitors and instantly offers a 75% discount on Gundry MD products. The visitor simply needs to sign up to get all the details.
This campaign adds thousands of subscribers every month to the Human Food Bar email list, and here’s why:
People visiting the Human Food Bar site are already interested in nutrition bars. By offering an awesome discount right off the bat, people are more willing to sign up.
Next, Remy displays a slide-in offering a lead magnet – the Gundry Diet Complete Toolkit.
Using OptinMonster’s Onsite Retargeting® feature, Remy set up this campaign to appear only if the visitor closed the first campaign without signing up.
So if the visitor isn’t interested in buying products just yet, Remy draws their attention to getting a free toolkit that’s packed with recipes, meals, and more.
This helps cater to 2 separate audiences and intentions.
And between the 2 campaigns, Human Food Bar gets 1,800+ new email signups every month.
Since these are evergreen campaigns, before settling on the designs and targeting rules, Remy tested different versions of the same campaign using OptinMonster’s A/B Testing feature.
This helped find the version that works the best for the Human Food Bar audience to optimize the number of subscribers they get.
Aside from evergreen offers, Human Food Bar takes advantage of seasonal and flash sales including New Year’s, Valentine’s, and Memorial Day. Here’s a popup campaign Remy uses to promote the Black Friday sale:
The countdown timer along with the disclaimer ‘available only while supplies last’ adds a sense of urgency.
This encourages visitors to buy before the deal ends.
Plus, Human Food Bar also displays sitewide floating bars at the bottom of the page to promote their seasonal sales:
As Remy says, “The seasonal sale templates with countdown timers have been amazing. The templates are beautiful and feature-rich out of the box, and I barely have to do any design work. Plus, the floating bars quadruple the traffic we direct to landing pages, significantly increasing revenue.”
To make things even simpler, Remy connected the OptinMonster campaigns to Mailchimp with the built-in integration. This allows him to send automated emails with the discount details, free toolkit, and other engaging emails.
Want to know the average profit from these targeted campaigns? $17,000.
That’s huge!
Human Food Bar truly makes the most of OptinMonster by taking advantage of multiple templates, campaign types, targeting rules, and more.
Results
- 1,800 monthly email subscribers
- $17,000 average profit per seasonal sale
- Website retention rate up 35%
- Average time on site up 18% and bounce rate down 7%
Summary
Growing your business doesn’t have to be slow and hard. OptinMonster lets you create stunning targeted campaigns in just minutes to improve sales and revenue at incredible rates.
Email list building is a cornerstone of affiliate business and OptinMonster plays a huge part in this. User metrics have improved across the website including retention rate, average time on site, and bounce rate, which helps with SEO. So OptinMonster has not only boosted business but has helped craft a better user experience as well.
– Remy Tennant, Founder of Human Food Bar
