How to Connect Shopify to Mailchimp to Grow Your List FAST

Are you trying to connect Shopify with Mailchimp? Good news: Mailchimp now has a direct integration for Shopify, making it easier than ever to connect the 2 platforms.

This means you can automate email marketing, segment customers, and boost sales without needing third-party apps.

In this guide, I’ll show you how to connect Shopify and Mailchimp. I’ll also cover how to grow your Mailchimp list faster using OptinMonster, the #1 tool for Shopify lead generation.

• Why Sync Shopify With Mailchimp?
• How to Connect Shopify to Mailchimp
• Grow Your Shopify/Mailchimp List With OptinMonster

Why Sync Shopify With Mailchimp?

Connecting Shopify with Mailchimp lets you automate and improve your email marketing. Here’s what you can do:

• Capture Customer Emails: Add new buyers and subscribers to Mailchimp automatically.
• Send Automated Emails: Welcome new customers, send abandoned cart emails, and promote special offers.
• Segment Your Audience: Send targeted emails based on customer behavior.
• Track Sales and Performance: See which emails bring in the most revenue.

Example Use Case for Syncing Shopify With Mailchimp

An online jewelry boutique decides to connect Shopify with Mailchimp to automate their marketing.

When a new customer makes a purchase, Mailchimp automatically sends a thank-you email with a 10% discount for their next order.

If someone adds a necklace to their cart but doesn’t check out, Mailchimp sends an abandoned cart email reminding them to complete their purchase.

Over time, these email campaigns help the company increase repeat purchases and recover lost sales, all without extra manual work.

How to Connect Shopify to Mailchimp

Mailchimp’s official Shopify app makes integration fast and easy. Just follow these steps:

Step 1: Install the Mailchimp App on Shopify

1. Find the Mailchimp Email SMS Marketing app in the Shopify App Store.
2. Click Install.
3. Log in to your Shopify account.
4. Follow any further instructions.

Step 2: Connect Mailchimp to Shopify

1. Open the Mailchimp app inside Shopify.
2. Click Connect Account and log into Mailchimp.
3. Allow Mailchimp to access your Shopify data.

Mailchimp will now sync your customers, orders, and product data.

Step 3: Set Up Email Marketing in Mailchimp

Now that Mailchimp and Shopify are connected, you can:

• Create automated email sequences (like welcome emails and abandoned cart emails).
• Segment customers based on their purchase history.
• Track email performance to see what’s working.

Want to grow your email list faster? Keep reading to see how OptinMonster can help.

How to Grow Your Shopify/Mailchimp List With OptinMonster

Mailchimp helps you send emails, but to grow your list, you need a tool that captures more leads from your Shopify store.

OptinMonster is the #1 lead generation tool for Shopify. It helps you turn website visitors into email subscribers with eye-catching popups, floating bars, and other signup forms. And creating them is a breeze with OptinMonster’s 700+ premade templates and easy drag-and-drop builder:

Unlike basic email opt-in forms, OptinMonster’s advanced targeting ensures that the right offer appears to the right person at the right time, so you can maximizing conversions.

OptinMonster integrates seamlessly with both Shopify and Mailchimp. OptinMonster lets you target offers based on the contents of a visitor’s Shopify cart or which products they’ve viewed. And any emails you collect will automatically be synced to the appropriate email list in your Mailchimp account.

Here’s how OptinMonster can help you build a bigger, high-quality Mailchimp email list:

Use High-Converting Popups

A lightbox popup is one of the most effective ways to capture emails. OptinMonster lets you create popups that appear when a visitor spends time on your site, scrolls down a page, or clicks a specific button.

Example: Offer a 10% discount or a free gift in exchange for an email sign-up. This gives shoppers an incentive to subscribe while they’re actively browsing.

Show Targeted Offers

Unlike basic signup forms, OptinMonster’s behavior-based targeting lets you show offers that match each visitor’s shopping habits. This means higher conversion rates.

Example: A visitor views a leather handbag but doesn’t add it to their cart. OptinMonster triggers a targeted popup offering free shipping on handbags, giving the shopper a reason to buy now.

Reduce Cart Abandonment

Most online stores lose 70% of their potential sales to cart abandonment. OptinMonster’s Exit-Intent® Technology helps recover these lost sales by showing a compelling offer when a customer is about to leave.

Example: A visitor starts checkout but moves their mouse to exit. Before they leave, OptinMonster displays a “Wait! Get 15% Off Your Order” popup, encouraging them to complete the purchase.

OptinMonster customer Shockbyte converted 13.73% of abandoning visitors with this exit popup:

Using this and a few other OptinMonster campaigns, Shockbyte more than doubled their sales and grew their business 10x.

Read the full Shockbyte case study here.

Start Growing Your Shopify Store With Mailchimp and OptinMonster

Syncing Shopify with Mailchimp helps you automate email marketing, recover lost sales, and drive repeat purchases. But to build your email list faster and get the most out of Mailchimp, you need a tool that captures and converts more visitors into subscribers.

OptinMonster helps you do exactly that. With high-converting popups, targeted promotions, and cart abandonment recovery, you can grow your Mailchimp list and increase your Shopify sales.

Related Resources:

• Shopify Email Marketing: Top 5 Tools to Use
• 10 Email Capture Methods for Shopify That Skyrocket Your Email List
• 13 Ways to Increase Your Shopify Store’s Conversion Rate
• 29 Best Shopify Apps: Free & Paid