Conversion Rate Optimization Blog
Practical tips to boost your site conversions.
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Upsell vs Cross Sell: What’s the Difference?
Continue reading: Upsell vs Cross Sell: What’s the Difference?Do you want to understand the difference between upsell vs cross sell? Cross-selling involves offering additional products to complement a customer’s original purchase, while upselling focuses on persuading customers to buy a higher-priced or premium version of the product they initially considered. These two strategies may sound similar but there are important differences. The most effective sales tactic …
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What Is a Buyer Persona & How Do You Create One
Continue reading: What Is a Buyer Persona & How Do You Create OneCreating a buyer persona is important for any business that wants to understand its target market and tailor its marketing strategies accordingly. The best marketers know that clearly defining your ideal customer is the key to high conversions. For example, here at OptinMonster, we understand that our ideal customers include entrepreneurs, small business owners and …
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SMS Marketing: Ultimate Guide to Sending Promotional Texts
Continue reading: SMS Marketing: Ultimate Guide to Sending Promotional TextsYou pour energy into email campaigns—writing the perfect subject line, designing templates, tweaking send times—only to see a 20% open rate. Frustrating, right? Now picture this: your message lands directly on someone’s lock screen, and 98 out of 100 people actually read it. That’s the power of SMS marketing. With over 6.7 billion mobile users …
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Social Media SEO: 8 Social Media Strategies to Power SEO
Continue reading: Social Media SEO: 8 Social Media Strategies to Power SEOOne of the biggest debates in digital marketing is whether social media really impacts SEO. Marketers often ask: “Do likes, shares, and comments actually help me rank higher on Google?” The truth is, social signals aren’t a direct ranking factor, but they have a powerful indirect influence on your visibility, authority, and traffic. If you’ve …
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