Spinning wheels, crushing candies, popping bubbles – games are hard to resist and they make us feel good. That’s what makes gamified optins so powerful. How powerful? Gamified optins have been known to turn 2-3% conversions rates into conversions rates of 30% or more. These types of optins are all about psychology and emotion, just like ... Continue Reading →
Have you ever browsed around a website, added an item to your cart, and then decided you didn’t want it? If so, you’re a member of the cart abandonment club. There are lots of us and we seem to love eating away at eCommerce sales. That’s why, in this post, we’re covering 5 cart abandonment ... Continue Reading →
Does your lead generation strategy rely on sites like Groupon or Living Social? In this case study, discover how an upscale bed and breakfast went from low-value, discount website leads to converting 60% of their own traffic. Meet Christopher Place Christopher Place is an upscale B&B and wedding venue built for romantic getaways overlooking the ... Continue Reading →
The swoosh of a basketball that hits nothing but net. A team meeting where good ideas flow like a river and everyone is eager to do their part. Finding that perfect customer at the moment when they’re ready to really hear what your product can do for them. Writing a piece of copy you just know is ... Continue Reading →
Are you looking for ways to increase registrations for your course, offline classes, or online school? In this case study, we share how Singularity University generated 967 new leads for their university using a single optin, and so much more. This case study is packed full with examples and experiments you can use to see ... Continue Reading →
People use their smartphones for everything these days. Including, to the surprise of some, actually making phone calls to businesses. Is your website ready to use phone calls to turn visitors into customers? Some businesses focus so much on their digital campaigns, they forget to integrate phone calls into their overall strategy. In this article, we’ll ... Continue Reading →
