How to Explode Traffic by Updating Outdated SEO

Did you know that Google tweaks its SEO algorithm more than 500 times each year? 🤯 That’s a lot of changes to the SEO algorithm that determines where your page shows up in search results pages. More than anything, this tells us that SEO isn’t a task that we can check off a list and ... Continue Reading →

How to Use Psychographics to Boost Leads and Conversions

Demographics do a great job of telling us who our customers are. When it comes time to understand why they buy, though, demographics fall short. Psychographics steps in to fill the knowledge gap left by demographics. By using both together we can create a clearer, more complete picture of who our customers are as people, ... Continue Reading →

Win Big at Influencer Marketing: An Ultimate Guide for Beginners

Can you name the most recognizable figure (in western countries, at least) in the history of influencer marketing? It’s this guy: That’s right, folks. Santa started appearing as an influencer for Coca-Cola in the 1920s (though we’re pretty sure nobody actually asked him if he wanted the gig). Influencer marketing has been around for a ... Continue Reading →