How to Use Psychographics to Boost Leads and Conversions

Demographics do a great job of telling us who our customers are. When it comes time to understand why they buy, though, demographics fall short. Psychographics steps in to fill the knowledge gap left by demographics. By using both together we can create a clearer, more complete picture of who our customers are as people, ... Continue Reading →

Win Big at Influencer Marketing: An Ultimate Guide for Beginners

Can you name the most recognizable figure (in western countries, at least) in the history of influencer marketing? It’s this guy: That’s right, folks. Santa started appearing as an influencer for Coca-Cola in the 1920s (though we’re pretty sure nobody actually asked him if he wanted the gig). Influencer marketing has been around for a ... Continue Reading →

3 Easy Steps to Awesome User-Generated Content

You’re familiar with the Share a Coke campaign, right? Coca-Cola encouraged customers to share a Coke and share their experience on Twitter. And WOW, did they ever. People were excitedly taking selfies with bottles and cans of Coke products, giving the already recognizable brand loads of free advertising. Within 6 months of the campaign’s launch ... Continue Reading →

How RocketBots Increased Their List 680% Using Onsite Retargeting

Does your SaaS product have a wide variety of features and benefits, each appealing to a different type of user or audience? In this case study, we’ll discover how Rocketbots.io is growing their email list by targeting those different visitors’ interests using OptinMonster. Meet Rocketbots.io Rocketbots.io is an AI platform that enables companies to manage, respond ... Continue Reading →

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