Online Shopping Statistics: How Many People Shop Online in 2024?

Are you interested in knowing the latest online shopping statistics and online purchase trends? The trend of online shopping has seen significant growth in recent years. It is expected to continue to grow, given how digitalization and the internet allow companies to sell without a physical presence. Among consumers, factors such as convenience, a wider ... Continue Reading →

14 Common Email Marketing Mistakes You Need to Avoid

Are you not seeing the results you expect from your email marketing campaigns? Wondering if you are making mistakes that might be hurting your email conversions? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals. In this article, ... Continue Reading →

Checkout Optimization: 20 Best Ways to Recover Lost Sales

Do you want to optimize your website’s checkout process and increase your revenue? Checkout optimization is vital for any eCommerce company. Without it, you’ll lose sales due to poor customer experience. After all, 70.19% of online shopping carts are abandoned. That’s according to the Baymard Institute, which has compiled 49 different cart abandonment studies. In ... Continue Reading →

13 Dumb A/B Testing Mistakes That Are Wasting Your Time

Are you not getting the desired results out of your A/B test experiments? Wondering if there are ways to improve your split tests for better outcomes? A lot of businesses make A/B testing mistakes that cost them their time and money, mostly because they don’t know how to run them correctly. A/B testing is an ... Continue Reading →

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