Conversion Rate Optimization Blog
Practical tips to boost your site conversions.
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40+ Email Marketing Statistics You Need to Know for 2026
Continue Reading: 40+ Email Marketing Statistics You Need to Know for 2026Are you up to date with the latest email marketing statistics? You likely know that email marketing ROI (return on investment) is huge compared to other channels. However, when your resources are limited, you want to make sure you’re investing your time and money…
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Which Is the Best Call to Action Button Color for Your Website?
Continue Reading: Which Is the Best Call to Action Button Color for Your Website?Are you looking for the best call to action button color to increase your CTR? Color definitely matters to online users. In one survey of 500 consumers, 39% said that color is the most important visual element of a business’s website. But when it comes to the best colors for click here buttons, that’s a …
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FOMO Marketing Explained + 17 FOMO Marketing Examples
Continue Reading: FOMO Marketing Explained + 17 FOMO Marketing ExamplesTL;DRFOMO marketing (Fear of Missing Out marketing) is a powerful strategy that taps into urgency and scarcity to boost engagement and sales. By showing customers that an offer is limited, trending, or highly popular, brands can drive quicker decisions and reduce hesitation. Common tactics include limited-time discounts, social proof (like “1,200 people signed up today”), …
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121 Best Email Subject Lines And Why They Work! (2025)
Continue Reading: 121 Best Email Subject Lines And Why They Work! (2025)Email subject lines are the most important part of any email you send. That’s because they’re the key to whether a reader opens your email, ignores it, or why they go to spam. This blog will discuss email subject lines, their importance, email subject line best practices, and what to avoid while creating one. But …
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700+ Power Words: The Secret Sauce of Successful Copy Revealed!
Continue reading: 700+ Power Words: The Secret Sauce of Successful Copy Revealed!Word power is so real that you could see a 12.7% increase in conversion rates simply by sprinkling a few powerful words into your copy. In this blog, I’m sharing a list of 700+ power words that you can use to make your content more effective right away! Ready to supercharge your content? Let’s dive in. …
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Affiliate Marketing: The What, Why and How
Continue reading: Affiliate Marketing: The What, Why and HowIn a glance. What is affiliate marketing? It’s a performance-based business model where you earn commissions by promoting other companies’ products or services using unique tracking links. You don’t need to create products, handle inventory, or deal with customer service. You simply recommend products you trust and get paid when people buy through your links. Here’s …
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29 Awesome Newsletter Ideas That Will Keep Subscribers Engaged
Continue reading: 29 Awesome Newsletter Ideas That Will Keep Subscribers EngagedStruggling to come up with fresh newsletter ideas? You’re not alone. Email marketing is still one of the best ways to connect with your audience, but keeping content engaging week after week can be tough. To help, I’ve put together 29 proven newsletter ideas you can use to keep subscribers interested and clicking. Just click …
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90 Scroll Stopping Headline Examples to Boost Your Click-Through Rate!
Continue reading: 90 Scroll Stopping Headline Examples to Boost Your Click-Through Rate!These 90 headline examples are drawn from high-performing ads, blog posts, landing pages, and email campaigns that generated measurable results. Whether you’re writing SEO blog post titles, email subject lines, or social media captions, the principles here come from over 15 years of real-world conversion optimization at OptinMonster. Writing headlines can feel like guesswork. You …
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