Practical tips to boost your site conversions.
TL;DR: The best WordPress form plugin is WPForms, a beginner-friendly tool packed with powerful addons for surveys, payments, and lead forms. If you’re looking for a free option, WPForms Lite is a great choice, it’s a simple drag-and-drop form plugin that covers all your…
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Product Marketing, OptinMonster
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TL;DR Gamification marketing means adding game-like elements such as points, badges, challenges, and rewards to your campaigns so customers feel more engaged and motivated. It works because people naturally enjoy competition and achievement. The main benefits include higher engagement, better conversions, stronger brand loyalty, and more memorable customer experiences. Well-known brands like Starbucks, Duolingo, and …
TL;DR An email marketing campaign starts by building a targeted list with optins and lead magnets, then setting clear goals for sales, signups, or engagement. From there, segment your audience to personalize messages and choose an email platform with automation and analytics. Next, map your workflow to plan the sequence and timing of emails, and …
If you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. However, maintaining a clean email list, free of incorrect addresses and lapsed subscribers, is an essential part of successful email marketing. In my 15 years of sending promotional emails, I’ve …
TL;DRFOMO marketing (Fear of Missing Out marketing) is a powerful strategy that taps into urgency and scarcity to boost engagement and sales. By showing customers that an offer is limited, trending, or highly popular, brands can drive quicker decisions and reduce hesitation. Common tactics include limited-time discounts, social proof (like “1,200 people signed up today”), …
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