9 Best Form Builder Tools to Gather Customer Feedback

Are you looking for the best form builder tools to gather customer feedback, but you’re not sure which option is right for you?

When you’re trying to get more data from customers, having the right form is key. That’s because you’ll want some advanced features as a part of your form to ensure you’re getting as many respondents as possible.

That’s why, in today’s post, we’re going to share the 9 best form builder tools available to you for gathering more customer feedback.

Before we dive into the list, though, let’s get crystal clear on what you should be looking for in a form builder.

What Makes a Good Customer Feedback Form?

One of the biggest problems business owners face isn’t “how to create a customer feedback form.”

Instead, their biggest struggle is actually getting people to fill out those forms.

That’s why it’s important you go with the right form-building tool. You should structure your forms in a way that encourages more users to respond to your feedback forms.

Some helpful features you should be looking for in a form builder include:

  • Drag and Drop Builder: Make life easier by choosing a form builder that’s not overly technical and can give you beautiful customer feedback forms in minutes.
  • Conditional Logic: Limit the number of questions you show to customers by dynamically changing questions depending on the users’ response.
  • Progress Bars: Encourage users to complete the form by showing them how much (or how little) of the form is left to complete.
  • 3rd-Party Integrations: Automate everything by connecting your customer feedback forms with your favorite 3rd-party marketing tools, such as your email service provider (ESP).

While the list isn’t exhaustive, these are some of the main features you should be looking for in a form-building tool.

These are the types of things that can make or break your form’s success, as they have a direct impact on the number of responses you’ll likely receive.

Now that we know what you should be looking for, let’s look at your top form-building tools for creating and gathering customer feedback forms.

Best Form Building Tools for Customer Feedback

Below are the following form building tools for creating AND collecting more customer feedback:

In total, you’re looking at 9 of the best form-building tools on the market that you can start using to get more data from your customers today.

Let’s dive into the list.

1. WPForms

WPForms homepage

WPForms is hands down the best form-building tool for WordPress and your go-to solution for creating customer feedback forms.

That’s because WPForms comes with all of the features you’d need to create professional forms in a matter of minutes. And since it comes with a drag and drop form builder, you don’t need any coding experience to design stunning forms.

Plus, WPForms has easy-to-use features that allow you to get more respondents for your customer feedback surveys.

That includes conditional logic to limit the number of questions your user initially sees, progress bars to show users how much of the survey they have left to complete, and it integrates seamlessly with your favorite 3rd-party marketing tools.

WPForms also offers tons of templates to get you started FAST. And each of these templates provides you with forms that are fully responsive, mobile-friendly, and provides you with protection against SPAM responses.

At the end of the day, WPForms is the #1 form-building tool for WordPress users. For more information on this tool, check out our in-depth review: WPForms Review: Is It Really the Best Form Builder?

Key Features

  • Smart conditional logic
  • Entry management
  • Mobile-friendly
  • Form templates available
  • Drag and drop builder
  • Integrations with 3rd-party tools
  • Easy to set up
  • No coding required

Pricing: WPForms has a free version of the plugin available. Paid plans start at only $39.50/year.

Get started with WPForms today!

2. OptinMonster

optinmonster new homepage

OptinMonster is the BEST way to increase the number of form respondents for your customer feedback survey.

That’s because OptinMonster allows anyone to quickly and easily create “optin campaigns” to present your forms to the right people, in the right places, and at just the right times in their customer journey.

“Optin campaigns” is a term you’re likely already familiar with. It refers to things like popups, floating bars, fullscreen welcome mats, and more.

How does it work exactly? Everything starts by selecting one of OptinMonster’s 50+ templates:

optinmonster templates

These templates are designed to save you time, energy, and headaches in the campaign creation process. They’re easy to customize and look great across devices, including mobile, tablet, and desktop.

But for surveys, you’ll want to build a campaign from scratch to embed your customer feedback form. And doing so couldn’t be easier.

That’s because you can drag and drop new elements over a blank canvas in seconds, including custom HTML:

delete and add html in canvas

Then you’ll simply embed your form’s shortcode into your OptinMonster campaign.

For more information on how this works, check out this detailed tutorial: How to Ask a Customer Why They Left (to Win Them Back).

But now, you might be wondering, “Why would you go through this added step when you can simply embed forms on your website?”

The key to using OptinMonster with any other form builder tool on this list is to leverage more powerful targeting rules.

With OptinMonster, you’ll have 100% control over who sees this form and where on your website.

This allows you to increase the number of people who respond to your form, so you can gather as much feedback as possible from your survey.

Some popular targeting rules include:

  • Exit-Intent® Technology: Recover abandoning customers as they’re actively leaving your website.
  • MonsterLinks™: Improve response rates for your form by embedding clickable links to your survey. These can be embedded in email sequences, push notifications, SMS messages, and more.
  • Geolocation: Target respondents based on physical location for more personalized results.

These are just a few of the advanced targeting rules you can use with OptinMonster, though there are many others.

And they’re the same tactics used by companies like Kinobody that converts 73% of their visitors with a simple survey form.

When you’re trying to get more customer feedback, OptinMonster is by far one of the most valuable tools at your disposal and works with any other form builder on this list.

Key Features

  • Drag and drop builder
  • Templates for a faster start
  • Easily embed customer feedback forms in multiple campaign types
  • Powerful targeting rules to boost response rates
  •  Works with any website platform (WordPress included)
  • And much more…

Pricing: Paid plans start at only $9/month. That said, we highly recommend the Growth plan ($29/month) to unlock even more features.

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

3. Formidable Forms

formidable forms homepage

If you’re using WordPress, Formidable Forms is an excellent option for creating customer feedback surveys for your website.

It’s an easy-to-use but powerful plugin designed to help anyone add professional forms to their site fast.

Formidable forms comes with all the key features you should be looking for in a form-building tool, including conditional logic, a drag and drop form builder, dynamic fields, and much more.

The best part is that this plugin doesn’t require any coding knowledge to use and can be installed with the click of a button.

It comes loaded with templates to save you time in the form creation process, including an addon for polls and surveys.

This gives you a headstart as you create your customer feedback survey and can have your form up and running in minutes.

Key Features

  • Drag and drop builder
  • Form templates
  • Polls and surveys addons
  • Conditional logic
  • Customizable HTML for advanced features
  • And much more…

Pricing: Paid plans begin at $49.50/year.

Get started with Formidable Forms today!

4. Gravity Forms

gravity forms homepage

Gravity Forms is another great form builder plugin for WordPress that you can use to create customer feedback forms fast.

This tool comes with 30+ ready-to-use form fields to save you time as you create your survey forms. Plus, it allows you to create smart forms with conditional logic to get the highest response rates possible.

You’ll receive real-time email notifications as you get new responses, which means you’ll always have the freshest data available as you refine your customer journey.

Gravity Forms is mobile-friendly, fully responsive, and leaves your forms protected from SPAM submissions.

While it’s more expensive than other options such as WPForms or Formidable Forms, it can still be a solid solution for WordPress users who want a quick way to build and embed professional forms on their site.

Key Features

  • Easy to use
  • 30+ form fields
  • Conditional logic
  • Email notifications
  • File uploads
  • Responsive design
  • Protected from SPAM
  • And much more…

Pricing: Paid plans start at $59/year.

Get started with Gravity Forms today!

5. Google Forms

Google Forms Homepage

Google Forms is a free form builder tool provided by Google.

It creates professional and sleek forms that can be embedded in any of your emails, optin campaigns, push notifications, web pages, and more.

That means it’s a great solution for non-WordPress users to create stunning forms in minutes at a price anyone can afford.

Plus, you’ll be able to gather and analyze the results in a way that’s clear and easy to understand.

Google Forms does have a few pre-made templates, though you’d be better off starting your customer feedback form from scratch.

You’ll also have limited design capabilities and lose advanced features like conditional logic, progress bars, and more. That said, Google Forms can be an excellent free solution for creating and gathering customer feedback surveys for your website.

Key Features

  • Easy to get started
  • Accessible anywhere via Google Drive
  • Free to use
  • Some design options available
  • Multiple question types (though lacking advanced features)
  • And more…

Pricing: This tool is 100% free to use with any Google account.

Get started with Google Forms today!

6. Typeform

TypeForm homepage

Typeform is one of the most popular form builder tools on the market and for good reason. This tool works with any website platform, so it’s an excellent solution for non-WordPress users.

One thing that Typeform does really well is creating “forms that flow.” That means these forms are great at getting more response rates because they progress from question to question without intimidating the respondent.

In other words, these forms are totally conversational.

Plus, you can add video to your forms, add a chatbot, and connect to your favorite 3rd-party tools like Zapier, Slack, and more.

It’s easy to use, quick to install, and definitely one of your best bets for creating professional forms on non-WordPress sites.

Key Features

  • Easy to customize
  • Pre-made templates
  • Smart conditional logic
  • Many integrations available
  • Video conversations to boost user engagement
  • Chatbot forms
  • And much more…

Pricing: Paid plans start at $35/month (there is no free version to try out).

Get started with Typeform today!

7. Ninja Forms

ninja forms

Ninja Forms is another option for WordPress users who want a fast and reliable customer feedback form.

It comes with a drag and drop form builder, so you don’t need any coding skills to work with this tool. Plus, you have access to various addons that give you key features like:

  • Conditional logic
  • Multi-step forms
  • Save progress (to complete forms at a later time)
  • Various layouts and styles
  • And more…

Ninja Forms is easy to install on your WordPress site and can be done in just a few clicks. From there, literally anyone can embed forms across their WordPress site in minutes.

Finally, you can integrate your forms with your favorite marketing tools (like your ESP) to create an automated system for gathering survey responses.

Key Features

  • Conditional logic
  • File uploads
  • Multi-step forms
  • Fast installation
  • Easy to embed
  • No coding required
  • And much more…

Pricing: This plugin starts at $49.50/year.

Get started with Ninja Forms today!

8. TrustPulse

TrustPulse homepage

You may know TrustPulse as the best social proof software on the market, so you might be wondering what it’s doing on a list for form builder tools.

As we mentioned, some tools on this list are helpful in boosting your customer feedback response rate, and TrustPulse is high up on that list.

That’s because TrustPulse allows you to create social proof notifications to encourage more users to fill out your surveys.

You’ve likely seen these notifications before. They look something like this:

trustpulse form builder tool example

These small messages leverage the power of FOMO (“fear of missing out”). It’s a common phenomenon that affects all online consumers.

The principle is simple: when we see others taking positive action and getting a benefit, we’re more motivated to do the same.

You can use this to create targeted feedback notifications to encourage more of your customers to fill out your survey.

Plus, since the notifications are clickable, you’ll boost user experience (UX) by making these feedback forms even more accessible.

Finally, one of the best things about TrustPulse is how easy it is to use. There’s zero coding skills required, everything can be set up in minutes, and you have total control over your notifications’ look, messaging, and style.

That’s what makes TrustPulse one of the best tools for getting more customer feedback respondents.

Key Features

  • Easy to set up
  • No coding required
  • Notifications for all levels of business (from small to large)
  • Real-time analytics
  • Multiple notification types
  • Actionable analytics
  • And much more…

Pricing: Paid plans start at only $5/month.

Get started with TrustPulse today!

9. PushEngage

pushengage website

PushEngage is the best push notification software available and the perfect solution for getting more customer feedback responses.

This tool allows you to create and send automated push notifications to your target audience, including active customers.

And the best part about these notifications is that your users don’t need to be on your website to receive them. That gives you constant contact with your audience so you can get more customer feedback forms faster.

Plus, since you can create “drip” notification series, you can put everything on autopilot. That means you can embed your customer feedback forms as a natural part of the customer onboarding process.

Over time, you’ll be able to experiment and find the best times and messages to get the highest response rates possible.

Key Features

  • No coding required
  • Audience segmentation to target current customers
  • “Drip” series for automated notifications
  • Notification scheduling
  • Analytics reports to optimize response rates
  • And much more…

Pricing: There’s a free version of PushEngage that lets you get started at zero risk. Paid plans start at only $25/month.

Get started with PushEngage today!

And that’s all for now! These have been 9 of the best form builder tools to create and collect customer feedback.

We hope you found this article helpful. If you did, you’ll definitely want to check out these other resources:

These posts will have even more information on finding and using the right form builder tool for your unique needs.

Nathan Thompson
Nathan Thompson is a father, a writer, and a lover of travel (in that order). When he’s not wrestling with his kids, you’ll likely find Nathan giving his eyes a much-needed break from screens with a good book or planning a family trip with his awesome wife.

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