How Kinobody Converts 73% of Visitors With A Survey Using MonsterLinks

Are you struggling to understand how to build your email list for your eCommerce store? Do you offer a wide variety of products for very different types of customers, with solutions specific to their needs? In this case study, we’ll discover how Kinobody uses OptinMonster to segment and convert up to 73% of visitors. Meet …

Added to Waiting List
39% Arrow Up Green
Added to Waiting List
Abandoned Visitors Converted
7.01% Arrow Up Green
Abandoned Visitors Converted
Visitors Segmented
47%-73% Arrow Up Green
Visitors Segmented

Are you struggling to understand how to build your email list for your eCommerce store? Do you offer a wide variety of products for very different types of customers, with solutions specific to their needs? In this case study, we’ll discover how Kinobody uses OptinMonster to segment and convert up to 73% of visitors.

Meet Kinobody

The Kinobody approach is to blend fitness into your everyday lifestyle. Kinobody promises to help you become leaner, stronger and better developed each week, but not at the cost of your ability to enjoy life.

Kinobody uses OptinMonster in every area of their business to increase their email list.

How Kinobody Uses OptinMonster

Kinobody began using OptinMonster because they needed a better way to offer incentives to visitors who were browsing the site, but not taking any action.

Here are three unique ways Kinobody offers incentives using OptinMonster that you can easily replicate in your business.

Building Waiting Lists

Kinobody builds their brand beyond simple fitness training programs with products like supplements, equipment, apparel and even coffee.

For every new product launch, they build excitement by writing blog posts about it weeks in advance. Within each article, subscribers can click a text link to join a waiting list.

When the product is finally available for sale, Kinobody emails the entire waiting with a link to the cart. This helps build excitement before the product is launched, and urgency once it is.

Kinobody creates waiting lists for products about to be launched using OptinMonster.

Kinobody uses our MonsterLinks feature to build each waiting list.

MonsterLinks can turn any text, image or button into a trigger which launches a lightbox optin. They are great for blog articles because you can make the same offer in different ways throughout the article without annoying your readers. For example, the top of the article might include a text link for the optin, while the middle includes a graphic call-to-action, and the bottom displays a button.

The optin above was triggered by a text MonsterLink within an article about the soon-to-be-released Kinobody Gains product.

It converted 39.87% of visitors who clicked the MonsterLink.

Capturing Abandoning Visitors

The core of Kinobody’s brand are seven fitness courses. Each of the seven programs, like Goddess Toning or Bodyweight Mastery, focus on a different result and have their own sales page.

Did you know that nearly 70% of visitors to a sales page like this leave without taking any action at all? It’s a huge problem for site owners who work hard getting interested visitors to their sites, only to see those people leave without a trace.

Kinobody recognized this problem and took action to capture some of those abandoning visitors.

Using our Exit-Intent technology, they wait to trigger an optin until the visitor’s mouse motions towards the browser bar. That motion is a great indicator that a guest is about to leave the site, either by clicking the back arrow or entering another URL in the browser bar.

Kinobody makes an attempt to retain those visitors with a discount offer specific to the sales page:

Kinobody uses exit-intent optins to capture abandoning visitors on sales pages.

After entering an email address, the visitor is immediately shown a coupon code, This optin is super simple, but converts about 7.01% of abandoning visitors.

Segmenting Visitors

This is perhaps the most innovative way Kinobody uses OptinMonster. Kinobody uses a survey to help visitors discover the best program for themselves. Each step of the survey gathers more information about the visitor, like their gender, age, condition and goals. Once the visitor selects their condition, a lightbox opens asking, “Where would you like me to send your results?”

Kinobody uses OptinMonster to segment users with a survey.

They do this using our MonsterLinks feature. Each condition is a MonsterLink that opens a unique lightbox optin, specific to that condition and gender. When someone registers to receive their results, they are added to an autoresponder that delivers an email filled with information about how they can improve that condition using one of the Kinobody programs.

These three MonsterLinks convert at 47%, 65% and 73%.

Using MonsterLinks this way segments visitors by their gender, and also their desired goals. A female visitor who is already fit should not receive marketing emails about how to lose 20+ pounds. And alternatively, a person who is very overweight might not benefit from programs designed for the already fit person.

Surveys like this are a great way to allow your visitors to segment themselves, which in turn helps you to build a better quality list.

Kinobody is not the only store using OptinMonster to segment leads. Discover how SnackNation adds 1200 segmented leads a week!

Results

Kinobody integrates OptinMonster into nearly every aspect of their business.

  • Kinobody converted 39% of visitors to a pre-launch waiting list using MonsterLinks.
  • Kinobody converted 7.01% of abandoning visitors.
  • Kinobody used surveys to convert between 47% and 73% of visitors into segmented leads.

Summary

There is more than one way to increase your email list using OptinMonster. From sales pages, to waiting lists, sales banners and surveys, Kinobody wins big using OptinMonster.

OptinMonster is an overall amazing platform. We do not use any other email optin service and we do not plan on doing so either! With OptinMonster, we now capture more non-buyers, make more during our sales, and have a place to make simple and convenient waiting lists.
Christian Forbes, Ecommerce Manager

BONUS: Done-For-You Campaign Setup ($297 value)

Learn More About OptinMonster

We’re here to help you WIN, and win more often!

How OptinMonster can help you grow your list.

Our powerful Display Rules and easy Drag & Drop Builder help you get started fast.

Complimentary VIP Camapign

Our conversion experts will design 1 free campaign for you to get results quickly.

OptinMonster University

Get instant access to our library of expert courses, guides, video training and ebooks.

Start Getting More Leads & Sales Today with OptinMonster!

Start Getting More
Leads & Sales Today
with OptinMonster!

Create and launch smart optin forms today in minutes. What are you waiting for?

Create and launch smart capture forms
today in minutes. What are you waiting for?

In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout