7 Best Online Survey Tools for Small Businesses (Compared)

Are you looking for the best online survey tools that can help you get more customer feedback and increase sales?

Online surveys are a great way to better understand your customers. You can use surveys while developing a new product or simply trying to improve user experience (UX) across your site.

But for many business owners and new marketers, getting people to fill out their surveys can be a challenge. With the right tools, though, creating, distributing, and analyzing online surveys can be super easy.

That’s why, in today’s post, we’re excited to share some of the best survey tools on the market. But first, let’s look at some of the features you want to look for in a survey tool.

Let’s get started!

What You Need in an Online Survey Tool

When you’re collecting surveys for business, there are 3 things you need to consider. Your survey form should:

  1. Be user-friendly
  2. Include powerful analytics
  3. Leave room for growth

First, you need to be able to create and distribute your surveys quickly. You have so many things to focus on if you’re running a business that you don’t want to spend wasted hours figuring out how to make a simple survey.

Especially since there are so many tools that make the process easy.

Second, you want to make sure that your results can be shown and digested fast. The online survey tools listed below gather all the data you need in a visually appealing way. You also want a way to display the results on your website if you’re going to share what you’ve learned.

Finally, your tooling should leave room for growth. As you start running surveys, you’ll likely get more respondents. When your audience grows, you may need different questions, use conditional logic (to change questions based on the previous response), or include other advanced features to get you more accurate data.

Fortunately, many online survey tools check all these boxes. And now that you know what you’re looking for in a survey tool for businesses, let’s dive into our list.

Best Online Survey Tools

1. WPForms

wpforms

WPForms is hands down the best WordPress form building plugin available. And the fact that it comes with a powerful and easy-to-use Survey and Polls addon makes it the #1 online survey tool on our list today.

You can use the Survey and Polls addon with existing WPForms features like multi-page forms, email integration, and conditional logic to create highly engaging WordPress surveys.

Creating your survey takes just a few clicks with a drag and a drop form builder.

Create Your Survey Form

The plugin has smart survey fields like the usual text, dropdown, radio button, and checkboxes, but you can also use ratings like stars, hearts, thumbs-up, a Likert scale, and more.

One of the things we love most about WPForms is its robust survey reporting features.

With WPForms, you get beautiful, real-time reports and graphs based on survey responses. You can use a shortcode to show off the survey results on any page of your site, export the reports to share them on social media and in presentations, or even print them to use in your printed marketing materials.

Get started with WPForms today!

2. OptinMonster

OptinMonster-homepage

OptinMonster is the best lead generation software on the market that makes it SUPER EASY for you to encourage your visitors to fill in surveys. This means OptinMonster is the perfect online survey tool that can be used in many different contexts.

Survey Popup Demo

Let’s take a look at 3 ways OptinMonster can help you create, collect, and promote surveys on your site:

  • Collect instant feedback to improve UX: Easily embed survey forms in your popups, floating bars, slide-in scroll boxes, and more. Then distribute and promote the survey across your site to a targeted audience.
  • Redirect traffic for longer surveys: Create exit-intent popups, fullscreen welcome mats, or other optin campaigns with a button that redirects users to your long-form survey. This lets you get more responses from your organic traffic.
  • Target your audience: Create a unique user experience by personalizing your messages and targeting them to the right people. This gets more people engaged with your survey form.

So for instance, it has built-in Exit-Intent® technology that can detect when a visitor has completed their purchase and is leaving your site. You can then trigger a popup to ask them to take a short feedback survey to tell you about their experience before they leave.

exit detection rules for optinmonster campaign

Check out how Kennedy Blue increases sales by 50% using OptinMonster’s Exit-Intent® popups to promote their surveys and get valuable feedback from customers.

kennedyblue_optinmonster_exitsurvey

At the end of the day, OptinMonster is the best online survey software for small businesses because we get more of the right people to take your survey.

Want to try it out? Click below to start using the best online survey tool to get more survey responses.

Get More Survey Results Today

BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

3. RafflePress

rafflepress is the best wordpress giveaway plugin

You may know RafflePress as the world’s best giveaway plugin. It allows you to run online viral contests to boost engagement with your brand.

But they also have an awesome feature that lets you add polls and surveys to your giveaways.

This means you can turn your boring survey form into a full-on contest. If users fill out the poll or survey, they can enter to win a pre-determined prize. And setting it up is easy.

Simply add the Polls and Surveys action to any giveaway and choose the response type (a single answer or multiple answers using checkboxes). You can even make the survey questions mandatory if you want, or change the number of giveaway entries per question.

Plus, the poll results show up in an easy-to-understand visual graphic, so you can get a quick overview of the results:

Get started with RafflePress today!

4. TrustPulse

TrustPulse homepage

TrustPulse is the #1 social proof software on the market. It allows you to create social proof notifications in a matter of minutes.

These notifications are small messages that appear when someone interacts positively with your brand.

You can create triggers to make these social proof notifications appear based on when users fill out a form on your website. That means you can create a notification whenever someone takes your survey.

Here’s an example of what that would look like:

TrustPuslse Survey Notification

When your site’s visitors see these notifications, you can instantly boost your survey responses. That’s because social proof notifications make your website appear more credible and make your survey look more popular.

As a result, you get more survey respondents, which brings you more social proof, which gets you even more survey respondents.

TrustPulse is the perfect online survey tool to help you get as much data as possible.

Get started with TrustPulse today!

5. Formidable Forms

formidable forms advanced wordpress form builder

If you’re looking for online survey tools that can go from simple-to-advanced, Formidable Forms fits the bill.

This plugin comes with ready-to-use form fields like checkboxes, dropdowns, and Likert scales. It also has a simple drag and drop builder that you can use to design the complex surveys of your dreams.

Formidable Forms gives you many excellent options to show your survey results in eye-catching charts, graphs, tables, histograms, and more. Then, you can embed the results on your posts and pages to share your findings.

Plus, formidable forms integrates easily with many email service providers (ESPs), so you can store new leads and improve your email marketing strategy.

Get started with Formidable Forms today! 

6. SurveyMonkey

surveymonkey homepage

No list of survey tools would be complete without mentioning SurveyMonkey. This is a free online survey tool that lets you create and distribute detailed surveys.

It’s an easy-to-use, comprehensive, and all-around excellent survey tool.

The only thing we should mention is that while it’s technically free, many of the advanced features are in paid versions. So if you’re a small business, you may need to upgrade to get the results you’re looking for.

Plus, there’s only so much customization that you can do with its limited survey templates. That means it’s harder to create a survey that fits in with your website or brand’s style.

Nonetheless, SurveyMonkey makes it easy to build surveys and gives you powerful analytics to analyze the results.

7. Google Forms

Google Forms Homepage

Google Forms is an excellent online survey tool like SurveyMonkey, but it’s genuinely free. By that, we mean there are no upgrades necessary.

You can build simple surveys, require users to include their email address (to grow your contacts), and gather the results quickly.

Google Forms is accessible through Google Workspace which you can log into from your private or professional Gmail account. You can embed these forms anywhere with a shortcode. In fact, you can even embed a Google Form in your OptinMonster campaigns:

Custom HTML Popup with Google Forms

The setup is quick, easy, and saves you a ton of time. It also integrates with Google Sheets automatically to get view and export data in tables.

Though it’s not the most advanced software in terms of features, Google Forms is one of the best free survey tools you’ll find.

8. TypeForm

TypeForm homepage

TypeForm has an easy-to-use online survey creator that lets you create online surveys in minutes.

You can create interactive surveys to get more responses. It can turn boring surveys into friendly conversations.

Typeform survey

It comes with a drag and drop builder that makes survey creation and customization easy.

Plus, you can add icons, images, GIFs, and videos to make your online survey more interesting.

You get basic reports and metrics of your form submissions so it’s easy to interpret the data.

TypeForm lets you get started with a free version, but every form you create will bear the TypeForm branding. If you want to remove this, you’ll need to upgrade to a paid plan.

Get started with TypeForm today!

9. Gravity Forms

Gravity Forms survey

Gravity Forms is a popular premium form builder that has an addon to create surveys.

It lets you carry out market research, customer satisfaction surveys, job satisfaction feedback, and much more.

It’s easy to create and customize the survey forms to your liking. Plus, it integrates seamlessly with WordPress so you can embed the surveys easily on your site.

And once users fill out your survey, you can view the aggregate results and filter the data to get the insights you want.

The downside to this plugin is that it only has a paid version, and to access the survey addon, you need to subscribe to the Elite plan.

Get started with Gravity Forms today!

Ok, so now for the big question: what survey tools do you need for your business?

What Are the Best Online Survey Tools for Businesses?

As we said earlier in this article, being the best online survey software for businesses requires 3 things:

  1. Be user-friendly
  2. Include analytics
  3. Leave room for growth

So, what’s the best online survey tool around?

That’s easy: WPForms.

WPForms is flexible, easy to use, comes loaded with features, and makes survey design a breeze. You can embed it with OptinMonster to create powerful survey popups on your website.

Plus, it does more than just create surveys. That means you can use WPForms to make any form on your website, such as:

  • Newsletter signups
  • Even registrations
  • Payment collection

And much more.

It’s because WPForms is such an extensive tool that we recommend above all others.

We hope you enjoyed learning more about our picks for the best online survey software for small businesses. If you did, you might want to check out some of the following helpful articles:

These posts will have everything you need to get more survey responses, learn about your audience, and increase profits.

Ready to get started? Get started with OptinMonster today!

BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →
Nathan Thompson
Nathan Thompson is a father, a writer, and a lover of travel (in that order). When he’s not wrestling with his kids, you’ll likely find Nathan giving his eyes a much-needed break from screens with a good book or planning a family trip with his awesome wife.

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