Are you looking for the best bulk email service to help you reach a wider target audience?
Marketing automation has come a long way, and bulk email services are at the forefront. These tools allow you to reach more subscribers and achieve higher open and click rates. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance.
But how do you choose from the multitude of options out there?
In this article, I’ll be reviewing some of the top bulk email services and how you can use them to generate leads.
Let’s get into it.
- HubSpot’s Email Marketing Tool
- Constant Contact
- Brevo (Formerly Sendinblue)
- GetResponse
- ConvertKit
- Drip
- Campaign Monitor
- MailerLite
Why Trust OptinMonster
At OptinMonster, we compiled our list of the best bulk email services through in-depth research, evaluating key features, pricing, and user reviews. Our team personally tested several platforms to assess ease of use and effectiveness and analyzed expert reviews to identify the best options for businesses looking to optimize their email marketing.
Best Bulk Email Services – Tabular summary
| Tool | Key Features | Pricing | Best For |
|---|---|---|---|
| HubSpot | Drag-and-drop editor, segmentation, A/B testing, integration with HubSpot CRM | Free | Businesses using HubSpot CRM |
| Constant Contact | High deliverability, automation paths, A/B testing, security features | Starts at $12/month | Advanced bulk email automation |
| Brevo (Sendinblue) | Affordable, SMS marketing, customizable templates, easy-to-use email builder | Free for 300 emails/day | Small businesses and startups |
| GetResponse | Autoresponder workflows, segmentation, AI-powered insights, SMS marketing | Starts at $15.58/month | Small to medium-sized businesses |
| ConvertKit | Extensive tagging, visual automation builders, easy-to-use for creators | Free, paid plans $9/mo | Creators, authors, podcasters |
| Drip | Automated drip campaigns, dynamic content, data-driven reports, integrations with eCommerce platforms | Starts at $39/month | Small eCommerce businesses |
| Campaign Monitor | Advanced automation, drag-and-drop editor, time-zone-based email sending, A/B testing | Starts at $11/month | Medium to large businesses |
| MailerLite | Drag-and-drop editor, HTML editor, automations, integrates with eCommerce platforms | Free, paid plans $9/mo | Small businesses and budget-conscious marketers |
This table highlights the key features, pricing, and who each tool is best suited for.
What Is a Bulk Email Service?
Bulk email services allow you to send a large number of marketing emails to your targeted audience simultaneously. You upload a contact list and email content to the service, then schedule the delivery of your messages.
These services provide tools for creating, managing, and tracking email campaigns to make your marketing campaigns more effective. They ensure messages reach the intended recipients’ inboxes and adhere to anti-spam regulations.
For example, you get to beautify emails by using pre-designed templates. You get to segment your audience and send them emails based on their interests.
The most important benefit is detailed analytics. You get data about your emails’ performance, so you can make informed decisions to improve performance.
The 8 Best Bulk Email Services in 2024
Here are some of the best bulk email service options to effectively connect and communicate with your audience on a larger scale:
1. HubSpot’s Email Marketing Tool
HubSpot is one of the most robust CRM platforms out there. They offer a ton of marketing, CMS, sales CRM, and operations software. Their email marketing tool is perfect for creating and sending bulk emails.
With their simple drag-and-drop editor, you can easily craft emails optimized for every device type. It’s easy to use and highly adaptable to the user’s needs.
HubSpot’s email marketing tool also lets you segment your customers based on the lifecycle stage using CRM data. As a result, you can send out automated bulk emails, ensuring that each recipient gets a personalized message.
It also has various optimization features that help you improve the performance of bulk emails. You can track the emails’ performance and use that data to improve your email marketing strategy.
Moreover, you can quickly set up automated workflows to send targeted bulk emails based on specific triggers or actions taken by your contacts. This lets you turn leads into loyal customers.
The key benefit of HubSpot’s email marketing tool is its integration with the HubSpot CRM database. This means that the data used to customize bulk emails is accurate and up-to-date. You can leverage CRM data to create highly personalized and targeted email campaigns.
Key Features:
- Beginner friendly interface
- A/B testing and detailed analytics
- Built-in AI writing assistant
- Excellent segmentation and personalization features
- Integration with HubSpot CRM
Pricing: Free
2. Constant Contact
Like Mailchimp, Constant Contact offers a range of features tailored explicitly for bulk email purposes.
One of the benefits of using Constant Contact for bulk emails is the high delivery rate. You can be confident that emails will reach your audience and not end up in spam folders.
Another advantage is its security features. All subscriber information is encrypted via Secure Sockets Layer (SSL) connections over HTTPS. The platform also requires Multi-Factor Authentication when logging, adding an extra layer of security.
You can customize templates and use a drag-and-drop tool to build campaigns effortlessly. It also offers advanced marketing automation features like drip campaigns and subject line A/B testing.
Like other tools, Constant Contact also offers an AI assistant.
You can give this assistant a few keywords, and it will deliver the content you can use in your email campaigns. It also creates automated paths for your bulk emails.
This allows you to deliver targeted content to multiple customers simultaneously.
Key Features:
- Impressive deliverability rates
- Automated paths for each customer
- Advanced analytics and campaign tracking
- A mobile app that lets you manage campaigns on the go
Pricing: Plans start at $12/month.
3. Brevo (Formerly Sendinblue)
Brevo (formerly Sendinblue) is one of the best bulk email services in terms of value. It has built its brand entirely on affordability and excellent customer service.
Brevo includes a free plan that lets you send up to 300 emails a day. The free plan also enables you to store unlimited contacts. There’s no credit required to sign up, and you can get started in a matter of minutes.
Furthermore, you get customizable email templates, a drag-and-drop editor, and even SMS marketing tools.
The email builder is easy to use, deliverability is great, and you even get customizable signup forms to grow your mailing list.
Key Features:
- Competitive pricing
- Customizable signup forms
- Double opt-in confirmation forms
- Easy-to-use email builder
- SMS marketing tools
Pricing: Plans start at $12/month.
4. GetResponse
GetResponse is easy to use, affordable, and gets you responses (pun intended).
You start with this tool by growing your mailing list. Collect contacts with signup forms, pop-ups, landing pages, and more.
Nurture those new leads by crafting AI-powered newsletters and autoresponders.
Those newsletters and autoresponders go out as bulk emails to your entire contact list. Of course, the tool filters through new prospects for this purpose.
Finally, you can optimize your strategy by getting detailed analytics.
The audience segmentation is great, as autoresponders are set up based on conditional logic.
Automation scenarios align with your customers’ marketing funnel stages, so you don’t need to manage that manually.
GetResponse syncs data with leading eCommerce platforms. It uses AI-powered insights to promote your products to the right customers at the right time.
The platform even features automation for SMS and abandoned cart emails.
Key Features:
- Robust autoresponder workflows
- Highly effective opt-in forms
- Actionable data-driven insights
- Automation scenarios based on funnel stages
- SMS marketing automation tools
Pricing: Plans start at $15.58/month.
5. ConvertKit
If you’re a creator looking to grow and monetize your audience, ConvertKit is the best option.
While it’s highly different from other bulk email services on this list, it does fill a niche that others don’t. It’s the marketing platform of choice for creators, authors, artists, and podcasters.
Also, if you’re a beginner who has yet to learn how to get started with email marketing, it’s a good place to start. You can quickly craft simple and beautiful emails with their email builder.
It features a lot of templates and delivers a clutter-free writing experience. They also have a surprisingly high deliverability rate, which means you’ll stay out of spam folders.
You can use that high deliverability and email builder by automating bulk emails. Use filters to choose your contacts, set up automated paths based on marketing funnels, and schedule the emails.
The tool also provides extensive contact tagging.
This makes it easy to segment email lists and send targeted messages to specific groups of subscribers. It even features automated email funnels that can do most of the work for you. Pair that with the automated bulk email service, and you’re good to go.
Key Features:
- Extensive audience tagging and segmentation
- Visual automation builders for marketing funnels
- Automated email sequences
- Live chat and email support
- Unlimited landing pages and forms
Pricing: Free, paid plans starting at $9/month (for 300 email subscribers).
6. Drip
Drip is perfect for small businesses and offers features that can be useful for sending bulk emails to subscribers.
It offers data-driven, design-forward, and strategic automated marketing. Also, Drip features a drag-and-drop interface that adapts to your products and services seamlessly.
You can add store products directly into emails, promote top-sellers to newcomers, and send dynamic content like cart URLs.
Drip, as the name suggests, also allows you to create automated drip campaigns. This campaign consists of automated bulk emails that go out based on a specific timeline or user behavior. Drip will set up the automation for you, or you can set up manual triggers yourself.
You also get detailed reporting on all your email campaigns.
This includes open rates, click-through rates, bounce rates, and more. The platform focuses on customer retention by helping you create bulk emails for active, inactive, and VIP customers.
Moreover, you can migrate templates from your previous provider free of cost.
It connects with many eCommerce platforms such as Shopify, WooCommerce, BigCommerce, and more. It even supports dynamic coupon codes that you can add to any of your bulk email campaigns.
Key Features:
- Intuitive visual email builder
- Automated drip campaigns
- Data-driven reports for email campaigns
- Works with most eCommerce platforms
- Superb customer support
Pricing: Plans start at $39/month.
7. Campaign Monitor
Campaign Monitor offers a range of solutions for creating and sending bulk emails.
One of the key strengths of CampaignMonitor is the quality, flexibility, and robustness of its templates. The drag-and-drop builder is a standout feature that makes it easy to create visually appealing emails.
By tapping into the power of automation, you can drive revenue and engage your audience on a personal level. The tool gathers data from your eCommerce site to create smart list segmentation. You can set up custom fields for data like location, interests, and gender to make your campaigns more relevant.
Then, you can let the CampaignMonitor feature create custom journeys by putting all that data into play. And use that custom journey to deliver dynamic content in a personalized and timely manner.
It also allows you to fine-tune your delivery strategy by sending bulk emails at the same local time around the globe.
Email campaigns are also easy, thanks to the drag-and-drop builder and dynamic segmentation. Additionally, this tool gives you insights and reports that are easy to understand. It features A/B testing tools and deep reporting, so you get all the necessary information.
Key Features:
- Advanced email marketing automation tools
- Drag-and-drop campaign builder with customizable templates
- Detailed analytics and actionable insights
- Time-zone-based email sending
Pricing: Plans start at $11/month.
8. MailerLite
MailerLite offers a lot of affordable features for sending bulking emails.
It offers a free plan for up to 1,000 subscribers and 12,000 emails per month. It’s great if you’re running a small business or on a budget.
It helps you collect subscribers, strengthen customer relationships, and, most importantly, automate workflows.
To get started, you can create a beautiful campaign by using many different editors. It includes a drag-and-drop editor, a rich-text editor, and a custom HTML editor. All of them work for crafting bulk emails.
It integrates with platforms like Shopify and Woocommerce. This allows you to embed custom product blocks and design bulk email campaigns based on buyer behavior.
To monetize your audience further, you can create a newsletter and sell subscriptions through Stripe on MailerLite landing pages. The newsletter will go out on a fixed schedule by using an autoresponder.
You can even set up automation workflows based on custom triggers. For example, MailerLite can activate a workflow when a subscriber’s custom field gets updated. This might happen because the customer filled in a survey or signup form.
Key Features:
- Rich-text and HTML email editor
- Visual drag-and-drop email builder
- Excellent automation workflows
- Audience segmentation
- Integrations with 139 platforms
Pricing: Free, paid plans starting at $9/month
What Is the Best Bulk Email Service?
Ultimately, the decision hinges on your individual preferences and requirements.
In our view:
- Brevo, HubSpot and Drip are the best bulk email services for small and large businesses.
- For features tailored explicitly for bulk email purposes, Constant Contact and Campaign Monitor are the best options.
- ConvertKit is the best choice for creators, authors, artists, and podcasters.
- When it comes to affordability, we recommend using GetResponse or MailerLite.
And that’s it!
These were the best bulk email service providers to make it simple and stress-free for you to connect with a large audience.
Again, remember that growing a robust mailing list is the most important step. Before you invest in any of those tools, grow your email list with OptinMonster’s comprehensive lead-generation tools.
Here are a few more guides that will help you level up your email marketing game:
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