OptinMonster vs. Leadpages: Which Is Better? (Compared)

Are you looking for the right lead generation tool for your online business, but not sure which one to go with?

Like any task, having the right tool for the job can make or break your success. So if you’re serious about getting better, higher-quality leads into your funnel, then you definitely need the right lead generation software.

But now for the hard part: which one should you choose?

Today, we’re going to compare two popular options on the market: OptinMonster vs. Leadpages.

We’re going to compare these lead generation tools with regards to:

  • Campaign Types
  • Ease of Campaign Creation
  • Targeting and Trigger Options
  • Pricing

Before we dive into the comparison, however, let’s clarify what Leadpages and OptinMonster are and what they can offer your company.

What Is Leadpages?

leadpages homepage

Leadpages is a website, landing page, and popup builder bundled up into one product. Their goal is to help small businesses capture more leads and make more sales.

They market themselves as a one-stop-shop for all small businesses looking to take their business online. You can design your website on the platform, build your own lead pages, and display a handful of popups to get new subscribers.

They have different integrations to connect your site with popular marketing automation tools and email service providers (ESPs).

We’ll discuss their pricing plans and go in-depth into their features in just a moment. First, let’s take a quick look at OptinMonster.

What Is OptinMonster?

OptinMonster is the world’s #1 lead generation software. We get you more high-quality leads in less time than any other tool on the market.


OptinMonster does this by empowering small and medium-sized businesses to create stunning and effective optin campaigns. It’s easy to get started and requires zero coding skills to use.

That means you don’t need a team of coders or tech skills to get more warm leads for your sales funnel.

Plus, we easily integrate with the most popular email marketing services available. So when you capture new leads from your optin campaigns, they can be segmented and sent to your current email list.

You can then focus on other areas of your business and put your email marketing strategy on autopilot.

But we need to make one thing clear: OptinMonster is not a website or landing page builder.

Instead, we focus exclusively on empowering you to make the most effective optin campaigns possible. That’s a task that, we believe, is worth investing our full attention to.

It’s the only thing we do, which is why we’re the best at it.

Ready to check it out? Click below to start getting more leads and sales today:

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Now, let’s take a look at why OptinMonster is your better option for lead generation.

Why OptinMonster Is #1 for Lead Gen

Again, unlike Leadpages, OptinMonster is NOT a website or landing page builder. That means this OptinMonster vs. Leadpages comparison is only referring to lead generation. In that context, let’s look at how they compare, and which one is best for you:

  • Campaign types
  • Design options
  • Targeting rules
  • Savings

Let’s get started.

1) Take a Multi-Campaign Approach for MORE Leads

One of the best ways to gather new leads is to take a multi-campaign approach to your lead generation strategy. This means using different types of campaigns on your website to avoid something called “popup fatigue.”

Popup fatigue occurs when you show the same generic popup over and over again across your site. This trains your users to ignore your campaigns regardless of how compelling your lead magnet or campaign copy is.

As a result, even the best optin campaigns can be ignored.

That’s why OptinMonster offers the following types of campaigns:

  • Lightbox popup
  • Floating bar
  • Slide-in scroll box
  • Sidebar widgets
  • Fullscreen welcome mat
  • Gamified popups
  • Inline campaigns
  • Content lockers
  • Countdown timers

Campaign Types with OptinMonster

We give you these options so that you can create multiple campaigns across your site and keep your visitors engaged.

This multi-campaign approach is exactly how Reliablesoft.com was able to increase conversions by over 300% on their site.

They used a combination of exit-intent popups, floating bars, and slide-in scrolls boxes to capture more leads and drive 200% more in sales for their SEO course.

Leadpages does offer similar campaigns, though they are more limited. They have popups, alert bars, and sidebar widgets.

These are good for your most basic optin campaigns and can be a good place to get started. But by ignoring other campaign types like countdown timers, content lockers, and so on, you’ll definitely be leaving conversions on the table.

When it comes to campaign choices with OptinMonster vs. Leadpages, OptinMonster definitely comes out ahead in this category.

2) Design Your Campaigns with MORE Functionality

Both OptinMonster and Leadpages have a popup editor that is user-friendly and easy to use. Both use inline text editors so you can change your campaign’s copy directly in the editor:

Change text with Basic template

The difference between these two lead generation tools is less about how easy they make it to design your popups. Instead, the real difference lies in how easy it is to design your optin campaigns with advanced features.

OptinMonster gives you so many different options for designing the perfect campaign. That’s because all of our optin campaigns are made of element blocks or “blocks” for short.

You can add these blocks to any of our 50+ pre-built templates to ensure you get the most effective campaign for your marketing goals.

Some of these block options include:

  • Images
  • Video
  • Custom HTML
  • Countdown timers
  • Livechat Bot

And much more.

Plus, adding these blocks requires zero technical skills. Everything can be done with a drag and a drop:

Add new block to basic mobile template

This is important because getting higher conversions is more than just showing your visitors a popup. It’s about crafting the right message to meet your site’s visitors wherever they are in their customer journey.

In some instances, you’ll want to add a video to showcase your product. At other times, you’ll want to add a countdown timer to build a sense of urgency around your offers. And sometimes, you may want to add custom HTML, CSS, or JavaScript to have total control over your optin campaign’s design.

The point is that when you’re looking for a lead generation software, you’re better off having more approaches than less.

OptinMonster makes sure that you have everything you need to create beautiful campaigns that function the way you need them.

That way, you can maximize your conversion rates and drive more sales.

Again, when it comes to having more advanced features added to your optin campaign’s design, OptinMonster is the clear winner.

3) Discover MORE Targeting Rules for Better Leads

Creating a beautiful optin campaign is only half the battle. The other half is making sure that you’re showing that campaign to the right people at the right time in their customer journey.

That’s why it’s important to have a lead generation tool with powerful targeting rules and triggers.

Leadpages offers a few basic options to display their campaigns, such as:

  • Link, button, image triggers to show popups on buttons clicks
  • Time delays to show popups after a certain amount of time passes or a certain number of page views occurs
  • Exit-intent to show popups as users are leaving the browser page

Leadpages popup triggers

These are good targeting options for your basic needs, but they may not be enough to bring you the highest conversion rates possible.

OptinMonster, on the other hand, is loaded with powerful targeting rules and triggers to make sure you’re showing your campaigns to the right segment of your audience.

This gets you better leads in less time.

Not only do we have everything offered by Leadpages (MonsterLink™, Time Delay, and Exit-Intent®), we have other targeting rules such as:

And much more. These options allow you to personalize your optin campaigns to get even higher conversions.

For example, Expat.com used OptinMonster’s targeting and personalization features to get 30,000 membership sign-ups per month and recover 2.09% of abandoning visitors.

Plus, we have other triggers so your users’ behavior can determine whether or not a campaign will appear. These include things like:

  • Scroll Trigger to display a campaign when the user has scrolled a certain length of the browser page
  • InactivitySensor™ to show a campaign when the users have stopped interacting with your content
  • Campaign Scheduling to keep your campaigns running for a specified period of time, such as a holiday sale

And, again, much more.

These targeting rules and triggers can’t be downplayed. These are the rules that you’ll use to make sure that your optin campaigns are shown to the right segment of your audience at the right time in their customer journey.

The more you can target these campaigns, the more conversions you can expect. That means you want as many options as possible to personalize when your optin campaigns appear and who sees them.

Between the two lead generation tools, OptinMonster is the one that provides the most options to optimize your lead generation strategy.

4) Save MORE as You Grow

We understand that pricing is a major factor when you’re considering new tools. Let’s see how each platform breaks down their pricing models.

Leadpages has 3 payment options, all of which require you use their website builder, landing page builder, and popup builder:

  • Standard: $25/month
  • Pro: $48/month
  • Advanced: $199/month

Leadpages Pricing

One important thing to note is that all their products (website, landing page, and popup builder) are bundled together.

In other words, you cannot use Leadpages for only a popup builder without paying for the rest.

So even though you’ll purchase Leadpages to integrate with another platform like Shopify or WordPress, you’ll still need to pay for the website builder.

OptinMonster, on the other hand, breaks pricing down into the following:

  • Basic: $9/month (up to 3,500 pageviews)
  • Plus: $19/month (up to 15,000 pageviews)
  • Pro: $29/month (up to 50,000 pageviews)
  • Growth: $49/month (up to 250,000 pageviews)

OptinMonster Pricing Page for blog

As you can see, our prices are much more affordable and offer a key difference: you’re only paying for the tool you need.

From the beginning, we’ve been dedicated to helping small businesses compete with “the big guys.” That means offering advanced tooling at a fair price.

It also means making sure that businesses are only paying for the tools they need when they need them. As your company grows, you can upgrade your plans to a pricing model that makes sense.

When comparing the two pricing models, we see that you’ll pay less than half the price for OptinMonster if you’re looking for a lead generation software.

Even our most advanced Growth is the same as Leadpages middle-tiered Pro plan.

So if you want a lead generation tool that’s super powerful but easy on the budget, OptinMonster is clearly the way to go.

Get More Leads and Sales Today!

OptinMonster vs. Leadpages: Which Tool for Lead Gen?

When comparing these two lead generation tools, we need to remember the context. Leadpages is a website, landing page, and popup builder all bundled up into one product.

So if you’re totally starting from scratch, this may be the right option for you.

If you already have a site, or want to use a platform like WordPress that has increased functionality and resources, then it may be too limited–not to mention too costly.

In other words, OptinMonster would mostly likely be the better software in that context.

That’s because we offer MORE campaign types, MORE design options, and MORE targeting rules.

Oh, and it’s only a fraction of the cost each month.

That means OptinMonster is the lead generation tool that gives you a lot MORE for a lot LESS.

We hope you found this article helpful, especially if you’re trying to decide between OptinMonster vs. Leadpages. If you like comparisons like this, you’ll love our review of OptinMonster vs. Privy: Which Is Best for Lead Generation?

And for more helpful information, you may enjoy the following resources:

These articles can help you determine whether or not OptinMonster is the right lead generation tool for your business.

But why not try for yourself? Get started with your risk-free OptinMonster account today!

Nathan Thompson
Nathan Thompson is a father, a writer, and a lover of travel (in that order). When he’s not wrestling with his kids, you’ll likely find Nathan giving his eyes a much-needed break from screens with a good book or planning a family trip with his awesome wife.

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