OptinMonster vs. Privy: Which Is Best for Lead Generation?

Are you looking for a lead generation tool for your eCommerce store but can’t decide between OptinMonster and Privy?

If you run an online business, you know how important it is to grow your email list with high-quality leads. And while you’ve had that sidebar optin form sitting on your site for a while, you may be considering a more strategic approach.

In other words, if you’re serious about getting more leads, then you’ll need the right tool for the job. The only question is, which tool is it?

That’s why, today, we’ll look at 2 popular lead generation solutions: OptinMonster vs. Privy.

Let’s get started by looking at Privy and what it can do for your online store.

What Is Privy?

Privy homepage

Privy is an eCommerce marketing platform with 3 products:

  • Content: Creates optin campaigns such as popups, flyouts, coupons, and more
  • Email: Send newsletters and promotional campaigns to your customers
  • SMS: Make and distribute marketing campaigns via text message

Privy’s goal is to be an all-in-one stop for eCommerce merchants looking for a marketing tool. You can capture leads, put them into their email service, and run follow-up campaigns with email or text.

But for today’s post, we’re only concerned with their Privy Content product, which is their version of a lead generation software.

That’s because no matter who your email service provider is (or SMS marketing platform), everything depends on filling your contact list with the right kinds of leads.

This is also the product that people compare to OptinMonster when looking for lead generation software. With that in mind, let’s turn our attention to OptinMonster.

What Is OptinMonster?

OptinMonster is the world’s #1 lead generation software:


OptinMonster helps clients get more conversions, grow their email list, and make more sales.

We do this by empowering online business owners to create highly-effective and targeted optin campaigns, such as popups, floating bars, slide-in scroll boxes, and more.

Then, as you’ll see, we make sure you can target these messages to the right people at exactly the right time in their customer journey. After all, the more personalized you can make your optin campaigns, the more conversions you can expect.

For these reasons and more, OptinMonster has achieved massive success helping eCommerce businesses grow. Just check out some of these awesome success stories from our satisfied clients:

You can get similar results by getting started with your risk-free OptinMonster account today! Just click below to get started:

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Why Is OptinMonster the #1 Lead Gen Software?

For today’s OptinMonster vs. Privy comparison post, we’ll look at how OptinMonster offers more:

Let’s dive in!

1) Choose from MORE Optin Campaigns

OptinMonster has more optin campaign types than any other lead generation software on the market. With OptinMonster, you can create:

  • Fullscreen Welcome Mats
  • Slide-In Scroll Boxes
  • Floating Bars and Banners
  • Lightbox Popups
  • Countdown Timers
  • Sidebar Forms
  • Inline Forms
  • Content Lockers
  • Coupon Wheel Optins

Campaign Types with OptinMonster

We do this to give business owners as many ways as possible to engage their audience. Having a variety of campaign options is important to prevent people from getting “popup fatigue” on your website.

In other words, if you’re only displaying one type of campaign across your site, you’ll slowly train your traffic to ignore them and get lower conversions.

But if you can vary your approach through different optin campaigns, you can get more leads and grow your email list much faster.

While Privy has a few different types of optin campaigns such as popups, floating bars, and slide-in scroll boxes (which they call “Flyouts”), OptinMonster gives you way more options.

Our content locker, for example, is an optin campaign that’s gotten loads of new leads for our customers. This was the same campaign that allowed Whole Whale to increase email signups by 100%, convert over 21% of readers into subscribers, and get a 62% lift in conversions.

Or take Reliablesoft.net, which used a combination of popups, slide-in scroll boxes, and floating bars to increase conversions by 300%.

If you’re serious about growing your email list and boosting conversions, you’ll want as many campaign options as possible. And when it comes to having options to grow your email list, OptinMonster comes out as the clear winner.

2) Personalize Messaging for MORE Conversions

Another aspect you need to think about when choosing a lead generation software is how much they let you personalize your messaging.

That’s because the more personal you can make your optin campaigns, the higher conversions you can expect. Typically, this personalization happens in 2 ways:

  • Targets
  • Triggers

We’ll get to triggers in just a moment. For now, let’s look at how OptinMonster allows you to target users so you can display the right campaign to the right segment of your audience at just the right time in their shopping experience.

Both OptinMonster and Privy allow you to target customers in the basic ways all lead generation software offer. These would be targeting rules like:

  • Which page your user is browsing
  • Where your visitors are coming from (their physical location)
  • Which 3rd-party sites your traffic arrives from
  • Which device your audience is using

And more. These are all pretty standard when it comes to modern lead generation software.

But just like OptinMonster offers more campaign types than Privy, we also have more targeting rules that let you take personalization to the next level.

One great example of this is with our AdBlock Detection targeting rule.

Over 615 million devices are blocking ads, which means large parts of your audience may never see your campaigns at all!

With our AdBlock Detection rule, though, you can create specific campaigns to encourage users to turn off their AdBlock software:

adblock detection campaign

Now you may be wondering, “Yes, but do these campaigns actually work?”

We’ve found that roughly 77% of consumers will gladly turn off their AdBlock software if asked. That’s because most people don’t mind promotional offers from websites they love. Instead, they want to prevent intrusive popups from spam.

Without AdBlock Detection, you could be missing out on reaching 3 out of every 4 of your customers.

Another targeting rule OptinMonster offers (which isn’t provided by Privy) is Cookie Retargeting.

Cookie retargeting lets you retarget your customers and potentially boost conversions up to 4x.

It works by helping you avoid showing campaigns to users who aren’t interested in certain products or offers, reducing cart abandonment, and boosting sales through more targeted cross-sells and upsell promotions.

In other words, cookie retargeting gives you the power to customize your optin campaigns to where your users are in their customer journey.

As you can imagine, this leads to more sales for your online store.

It’s this level of personalization that allows popular sites like Expat.com to grow their email list by over 30,000 subscribers every month.

Again, though both lead generation software offer the basics, only OptinMonster providers online merchants with more advanced personalization features.

Now, let’s turn our attention to another powerful customization tool: triggers.

3) Use Powerful Triggers to Drive MORE Sales

In the last section, we looked at targeting rules to personalize your optin campaigns. Triggers are a little different, but they’re just as effective.

Triggers rely on a user’s behavior to determine whether or not a campaign will appear. That would be something like an exit-intent popup that displays as users are leaving the browser page. Or when users put certain products in their shopping cart.

Both OptinMonster and Privy offer some basic triggers, but, again, OptinMonster gives you more triggers to engage your audience.

In fact, Privy only offers the following 3 triggers:

  • Time on page
  • Scroll depth
  • Exit intent

OptinMonster, on the other hand, gives you many other options. One example of this is with our embeddable MonsterLinks™.

A MonsterLink™ gives your optin campaign and embeddable URL that can be put into any link or button:

MonsterLinks GIF

This allows you to boost conversions by creating a 2-step optin process.

Whereas many optin forms immediately ask for a name and email address, the 2-step optin takes a more subtle approach. Your visitors are prompted to engage with your campaign using a simple button click.

And once users start this process, they’re much more likely to finish by opting in. This leads to more conversions and sales for your online store.

The outdoor gear and active lifestyle brand, Sportique, used MonsterLinks™ to convert 79% of their targeted subscribers and grow their email list by 300%.

Another example of an advanced trigger offered by OptinMonster is our InactivitySensor™.

This trigger will show your campaign once users have stopped engaging with your website for a pre-determined amount of time that you can configure. Plus, you can add animation and sound effects to make these campaigns as effective as possible.

These and other unique triggers offered by OptinMonster make it the better choice for a lead generation software for online merchants. they allow you to get higher conversions, more email subscriptions, and more sales from your website.

4) Save MORE Money

One of the biggest factors when choosing the right lead generation tool is pricing.

From the very beginning, OptinMonster has been dedicated to helping small businesses compete with “the big guys.” That means–and has always meant–providing the most powerful tools available at a fair price.

Let’s take a look at how pricing stacks up for OptinMonster vs. Privy.

Privy’s Content Plan starts for free for up to 5,000 page views per month. This does not include their email or SMS products, which are paid separately.

The free plan also doesn’t allow you to remove Privy’s branding from your campaigns.

From there, the prices change accordingly:

  • Up to 10,000 pageviews: $20/month
  • Up to 25,000 pageviews: $35/month
  • Up to 50,000 pageviews: $70/month
  • Up to 100,000 pageviews: $140/month
  • Up to 200,000 pageviews: $250/month
  • Up to 500,000 pageviews: 350/month

As you can see, one of the disadvantages of Privy is that their costs start to explode as your company grows. That means Privy may be a good option when you’re just starting out and only need a few basic tools for free, but it can get very expensive as your audience gets larger.

Now let’s see how OptinMonster stacks up. We have 4 plans:

  • Basic: $9/month (up to 3,500 pageviews)
  • Plus: $19/month (up to 15,000 pageviews)
  • Pro: $29/month (up to 50,000 pageviews)
  • Growth: $49/month (up to 250,000 pageviews)

OptinMonster Pricing Page for blog

It doesn’t take long to notice how much more affordable OptinMonster is. If we compare our Pro Plan with Privy’s equivalent (up to 50,000 pageviews), OptinMonster is nearly half the price.

As you continue to expand your business with our Growth Plan, you’ll find that OptinMonster is literally 1/5th of the price when compared to Privy.

So not only does OptinMonster offer more campaign types and features, but it’s also a fraction of the cost.

Ready to see for yourself? Click below to see how the world’s best lead generation software can grow your business:

Get More Subscribers and Sales Today!

OptinMonster vs. Privy for Lead Generation

At the end of the day, both lead generation software provide ways for you to grow your business and get higher conversions across your online store.

But OptinMonster comes out the clear winner between the 2 platforms.

Again, OptinMonster provides users with more:

  • Campaign types
  • Targeting rules
  • Triggers
  • Personalization options
  • Savings

That last one is particularly important. Because it means that with OptinMonster, you get way MORE for a lot less.

We hope you found this article helpful if you are trying to decide between OptinMonster vs. Privy. If so, you may enjoy the following resources:

These articles can help you determine whether or not OptinMonster is the right lead generation tool for your business.

But why not try for yourself? Get started with your risk-free OptinMonster account today!

Nathan Thompson
Nathan Thompson is a father, a writer, and a lover of travel (in that order). When he’s not wrestling with his kids, you’ll likely find Nathan giving his eyes a much-needed break from screens with a good book or planning a family trip with his awesome wife.

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  1. Thanks for reading this article – I hope you found it helpful.

    I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste.

    OptinMonster’s Exit Intent® technology detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

    You can unlock this powerful technology 100% free when you purchase our OptinMonster Pro plan.

    Get started with OptinMonster today and see why 1,000,000+ choose OptinMonster to get more subscribers and customers.

    Thomas Griffin
    President of OptinMonster

  2. For me, I think OptinMonster is better than privy not only because it is number 1 on the list but because I have personally exprerienced it. For clients or users’ pricing matters a lot From the very beginning, and this helps to save money. OptinMonster has been dedicated to helping small businesses compete with big businesses which means they provide good service at low costs.

    1. Thank you so much 🙂 We love to get this kind of feedback!

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