How to Integrate Mailchimp with WordPress (The Simple Way)

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Are you looking for an easy way to integrate Mailchimp with WordPress?

Mailchimp is an extremely popular customer relation management (CRM) platform that helps you engage customers and make sales. In one tool, you can make marketing, sales, content management, and customer service easier.

By integrating Mailchimp and WordPress, you have a powerhouse duo that can generate and convert leads on your website.

So, how can you easily add Mailchimp to WordPress while putting some lead generation tasks on autopilot?

We have the answer and will show you the BEST way to connect Mailchimp to WordPress in today’s post.

Let’s get started!

What Is Mailchimp?

Mailchimp has quickly become one of the most popular CRM platforms and email service providers (ESPs) on the market.

mailchimp homepage

It allows anyone to perform a variety of marketing tasks like:

  • Create mailing lists
  • Design emails
  • Send out automated campaigns
  • And more…

Mailchimp largely works as a separate tool, but you can integrate it with WordPress to generate leads on your website. The only part of Mailchimp that you can integrate with WordPress is their email signup forms.

If you search the WordPress Repository for Mailchimp, you will find multiple matches. However, most of them are unofficial plugins, meaning they weren’t developed by Mailchimp, so you’ll definitely want to take time to research the developers and plugins.

There are two official WordPress plugins from Mailchimp: Mailchimp for WooCommerce and Mailchimp List Subscriber Form.

You can install it like any other plugin on your WordPress site. Though, if you need some more help, feel free to use this resource: How to Install a WordPress Plugin (3 EASY Methods).

In a moment, we’ll teach you an even MORE powerful way to integrate Mailchimp with WordPress.

But you may be wondering why you should use a separate tool to integrate Mailchimp with WordPress. Well, if you want to unleash Mailchimp’s power, you need a full email marketing list.

And we have the secret to doing just that.

We already talked about how Mailchimp lets you add optin forms to your site. Unfortunately, these forms are basic and extremely hard to customize. Plus, display rules and targeting options are practically non-existent.

Putting a basic, non-targeted form on your website is like throwing a fishhook into a lake with no bait. You’re just hoping a fish will bite. Though chances are, while you desire a giant catfish, you’ll likely end up with algae-covered weeds.

Unleash Mailchimp’s Full Power

What you need is the right bait to make that hook irresistible.

So, if you are serious about reaching making the most of your Mailchimp account while adding the most leads to your email lists, you need something else. You need bait that’ll target your exact audience and help you create stunning optin campaigns.

That something is OptinMonster:

OptinMonster home page

OptinMonster is the best WordPress plugin to help you unlock Mailchimp’s strengths and make up for the features it lacks.

With 50+ templates and a user-friendly drag and drop builder, you can easily create stunning campaigns like popups, floating bars, inline forms, gamified wheels, and more.

And don’t forget, OptinMonster comes with targeting rules so you can show your visitors the exact campaigns you want at the second you want:

  • Exit-Intent® Technology: recover users actively leaving your site.
  • Onsite Retargeting®: keep users engaged by showing fresh campaigns.
  • MonsterLink™: boost engagement by showing offers based on what buttons and links your visitors click.

This level of personalization will not just increase the user experience (UX) but will drastically increase your conversions and sales.

In fact, pairing Mailchimp and OptinMonster is how Biddyco increased their conversions by 300% in just 30 days.

The best part is that you only need a few minutes and a handful of clicks to integrate OptinMonster and Mailchimp.

Ready to connect Mailchimp to WordPress using OptinMonster? Click below to start your 100% risk-free OptinMonster account today:

Get Started With OptinMonster Today!
BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

Let’s go ahead and jump right into our tutorial on how to integrate Mailchimp with WordPress by using OptinMonster.

How to Integrate Mailchimp with WordPress

Today’s tutorial will walk you through the steps to create an OptinMonster campaign and connect it to Mailchimp in 5 simple steps.

Step 1: Install the OptinMonster Plugin

First, you’ll need to sign up for an OptinMonster account. Then, you are ready to install the OptinMonster plugin for WordPress.

Log into your WordPress admin dashboard. Then, on the menu off to the left side, Log into the admin portion of your WordPress dashboard and navigate to Plugins » Add New.

In the Keyword search box, type in “OptinMonster” and hit Enter.

You should then see an option for OptinMonster. Next, click on the Install Now button:

find and install the optinmonster plugin

That same button will turn blue once the plugin activates and should say Activate.

Click on that button again:

activate the optinmonster plugin

Once the OptinMonster plugin is activated, go to the OptinMonster tab in your WordPress dashboard. Then, click Launch the Setup Wizard:

launch setup wizard to start optinmonster

The setup wizard is incredibly easy to follow. When you are done with the wizard, OptinMonster and WordPress will be connected. But if you need help, here’s a handy guide on how to install the OptinMonster WordPress plugin.

Now that’s done, you are ready to create your first campaign and integrate Mailchimp.

Step 2: Create and Design an Optin Popup

If you aren’t there already, go back to the OptinMonster tab in your WordPress dashboard. As you scroll down, you’ll see the options for the different types of campaigns you can create:

  • Popups
  • Floating bars
  • Fullscreen
  • Inline
  • And more…

Once you decide, click Create New under the type of campaign you’d like to create.

For today’s tutorial, we’ll select Popup:

Select from one of the six campaign types.

Next, select a design from one of OptinMonsters 50+ pre-built templates.

The best thing about these templates is that you’ll be saving so much time in designing your campaign:

optinmonster template selection

For this tutorial, we’ll work with the Basic template:

choose the basic template

Basic is our go-to template. If you want a simplistic design, it’s perfect right out of the box. If you’re looking for room to customize amd play, this is absolutely he template for you.

Once you have selected your design, it’s time to name your campaign:

give your optinmonster campaign a name

Pro tip: Choose a descriptive name. We recommend a name that describes what your campaign is offering or what it is doing.

Then, click Start Building. You’ll now be taken to the builder screen. This is where you’ll design the visual part of your campaign.

If you want to make any changes, just click on the section you’d like to modify. Then, you can make edits directly in the builder. You’re free to change up pretty much anything, including the font, colors, and background:

change text in basic template

Remember how we mentioned that you can add things to your templates? This is where we’ll do that.

To do this, click on + Add Blocks on the left side of your screen.

Then, scroll down and find the element you want. Next, drag it to where you want it in your campaign:

drag and drop element into basic template

These elements come in something called a Block.

Block are preconfigured content areas that fit neatly into any campaign template.

If you’d like to explore more about the visual builder, check out our guide on creating your first OptinMonster campaign.

When you finish this step, it’s time to target your newly built campaign to your ideal audience.

Step 3: Target Your Audience

One of the most astonishing parts of OptinMonster is all of the ways you can target the audience you want with the perfect campaign for them. So, how exactly do you target an audience?

By telling OptinMonster exactly when, where, and to whom your popup will appear.

To set these rules and triggers, click on the Display Rules tab.

By default, OptinMonster has two display trigger rules in place:

  • Time on page is 5 seconds
  • Current URL path is any page

default display rules for optinmonster

If you are getting started and want to get your campaign in front of the most eyes possible, then these rules are perfectly.

But, there are other remarkable rules and triggers that you need to explore to see all of the ways you can customize your targeting efforts. So, go ahead and take some time here and play with these rules to find the ones that best resonate with your audience.

We’ll take a closer look at the second rule: Page Targeting.

Click where it says “is any page” on the page. You’ll see a drop-down menu with all options to help customize this rule.

Let’s change it to “contains“:

Change is any page to contains for display rules

So, let’s say that you only want this popup to show up on pages that have a URL path with the word “products.”

It’s as simple as typing that work into the box to the right of contains:

Current URL path contains products-min

This rule will help you target your campaigns to the most relevant audience based on the pages your visitors are browsing.

Now that your campaign is designed and the rules and triggers are set, it’s time to integrate it with Mailchimp.

Step 4: Connect OptinMonster with Mailchimp

Integrating OptinMonster and Mailchimp in WordPress only takes a couple of minutes.

First, log in to Mailchimp and click on your profile picture in the lower right corner of the dashboard. After that, on the popup menu, click Account.

On the top of the page, click on Extras » API Keys. 

Then, scroll down to the Your API keys section and click on the Create A Key button.

mailchimp wordpress integration add api keys

The screen will refresh with your Mailchimp API key.

Do not share your API key. These keys give full access to your account. Only give them to developers and plugins that you trust.

Next, go back to OptinMonster and click on the Integrations tab on the OptinMonster builder.

After that, click on + Add New Integration:

add new integration to optinmonster campaign

From the Email Provider drop-down, select Mailchimp.

Integrate Mailchimp with WordPress selection

All you have to do here is paste your API Key into the corresponding field. Don’t forget to add a unique label for easy identification, which is for internal use only.

mailchimp wordpress integration add api key

Finally, click on the Connect to Mailchimp button.

And that’s it! Mailchimp is fully integrated with OptinMonster and WordPress.

From here, you can also tell OptinMonster where to send your campaign leads if you have specific lists.

All that is left to do is publish your campaign.

Step 5: Publish Your OptinMonster Campaign

To publish your campaign on your WordPress site, click over to the Publish tab.

Here, you can Preview your campaign and review your popup’s display rules:

free meal plan preview

Once you are ready, change the status to Publish.

publish your campaign

If your popup isn’t showing, you can verify its publish status in your WordPress dashboard.

Navigate to OptinMonster » Campaigns from your WordPress dashboard. Then make sure the status of your popup has switched from Pending to Published:

publish your om campaign in wp backend

And that’s it! Your campaign is live and will start feeding all emails collected right into your Mailchimp email lists.

When you create future campaigns, connecting to Mailchimp will be a breeze now that everything is connected.

And that’s all we have for you today!

We hope that this tutorial. If so, you’ll definitely want to check out the following resources:

These articles will have even more information on how you can use Mailchimp with WordPress while improving your lead generation strategy.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout