2025 eCommerce Holiday Calendar for Marketing (Updated)

If you want to stay on top of your eCommerce marketing strategy, you have to plan ahead for all the holidays and celebrations that you can use for promotions. To help, I’ve prepared a handy eCommerce calendar, full of a wide range of holidays and special events.

This eCommerce holiday calendar covers the entirety of 2025, so you can plan all 12 months of promotions. For each holiday, I’m sharing marketing tips to help your eCommerce store make more sales throughout the year.

• January 2025
• February 2025
• March 2025
• April 2025
• May 2025
• June 2025
• July 2025
• August 2025
• September 2025
• October 2025
• November 2025
• December 2025

eCommerce Holiday Calendar 2025

January 2025 Marketing Holidays

January 1: New Year’s Day

New Year’s Day marks the beginning of the calendar year and the end of the holiday shopping season. On the eCommerce calendar, it’s the time to promote resolution-related products.

• Products to Promote: Fitness gear, planners, healthy cooking items, and self-improvement books.
• Marketing Ideas:
  • Email: Promote New Year’s resolution-themed products.
  • Social Media: Ask followers to share their resolutions, especially those related to your company’s niche.
  • Website Popups: Offer discounts on products that help achieve new goals.

OptinMonster has several New Year-themed templates. The one below is a full-screen spin-to-win campaign:

You can add a Coupon Wheel like this one to any OptinMonster campaign.

January 4: National Spaghetti Day

National Spaghetti Day celebrates the beloved pasta dish enjoyed by many around the world. Like so many food-themed holidays, it’s a great opportunity to have some fun with your eCommerce marketing.

• Products to Promote: Pasta, kitchen gadgets, and cookbooks.
• Marketing Ideas:
  • Email: Share spaghetti recipes and promote related products.
  • Social Media: Ask followers to share their favorite spaghetti recipes or their favorite Italian restaurants.
  • Website Popups: Highlight discounts on pasta and kitchen tools. Offer a family spaghetti recipe or guide to homemade pasta as a lead magnet.

January 10: National Cut Your Energy Day

This day encourages people to reduce their energy consumption and be more environmentally conscious.

• Products to Promote: Energy-efficient appliances and eco-friendly products.
• Marketing Ideas:
  • Email: Offer tips on cutting energy usage and promote sustainable products.
  • Social Media: Share infographics on energy-saving tips.
  • Website Popups: Promote sales on energy-efficient items.

January 12: National Hot Tea Day

National Hot Tea Day celebrates the warmth and comfort of drinking hot tea.

• Products to Promote: Teas, kettles, teapots, tea sets, serving platters, and tasty treats that go well with tea.
• Marketing Ideas:
  • Email: Share tea party recipes and special tea blends.
  • Social Media: Host a tea-themed giveaway or a virtual tea party.
  • Website Popups: Offer discounts on tea sets and accessories.

January 20: Martin Luther King Jr. Day

This federal holiday honors the civil rights leader Martin Luther King Jr. and his contributions to equality and justice.

• Products to Promote: Books, educational materials, products from Black-owned businesses, and charity-related items.
• Marketing Ideas:
  • Email: Share content about MLK’s legacy and your brand’s commitment to diversity and equity.
  • Social Media: Highlight community service events.
  • Website Popups: Promote Black-owned businesses and donations to relevant charities.

January 21: National Pie Day

National Pie Day is dedicated to celebrating the love of pies, from sweet to savory.

• Products to Promote: Baking supplies, pie ingredients, kitchenware, and cookbooks.
• Marketing Ideas:
  • Email: Share pie recipes and baking tips.
  • Social Media: Do a bracketed poll tournament to determine the best type of pie.
  • Website Popups: Offer discounts on pie-related products or a pie-baking guide as a lead magnet.

January 26: Australia Day

Australia Day marks the arrival of the First Fleet at Port Jackson in New South Wales in 1788 and is celebrated with parades and barbecues.

• Products to Promote: Australian-made items, outdoor gear, and BBQ supplies.
• Marketing Ideas:
  • Email: Share Australia Day-themed products.
  • Social Media: Highlight Australian culture and products.
  • Website Popups: Offer sales on BBQ supplies and outdoor gear.

January 29: Chinese New Year

Chinese New Year, also known as the Spring Festival, marks the beginning of the lunar new year and is celebrated with family gatherings, feasts, and fireworks.

• Products to Promote: Festive decorations, traditional foods, and gifts.
• Marketing Ideas:
  • Email: Share Chinese New Year traditions and special promotions.
  • Social Media: Post content about the zodiac animal of the year.
  • Website Popups: Offer discounts on festive items and gifts.

February 2025 Holiday eCommerce Calendar

Month of February: Black History Month

Black History Month celebrates the achievements and contributions of African Americans throughout history.

• Products to Promote: Books by Black authors, products by Black-owned businesses, and educational materials.
• Marketing Ideas:
  • Email: Highlight Black-owned businesses and promote related products.
  • Social Media: Share stories and achievements of notable Black figures.
  • Website Popups: Offer discounts on products related to Black history and culture.

February 2: Groundhog Day

Groundhog Day is a quirky tradition where a groundhog predicts the weather for the upcoming weeks based on whether it sees its shadow. Have to sets of marketing campaigns ready: one for an early spring and one for 6 more weeks of winter.

• Products to Promote: Winter or spring clothing, seasonal decorations, and novelty items.
• Marketing Ideas:
  • Email: Promote winter sales or spring previews based on the groundhog’s prediction.
  • Social Media: Share fun facts and history about Groundhog Day.
  • Website Popups: Offer flash sales tied to the groundhog’s forecast.

February 7: National Wear Red Day

National Wear Red Day raises awareness about heart disease in women by encouraging people to wear red.

• Products to Promote: Red clothing, heart health-related products, and fitness gear.
• Marketing Ideas:
  • Email: Promote red apparel and highlight heart health tips. Offer matching donations to the American Heart Association.
  • Social Media: Share stories and tips on heart health awareness.
  • Website Popups: Offer discounts on red items and health products, and encourage donations.

February 9: National Pizza Day

National Pizza Day celebrates everyone’s favorite cheesy dish with various deals and promotions.

• Products to Promote: Pizza-making kits, kitchen gadgets, and pizza-themed merchandise.
• Marketing Ideas:
  • Email: Share pizza recipes and promote related products.
  • Social Media: Post polls on favorite pizza toppings or on New York-style vs Chicago deep dish.
  • Website Popups: Offer discounts on pizza-related items or a pizza recipe ebook as a lead magnet.

February 14: Valentine’s Day

Valentine’s Day is a celebration of love and romance, often marked by giving gifts like chocolates, flowers, and jewelry.

• Products to Promote: Chocolates, flowers, jewelry, and romantic gifts.
• Marketing Ideas:
  • Email: Promote special Valentine’s Day gifts and offers.
  • Social Media: Share romantic stories and gift ideas.
  • Website Popups: Offer exclusive Valentine’s Day deals and bundles.

February 17: President’s Day

President’s Day honors past and present U.S. presidents and is often celebrated with sales and discounts.

• Products to Promote: Patriotic merchandise, home goods, electronics.
• Marketing Ideas:
  • Email: Promote President’s Day sales and highlight patriotic products.
  • Social Media: Share historical facts about U.S. presidents.
  • Website Popups: Offer sitewide discounts for President’s Day.

February 17: Random Acts of Kindness Day

Random Acts of Kindness Day encourages people to spread kindness through small, thoughtful gestures.

• Products to Promote: Greeting cards, small gifts, and charitable donations.
• Marketing Ideas:
  • Email: Encourage customers to perform acts of kindness and share related products.
  • Social Media: Promote a kindness challenge or giveaway.
  • Website Popups: Offer discounts on products that can be given as gifts.

February 25: Mardi Gras

Mardi Gras, also known as Fat Tuesday, is celebrated with parades, parties, and festive masks.

• Products to Promote: Costumes, masks, party supplies, decorations.
• Marketing Ideas:
  • Email: Promote Mardi Gras-themed products and party supplies.
  • Social Media: Share Mardi Gras history and celebration ideas.
  • Website Popups: Offer discounts on festive items and decorations.

February 28: Ramadan Begins*

*Ramadan is expected to begin the evening of February 28, 2025, but exact dates can vary.

Ramadan is the ninth month of the Islamic calendar, observed by Muslims worldwide as a month of fasting, prayer, reflection, and community. It’s a time of spiritual growth and increased charitable giving.

• Products to Promote: Prayer mats, Islamic books, dates (fruit), and Ramadan decorations.
• Marketing Ideas:
  • Email: Share Ramadan recipes, gift guides, and special offers on relevant products. Educate customers about the significance of Ramadan.
  • Social Media: Post daily Ramadan tips, share iftar (fast-breaking meal) recipes, and host a charity drive.
  • Website Popups: Offer Ramadan-themed bundles and promote suhoor (pre-dawn meal) essentials.

March 2025 eCommerce Marketing Calendar

Month of March: Women’s History Month

Women’s History Month honors the contributions and achievements of women throughout history.

• Products to Promote: Books by female authors and products by women artists and women-owned businesses.
• Marketing Ideas:
  • Email: Highlight products from women-owned businesses.
  • Social Media: Share stories of inspirational women.
  • Website Popups: Offer discounts on women-focused products.

March 8: International Women’s Day

International Women’s Day celebrates women’s achievements and promotes gender equality.

• Products to Promote: Empowerment-themed products, beauty and wellness items, and women’s accessories.
• Marketing Ideas:
  • Email: Feature special promotions on women’s products.
  • Social Media: Share user-generated content celebrating women.
  • Website Popups: Offer exclusive deals for International Women’s Day.

March 14: Holi

Holi is a Hindu festival marking the arrival of spring and the triumph of good over evil. Known as the Festival of Colors, it involves joyous celebrations where people throw vibrant colored powders, dance, and feast together.

• Products to Promote: Color powders, white clothing, festive snacks, and sweets.
• Marketing Ideas:
  • Email: Send out festive offers that celebrate the arrival of Spring.
  • Social Media: Share vibrant images and videos of Holi celebrations, or run a photo contest for the best Holi moments.
  • Website Popups: Offer discounts on Holi essentials and promote limited-time festive bundles.

You can get started with your Holi marketing with this OptinMonster template:

March 17: St. Patrick’s Day

St. Patrick’s Day honors the patron saint of Ireland with festivities, parades, and wearing green.

• Products to Promote: Green clothing, Irish-themed products, beer, beer accessories, and party supplies.
• Marketing Ideas:
  • Email: Send out themed discount codes.
  • Social Media: Post green apparel items and photos of festivities.
  • Website Popups: Promote limited-time offers on themed products.

March 20: First Day of Spring/Spring Equinox

After the long winter, people are ready to celebrate the arrival of spring. This is the time in your eCommerce calendar to shift to your warm-weather items.

• Products to Promote: Gardening supplies, spring fashion, warm-weather clothing, and outdoor decor.
• Marketing Ideas:
  • Email: Announce new spring collections.
  • Social Media: Share tips for spring cleaning and gardening.
  • Website Popups: Offer spring sales and promotions.

March 20: International Day of Happiness

The International Day of Happiness promotes the importance of happiness and well-being.

• Products to Promote: Wellness products, inspirational books, cozy apparel, games, or other fun or relaxing items.
• Marketing Ideas:
  • Email: Share happiness tips and promote wellness products.
  • Social Media: Encourage followers to share what makes them happy.
  • Website Popups: Offer discounts on products that promote happiness.

March 29: Eid al-Fitr Begins*

*Eid al-Fitr is expected to begin the evening of March 29, 2025, but the exact dates may vary.

Eid al-Fitr marks the end of Ramadan and is celebrated with prayers, family gatherings, feasts, and acts of charity.

• Products to Promote: Eid gifts, festive clothing, home decor, and gourmet foods.
• Marketing Ideas:
  • Email: Send Eid greetings and highlight special Eid collections and last-minute gift ideas.
  • Social Media: Share Eid celebration photos from around the world and run an Eid outfit contest.
  • Website Popups: Offer exclusive Eid discounts and promote express shipping for last-minute shoppers.

March 29: Earth Hour

Earth Hour encourages turning off non-essential lights for one hour to raise awareness about climate change.

• Products to Promote: Eco-friendly products, energy-saving devices, and reusable items.
• Marketing Ideas:
  • Email: Promote eco-friendly product lines.
  • Social Media: Share energy-saving tips and Earth Hour facts.
  • Website Popups: Offer discounts on sustainable products.

April 2025 eCommerce Calendar

Month of April: National Poetry Month

National Poetry Month celebrates poetry and its impact on culture and society.

• Products to Promote: Poetry books, writing journals, and literary-themed merchandise.
• Marketing Ideas:
  • Email: Feature a daily poem and related products.
  • Social Media: Host a poetry contest and share user submissions.
  • Website Popups: Offer discounts on literary products.

April 1: April Fool’s Day

April Fool’s Day is a day for practical jokes and playful pranks. Online businesses can even post and send their own prank messages, but make sure your joke is light-hearted and not deceptive.

• Products to Promote: Gag gifts, prank kits, and novelty items.
• Marketing Ideas:
  • Email: Send a playful email with prank product suggestions.
  • Social Media: Share funny prank ideas and user-generated content.
  • Website Popups: Offer special deals on novelty items.

April 10: National Sibling’s Day

National Sibling’s Day honors the bond shared by sisters and brothers. It’s also a chance to have fun with the teasing nature of many sibling relationships.

• Products to Promote: Personalized gifts, matching apparel, photo frames, and games.
• Marketing Ideas:
  • Email: Feature gift ideas and photos of team members with their siblings.
  • Social Media: Encourage followers to tag siblings and share funny stories.
  • Website Popups: Offer discounts on personalized sibling gifts.

April 11: National Pet Day

National Pet Day celebrates pets and promotes pet adoption.

• Products to Promote: Pet supplies, pet toys, personalized pet products.
• Marketing Ideas:
  • Email: Highlight special offers on pet products.
  • Social Media: Share pet adoption stories and user-generated pet photos.
  • Website Popups: Offer exclusive deals for pet owners.

April 20: Easter

Easter is a Christian holiday that represents renewal and resurrection. Families often gather for meals, and children enjoy gifts from the Easter Bunny.

• Products to Promote: Easter decorations, chocolates, children’s toys, and pastel spring clothing.
• Marketing Ideas:
  • Email: Send an Easter-themed newsletter with a gift guide. Don’t be afraid to use plenty of egg and bunny puns.
  • Social Media: Highlight gifts that are perfect for an Easter basket, as well as spring dresses and accessories.
  • Website Popups: Promote Easter sales and limited-time offers.

April 22: Earth Day

Earth Day focuses on environmental protection and sustainability. It’s often marked with outdoor events and educational programs.

• Products to Promote: Eco-friendly products, reusable items, and gardening tools.
• Marketing Ideas:
  • Email: Highlight eco-friendly products and sustainable practices.
  • Social Media: Share tips on reducing environmental impact.
  • Website Popups: Offer discounts on sustainable products.

April 23: Administrative Professionals Day

Administrative Professionals Day recognizes the contributions of administrative staff. Bosses and coworkers often give gifts to show their thanks.

• Products to Promote: Personalized gifts, flowers, gift cards, and other common gift items.
• Marketing Ideas:
  • Email: Promote gift ideas for administrative professionals.
  • Social Media: Share stories about your company’s outstanding administrative staff.
  • Website Popups: Offer special deals on popular gifts.

April 25: Arbor Day

Arbor Day encourages planting and caring for trees.

• Products to Promote: Gardening tools, tree saplings, eco-friendly products. Run a promotion that your company will plant a tree for every purchase over a certain amount.
• Marketing Ideas:
  • Email: Send a newsletter promoting tree planting and related products. Share your company’s tree-planting efforts
  • Social Media: Share tree-planting tips and environmental benefits. Post photos of your staff planting trees.
  • Website Popups: Offer discounts on gardening supplies.

May 2025 Marketing Holidays

Month of May: AANHPI Heritage Month

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month celebrates the contributions and culture of AANHPI communities.

• Products to Promote: Books, art, cuisine-related items, and products by AANHPI-owned businesses.
• Marketing Ideas:
  • Email: Highlight products from AANHPI creators and discuss the importance of the month’s observance.
  • Social Media: Share stories and contributions of AANHPI individuals.
  • Website Popups: Offer discounts on.

May 4: Star Wars Day

Star Wars Day, celebrated with the phrase “May the 4th be with you,” is a day for Star Wars fans to celebrate the franchise.

• Products to Promote: Star Wars merchandise, costumes, and collectibles.
• Marketing Ideas:
  • Email: Feature a Star Wars-themed product line.
  • Social Media: Host a Star Wars trivia contest or giveaway.
  • Website Popups: Offer special discounts on Star Wars products.

May 5: Cinco de Mayo

Cinco de Mayo commemorates the Mexican army’s victory over the French Empire at the Battle of Puebla. In Mexico, it’s a regional holiday rather than one celebrated nationally. In the US and some other countries, the holiday celebrates Mexican culture and cuisine.

• Products to Promote: Mexican cuisine, cultural decorations, and festive attire.
• Marketing Ideas:
  • Email: Share recipes and promote Mexican food products.
  • Social Media: Highlight Cinco de Mayo events and traditions.
  • Website Popups: Offer discounts on cooking supplies, festive decorations, and attire.

May 6: National Teacher Day

Like World Teachers Day in October, National Teacher Day also recognizes the dedication and contributions of teachers.

• Products to Promote: Teacher appreciation gifts, books, and educational supplies.
• Marketing Ideas:
  • Email: Promote special discounts for teachers.
  • Social Media: Share stories and shoutouts to teachers.
  • Website Popups: Offer deals on teacher-related gifts and supplies.

May 11: Mother’s Day

Mother’s Day is a celebration honoring mothers and motherhood.

• Products to Promote: Flowers, jewelry, personalized gifts, spa products.
• Marketing Ideas:
  • Email: Send gift guides for Mother’s Day.
  • Social Media: Host a Mother’s Day photo contest.
  • Website Popups: Offer special Mother’s Day discounts.

You can easily promote your Mother’s Day promotions with OptinMonster:

May 12: International Nurses Day

International Nurses Day celebrates the contributions of nurses around the world.

• Products to Promote: Healthcare-themed gifts, wellness products, and appreciation items.
• Marketing Ideas:
  • Email: Highlight special deals for nurses, and encourage people to give gifts to nurses in their lives.
  • Social Media: Share stories of inspiring nurses.
  • Website Popups: Offer exclusive discounts for healthcare professionals.

May 15: Global Accessibility Awareness Day

Global Accessibility Awareness Day focuses on digital access and inclusion for people with disabilities.

• Products to Promote: Accessibility tools, inclusive tech products, and adaptive devices.
• Marketing Ideas:
  • Email: Promote accessibility features of your products.
  • Social Media: Share tips on creating inclusive content.
  • Website Popups: Highlight accessible product discounts.

May 25: National Wine Day

National Wine Day is a celebration of wine and winemaking.

• Products to Promote: Wines, wine accessories, and gourmet food pairings.
• Marketing Ideas:
  • Email: Send a newsletter featuring popular wines and pairings.
  • Social Media: Host a virtual wine-tasting event.
  • Website Popups: Offer discounts on wine and related products.

May 26: Memorial Day

Memorial Day honors the men and women who died while serving in the U.S. military.

• Products to Promote: Patriotic merchandise, outdoor gear, and barbecue supplies.
• Marketing Ideas:
  • Email: Highlight Memorial Day sales and special offers.
  • Social Media: Share tributes to fallen soldiers.
  • Website Popups: Promote holiday weekend deals with themed popups

June 2025 eCommerce Holiday Calendar

Month of June: Pride Month

Pride Month celebrates the LGBTQ+ community, honoring the 1969 Stonewall Riots and promoting equality and acceptance.

• Products to Promote: Rainbow-themed merchandise, LGBTQ+ books, Pride flags, and products by LGBTQ+-owned companies.
• Marketing Ideas:
  • Email: Share stories and support for the LGBTQ+ community.
  • Social Media: Highlight pride events and special promotions.
  • Website Popups: Offer exclusive discounts on Pride merchandise.

June 6: Eid al-Adha Begins*

*Eid al-Adha is expected to begin the evening of June 6, but exact dates may vary.

Eid al-Adha, also known as the “Festival of Sacrifice,” is an Islamic holiday marked by a multi-day celebration.

• Products to Promote: Formal clothing, home decor, kitchenware for large gatherings, and charitable donation options.
• Marketing Ideas:
  • Email: Promote Eid al-Adha gift guides and highlight products perfect for family gatherings.
  • Social Media: Share the story and significance of Eid al-Adha, and encourage followers to share their celebration plans.
  • Website Popups: Offer special discounts on festive attire and home goods, or promote a charitable giving campaign.

June 6: National Donut Day

National Donut Day honors the Salvation Army volunteers who served donuts to soldiers during WWI. It’s also a great excuse to eat some donuts!

• Products to Promote: Donuts, baking supplies, and kitchen gadgets.
• Marketing Ideas:
  • Email: Send a special offer for National Donut Day, and share the story of the holiday’s origin.
  • Social Media: Ask followers to share their favorite donut flavor.
  • Website Popups: Offer a discount on baking supplies and donuts, or use a donut-making guide as a lead magnet.

June 15: Father’s Day

Father’s Day celebrates fatherhood and the influence of fathers in society.

• Products to Promote: Tools, gadgets, sports equipment, and personalized gifts.
• Marketing Ideas:
  • Email: Send gift guides for Father’s Day.
  • Social Media: Share stories and photos of dads.
  • Website Popups: Offer special Father’s Day discounts.

OptinMonster includes an attractive Father’s Day template. Here, you see that template in our drag-and-drop builder which lets you easily edit the template with just a few clicks.

June 19: Juneteenth

Juneteenth commemorates the end of slavery in the United States on June 19, 1865. Long celebration by many African Americans, it became a federal holiday in 2021.

• Products to Promote: Educational books and products by Black artists and Black-owned businesses.
• Marketing Ideas:
  • Email: Highlight Juneteenth sales and educational resources.
  • Social Media: Share the history and significance of Juneteenth.
  • Website Popups: Offer site-wide discounts and highlight products by Black-owned businesses.

June 21: Summer Solstice/First Day of Summer

The Summer Solstice marks the longest day of the year and the beginning of summer.

• Products to Promote: Summer clothing, outdoor gear, and travel accessories.
• Marketing Ideas:
  • Email: Promote summer sales and new arrivals.
  • Social Media: Share summer tips and activities.
  • Website Popups: Offer discounts on summer essentials.

June 21: International Yoga Day

International Yoga Day celebrates the physical and spiritual benefits of yoga.

• Products to Promote: Yoga mats, apparel, and accessories.
• Marketing Ideas:
  • Email: Highlight yoga products and discuss the benefits of yoga.
  • Social Media: Share yoga tutorials and challenges.
  • Website Popups: Offer special discounts on yoga gear.

June 27: National Sunglasses Day

National Sunglasses Day promotes the importance of wearing sunglasses to protect your eyes from harmful UV rays.

• Products to Promote: Sunglasses, eyewear accessories, summer apparel.
• Marketing Ideas:
  • Email: Feature a sale on sunglasses and share information on eye health.
  • Social Media: Run a sunglasses selfie contest.
  • Website Popups: Offer a limited-time discount on all eyewear.

July 2025 Holiday Sales Calendar

Month of July: Disability Pride Month

Disability Pride Month celebrates the diversity, achievements, and contributions of individuals with disabilities.

• Products to Promote: Accessibility aids, inclusive fashion, and educational resources.
• Marketing Ideas:
  • Email: Share stories and highlight inclusive products.
  • Social Media: Promote awareness and inclusivity campaigns.
  • Website Popups: Offer discounts on accessibility products.

July 4: Independence Day (US)

Independence Day commemorates the Declaration of Independence in 1776, marking the birth of the United States.

• Products to Promote: Patriotic decor, BBQ supplies, and summer apparel.
• Marketing Ideas:
  • Email: Send out holiday promotions and cookout guides.
  • Social Media: Run a patriotic-themed photo contest.
  • Website Popups: Offer exclusive Independence Day sales.

July 7: World Chocolate Day

World Chocolate Day celebrates the deliciousness of chocolate in all its forms. If you need an excuse to enjoy some chocolate, here’s your chance!

• Products to Promote: Chocolates, baking supplies, chocolate-themed gifts.
• Marketing Ideas:
  • Email: Feature special offers on chocolate products.
  • Social Media: Share chocolate recipes and fun facts.
  • Website Popups: Offer limited-time discounts on chocolate-related items.

July 20: National Ice Cream Day

National Ice Cream Day is a day to indulge in and celebrate ice cream.

• Products to Promote: Ice cream makers, gourmet ice creams, toppings.
• Marketing Ideas:
  • Email: Highlight ice cream products and exclusive deals.
  • Social Media: Host an ice cream flavor contest.
  • Website Popups: Offer discounts on ice cream-related products.

July 27: Parent’s Day

Parent’s Day honors the role of parents in bringing up their children and supporting their families.

• Products to Promote: Family photo frames, personalized gifts, and home decor.
• Marketing Ideas:
  • Email: Send out a gift guide for Parent’s Day.
  • Social Media: Share stories and photos of parents.
  • Website Popups: Offer special Parent’s Day discounts.

July 30: International Day of Friendship

International Day of Friendship, like Friendship Day in August, celebrates the bonds of friendship between individuals and communities.

• Products to Promote: Personalized products, books about friendship, and thoughtful gift items.
• Marketing Ideas:
  • Email: Promote friendship-themed gifts and offers.
  • Social Media: Share stories and photos celebrating friendship.
  • Website Popups: Offer discounts on popular gift items.

August 2025 Holiday Sales Calendar

Month of August: Back to School

In the United States, many schools start their fall semesters in August. This earlier start time is especially common in Southern states. If you have a local or regional business in these states, remember to time your back-to-school marketing appropriately. If you have a national or international customer base, use geotargeting and lead segmentation to target your back-to-school promotions to the right people at the right time.

• Products to Promote: School supplies, backpacks, clothing, electronics, and dorm essentials.
• Marketing Ideas:
  • Email: Send segmented emails with school essentials and special offers for students and parents.
  • Social Media: Share back-to-school tips, product highlights, and user-generated content of school preparations.
  • Website: Offer discount codes for back-to-school items and bundle deals.

August 1: International Beer Day

International Beer Day is celebrated worldwide to enjoy and celebrate beer. It’s a day for beer lovers to try new brews, visit local pubs, and share a drink with friends.

• Products to Promote: Beers, brewing kits, barware, coolers, and other beer accessories
• Marketing Ideas:
  • Email: Promote special beer selections and have some fun with brewing trivia.
  • Social Media: Host a virtual beer-tasting event or share fun facts about beer.
  • Website popups: Offer a limited-time discount on beer-related products.

August 2: Ice Cream Sandwich Day

Ice Cream Sandwich Day is dedicated to celebrating one of the most beloved summer treats, the ice cream sandwich. This day is perfect for indulging in and promoting these nostalgic frozen treats.

• Products to Promote: Ice cream, ice cream makers, cookies, and picnic/outdoor accessories
• Marketing Ideas:
  • Email: Highlight a variety of ice cream sandwiches and recipes.
  • Social Media: Run a contest for the best homemade ice cream sandwich.
  • Website popups: Feature a popup with a special offer on ice cream or picnic products.

August 3: Friendship Day

Friendship Day is a day to celebrate friendships and show appreciation to friends. It’s a time for people to connect, share memories, and exchange gifts.

• Products to Promote: Gifts, personalized items, and greeting cards. If you have a referral program, you can offer an extra incentive for referring a friend.
• Marketing Ideas:
  • Email: Send gift ideas and special offers for friends, and focus on the special role that friendship plays in our lives. Keep a casual tone, and thank your subscribers for being a friend and supporter of your company.
  • Social Media: Encourage followers to share stories and pictures of their friends.
  • Website Popups: Offer a discount on gift items, promote your refer-a-friend program, or give a Friends & Family coupon code.

August 9: National Book Lovers Day

National Book Lovers Day is dedicated to those who love reading and books. This holiday is obviously great for publishers, authors, and booksellers. But a wide variety of eCommerce stores can also use it by focusing on the cozy factor of curling up with a good book.

• Products to Promote: Books, ebooks, e-readers, ebook subscriptions, coffee, tea, mugs, blankets, and loungewear
• Marketing Ideas:
  • Email: Highlight a product bundle a relaxing night of reading.
  • Social Media: Share book recommendations from your staff, reading challenges, and polls about favorite books and authors.
  • Website Popups: Promote a limited-time discount on any of the products above. Also, consider offering a free ebook or short story PDF as a lead magnet.

With OptinMonster, you can have an ebook popup running on your site in minutes. Just start with our eBook Download template, and use our easy drag-and-drop builder to customize it for your ebook. A high-value, relevant lead magnet is one of the best ways to grow your email list.

August 19: World Photography Day

World Photography Day celebrates the art and science of photography. It’s a day for photographers to showcase their work and for enthusiasts to appreciate the beauty of captured moments.

• Products to Promote: Cameras, photography accessories, frames, photo printing services, and photography classes.
• Marketing Ideas:
  • Email: Showcase popular cameras and accessories with special offers. Include beautiful photographs throughout your email.
  • Social Media: Run a photography contest and showcase user-generated content. Even if you don’t sell camera equipment, you can ask for creative photos of your products in use.
  • Website Popups: Provide a discount code for photography equipment. Offer a lead magnet of a free photography guide or discount on a photography course.

August 26: National Dog Day

National Dog Day celebrates all dogs and encourages adoption. It’s a day to recognize the joy and companionship that dogs bring into our lives.

• Products to Promote: Pet supplies, dog food, and pet toys. Don’t sell these? You can donate a percentage of the day’s proceeds to an animal rescue organization.
• Marketing Ideas:
  • Email: Promote special deals on dog products or highlight your company’s commitment to animal welfare.
  • Social Media: Share heartwarming stories of dog adoptions, post photos of staff members’ dogs, or ask followers to share photos of their dogs.
  • Website Popups: Offer a discount on pet supplies or promote your animal rescue donations.

August 26: Women’s Equality Day

Women’s Equality Day commemorates the certification of the 19th Amendment, granting women the right to vote. It’s a day to celebrate women’s achievements and promote gender equality.

• Products to Promote: Products by women-owned companies, women’s gifts, and books related to women’s issues.
• Marketing Ideas:
  • Email: Highlight products that promote women’s empowerment.
  • Social Media: Share stories and quotes from inspiring women.
  • Website Popups: Offer discounts on women’s products to celebrate equality.

September 2025 eCommerce Calendar

Month of September: Back to School (continued)

The back-to-school season continues into September as students and parents finalize their preparations for the new school year. This time is crucial for last-minute purchases and deals.

• Products to Promote: School supplies, clothing, electronics, and dorm essentials.
• Marketing Ideas:
  • Email: Highlight back-to-school sales and special offers for students and parents.
  • Social Media: Share back-to-school tips and showcase product highlights.
  • Website Popups: Offer discount codes for back-to-school items and bundle deals.

September 1: Labor Day

Labor Day is a national holiday in the United States that honors the contributions of workers. It’s traditionally celebrated with barbecues, parades, and sales events and marks the end of summer.

• Products to Promote: Outdoor equipment, grills, picnic supplies, and apparel. Customers look for good deals for Labor Day, so consider sitewide discounts.
• Marketing Ideas:
  • Email: Promote Labor Day sales and special discounts.
  • Social Media: Share posts celebrating workers and highlight sale items.
  • Website Popups: Feature a limited-time Labor Day sale with exclusive offers.

September 7: Grandparents Day

Grandparents Day is a time to honor grandparents and the role they play in families. It’s a day for giving gifts and spending quality time with them.

• Products to Promote: Gifts, personalized items, photo albums, and books.
• Marketing Ideas:
  • Email: Send gift ideas and special offers for grandparents. Include photos of grandparents with their families. You can even add photos of employees’ grandparents.
  • Social Media: Encourage followers to share stories and photos of their grandparents.
  • Website Popups: Offer discounts on personalized gifts for grandparents.

September 12: National Video Game Day

National Video Game Day celebrates the enjoyment and culture of video gaming. It’s a great opportunity to offer special deals to gamers and discuss games.

• Products to Promote: Video games, consoles, gaming accessories, and merchandise related to popular games.
• Marketing Ideas:
  • Email: Highlight popular video games and special deals on gaming gear.
  • Social Media: Host a gaming challenge, post polls about favorite games and consoles, share gaming tips and tricks, or live stream a gaming session on Twitch.
  • Website Popups: Provide a discount code for gaming products. Use Page-Level Targeting to create “You might also like” popups related to the games visitors are browsing.

September 20-October 5: Oktoberfest

Oktoberfest is a famous Bavarian festival known for its beer, food, and festivities. It typically runs from late September to the first weekend in October.

• Products to Promote: German-themed merchandise, and German-made products, beer, and brewing kits.
• Marketing Ideas:
  • Email: Promote Oktoberfest-themed products and beer selections. Since the festival lasts over 2 weeks, you can plan “Beeer of the Day” campaigns for email, social media, and your website.
  • Social Media: Share fun facts about Oktoberfest and German culture. Post photos from Oktoberfest events.
  • Website Popups: Offer a limited-time discount on Oktoberfest products.

September 22: First Day of Fall/Fall Equinox

The Fall Equinox marks the beginning of autumn. After the heat of the summer, customers are excited to prepare for cool, crisp weather and fall festivities.

• Products to Promote: Fall clothing, home decor, seasonal foods, and candles.
• Marketing Ideas:
  • Email: Highlight fall collections and seasonal promotions.
  • Social Media: Share fall-themed content and engage with followers about their favorite fall activities.
  • Website Popups: Offer discounts on fall products to celebrate the new season.

September 29: National Coffee Day

National Coffee Day celebrates the beloved beverage and is a great opportunity for promotions related to coffee.

• Products to Promote: Coffee, coffee makers, mugs, and coffee accessories.
• Marketing Ideas:
  • Email: Promote special deals on coffee and related products.
  • Social Media: Share coffee recipes and fun facts, and host a coffee giveaway.
  • Website Popups: Feature a limited-time offer on coffee products.

October 2025 Holiday Marketing Calendar

October 5: World Teachers’ Day

World Teachers’ Day recognizes the crucial role teachers play in education and development. It’s a day to honor and appreciate educators worldwide.

• Products to Promote: Educational materials, gift cards, stationery, books, and self-care gifts.
• Marketing Ideas:
  • Email: Highlight special deals on teacher appreciation gifts. Promote any discounts that you offer for teachers.
  • Social Media: Share stories about impactful teachers and promote giveaways.
  • Website Popups: Offer a discount code for teacher-related products.

October 7: National Taco Day

National Taco Day is a celebration of the beloved taco, a staple in Mexican cuisine. Tacos are an increasingly popular comfort food, so National Taco Day offers a fun way to connect with customers. In 2024, this holiday was changed from October 4 to the first Tuesday in October.

• Products to Promote: Taco kits, cooking utensils, Mexican cuisine ingredients, margarita ingredients, and themed apparel.
• Marketing Ideas:
  • Email: Send out taco recipes and special offers on taco-related products. Highlight the different types of tacos that originated from varying regions of Mexico.
  • Social Media: Host a taco photo contest and share recipes.
  • Website Popups: Offer discounts on taco kits and related cooking items.

October 10: World Mental Health Day

World Mental Health Day aims to raise awareness about mental health issues and promote mental well-being.

• Products to Promote: Self-care items, books on mental health, and spa services.
• Marketing Ideas:
  • Email: Share tips on mental well-being and promote relevant products. Give an insider look at how your company prioritizes the mental health of your team members.
  • Social Media: Post about mental health awareness and invite followers to share their mental health journeys.
  • Website Popups: Feature special offers on self-care and wellness products.

October 13: Indigenous People’s Day

Indigenous People’s Day celebrates and honors the culture, history, and contributions of indigenous communities.

• Products to Promote: Indigenous art, cultural books, handmade crafts, and products by Indigenous-owned companies.
• Marketing Ideas:
  • Email: Promote products made by indigenous artists and highlight their stories.
  • Social Media: Share educational content about indigenous cultures.
  • Website Popups: Offer discounts on indigenous-made products, art, and books..

October 18: Sweetest Day

On Sweetest Day, businesses encourage customers to give candy and desserts, either as a romantic gesture or an act of kindness.

• Products to Promote: Sweets, chocolates, flowers, and greeting cards.
• Marketing Ideas:
  • Email: Highlight gift bundles and special offers on sweets and treats. Include recipes for special desserts.
  • Social Media: Promote a giveaway for a gift basket of special treats.
  • Website Popups: Feature limited-time discounts on Sweetest Day gifts.

October 20: Diwali

Diwali, the Festival of Lights, is celebrated by millions of Hindus, Sikhs, and Jains worldwide. It symbolizes the victory of light over darkness and good over evil.

• Products to Promote: Candles, lanterns, festive decorations, sweets, jewelry, and other Diwali gifts.
• Marketing Ideas:
  • Email: Highlight Diwali gift ideas and offer special discounts. Showcase photos of Diwali light displays and share details about the origins and significance of the holiday.
  • Social Media: Share Diwali stories and recipes, and host a photo contest.
  • Website Popups: Offer a site-wide coupon code in celebration.

October 31: Halloween

Halloween’s popularity has skyrocketed in recent years. In fact, the National Retail Federation estimates that Halloween spending reached $12.2 billion in 2023. With so many dollars at stake, don’t wait until the last minute to start your Halloween promotions. Many eCommerce retailers begin promoting their spooky products as early as July and August.

• Products to Promote: Costumes, decorations, candy, and themed party supplies.
• Marketing Ideas:
  • Email: Promote Halloween sales and costume ideas. If you don’t offer these products, you can still create Halloween-themed emails with subject lines like “Scary-Good Savings”
  • Social Media: Host a costume contest and share decorating tips.
  • Website Popups: Offer special deals on Halloween products or a sitewide discount.

OptinMonster offers multiple premade templates for Halloween, including this one:

You can add a Countdown Timer to any OptinMonster campaign. In this popup, the timer can count down to Halloween, creating a sense of urgency to order in time.

November 2025 Marketing Holidays

November 1-2: Dia de los Muertos/Day of the Dead

Dia de los Muertos is a Mexican holiday that honors deceased loved ones with vibrant altars, marigolds, and festive gatherings. It’s a time of celebration and remembrance.

• Products to Promote: Decorative items, sugar skulls, traditional Mexican crafts, and candles.
• Marketing Ideas:
  • Email: Share the history and significance of Dia de los Muertos with special offers on related products.
  • Social Media: Post educational content and host a giveaway featuring festive items.
  • Website Popups: Offer discounts on decorations and traditional crafts.

November 11: Veterans Day

Veterans Day honors military veterans who have served in the U.S. Armed Forces. It’s a day of remembrance and appreciation for their service.

• Products to Promote: Patriotic items, flags, military-themed gifts, and apparel. Highlight any military discounts that you offer.
• Marketing Ideas:
  • Email: Send out a thank-you message to veterans with exclusive offers.
  • Social Media: Share stories of veterans and promote discounts for military personnel.
  • Website Popups: Offer special deals for veterans and their families.

November 13: World Kindness Day

World Kindness Day encourages acts of kindness and the spirit of giving. It’s a day to promote good deeds and positive actions.

• Products to Promote: Inspirational books, wellness products, charity items, simple “thinking of you” gifts, and products that support charitable causes.
• Marketing Ideas:
  • Email: Encourage customers to perform acts of kindness and offer discounts on related products. Use this holiday to highlight your company’s charitable giving, and include a link to donate to a cause of your choice.
  • Social Media: Share stories of kindness and create a hashtag campaign.
  • Website Popups: Promote charitable products and offer discounts for those who donate.

November 15: America Recycles Day

America Recycles Day promotes recycling and encourages people to buy recycled products. It’s a day dedicated to environmental awareness.

• Products to Promote: Recycled goods, eco-friendly products, and reusable items.
• Marketing Ideas:
  • Email: Highlight your eco-friendly product range and offer discounts.
  • Social Media: Share recycling tips and host a giveaway of sustainable products.
  • Website Popups: Offer special deals on eco-friendly products, or simply use your popup to link to your sustainable collection.

November 18: National Entrepreneur’s Day

National Entrepreneur’s Day celebrates entrepreneurs and their contributions to innovation and economic growth. It’s a day to support and inspire business owners, and it’s an especially good marketing opportunity for B2B (business-to-business) companies.

• Products to Promote: Business books, B2B software and products, productivity tools, and tech gadgets.
• Marketing Ideas:
  • Email: Promote products that help entrepreneurs with special discounts. Tell the story of your own company’s founding.
  • Social Media: Share success stories of entrepreneurs and host a live Q&A.
  • Website Popups: Offer exclusive deals and downloadable business guides as lead magnets.

November 27: Thanksgiving

Thanksgiving is a traditional American holiday where families gather to give thanks and enjoy a feast. It’s celebrated with meals, parades, and football games. It also kicks off the winter holiday season.

• Products to Promote: Cooking supplies, home décor, and fall apparel.
• Marketing Ideas:
  • Email: Send out Thanksgiving recipes and special offers on cooking supplies.
  • Social Media: Share customer photos of Thanksgiving celebrations and host a contest.
  • Website Popups: Offer discounts on Thanksgiving essentials.

November 28: Black Friday

Black Friday is the biggest shopping day of the year, known for massive sales and discounts. Be sure to start planning your Black Friday deals and marketing well in advance, so this important weekend doesn’t sneak up on you.

• Products to Promote: Popular electronics, fashion, home goods, and virtually anything.
• Marketing Ideas:
  • Email: Send out early bird specials and exclusive discounts. Offer previews of Black Friday deals to subscribers.
  • Social Media: Create countdowns to your biggest deals and share sneak peeks.
  • Website Popups: Promote time-sensitive deals and flash sales. Use countdown timers to build anticipation.

OptinMonster has a ton of Black Friday campaign templates to save you time:

November 29: Small Business Saturday

Small Business Saturday encourages consumers to shop at local and small businesses. If you’re a small business, this day is your time to shine! Even if you’re a bit larger, you can promote any products made by small businesses.

• Products to Promote: Locally-made products, unique gifts, and specialty items.
• Marketing Ideas:
  • Email: Highlight small business products and offer special promotions.
  • Social Media: Share stories of local businesses and create a support-local hashtag campaign.
  • Website Popups: Offer discounts for purchases from small business partners.

December 2025 Holiday Sales Calendar

December 1: Cyber Monday

Cyber Monday is the eCommerce equivalent of Black Friday, with major online retailers offering significant discounts. It’s one of the biggest online shopping days of the year.

• Products to Promote: Electronics, fashion, home goods, toys, and any other products.
• Marketing Ideas:
  • Email: Send early access deals and exclusive online discounts.
  • Social Media: Run countdowns and live updates on deals.
  • Website Popups: Offer time-limited flash sales and exclusive online-only offers.

In addition to traditional popups, OptinMonster offers templates for floating bars, slide-in boxes, and full-screen mats. For example, we have this floating bar template for Cyber Monday, which can float at the top or bottom of your webpage:

December 2: Giving Tuesday

Giving Tuesday is a global generosity movement that encourages people to give back to their communities through donations, volunteering, and acts of kindness.

• Products to Promote: Charity-related items, matching donations, and percentage-of-purchase donations.
• Marketing Ideas:
  • Email: Promote charitable partnerships and donation-matching campaigns.
  • Social Media: Share stories of giving and encourage followers to participate.
  • Website Popups: Highlight donation options and promote matching gift programs.

December 4: National Cookie Day

National Cookie Day celebrates the joy of baking and eating cookies, and it’s perfectly timed for the holiday baking season.

• Products to Promote: Baking supplies, cookie gift boxes, and kitchen gadgets.
• Marketing Ideas:
  • Email: Share cookie recipes and offer discounts on baking products.
  • Social Media: Host a cookie recipe contest and share user-generated content.
  • Website Popups: In addition to special deals, you can offer a downloadable PDF of cookie recipes as a lead magnet.

December 14-22: Hanukkah

Hanukkah, also known as the Festival of Lights, is an eight-day Jewish holiday commemorating the rededication of the Second Temple in Jerusalem.

• Products to Promote: Menorahs, candles, traditional foods, and gifts.
• Marketing Ideas:
  • Email: Share Hanukkah stories and offer special discounts on holiday items.
  • Social Media: Post Hanukkah-themed content and engage with followers.
  • Website Popups: Highlight Hanukkah promotions and limited-time offers.

December 19: National Ugly Sweater Day

National Ugly Sweater Day is a tongue-in-cheek holiday where people wear their most outrageous holiday sweaters. Many families, friends groups, and workplaces host ugly Christmas sweater parties during the holiday season.

• Products to Promote: Ugly sweaters, not-ugly sweaters, holiday apparel, novelty gifts.
• Marketing Ideas:
  • Email: Promote sweater collections and special offers. Include a photo of your team wearing crazy sweaters.
  • Social Media: Host an ugly sweater photo contest and share entries.
  • Website Popups: Offer discounts on sweaters and holiday attire.

December 21: Winter Solstice/First Day of Winter

The Winter Solstice marks the shortest day and longest night of the year. Because it has the shortest amount of daylight, it also means each following day will be a little longer. That’s good news for people who struggle with Seasonal affective disorder. The Winter Solstice is also the official beginning of winter.

• Products to Promote: Winter clothing, home décor, wellness products, and last-minute holiday gifts.
• Marketing Ideas:
  • Email: Highlight winter-themed products and special solstice sales. Share any express-shipping options that will allow arrival before Christmas Day.
  • Social Media: Share winter tips and product features.
  • Website Popups: Promote winter sales and limited-time offers.

December 24: Christmas Eve

Christmas Eve is celebrated with family gatherings, festive meals, and last-minute holiday preparations. It’s a night full of anticipation and joy.

• Products to Promote: If you have physical stores that are open, promote last-minute, in-person shopping. If not, take a break for the day!
• Marketing Ideas:
  • Email: Send last-minute gift guides.
  • Social Media: Share holiday stories and festive countdowns.
  • Website Popups: Promote last-minute in-store deals.

December 25: Christmas Day

Christmas Day is about family and celebration, not shopping. Any marketing that you send out should be focused on wishing your customers a wonderful holiday.

• Products to Promote: It’s best not to promote products on Christmas Day.
• Marketing Ideas:
  • Email: Send a holiday greeting and thank customers for supporting your business. You can include links to post-Christmas sales, but they shouldn’t be the main focus of your email.
  • Social Media: Share season’s greetings and customer photos.
  • Website Popups: Transition to post-Christmas sales.

December 26-Januay 1: Kwanzaa

Kwanzaa is a week-long celebration honoring African heritage in African-American culture. It involves activities such as lighting the kinara, feasts, and gift-giving.

• Products to Promote: Kinara sets, African-made gifts, and educational books.
• Marketing Ideas:
  • Email: Educate customers about Kwanzaa and offer themed products.
  • Social Media: Share Kwanzaa traditions and product highlights.
  • Website Popups: Promote Kwanzaa deals and educational content.

December 26: Boxing Day

Boxing Day is celebrated the day after Christmas, traditionally with shopping, sporting events, and family gatherings. It’s a major shopping holiday in many countries.

• Products to Promote: Post-Christmas sales, electronics, and fashion.
• Marketing Ideas:
  • Email: Announce Boxing Day sales and exclusive discounts.
  • Social Media: Share sale highlights and engage with customers.
  • Website Popups: Promote Boxing Day deals and clearance events.

December 31: New Year’s Eve

New Year’s Eve is celebrated with parties, fireworks, and countdowns to the new year. It’s a time for reflection and new beginnings.

• Products to Promote: Party supplies, festive décor, and resolution-related items.
• Marketing Ideas:
  • Email: Send New Year’s Eve party ideas and special offers. You can also send a year-in-review email about company milestones.
  • Social Media: Host a New Year’s countdown and share festive content.
  • Website Popups: Offer discounts on party supplies and New Year essentials.

Show Your Best Holiday Offers to the Right Website Visitors

I hope this 2025 eCommerce calendar helps you plan your marketing strategy for the next year! Want more tips for eCommerce marketing? Check out these resources:

• eCommerce Email Marketing: Email Types, Examples, & Tips
• The Ultimate eCommerce Optimization Guide: 13 Steps to Instantly Boost Revenue
• How to Create a Fail-Proof Digital Marketing Plan in 5 Steps

Do you want to make website popups like you’ve seen throughout this list? With OptinMonster, you can create a popup, floating bar, or other onsite campaign in minutes. Then, in just a few clicks, you can precisely target those campaigns to the right people at just the right time.

Get Started With OptinMonster Today!