How to Use OptinMonster’s Geo-Location Rule for Advanced Lead Targeting

Looking to display specific campaigns based on the geographic location of your visitors? It’s simple with OptinMonster’s Geo-Location Rule! Follow this guide to get started geo-targeting your OptinMonster campaigns!

REQUIREMENT: The Geo-Location Rule requires at least a Growth subscription.

What is the Geo-Location Rule?

The Geo-Location rule lets you target your campaigns to visitors who are physically in a specific region, from a country all the way down to a city.

This can be used to run promotions or give announcements that only affect those in specific areas of the world. It can also be used to display campaigns with different languages, currency, or text depending on where in the world the viewer is.

How to Use the Geo-Location Rule

Select the Display Rules tab.

Display Rules Tab

Select visitor’s location from the condition dropdown.

Visitor's Location Rule

Target or Exclude Physical Location

Choose either “is” or “is not” in the second dropdown to determine whether your optin is targeted to or excluded from the physical location specified.

Location Rule Operator

NOTE: You can also select “is in an EU country” or “is not in an EU country” as a shortcut for targeting or excluding the EU. This can be helpful for GDPR compliance.
Validate Physical Location

Next, type the name of the location you wish to target and select the Validate button.

Location Rule Validate

A popup modal will appear on the screen providing possible matches to the name of the location you entered. Click on the correct location from the list.

Select Location

Save the changes to your campaign, and that’s it, you’ve successfully geo-targeted your campaign using OptinMonster’s Geo-Location technology!

Interested in learning more about advanced campaign targeting? See our post on how page-level targeting helps you generate more conversions.


Q: Why would I use OptinMonster’s Geo-Location feature?

A: Geo-Location allows you to personalize your campaigns based on your visitor’s location. Highly targeted campaigns yield higher conversions over non-targeted, general campaigns.

You can also check out some of our guides for more tips on increasing lead generation.

Q: Can I target only the EU (GDPR)?

A: Yes, you will find an option to show / hide this campaign to members in the EU (those who are protected by GDPR).

Location in EU Country