How to Use OptinMonster’s Geo-Location Rule for Advanced Lead Targeting

OptinMonster makes it easy to target campaigns to visitors who are physically located in a specific region, from as big as a country to as small as a particular city. Highly targeted campaigns yield higher conversions over non-targeted, general campaigns.

In this article, you’ll learn how to target campaigns to a location using the Geo-Location rule.

Before You Start

Here are some things to know before you begin:

  • Geo-Location Targeting requires a Growth subscription.
  • Geo-Location can be used to run promotions or display announcements that are only relevant to specific areas of the world.
  • Geo-Location can be helpful when displaying different languages or currency that are region specific, depending on where the visitor is located at the time they see the campaign.

Add the Geo-Location Rule

Geo-Location Targeting allows you to personalize your campaigns based on your visitor’s location.

To add Geo-targeting to any campaign, follow these steps:

  1. Navigate to the Display Rules View in the campaign builder.
  2. Select the Edit button in the Summary view of your campaign’s Display Rules to modify them.
  3. Select the + Add button to add an AND rule, or the + Add a New ‘OR’ Rule button to add an OR rule.
  4. Click on the Select Rule field and select Targeting from the sub-menu options.
  5. Select Physical Location from the condition dropdown. It will appear as “visitor’s location” in the the main display rule area.
  6. Target or exclude a location by choosing either “is” or “is not” in the second box in the rule.

    NOTE: Selecting “is in an EU country” or “is not in an EU country” can be used as a shortcut for targeting or excluding countries in the European Union. This can be helpful for GDPR compliance.
  7. Next, type the name of the location you want to target, and click the Validate button.
  8. A popup window will appear on the screen providing possible matches to the name of the location you entered. Click on the correct location from the list.
  9. When you are finished, click Save.


Can I target only EU countries (GDPR)?

Yes, you can include or exclude a campaign from appearing to visitors located in countries that are members of the EU (those who are protected by GDPR).