11 Best WordPress Marketing Plugins (Compared)

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Are you trying to find the best WordPress marketing plugins to help attract more customers and drive more sales?

WordPress plugins are the key to unlocking the roadmap to your marketing goals. Even better is that some marketing plugins can even do some of the hard work for you through automation, optimizing your site, and targeting the right people.

But when there are thousands of plugins for WordPress, where do you even start?

Let us help. We’ve hand-picked the best WordPress marketing plugins that will help you out in 11 different areas. We have a solution for you from lead generation to land page builders and beyond.

Let’s not waste any time and jump right into our list.

1. OptinMonster: Generate Leads

OptinMonster WordPress Plugin Page

OptinMonster is a premium WordPress plugin that’s the best lead generation tool in the market. With OptinMonster, you can exponentially grow your email list through your website.

It doesn’t matter what kind of business you run. OptinMonster is the perfect choice to add subscribers to your email lists, increase sales, and convert more website traffic.

With its user-friendly drag and drop builder, you can create stunning popups and other lead generation forms designed to give you the highest conversion rates.

add new feature to email optin for wordpress

OptinMonster comes with 50+ beautiful pre-built templates and 6 different campaign types like lightbox popups, scroll boxes, gamified wheels, floating bars, and more.

OptinMonster campaign templates

A key point of marketing is reaching out to your target audience. With OptinMonster’s powerful targeting features, you’ll know your campaigns are getting shown to the exact people you want to see them.

With OptinMonster, you can keep your campaigns fresh when someone returns to your page with Onsite Retargeting®. Or maybe you want to recapture the interest of those leaving your site with Exit-Intent®. Those are just a tiny sample of how you can use OptinMonster’s technology to tailor your popup campaigns to specific people performing specific actions.

In fact, VideoFruit boosted conversions to over 6.5% by using OptinMonster popups and the Exit-Intent® targeting rule.

Key Features:

  • Seamlessly integrates with many marketing services
  • Powerful but beginner-friendly builder to easily build high-converting campaigns
  • A/B testing to test your ideas and make data-driven marketing decisions

Pricing: OptinMonster pricing starts at $9/month for our Basic plan, $19/month for Plus, $29/month for Pro (our most popular plan), and $49/month for Growth.

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2. All-in-One SEO: Increase Search Engine Ranking

AIOSEO homepage

All in One SEO (AIOSEO) is the best WordPress SEO plugin. This plugin makes your site search engine friendly, boosting your rank on the results pages.

Simply put, it helps you bring more organic traffic to your site without technical knowledge or hiring an expert.

All you have to do is tell AIOSEO what words or terms you’d like to rank for on sites like Google. Then, AIOSEO will tell you how to get there. It also allows you to add meta tags, open graph tags, XML sitemaps, breadcrumb navigation, and more.

AIOSEO dashboard view

Everyone is online, it seems. Unfortunately, that means you probably have some stiff competition for those search engine ranks.

AIOSEO can help with their SEO audit tool to improve your site while also analyzing your competition.

Having such a dynamic and powerful SEO plugin is essential for anyone looking to market with WordPress.

Key Features:

  • Built-in title checker so you can create clickable titles that are SEO-friendly
  • Integrates with social media
  • SEO audit checklist

Pricing: AIOSEO has 4 tiered plans: $49.50/year for Basic, $99.50/year for Plus, $199.50/year for Pro, and $299.50/year for Elite.

3. SeedProd: Build Landing Pages

SeedProd landing page creation tool homepage-min

SeedProd is the best WordPress landing page builder. In just minutes, you can create professional-grade landing pages. No coding is needed.

Landing pages are the perfect way to market specific products and services, announce a new product launch, deliver an offering, or simply say thank you.

If you can work your computer mouse, you can build a landing page with SeedProd. There are also 150+ landing page templates; the hard work has been taken care of for you.

display recommended products on thank you page

Then, you can take your landing pages to the next level by adding in any of SeedProd’s 40+ customization options. These options come in blocks that let you add optin forms, countdown timers, images, videos, and more.

SeedProd easily integrates with some of the best email marketing services. You can connect your favorite service to the landing page and grow your email list.

Besides, the plugin also lets you set up a coming soon page for a new website or a new product launch, maintenance mode page, 404 pages, and more.

Let SeedProd help you drive your marketing message home with landing pages.

Key Features:

  • Real-time live previews
  • Compatible with all WordPress themes
  • 1-click functionality to launch coming soon, 404, or maintenance modes

Pricing: SeedProd’s yearly pricing starts at $39.50.

4. TrustPulse: Market Through Social Proof

trustpulse new homepage updated

TrustPulse is WordPress’ best social proof notification plugin.

Social proof notifications display action taken by real people on your site. So, how does that help your marketing goals?

As people browse your site, they will receive popup notifications on their screens showing what other people are doing. So, if you are making sales, TrustPulse will share that.

By seeing that other people trust your business and your products, they are more likely to take positive action.

In fact, social proof can instantly boost site conversions by up to 15%.


And yes, you can still harness the power of social proof, even if your shop is just starting out or not getting a lot of traffic right now.

Just like OptinMonster, you can target your social proof notifications with TrustPulse. That way, you can fine-tune your message and timing to get even more conversions and sales.

Key Features:

  • Real-time tracking
  • Analytics to help you refine your marketing strategy
  • Advanced targeting and timing controls

Pricing: TrustPulse pricing starts at $5/month for up to 2,500 sessions.

5. WPForms: Connect Through Forms

wpforms homepage

WPForms is the most beginner-friendly WordPress form plugin that helps you connect with your customers.

With WPForms, you can quickly create easy-to-use forms and add them to your WordPress site.

And with the Surveys and Polls addon, you can get insight into what your customers are thinking and feeling about your business. That way, you know exactly what you need to change to keep your customers happy and coming back.

email survey entries in wpforms

WPForms will then collect the data and give you the data in a beautiful and accessible report.

You can also create a wide variety of other forms with WPForms. In fact, there are 300+ pre-built templates so you can get forms on your site in only a few clicks

Key Features:

  • Drag and drop visual builder
  • Mobile optimized forms
  • Instant notifications when forms are completed

Pricing: WPForm’s yearly pricing starts at $49.50 for Basic, $99.50 for Plus package, $199.50 for Pro, and $299.50 for the Elite package.

6. PushEngage: Communicate with Push Notifications

pushengage homepage

PushEngage is the best marketing plugin to send push notifications to your customers.

Marketing to people who are on your site can be easy. But how do you get people onto your site, especially returning customers?

Push notifications are the perfect option to engage your customers and bring them back to your site.

Send notifications about new blog posts, sales, new products, remind customers about abandoned carts, and more. The biggest advantage? They don’t even need to be on your website to get your notifications.

overlay example pushengage

Plus, people are more likely to sign up for push notifications because it is a 1-click optin without giving any personal information.

This gives you MORE direct access to your target audience at all times.

Key Features:

  • A/B testing
  • Automated drip campaigns
  • Push notification scheduling

Pricing: PushEngage’s Paid plans start at $9/month. There is a free plan that includes up to 500 subscribers and 30 campaigns each month.

7. RafflePress: Turn Your Customers into Ambassadors

rafflepress home page

RafflePress is a contest and giveaway WordPress plugins. With RafflePress, you can take some marketing workload off your shoulders and let your customers handle it.

But, how does it work?

First, you create an enticing giveaway through RafflePress and release the details to your customer base.

Then, your current and prospective customers will complete tasks to gain entries into your program. So, you can have them share your social media pages, sign up for your newsletter, refer friends, leave blog comments, and more.


Your business will have gained a larger following and energized customers by the end of the contest.

RafflePress has pre-built viral giveaway templates designed to improve engagement and grow traffic.

Plus, with 1-click entry and fraud protection, your contest will be easy to enter and fair to all participants.

Best of all, it easily syncs with your favorite marketing platforms to help keep in touch with all of your readers and giveaway winners.

Key Features:

  • Social media integrations
  • Advanced tracking metrics and reports
  • 20+ entry actions

Pricing: SeedProd’s yearly pricing starts at $39.50.

8. Referral Candy: Reward Loyal Customers

referralcandy-home-page (1)

ReferralCandy is a WordPress plugin that rewards your loyal customers and empowers them to market your business to their friends and family.

With ReferralCandy, you can create a robust and exciting referral program that rewards customers with a variety of different perks.

Remember when we talked about TrustPulse and social proof? Referral Candy is like that, only on a personal level.

More than likely, your loyal customer base is already talking about your company and referring business to you. So, why not create a program that rewards their actions and encourages them to keep doing them.


Word of mouth referrals is a lifeline for many businesses. And usually, that’s how their most passionate customers find them. After all, when those people find your site through people they trust, they are even more likely to buy from you.

Referral Candy has robust fraud protection measures to check that only actual referrals are rewarded. That way, you are protected from scammers.

Plus, it’s effortless to set up and launch your own referral program with ReferralCandy.

Key Features:

  • Customize and change your rewards
  • Tracks referral sales
  • Integrates with other popular marketing apps

Pricing: Referral Candy pricing starts at $49/month.

9. AffiliateWP: Launch Affiliate Programs

affiliatewp homepage

AffiliateWP is a WordPress plugin that can help you launch your own affiliate program. It’s the perfect solution if you want to create a self-hosted program.

We’ve already talked about how word-of-mouth marketing can help your business. Affiliate marketing takes that idea to the next level.

People active in affiliate marketing usually have large audiences that highly value the affiliate marketer’s opinion. If they want to partner with you, your target audiences usually overlap, which means a whole new captive audience for your products.

AffilaiteWP helps you easily monitor and manage your affiliate program. With advanced tracking and reporting, you can help make critical data-driven decisions about your marketing plans.

affiliatewp reports

Plus, AffiliateWP comes with a simplistic yet reliable dashboard that tracks stats in real-time.

With AffiliateWP, there are no limits on affiliates, creatives, or ways you can market your business.

Key Features:

  • Integrated payout service
  • Built-in affiliate dashboard
  • Referral link generator

Pricing: AffiliateWP has 3 tiers: Personal for $149.50/year, Plus at 199.50/year, and Professional at $299.50/year.

10. Smash Ballon: Display Social Media Content

smash ballon social media feeds plugin

Smash Balloon is our choice for the WordPress social media plugin.

Many businesses and marketers spend a lot of time creating and curating their social media accounts. So, why not proudly display that on your WordPress website?

Smash Balloon adds feeds of your Facebook, Twitter, YouTube, and Instagram profiles to your site. This way, your content is showcased on your website, attracting customers to visit and follow your social media profiles.

Smash Balloon feed customizer

If you prefer, you can also create a social wall that displays content from multiple social platforms in one place.

Smash Balloon also offers multiple customization options so you can match it with your WordPress theme.

And no, this plugin won’t slow down your site.

Key Features:

  • Reliable feed backup
  • Smart caching feature
  • 12+ feed layouts

Pricing: The Smash Balloon All-Access Bundle is $299.

11. MonsterInsights: Add Google Analytics

monsterinsights homepage

MonsterInsights is the best analytics plugin for WordPress.

We’ve talked about many different tools to help you market your site and business throughout this article. But how do you know what’s working? Data.

MonsterInsights helps you automatically track and understand data for many actions across your website. You can also connect it with Google Analytics, bringing that data and power to your WordPress admin dashboard.

monsterinsights dashboard in wordpress

While there are many data points that you can track, MonsterInsights breaks it down to the information that means the most to you.

And since it’s housed right in your WordPress dashboard, you can keep tabs on your site’s performance without having to leave WordPress.

Key Features:

  • Popular Post feature that displays top-performing content
  • Compliant with global privacy regulations
  • Specialized tracking and reporting

Pricing: MosnterInsights plans cost $99.50/year for Plus, $199.50/year, and Agency is $399.50/year.

And that’s all for today! These have been the best marketing plugins for WordPress.

If you enjoyed this post, you’d find these articles helpful:

These articles will guide you through growing your email lists, creating email marketing funnels, and increasing your sales through social media.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

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Neil Patel

Founder QuickSprout