Best Google Analytics Plugin for WordPress: Top 7 for 2025

Google Analytics is one of the most powerful tools for understanding your website traffic, but let’s be honest — it overwhelms most beginners.

I still remember the first time I tried to configure GA4. What should have been a simple setup turned into hours of digging through menus, pasting snippets of code, and second-guessing whether my data was tracking correctly. It felt like I needed a developer just to get the basics running.

That all changed when I discovered WordPress plugins that handled the heavy lifting for me. With just a few clicks, I could set up advanced tracking, view my reports inside the WordPress dashboard, and finally use my data to make better marketing decisions.

In this guide, we’re going beyond a simple list. This is a tested, expert-reviewed breakdown of the best Google Analytics plugins for WordPress in 2025 — including real pros and cons, use cases, and which tools make the most sense for your site.

Why Trust OptinMonster’s Recommendations?

When you’re looking for the right analytics plugin, you don’t need another generic roundup that rehashes what’s already on plugin pages. You need honest insights you can act on.

Here’s why you can rely on this guide:

• Hands-On Testing – Our team actually installed and configured each plugin on a live WordPress site. We tested setup time, reporting accuracy, and how well each tool integrates with ecommerce and forms.
• Expert Review – Every recommendation is reviewed by the OptinMonster editorial team, with years of experience helping businesses grow traffic and conversions.
• Real Use Cases – We don’t just list features. We share where each plugin shines (and where it falls short), so you can make the best choice for your site.
• Conversion-First Lens – At OptinMonster, we don’t just care about tracking numbers — we care about helping you turn those numbers into results. That means focusing on plugins that give you clear insights you can actually use to grow.

We’ve done the work so you don’t waste hours testing plugins that don’t deliver. This is the guide we wish we had when we were starting out.

Quick Comparison: Best Google Analytics Plugins for WordPress (2025)

Before we dive into the full reviews, here’s a snapshot of the top plugins — what they’re best for, their standout features, and starting prices.

Plugin	Best For	Key Features	Starting Price
MonsterInsights	All-in-one analytics from your WP dashboard	GA4 + UA support, ecommerce tracking, form tracking, GDPR tools, dual tracking	$99.50/year
ExactMetrics	Beginners who want free + pro options	Pageview & traffic reports, GA4 support, custom dimensions, event tracking	Free / $99.50/year
Analytify	Marketers who want post-level insights	Post/page analytics, UTM tracking, real-time stats, email reports (addon)	Free / $75/year
Conversios	WooCommerce store owners	Ecommerce behavior & sales reports, product performance tracking	Free
GA Google Analytics	Lightweight tracking without extras	Quick setup, GDPR ready, no dashboard reporting	Free / $15/year
WP Statistics	Privacy-focused site owners	IP/location data, search engine reports, CSV/XML export	Free / $119+ addons
WP Google Analytics Events	No-code event tracking	Scroll depth, CTA clicks, video interactions	Free / $79/year

Best Google Analytics Plugins for WordPress

1. MonsterInsights ⭐ Best All-in-One Analytics Plugin

If you only try one Google Analytics plugin, make it MonsterInsights. It’s the most popular WordPress analytics plugin for a reason — it takes something that usually feels complicated (GA4 setup) and makes it ridiculously simple.

I remember helping a friend set up ecommerce tracking directly in GA4. It took us hours of tinkering with Google Tag Manager, custom events, and endless testing. With MonsterInsights, all of that was handled in a few clicks. The difference was night and day.

MonsterInsights brings your most important Google Analytics reports right into your WordPress dashboard. That means you don’t have to log into GA4 every time you want to check traffic, see your top-performing content, or track conversions.

Key Features

• One-click GA4 setup — no coding or developers required.
• Ecommerce tracking for WooCommerce, Easy Digital Downloads, and MemberPress.
• Form tracking (works with WPForms, Gravity Forms, Ninja Forms, and more).
• EU Compliance addon for GDPR and privacy laws.
• Dual tracking for GA4 + Universal Analytics (for sites still transitioning).
• Site Notes — annotate reports with marketing campaigns, site changes, or algorithm updates (a replacement for GA annotations).

Pros ✅

• Beginner-friendly setup, no coding needed
• Rich dashboard reports inside WordPress
• Advanced tracking options (forms, ecommerce, downloads)
• Active development + strong support

Cons ❌

• Premium features start at $99.50/year
• Some reports are only available in higher plans

Best For

Small businesses, bloggers, and ecommerce stores that want powerful analytics without touching code.

👉 Verdict: If you want the easiest way to set up and actually use Google Analytics on WordPress, MonsterInsights is the clear winner.

MonsterInsights Review: Is This Analytics Plugin Worth It?

2. ExactMetrics 🚀 Best for Beginners Who Want Free + Pro Options

If you’re just starting with Google Analytics and want something simple to get you going, ExactMetrics is a solid choice. It used to be called Google Analytics Dashboard for WordPress (GADWP) — so if that name sounds familiar, you’re in the right place.

What makes ExactMetrics great is that you can get started with their free version, which covers the basics like traffic reports, pageviews, and real-time stats. As your site grows, you can upgrade to unlock advanced features like event tracking, custom dimensions, and ecommerce reports.

I like to think of ExactMetrics as a “step-up” plugin. It’s perfect if you want the essentials now, but also need room to scale into deeper analytics without switching tools.

Key Features

• Easy Google Analytics setup with no coding.
• Real-time stats (visitors, traffic sources, device breakdowns).
• Page/post-level reports inside WordPress.
• Event tracking for downloads, links, and more.
• GA4 support + customizable tracking ID.

Pros ✅

• Free version available — great for hobby sites and beginners.
• Simple setup and easy-to-read reports.
• Covers the “must-have” analytics data without overwhelming you.
• Upgrade path available as your site grows.

Cons ❌

• Advanced features (custom dimensions, ecommerce) require Pro.
• Lighter on features compared to MonsterInsights.

Best For

Beginners, bloggers, and small websites that want a free plugin to start with, but the option to upgrade when they need more insights.

👉 Verdict: ExactMetrics is the best balance of free + pro options. If you’re not ready to invest in a premium plugin yet, this is the safest place to start.

3. Analytify 📊 Best for Post-Level Insights

If you’re the kind of marketer who wants to zoom in on how each post or page is performing, Analytify might be your new favorite tool.

Unlike some plugins that only give you sitewide reports, Analytify makes it easy to see post-level and page-level analytics right inside your WordPress dashboard. That means you can quickly tell which blog posts are bringing in the most traffic, where visitors are dropping off, and how campaigns are performing.

When I tested Analytify, what stood out was how clean the reports looked. It doesn’t overwhelm you with every possible metric — it highlights the ones you actually need to make content and campaign decisions.

Key Features

• Page and post-level analytics inside WordPress.
• Real-time visitor stats.
• UTM campaign tracking for custom marketing campaigns.
• Ecommerce tracking (WooCommerce + Easy Digital Downloads).
• Automated email reports for site stats.

Pros ✅

• Simple, intuitive dashboard (not bloated with unnecessary data).
• Perfect for content marketers who want post-by-post performance.
• Free version available with core features.
• Addons extend functionality (campaign tracking, email reports).

Cons ❌

• Some essential features (like email reporting) require paid addons.
• Reports in the free version can feel limited compared to Pro.
• Occasional complaints of too many upsells in the free plugin.

Best For

Content creators, bloggers, and marketers who want deep insights into individual posts and campaigns, without switching back and forth between GA4 and WordPress.

👉 Verdict: Analytify is ideal if you’re serious about content marketing and want to see exactly how each blog post, landing page, or campaign is performing.

4. Conversios 🛒 Best for WooCommerce Store Owners

Running a WooCommerce store means you need more than traffic numbers — you need to know what products people are clicking, when they abandon carts, and what drives actual sales. That’s where Conversios shines.

This free plugin taps into Google Analytics’ ecommerce tracking features and makes them usable for WooCommerce site owners. Instead of drowning in custom event setup, Conversios helps you track shopping behavior, checkout steps, product impressions, and sales performance right out of the box.

When I tested it, I loved that you could actually see which products were getting clicks versus which ones were being added to carts. That level of insight helps store owners optimize product pages and boost conversions.

Key Features

• Ecommerce tracking for WooCommerce stores.
• Reports for shopping behavior, checkout behavior, product performance, and sales.
• Tracks clicks, impressions, and add-to-cart events.
• Free plugin with premium upgrades.

Pros ✅

• Tailored for WooCommerce store owners.
• Focused on ecommerce reports that matter most.
• Free to use.

Cons ❌

• Limited to simple products (not as flexible for advanced/custom setups).
• May conflict with certain themes or heavily customized stores.
• Occasional reports of settings being reset after updates.

Best For

WooCommerce store owners who want a free way to unlock ecommerce analytics without dealing with Google Tag Manager.

👉 Verdict: Conversios is a solid choice if you run a straightforward WooCommerce shop and need to track shopping behavior and sales performance.

5. GA Google Analytics ⚡ Best for Lightweight Tracking

Sometimes, you don’t need an all-in-one dashboard — you just want to add the Google Analytics tracking code to your site and call it a day. That’s where GA Google Analytics comes in.

This plugin is incredibly lightweight. It doesn’t try to be a reporting dashboard; instead, it ensures your GA tracking code is installed properly so you can see accurate data in Google Analytics itself.

I recommend this for developers or site owners who already know their way around GA4 and don’t need another interface.

Key Features

• Simple, lightweight setup for GA tracking.
• GDPR compliance support.
• Option to add tracking code to header or footer.
• No bloat or extra dashboards.

Pros ✅

• Extremely fast and lightweight.
• Perfect for developers or advanced users.
• Low cost (or free).

Cons ❌

• No reports inside WordPress.
• Limited features compared to other plugins.

Best For

Developers, advanced users, or minimalists who want a simple, no-frills GA plugin.

👉 Verdict: GA Google Analytics is perfect if you want GA tracking without the extra dashboards or features.

6. WP Statistics 🔒 Best for Privacy-Focused Site Owners

In an age where privacy matters more than ever, WP Statistics takes a different approach. Instead of sending all your site data to Google, it stores analytics locally in your WordPress database.

This makes it a great option for site owners who want more control over their data and who serve audiences that care about privacy compliance.

The tradeoff? You won’t get the same depth of reporting as GA4, but you’ll have a privacy-friendly solution that covers the essentials.

Key Features

• Stores analytics data locally on your WordPress site.
• Reports on IP addresses, locations, referrers, and search engines.
• CSV/XML export for offline analysis.
• Addons available for extended reporting.

Pros ✅

• Privacy-first approach (data stored locally).
• No reliance on third-party services.
• One-time cost for addons.

Cons ❌

• Heavier on server resources since data is stored locally.
• Lacks the depth of Google Analytics’ advanced reporting.

Best For

Websites that need privacy-first analytics (e.g., EU-based sites, organizations with strict compliance needs).

👉 Verdict: WP Statistics is a great alternative if privacy matters more to you than deep GA4 insights.

7. WP Google Analytics Events 🎥 Best for No-Code Event Tracking

Tracking events like scroll depth, button clicks, or video plays usually requires custom code in GA4. WP Google Analytics Events solves that by letting you set up event tracking directly from your WordPress dashboard — no coding needed.

For content-heavy sites or publishers who want to measure engagement, this plugin makes it easy to track the interactions that matter most.

Key Features

• No-code event tracking for GA.
• Track scroll depth, CTA clicks, and video plays.
• Customize events without touching Google Tag Manager.

Pros ✅

• Great for engagement tracking.
• Beginner-friendly, no coding required.
• Helps identify where readers drop off or engage.

Cons ❌

• Not as full-featured as MonsterInsights or ExactMetrics.
• Requires GA knowledge to get the most value.

Best For

Bloggers, publishers, and content creators who want to measure reader engagement without coding.

👉 Verdict: WP Google Analytics Events is the best choice if you care about tracking how visitors interact with your content — scrolls, clicks, and videos — without writing a line of code.

Bonus: Site Kit by Google

No list of Google Analytics plugins would be complete without mentioning Site Kit. It’s free and open-source, plus it’s made by Google itself.

However, it’s not our top recommendation for a few reasons.

Site Kit doesn’t give particularly detailed reports in WordPress. You have to go into Google Analytics to see the most useful information.

It’s also hard to stay compliant with GDPR when using Site Kit. You have to manually anonymize IP addresses and disable tracking, which is a pain.

FAQs About Google Analytics Plugins for WordPress

Final Thoughts: Which Google Analytics Plugin Should You Choose?

Google Analytics is one of the most valuable tools for growing your website — but only if you can actually use it. That’s why choosing the right WordPress plugin matters.

Here’s the quick recap:

• MonsterInsights is the best all-in-one plugin if you want advanced features with beginner-friendly setup.
• ExactMetrics is perfect for beginners who need a free option with the ability to upgrade.
• Analytify is great for marketers who want post-level insights.
• Conversios is a solid choice for WooCommerce stores.
• GA Google Analytics works best if you just want lightweight tracking.
• WP Statistics is the go-to for privacy-focused sites.
• WP Google Analytics Events is best if you care about tracking engagement without code.

No matter which plugin you choose, remember: analytics only matter if you act on them. That’s where OptinMonster comes in. Our tools help you take the data you collect — like where visitors come from, what they click, and when they drop off — and turn those insights into higher conversions, more subscribers, and more sales.

👉 Ready to put your analytics to work? Get started with OptinMonster today!

We hope this article about the best analytics plugin for WordPress was exactly what you were looking for! If you enjoyed this article, you might find these resources helpful:

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• Google Analytics 101: How to Track Your Conversions (Step-by-Step)