Do you want to know the best Google Analytics plugin for WordPress?
Google Analytics can be one of your company’s best assets. The real-time data you collect from the free platform helps you optimize your digital marketing best practices, learn more about your audience, and refine your sales funnel.
In other words, the type of knowledge you get through Google Analytics isn’t just power; it’s profit.
That’s why, in this blog, we will look at the best Google Analytics plugins for WordPress. Here’s the list of tools we’ll be looking at:
- MonsterInsights
- ExactMetrics
- Analytify
- Conversios
- GA Google Analytics
- WP Statistics
- WP Google Analytics Events
But first, let’s clarify how a Google Analytics plugin can make your life much easier.
Let’s get started.
Why Do You Need a Google Analytics Plugin?
Google Analytics is a great source of data to grow your business, but it isn’t known for its user-friendly interface. That can lead to marketers sifting through pages of data looking for the information they need about their website traffic.
But there’s an easier way.
With a Google Analytics plugin, you’ll be able to:
- Know where your referral traffic comes from. When you know where your referral traffic is coming from, you know where to invest your marketing dollars.
- Segment your audience. You can create specific campaigns to target specific segments of your audience when you know more about who your audience is.
- Track the effectiveness of your campaigns. Keep track of how your campaigns are performing with advanced reporting.
- Create and track conversion goals. Google Analytics allows you to create and track custom conversion goals so you can track each stage in the customer journey.
- Analyze and improve your content marketing. With Google Analytics, you can find out what keywords you’re ranking for and what content is working for you.
And that’s just the beginning of what you can do with an analytics plugin on your WordPress website. Plus you can do all of this right from your WordPress dashboard.
Can you use Google Analytics without a plugin? Yes. Does a plugin make it a billion times easier? YES.
If you’ve never used plugins before, check out this step by step guide to installing a WordPress plugin.
You can probably see why we’re so excited about sharing these plugins with you, so let’s dive into our picks!
Best Google Analytics Plugins for WordPress
1. MonsterInsights
MonsterInsights Pricing: Starts at $99.50/year
MonsterInsights is the most popular Google Analytics plugin for WordPress. It allows you to easily add Google Analytics to your site, and you can access your reports right from your WordPress dashboard.
The MonsterInsights plugin makes it effortless to set up even the most advanced Google Analytics features in WordPress in just a few clicks. As you might imagine, it works behind the scenes and won’t affect any WordPress theme you’re using on the front-end.
No coding is necessary and no developers are needed, making it the ideal solution for small businesses on a budget.
With the built-in Google Analytics dashboard, you don’t even have to leave WordPress to get useful visitor information, like your best traffic sources, top-ranking articles, site pageviews, outbound links, and much more.
MonsterInsights works with Universal Analytics and the newest version of Google’s analytics platform, Google Analytics 4 (GA4). You connect to whatever version you’re running, or you can connect to both versions at the same time with MonsterInsights’ Dual Tracking feature.
The plugin also comes with several addons that extend the functionality of the plugin and make it even more useful.
Google Analytics Enhanced eCommerce tracking for WooCommerce, Google Search Console, Easy Digital Downloads, and MemberPress let you track things like conversion rate, keyword rankings, transactions, and average order value with a single click.
The EU Compliance addon makes it easy to comply with data protection laws. It also comes with a Forms addon that lets you easily track form views, submissions, and form conversion rates.
Why MonsterInsights is One of the Best Google Analytics Plugin for WordPress
We really love MonsterInsights because it’s simple to use but comes packed with advanced features.
It’s perfect for staying on top of your key SEO metrics, seeing how users are engaging with your social media accounts, link tracking, tracking custom events (like active installs and form submissions), and much more.
These real-time stats will help you improve your marketing strategy and generate more sales from your website. You can also get email reports sent to your inbox so you can stay “in-the-know” at all times.
That makes MonsterInsights the best WordPress Google Analytics reports plugin on the market.
Plus, it’ll walk you step-by-step through how to install Google Analytics if you’re just starting out. In other words, it’s ridiculously simple to configure.
And if you ever get stuck, there are tons of resources including documentation, tutorials, blog posts, and help tickets.
Get started with MonsterInsights today!
2. ExactMetrics
ExactMetrics Pricing: Starts at $99.50/year
Next up in our list of the best Google Analytics plugins for WordPress is ExactMetrics.
This plugin allows users to easily install the latest Google Analytics tracking code into their site’s header to view reports directly in their WordPress admin area. These Google Analytics reports include important information like:
- Sessions and pageviews
- Organic searches
- Bounce rates
- Referrers
- 404 errors
- Traffic channels
Additionally, the Google Analytics tracking ID is fully customizable which allows for advanced data collection like events (downloads, page scrolling length, etc.) and custom dimensions (author, publication year, etc.).
ExactMetrics is the best way to quickly see spikes and surges in your WordPress website traffic. It’s very simple to configure and easy to read the results straight in WordPress.
Give ExactMetrics a try today!
3. Analytify
Analytify Pricing: Free core version, premium plans start at $75/year
Analytify rounds out the top 3 in our list of best Google Analytics plugins for WordPress. It offers super easy installation and just like MonsterInsights, lets you view your Google Analytics reports right inside your WordPress admin area.
You can also get page-level analytics for every page and post, as well as detailed stats for your custom post types, like portfolios, galleries, and testimonials.
You will need addons for some features, though, like getting email notifications with your reports.
There’s also a Campaigns addon to track individual campaigns using UTM (Urchin Tracking Module) parameters.
Do your due diligence in researching this plugin, though. There have been some negative reviews concerning glitches, bugs, and too many ads in their free version.
This might just be a few exceptions by vocal reviewers, but it’s always worth looking into before using ANY WordPress Google Analytics reports plugins.
Get started with Analytify today!
4. Conversios
Conversios Pricing: Free
WordPress.org Rating: 4.5/5 stars, 183 reviews
If you’re looking for a Google Analytics plugin to track your WooCommerce store, this free WordPress plugin might just be the plugin for you.
Conversios uses the eCommerce tracking feature of Google Analytics to help you optimize your online store based on the data collected from visitor behavior. The plugin supports all the in-depth reporting the Google Analytics offers, as well as 4 new reports included in Conversios:
- Shopping Behavior
- Checkout Behavior
- Product Performance
- Sales Performance
This plugin also helps you capture a ton of site behavior that will help you understand how visitors are browsing and shopping your site.
Conversios does come with limitations, of course. For starters, it only supports simple products, highly customized stores, subscription products, short codes, or child themes.
The only downside is that there have been reports of this plugin deleting its settings which can cause major headaches for website owners.
5. GA Google Analytics
GA Google Analytics Pricing: Free core version, premium plans start at $15/year
Are you looking for a lightweight Google Analytics plugin that simply does the work of connecting your WordPress site to Google Analytics?
GA Google Analytics is GDPR compliant and enables the Google Analytics tracking code on all the pages of your WordPress site. You can even disable the tracking of admin-level users so your data isn’t skewed by the people who are on your site for work-related reasons.
As far as features go, however, that’s about it for this plugin. To get additional features, you’ll have to upgrade to the pro version of this plugin. This Google Analytics plugin is designed for simplicity and it delivers.
To access your Google Analytics data and reports, you’ll have to log in to your Google Analytics account.
So while this WordPress Google Analytics reports plugin may not have as much power as an alternative (like MonsterInsights), it might be the perfect place for you to get started.
Click here to get started with GA Google Analytics!
6. WP Statistics
WP Statistics Pricing: Free core version, add-ons start at $119/year
WP Statistics is a free/freemium, easy-to-install WordPress analytics plugin that shows stats and simple graphs inside your WordPress dashboard.
You can track visitor data like IP address, referring site, browser, operating system, country, and city, as well as track redirects from search engines like Google, Yahoo, Bing, DuckDuckGo, and more.
WP Statistics also supports WordPress roles and lets you set access levels to view and manage analytics. Additionally, you can export your analytics data to XML, CSV, or TSV files and WP Statistics also can send an email statistics summary with customizable text.
A downside of this plugin is that it stores the data on your WordPress site. Over time, this may increase your backup size.
Also, there are lots of negative reviews that discuss how the plugin led to irreversible errors. Be sure to always have a backup version of your site ready to go when testing new plugins.
Get started with WP Statistics today!
7. WP Google Analytics Events
WP Google Analytics Events Pricing: Free core version, pro upgrade starts at $79/year
WP Google Analytics Events make it super easy to send events to Google Analytics when WordPress users scroll to a specific point of interest on your site or they click certain elements (like buttons or Ajax submit forms).
And the best part is that there’s no coding required.
Event tracking in Google Analytics is incredibly powerful and useful for understanding what actions your website visitors take while on your site Here are just a few things you could do with the WP Google Analytics Events plugin:
- Track in-page navigation
- Compare call-to-action button performance
- Understand what percentage of your site visitors read to the end of a post
- Track contact form conversions
If you’re a fan of using videos in your posts, you should check out the premium version of the plugin that lets you create events to track video views, pauses, and completions. Pretty cool, right?
It’s important to remember that this plugin is only for event tracking, so you’ll still need another option to track your site stats and demographics.
Get started with WP Google Analytics Events today!
Bonus: Site Kit by Google
No list of Google Analytics plugins would be complete without mentioning Site Kit. It’s free and open-source, plus it’s made by Google itself.
However, it’s not our top recommendation for a few reasons.
Site Kit doesn’t give particularly detailed reports in WordPress. You have to go into Google Analytics to see the most useful information.
It’s also hard to stay compliant with GDPR when using Site Kit. You have to manually anonymize IP addresses and disable tracking, which is a pain.
That’s it for our top picks for best Google Analytics WordPress plugins, so now it’s time to pick a winner, right? Drumroll, please:
What Is the Best Google Analytics Plugin for WordPress?
MonsterInsights is the best Google Analytics plugin for WordPress.
Out of all the top Google Analytics plugin for WordPress we viewed, only MonsterInsights offers an incredible selection of features at an affordable price. Plus, it’s backed by an awesome team that works hard to keep the plugin updated, and the software behind it constantly improving.
Plus, it lets you do everything you need to do from the comfort of your WordPress dashboard.
If you’re looking for the best free Google Analytics plugin for WordPress, we highly recommend ExactMetrics.
We hope this article about the best analytics plugin for WordPress was exactly what you were looking for! If you enjoyed this article, you might find these resources helpful:
- 11 Best Website Welcome Message Examples to Greet Your Users
- How to Use Google Analytics to Discover Ideas for Lead Magnets
- Google Analytics 101: How to Track Your Conversions (Step-by-Step)
And, don’t forget that OptinMonster is the #1 conversion software in the world. Whatever your goals are, we get you there. Get started with OptinMonster today!
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