TLDR:
The best Black Friday marketing tools for 2025 include OptinMonster for high-converting popups and lead generation, TrustPulse for social proof notifications, and SeedProd for creating dedicated landing pages.
These tools help you capture more leads, reduce cart abandonment, and maximize sales during the biggest shopping event of the year.
Black Friday 2024 generated over $10.8 billion in online sales, with successful merchants reporting conversion rate increases of 20-40% when using the right marketing tools. If you want a piece of that revenue pie this year, you need more than just good products and discounts, you need a strategic toolkit that converts browsers into buyers.
In this guide, I’ve gathered 9 of the best Black Friday marketing tools that will help you:
- Grow your email list with targeted campaigns before Black Friday hits
- Reduce cart abandonment when traffic surges on sale day
- Build trust and urgency with social proof and FOMO triggers
- Track performance so you know what’s working in real-time
- Automate follow-ups to turn one-time buyers into repeat customers
These tools require minimal technical skills and can be set up in minutes, not weeks. Let’s dive into the tools that will make this your most profitable Black Friday yet.
Quick Comparison: Black Friday Marketing Tools at a Glance
| Tool | Best For | Starting Price | Key Feature |
|---|---|---|---|
| OptinMonster | Lead generation & conversion | $9/month | Exit-intent popups & Black Friday templates |
| TrustPulse | Social proof & urgency | $10/month | Real-time activity notifications |
| SeedProd | Landing pages | $39.50/year | Drag-and-drop page builder |
| WPForms | Forms & payments | $49.50/year | Order forms with payment integration |
| RafflePress | Contests & giveaways | $39.50/year | Viral sharing mechanics |
| MonsterInsights | Analytics & tracking | $99.50/year | Google Analytics integration |
| HubSpot | Email & automation | Free (limited) | All-in-one marketing platform |
| Brevo | Multi-channel marketing | Free (limited) | Email, SMS, and chat combined |
| LiveChat | Customer support | $19/month | Real-time customer assistance |
1. OptinMonster
Starting Price: $9/month (billed annually)
Best For: Growing email lists and reducing cart abandonment during high-traffic sales events
OptinMonster is hands down the best Black Friday marketing tool at your disposal. It lets you skyrocket leads and conversions by creating campaigns specifically tailored to your Black Friday sales.
With OptinMonster’s Black Friday templates, you can quickly and easily create stunning promotional campaigns such as:
- Lead generation campaigns to grow your email list
- Product recommendation campaigns to boost your sales
- Shopping cart abandonment campaigns to retain potential customers
- And many more
Plus, there’s zero coding skills involved. That means you can create high-converting Black Friday campaigns in a matter of minutes, even if you don’t consider yourself “tech-savvy.”
OptinMonster also includes a patented TruLead™ filter that automatically catches spam and low-quality leads, reducing your email marketing costs while maintaining list quality.
OptinMonster also lets you segment and target your audience, so you can personalize your messaging. Not only does personalization improve user experience (UX) across your site, but it also increases your conversions and boosts your overall sales.
Proven Results: Social Media Examiner report doubling their subscription rates immediately after implementing OptinMonster’s exit-intent popups, with one case study showing 95,654 new email subscribers added in just 7 months.
Try OptinMonster if: You need to capture more leads before Black Friday, want to reduce cart abandonment during the shopping rush, or need professional-looking campaigns without hiring a designer.
To learn more about how OptinMonster works, check out this resource: Is OptinMonster Worth It? An Extensive Review.
2. TrustPulse
Starting Price: $5/month (billed annually at $39/year)
Best For: Building instant credibility and leveraging FOMO during Black Friday
TrustPulse is another perfect Black Friday marketing tool to try out this year. It’s a social proof software that can instantly boost sales by 15%.
But how does it work?
TrustPulse lets you build and embed social proof notifications on your website. These notifications let other visitors know when someone is positively interacting with your brand. This could be an interaction like:
- Signing up for a newsletter
- Registering for a webinar
- Making a purchase
- And much more
Here’s an example of a TrustPulse social proof notification on our own OptinMonster website:
When your site’s visitors see these notifications, they get hit with FOMO (“fear of missing out”). As a result, your site’s visitors instantly feel compelled to take the same action they see in your social proof notifications.
Why It Works: 92% of people trust recommendations from their peers over advertising. TrustPulse leverages this psychology by showing real-time customer activity, making your Black Friday deals instantly more credible.
TrustPulse also offers enhanced mobile optimization and advanced triggering options based on visitor geo-location and behavior, perfect for targeting specific customer segments during flash sales.
That means TrustPulse lets you build credibility insanely fast while simultaneously boosting sales, especially crucial when you have limited time during Black Friday weekend to make an impression.
Try TrustPulse if: You’re launching a new store or product line for Black Friday, need to overcome trust barriers with first-time visitors, or want to create urgency around limited inventory items.
Get started with TrustPulse risk-free today!
3. SeedProd
Starting Price: $39.50/year
Best For: Creating dedicated, high-converting Black Friday landing pages
SeedProd is easily one of the best page builders for WordPress. But you probably already knew that. What you don’t know, however, is why a page builder for WordPress is on our list of Black Friday marketing tools.
Two words: landing pages.
Whenever you promote a product, deal, or promotional offer online, you should send customers to a well-written landing page. That’s because landing pages can be structured and written in a way that’s more persuasive to a particular product or deal than a generic website page.
For your Black Friday promotions, you should set up a few designated landing pages where you drive traffic from various channels. You could send all your social media followers to one page, for instance, and all your paid ads to another.
By setting up specific landing pages for various products on your site, you can be more effective in selling them. So, where does SeedProd come in?
SeedProd allows you to create stunning and high-converting landing pages in minutes. With its drag-and-drop builder, you don’t need to know any code or have any technical experience.
SeedProd also includes an AI Assistant that can generate complete landing page copy, headlines, and layouts in under 60 seconds, perfect for quickly testing multiple Black Friday offer variations.
What Makes It Worth It: SeedProd offers 350+ PRO templates, including specific sales page and thank you page designs that are proven to convert. The platform is also significantly more affordable than competitors like Elementor ($59/year) and Divi ($89/year).
Instead, you can quickly design a landing page that gets you more Black Friday sales with this intuitive and easy-to-use page builder. Plus, all templates are 100% mobile-responsive, ensuring your Black Friday deals look perfect on any device.
Try SeedProd if: You’re running multiple Black Friday promotions that need separate landing pages, want to A/B test different offer presentations, or need to quickly spin up a sales funnel for a flash deal.
Create your landing pages with SeedProd today!
4. WPForms
Starting Price: $49.50/year
Best For: Collecting payments and customer information during Black Friday sales
If you’re running your website with WordPress, WPForms is an invaluable Black Friday marketing tool. This software lets you quickly create your website’s forms in minutes. With WPForms, you can make:
- Survey forms to improve your products or website before Black Friday
- Order forms for customers to pick out their favorite items (and for you to collect payments)
- Event registration forms
- Newsletter sign up forms
- And much more
Plus, with its drag-and-drop form builder, it is easy to create the perfect form for your online store. They’ve also got loads of templates to save you time and energy.
That way, you can focus on other parts of your Black Friday marketing strategy.
Payment Integration Made Easy: WPForms integrates seamlessly with Stripe and PayPal, so you can easily collect payments for your Black Friday orders directly through your forms, no complex setup required.
Why It’s Essential for Black Friday: During high-traffic shopping events, you need forms that load fast and work flawlessly. WPForms is optimized for performance and won’t slow down your site even when hundreds of customers are submitting orders simultaneously.
Again, if you run an eCommerce store on WordPress, WPForms is an absolute must-have plugin for handling the Black Friday rush efficiently.
Try WPForms if: You need to collect pre-orders before Black Friday, want to offer custom product bundles that require customer input, or plan to run surveys to understand what deals your customers want most.
Get started with WPForms today!
5. RafflePress
Starting Price: $39.50/year
Best For: Viral giveaways and building email lists before Black Friday
RafflePress is the best WordPress giveaway and rewards software for this Black Friday. This plugin lets you create online contests to boost engagement with your brand, grow your email list, and increase profits.
RafflePress has tons of features that can help with your Black Friday event, including:
- Drag and drop builder for your giveaway form
- Viral giveaway templates
- 1-click entry (plus fraud protection)
- Refer-a-friend for viral sharing
- Social media integrations
- And much more
These features allow you to create a contest to promote your Black Friday sales. As more contestants enter your contest, you can grow your email list and increase sales with clever email marketing.
The Viral Growth Strategy: RafflePress’s refer-a-friend feature incentivizes contestants to share your giveaway with their network. For every friend they refer, they earn additional contest entries, turning your Black Friday giveaway into a viral growth machine.
Or you can grow your social media presence by adding entry points to users who follow you on your company’s favorite social media platform.
Smart Timing: Launch your RafflePress contest 2-3 weeks before Black Friday to build anticipation and grow your email list. Then, send exclusive early-bird deals to all contest participants on Black Friday morning.
There are many ways to add RafflePress to your Black Friday marketing strategy. But no matter how you use the plugin, the result will be the same: more sales and profits for your eCommerce store this holiday season.
Try RafflePress if: You’re building hype for a major Black Friday launch, want to grow your email list quickly before the shopping season, or need an engaging way to announce your Black Friday deals.
For more information, check out this helpful review of RafflePress.
Get started with RafflePress risk-free today!
6. MonsterInsights
Starting Price: $99.50/year
Best For: Tracking Black Friday campaign performance and customer behavior
MonsterInsights is the best Google Analytics plugin for WordPress. So you may wonder why a Google Analytics plugin is on the list of the best Black Friday marketing tools.
That’s simple: unless you track your customers’ journey and how well your promotions perform, your online store will always leave money on the table.
This plugin allows you to:
- Learn which content attracts your target audience
- Understand crucial demographic information about who shops with you
- Analyze your store’s metrics and KPIs in one place
- Track eCommerce performance in real-time
- And much more
MonsterInsights lets you quickly and easily get all the data you need on your website, customers, and product sales directly in your WordPress dashboard. You can create custom reports to keep up with your Black Friday promotions.
Real-Time Black Friday Insights: During Black Friday, MonsterInsights shows you exactly which products are getting the most views, which traffic sources are converting best, and where customers are dropping off in your checkout process, all in real-time.
Plus, the plugin is easy to set up and requires zero coding.
The Post-Black Friday Advantage: The best part is that once your Black Friday event is finished, you can review the data and learn how to improve sales for next year. You’ll know exactly which promotions worked, which traffic sources delivered the highest ROI, and which products your customers loved most.
Why Data Matters: In eCommerce, knowledge isn’t just power, knowledge is profit. MonsterInsights gives you access to all the knowledge you need to run a successful Black Friday event and optimize for even better results next year.
Try MonsterInsights if: You’re running paid ads for Black Friday and need to track ROI, want to identify your best-selling products in real-time, or need to optimize your checkout process to reduce cart abandonment.
Get started with your risk-free MonsterInsights account today!
7. Hubspot
Starting Price: Free (with premium plans available)
Best For: All-in-one email marketing and automation for Black Friday campaigns
Hubspot is an excellent resource for any Black Friday event and beyond. Not only is it one of the best email service providers on the market, but it’s also loaded with powerful marketing automation tools.
With HubSpot, you can personalize communication with your audience. If you’re just starting, it also lets you create an entire eCommerce storefront or even a website from scratch.
It’ll help you promote your Black Friday sales through social media, content optimized for search engines like Google, and, of course, via email.
Email Automation for Black Friday: Set up automated email sequences that trigger based on customer behavior. For example, send a “last chance” email to anyone who viewed your Black Friday deals but didn’t purchase, or automatically follow up with recent buyers to cross-sell complementary products.
As you grow your contact list from your store’s Black Friday promotions, you can create drip campaigns to get more repeat business throughout the holiday season.
Why Start with the Free Plan: HubSpot’s free plan includes email marketing, forms, live chat, and basic CRM features, more than enough for small businesses getting started with Black Friday marketing. As you grow, you can upgrade to access advanced automation and analytics.
Multi-Channel Marketing Made Easy: HubSpot connects all your marketing channels in one platform, making it easy to coordinate your Black Friday messaging across email, social media, and your website.
Try HubSpot if: You need an all-in-one platform that handles email, CRM, and automation, want to coordinate complex multi-day Black Friday campaigns, or plan to nurture Black Friday customers into year-round buyers.
Sign up for Hubspot today to improve your email marketing strategy.
8. Brevo (formerly Sendinblue)
Starting Price: Free (with premium plans starting at $9/month)
Best For: Multi-channel marketing combining email, SMS, and chat
Brevo (formerly Sendinblue) is another excellent Black Friday marketing tool. Not only is it a popular email service provider for many eCommerce businesses, but it’s a comprehensive marketing resource, too.
Brevo has everything you need to promote your Black Friday sales, communicate efficiently with your customers, and keep track of your store’s performance.
You can use Brevo for email marketing, SMS marketing, and live chat. This level of communication helps you ensure your customer journey is as frictionless as possible.
The SMS Advantage: While everyone’s inbox is flooded on Black Friday, SMS messages have a 98% open rate. Use Brevo’s SMS feature to send urgent flash sale alerts or remind customers about expiring deals, perfect for driving last-minute conversions.
It also allows multiple channels for notifying customers about new sales, items that are getting lower in stock, and much more.
Smart Segmentation for Higher ROI: Finally, you can segment your audience to make sure that your Black Friday deals are personalized to specific parts of your audience. Send VIP customers your best deals first, target bargain hunters with discount codes, or alert previous customers about new products in their favorite categories.
That leads to higher conversions across your site and, of course, more sales for your business.
Free Plan Benefits: Brevo’s free plan includes up to 300 emails per day, ideal for small businesses testing Black Friday email campaigns without any upfront investment.
Try Brevo if: You want to reach customers through multiple channels (email + SMS), need to send time-sensitive Black Friday alerts, or want advanced segmentation without paying premium prices.
Sign up for a free Brevo account today!
9. LiveChat
Starting Price: $19/month
Best For: Providing real-time customer support during Black Friday traffic spikes
LiveChat is the perfect Black Friday marketing tool for adding a live chat feature to your website.
This software lets you streamline communication with your audience. But how does that help you boost sales for Black Friday?
You can use LiveChat to:
- Answer customer questions to help them make crucial buying decisions
- Redirect users to helpful articles that convert well across your site
- Make product recommendations to customers looking for the perfect gifts
- Provide instant support when customers encounter checkout issues
- And much more
The Black Friday Advantage: During Black Friday, customers are ready to buy but often have last-minute questions. With LiveChat, you can answer these questions instantly, before they leave your site to shop with a competitor.
The idea behind any live chat feature for eCommerce is to open up the lines of communication. That way, you can meet your site’s visitors wherever they are in their customer journey. Then, you can guide these visitors down your sales funnel until they complete their purchase.
Proactive Chat = More Sales: LiveChat allows you to set up automated chat invitations that trigger based on visitor behavior. For example, if someone spends 30 seconds on your checkout page without completing their order, an agent (or chatbot) can proactively ask if they need help.
Scale with Chatbots: Can’t staff your live chat 24/7 during Black Friday weekend? LiveChat includes AI chatbot features that can handle common questions automatically, escalating only complex issues to human agents.
For more information, check out this post on live chat best practices. That post will have everything you need to speak more effectively with customers across your site and increase profits for your Black Friday deals.
Try LiveChat if: You’re expecting high traffic volume and want to prevent lost sales from unanswered questions, offer complex products that benefit from real-time consultation, or want to provide premium customer service that sets you apart from competitors.
Get started with LiveChat today!
Wrapping Up
And that’s it! We hope this article helped you find the best Black Friday marketing tools for your eCommerce store.
If you did enjoy this post, we highly recommend reading the following:
- Ultimate Guide to Black Friday & Cyber Monday Marketing
- How to Optimize Your Site for a Successful Holiday eCommerce Season
- 13 Excellent Email Marketing Tips to Use This Year
These articles will have everything you need to optimize your store for Black Friday and the holiday season that comes quickly after that.
Ready to start using the best Black Friday marketing tool at your disposal? Get started with OptinMonster today!
Frequently Asked Questions
What tools do I need for Black Friday marketing?
The essential Black Friday marketing tools include a popup/lead generation tool (like OptinMonster), social proof software (like TrustPulse), email marketing platform (like HubSpot or Brevo), landing page builder (like SeedProd), and analytics tracking (like MonsterInsights). At minimum, you need a way to capture leads, communicate with customers, and track your results.
If you’re just starting out, focus on these three core tools first:
- Email marketing platform – to communicate your Black Friday deals
- Lead capture tool – to grow your list before the sale
- Analytics software – to track what’s working
You can always add more sophisticated tools like social proof notifications, giveaway software, or live chat as your Black Friday strategy matures.
How much do Black Friday marketing tools cost?
Black Friday marketing tools range from free to $100+/month depending on features and scale. Here’s a realistic breakdown:
Budget-Friendly Options (Under $50/month):
- OptinMonster: Starting at $9/month
- TrustPulse: Starting at $5/month
- SeedProd: $39.50/year ($3.29/month)
- HubSpot: Free plan available
- Brevo: Free plan available
Mid-Range Tools ($50-100/month):
- WPForms: $49.50/year
- RafflePress: $39.50/year
- MonsterInsights: $99.50/year
Premium Solutions ($100+/month):
- Advanced email marketing platforms with full automation
- Enterprise analytics and CRM systems
Total Investment for a Complete Stack: Most small to medium-sized businesses can build a full Black Friday marketing toolkit for $20-50/month, or $240-600 annually. Many tools offer annual billing discounts of 30-50% off monthly rates.
What’s the best free Black Friday marketing tool?
The best free Black Friday marketing tools are HubSpot and Brevo for email marketing. Both offer robust free plans that include:
HubSpot Free:
- Email marketing for up to 2,000 contacts
- Basic CRM functionality
- Forms and landing pages
- Live chat widget
Brevo Free:
- Up to 300 emails per day
- Unlimited contacts
- SMS marketing (pay per message)
- Basic automation
Why These Stand Out: Unlike most “free trials,” these platforms offer genuinely useful free tiers that don’t expire. You can run a complete Black Friday email campaign without spending a dollar.
The Catch: Free plans have limitations on sends, automation, and advanced features. If your email list exceeds 2,000 subscribers or you need complex automation, you’ll need to upgrade.
Other Free Options:
Canva Free (for creating Black Friday graphics)
Google Analytics (free alternative to paid analytics tools)
WordPress (free website platform if you’re just getting started)
Do I need different tools for Black Friday than regular marketing?
No, you don’t need entirely different tools, but you should add specialized features for Black Friday’s unique challenges:
Tools You Already Use (with Black Friday Optimization):
- Email marketing – add countdown timers and urgency messaging
- Website – add exit-intent popups and promotional banners
- Analytics – create Black Friday-specific tracking dashboards
Black Friday-Specific Additions:
- Social proof notifications (TrustPulse) – leverage FOMO during high-traffic periods
- Countdown timers – create urgency for flash sales
- Cart abandonment tools – recover sales during the shopping rush
- Live chat – handle increased customer questions in real-time
The Key Difference: Black Friday requires tools that can handle traffic spikes, create urgency, and automate responses when you’re overwhelmed. Your regular marketing tools should stay in place, but Black Friday tools amplify their effectiveness during peak shopping periods.
Can I run a successful Black Friday campaign with just one tool?
Technically yes, but realistically no. Here’s why:
The One-Tool Approach: If you had to choose just one tool, pick a comprehensive email marketing platform like HubSpot or Brevo. These include email marketing, basic popups, landing pages, and automation, enough to run a simple Black Friday campaign.
Why One Tool Isn’t Enough: Black Friday success requires multiple touchpoints:
- Capturing leads before the sale (popup tool)
- Communicating offers (email platform)
- Converting visitors (landing pages)
- Building trust (social proof)
- Tracking results (analytics)
The Minimum Viable Stack: For best results, use at least three tools:
- Email marketing platform
- Lead capture/popup software
- Analytics tracking
This combination covers the essentials: growing your list, promoting your deals, and measuring what works.
Budget Reality: You can build this minimum stack for under $20/month, and the ROI from a successful Black Friday usually covers your tool costs 10-50x over.
Are Black Friday marketing tools worth the investment for small businesses?
Absolutely yes, and the ROI proves it. Here’s the math:
Typical Investment: $20-50/month for a core toolkit
Average Returns:
- Email marketing: $36-42 return for every $1 spent
- Lead generation popups: 2-5x increase in email signups
- Social proof: 10-15% boost in conversions
- Cart abandonment recovery: 10-30% of lost sales recovered
Real Example: A small eCommerce store spending $50/month on tools that generates just $500 in additional Black Friday sales has achieved a 10x return in one weekend. Most businesses see much higher returns.
The Break-Even Math:
- $50/month in tools = $600/year
- If tools help you convert just 20 additional customers at $30 average order value = $600 in sales
- Most businesses see 50-200+ additional conversions from properly implemented tools
Why Small Businesses Especially Benefit: Large competitors have bigger budgets and teams. Marketing tools level the playing field by giving you professional-grade capabilities (automated emails, targeted popups, real-time analytics) without hiring expensive specialists.
The Risk of NOT Investing: Without proper tools, you’ll likely:
- Miss out on 60-70% of potential email subscribers
- Lose 30-50% of customers to cart abandonment
- Have no data to improve next year’s Black Friday performance
Bottom Line: If you generate more than $1,000 in Black Friday sales, marketing tools pay for themselves multiple times over.
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