Are you looking for the best Black Friday marketing tools that you can use to increase engagement and sales?
Black Friday is now a global trend that attracts consumers from all over the world.
So, if you’re selling a product on your site, you want to make sure you get all the potential sales you could make.
That’s why, in this post, I’ve gathered 9 of the best Black Friday marketing tools to make this your most profitable year to date.
Note: Don’t forget to check out the ultimate holiday gift guide designed specifically for entrepreneurs and small business owners:
9 Best Black Friday Marketing Tools
1. OptinMonster
OptinMonster is hands down the best Black Friday marketing tool at your disposal. It lets you skyrocket leads and conversions by creating campaigns specifically for your Black Friday sales.
With OptinMonster’s Black Friday templates, you can quickly and easily create stunning promotional campaigns such as:
- Lead generation campaigns to grow your email list
- Product recommendation campaigns to boost your sales
- Shopping cart abandonment campaigns to retain potential customers
And many more.
Plus, there’s zero coding skills involved. That means you can create high-converting Black Friday campaigns in a matter of minutes, even if you don’t consider yourself “tech-savvy.”
OptinMonster also lets you segment and target your audience, so you can personalize your messaging. Not only does personalization improve user experience (UX) across your site, but it also increases your conversions and boosts your overall sales.
To learn more about how OptinMonster works, check out this resource: Is OptinMonster Worth It? An Extensive Review.
2. TrustPulse
TrustPulse is another perfect Black Friday marketing tool to try out this year. It’s a social proof software that can instantly boost sales by 15%.
But how does it work?
TrustPulse lets you build and embed social proof notifications on your website. These notifications let other visitors know when someone is positively interacting with your brand. This could be an interaction like:
- Signing up for a newsletter
- Registering for a webinar
- Making a purchase
And much more.
Here’s an example of what these social proof notifications can look like:
When your site’s visitors see these notifications, they get hit with FOMO (“fear of missing out”). As a result, your site’s visitors instantly feel compelled to take the same action they see in your social proof notifications.
That means TrustPulse lets you build credibility insanely fast while simultaneously boosting sales.
Get started with TrustPulse risk-free today!
3. SeedProd
SeedProd is easily one of the best page builders for WordPress. But you probably already knew that. What you don’t know, however, is why a page builder for WordPress is on our list of Black Friday marketing tools.
Two words: landing pages.
Whenever you promote a product, deal, or promotional offer online, you should send customers to a well-written landing page. That’s because landing pages can be structured and written in a way that’s more persuasive to a particular product or deal than a generic website page.
For your Black Friday promotions, you should set up a few designated landing pages where you drive traffic from various channels. You could send all your social media followers to one page, for instance, and all your paid ads to another.
By setting up specific landing pages for various products on your site, you can be more effective in selling them. So, where does SeedProd come in?
SeedProd allows you to create stunning and high-converting landing pages in minutes. With its drag-and-drop builder, you don’t need to know any code or have any technical experience.
Instead, you can quickly design a landing page that gets you more Black Friday sales with this intuitive and easy-to-use page builder.
Create your landing pages with SeedProd today!
4. WPForms
If you’re running your website with WordPress, WPForms is an invaluable Black Friday marketing tool. This software lets you quickly create your website’s forms in minutes. With WPForms, you can make:
- Survey forms to improve your products or website before Black Friday
- Order forms for customers to pick out their favorite times (and for you to collect payments)
- Event registration forms
- Newsletter sign up forms
And much more.
Plus, with its drag-and-drop form builder, it is easy to create the perfect form for your online store. They’ve also got loads of templates to save you time and energy.
That way, you can focus on other parts of your Black Friday marketing strategy.
WPForms integrates with Stripe and PayPal, so you can easily collect payments for your Black Friday orders. Again, if you run an eCommerce store on WordPress, WPForms is an absolute must-have plugin.
Get started with WPForms today!
5. RafflePress
RafflePress is the best WordPress giveaway and rewards software for this Black Friday. This plugin lets you create online contests to boost engagement with your brand, grow your email list, and increase profits.
RafflePress has tons of features that can help with your Black Friday event, including:
- Drag and drop builder for your giveaway form
- Viral giveaway templates
- 1 click entry (plus fraud protection)
- Refer-a-friend for viral sharing
- Social media integrations
And much more.
These features allow you to create a contest to promote your Black Friday sales. As more contestants enter your contest, you can grow your email list and increase sales with clever email marketing.
Or you can grow your social media presence by adding entry points to users who follow you on your company’s favorite social media platform.
There are many ways to add RafflePress to your Black Friday marketing strategy. But no matter how you use the plugin, the result will be the same: more sales and profits for your eCommerce store this holiday season.
For more information, check out this helpful review of RafflePress.
Get started with RafflePress risk-free today!
6. MonsterInsights
MonsterInsights is the best Google Analytics plugin for WordPress. So you may wonder why a Google Analytics plugin is on the list of the best Black Friday marketing tools.
That’s simple: unless you track your customers’ journey and how well your promotions perform, your online store will always leave money on the table.
This plugin allows you to:
- Learn which content attracts your target audience
- Understand crucial demographic information about who shops with you
- Analyze your store’s metrics and KPIs in one place
And much more.
MonsterInsights lets you quickly and easily get all the data you need on your website, customers, and product sales directly in your WordPress dashboard. You can create custom reports to keep up with your Black Friday promotions.
Plus, the plugin is easy to set up and requires zero coding.
The best part is that once your Black Friday event is finished, you can review the data and learn how to improve sales for next year.
Because when it comes to eCommerce, knowledge isn’t power. Knowledge is profit.
MonsterInsights gives you access to all the knowledge you need to run a successful Black Friday event.
Get started with your risk-free MonsterInsights account today!
7. Hubspot
Hubspot is an excellent resource for any Black Friday event and beyond. Not only is it one of the best email service providers on the market, but it’s also loaded with powerful marketing automation tools.
With Hubspot, you can personalize communication with your audience. If you’re just starting, it also lets you create an entire eCommerce storefront or even a website.
It’ll help you promote your Black Friday sales through social media, content optimized for search engines like Google, and, of course, via email.
As you grow your contact list from your store’s Black Friday promotions, you can create drip campaigns to get more repeat business throughout the holiday season.
Sign up for Hubspot today to improve your email marketing strategy.
8. Brevo (formerly Sendinblue)
Brevo (formerly Sendinblue) is another excellent Black Friday marketing tool. Not only is it a popular email service provider for many eCommerce businesses, but it’s a comprehensive marketing resource, too.
Brevo has everything you need to promote your Black Friday sales, communicate efficiently with your customers, and keep track of your store’s performance.
You can use Brevo for email marketing, SMS marketing, and live chat. This level of communication helps you ensure your customer journey is as frictionless as possible.
It also allows multiple channels for notifying customers about new sales, items that are getting lower in stock, and much more.
Finally, you can segment your audience to make sure that your Black Friday deals are personalized to specific parts of your audience. That leads to higher conversions across your site and, of course, more sales for your business.
Sign up for a free Brevo account today!
9. LiveChat
LiveChat is the perfect Black Friday marketing tool for adding a live chat feature to your website.
This software lets you streamline communication with your audience. But how does that help you boost sales for Black Friday?
You can use LiveChat to:
- Answer customer questions to help them make crucial buying decisions
- Redirect users to helpful articles that convert well across your site
- Make product recommendations to customers looking for the perfect gifts
And much more.
The idea behind any live chat feature for eCommerce is to open up the lines of communication. That way, you can meet your site’s visitors wherever they are in their customer journey. Then, you can guide these visitors down your sales funnel until they complete their purchase.
For more information, check out this post on live chat best practices. That post will have everything you need to speak more effectively with customers across your site and increase profits for your Black Friday deals.
Get started with LiveChat today!
And that’s it! We hope this article helped you find the best Black Friday marketing tools for your eCommerce store.
If you did enjoy this post, we highly recommend reading the following:
- Ultimate Guide to Black Friday & Cyber Monday Marketing
- How to Optimize Your Site for a Successful Holiday eCommerce Season
- 13 Excellent Email Marketing Tips to Use This Year
These articles will have everything you need to optimize your store for Black Friday and the holiday season that comes quickly after that.
Ready to start using the best Black Friday marketing tool at your disposal? Get started with OptinMonster today!
