Discover the Best WordPress Lead Generation Plugins for 2024

Are you looking for the best WordPress lead generation plugins to grow your email list fast?

Email marketing remains one of the best ways to drive revenue for businesses of all sizes. It’s an affordable and time-efficient way to communicate with potential leads and transform them into paying customers.

The only problem? Email marketing only works if you have a robust mailing list of qualified leads.

And if you’re using WordPress, the best way to grow that email list is with a plugin designed to do so.

In this blog, we’ll discuss nine lead generation plugins for WordPress that you can use to add more subscribers to your list today.

Before we start, though, let’s clarify what a lead generation plugin is and why you should consider a WordPress lead generation plugin in the first place.

Why You Need a Lead Generation Plugin?

Let’s be honest: growing your email list can be hard–not to mention time-consuming.

Your site’s visitors are likely bombarded with hundreds of advertisements, offers, and squeeze pages throughout the day.

As such, they’ve become immune to companies asking for their email address and are less likely to hand it over.

That’s where a lead generation plugin comes into play.

Because with the right lead generation tool, you’re able to present new offers in an engaging way that doesn’t just fill your list with people but with the right types of people.

In other words, the right WordPress lead generation plugin can help connect you with qualified leads who are more likely to turn into customers.

Here are the top three reasons why you should be using a lead generation plugin for WordPress:

  • Grow Your List Faster: Cut through the noise by using a tool that makes your offer stand out and gets you more leads in less time.
  • Attract Better Quality Leads: Use advanced targeting rules to show your message to the right portion of your website’s traffic (the portion that’s more likely to become a paying client).
  • Drive More Revenue: Your deliverability rates will improve since you’re filling your list with better leads. That means more people will see your emails and are more likely to make purchases.

Now that we know why you should use a lead generation plugin for WordPress let’s focus on the nine best tools you can choose.

9 WordPress Lead Generation Plugins

1. OptinMonster

OptinMonster Home Page 2023

OptinMonster is hands down the best WordPress lead generation plugin available. It’s a cost-efficient way of growing your list with warm leads regardless of the marketing channel you use to bring traffic to your site.

With OptinMonster, you can quickly and easily build professional “optin campaigns.” These include popups, floating bars, fullscreen welcome mats, and more.

And the best part is that you can use this plugin without coding or design experience. Instead, anyone can create stunning optin campaigns in minutes, like this one below:

MailChimp popup demo campaign

How does it work? That’s the easy part.

Everything starts with selecting the right template for your marketing goal. OptinMonster has over 100+ pre-built templates for each campaign type to choose from:

optinmonster templates

From there, you’ll only need minor modifications to your campaign’s look, messaging, and offer. Making those changes couldn’t be simpler.

To change any text in your OptinMonster campaign, you can use the inline editor:

inline editor with shopping template

This allows you to make changes directly to your campaign text’s:

  • Font-family
  • Size
  • Line height
  • Color
  • Alignment
  • And more

Want to add a new feature to your campaigns, such as an image, video, chatbot, and more? Not a problem. You can add all those features with a drag and a drop:

Drag an drop builder basic dark template

And since all of our campaigns are built with “blocks,” everything stays organized and always looks professional.

This is one of the reasons why anyone can build such highly effective campaigns. But the other reason is OptinMonster’s advanced targeting rules.

These let you show your offer to the right people, in the right places, at just the right time in their customer journey. Some of OptinMonster’s most popular targeting rules include:

  • Exit-Intent® Technology: Show campaigns as users are actively leaving your website.
  • Geolocation Targeting: Display campaigns based on where your user is physically located.
  • OnSite Follow-Up Campaigns®: Create “drip” campaigns to show new offers based on how your visitors interact with previous ones.

Still not sure if OptinMonster would work for you? Check out these success stories of business owners just like you who saw massive success from using this lead generation plugin:

You can have the same success by clicking below to start your 100% risk-free OptinMonster account today:

Create High-Converting Lead Capture Forms Today!

BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

2. WPForms

WPForms Home Page

WPForms is the best form building plugin on the WordPress market. It allows you to add all types of forms to your website to increase your visitors’ engagement, conversions, and sales.

With WPForms, you can create reliable and professional forms in minutes. That’s because this plugin comes with loads of templates for all types of forms, including:

  • Contact
  • Payment
  • Survey
  • Newsletter
  • Registration
  • And more…

Plus, WPForms has various addons that you can use to integrate with your other favorite marketing tools. You can, for example, connect your forms to your email service provider (ESP). That way, all your new leads will go directly where you need them to improve your email marketing efforts.

These features make WPForms one of the best lead generation WordPress plugins.


  • Choose from 100+ templates to get started fast
  • Integrate with 3rd party marketing tools to build a more profitable strategy
  • Drag and drop form builder saves you hours (and headaches)
  • Create Responsive and mobile-friendly forms
  • Leverage conditional logic to build smarter forms
  • And more

Pricing: Paid plans for WPForms start at $49.50/year.

Get started with WPForms today! 

3. PushEngage

pushengage website

PushEngage is a WordPress plugin that allows you to send push notifications to your site’s subscribers. This gives you instant and direct communication with qualified leads who weren’t quite ready to hand over their email address.

Push notifications are a great lead generation solution because they don’t require you to ask for personal information.

Instead, visitors need to click Allow to start receiving notifications on their browser.

As a result, you can typically grow a list of push notification subscribers much faster than

growing a mailing list.

But since unsubscribe rates are usually higher for push notifications, you’ll want to pair this plugin with a tool that converts your push notification subscribers into leads on your mailing list.

This makes PushEngage the perfect lead generation plugin to pair with a tool like OptinMonster.

Once people have subscribed to your push notification list, you’ll be able to send them direct offers, updates, and product launches to drive more sales.


  • Easy setup and installation
  • UTM parameters let you track where sales are coming from
  • Audience segmentation lets you personalize messaging
  • A/B testing ensures you get the best conversion rates
  • Multi-browser support to reach the most people possible
  • Drip campaigns allow you to turn notifications on auto-pilot

Pricing: Paid plans for PushEngage start at $9/month (though there is a free plan that lets you get started at zero risk).

Try out PushEngage today!

4. RafflePress

RafflePress homepage

RafflePress is an online giveaway plugin for WordPress. How does this help you generate leads?

Because this plugin is the best tool for creating viral online contests.

RafflePress allows you to have people complete various actions to enter their chance to win a prize of your choosing. You can have people enter your contest by:

  • Joining a newsletter
  • Referring a friend to the contest
  • Visiting your website
  • Reading a blog post
  • Following you on social media
  • And much more

Plus, they have tons of templates to help you get started fast. All you need to do is install this plugin like any other, and you can have a viral contest in a matter of minutes.

And as long as you choose a prize that attracts your target audience, you’ll be able to generate qualified leads in no time!


  • Drag and drop giveaway builder
  • Viral giveaway templates
  • Contests are responsive and mobile-friendly
  • 1 click entry + fraud protection
  • Social media integrations
  • Landing pages are generated for your WordPress site
  • And more

Pricing: Paid plans start at 39.50/year.

Get started with RafflePress today!

5. All-in-One SEO (AIOSEO)

AIOSEO Home Page

You may know AIOSEO as the world’s best SEO plugin for WordPress, but that makes it one of the best lead generation WordPress plugins at your disposal.

That’s because one of the best ways to attract new leads is through organic content marketing or, in other words, ranking your site on search engines like Google.

Search engine optimization (SEO) can be tough for small business owners. Many people don’t have the budget or time to master the ins and outs of SEO.

But with the right SEO plugin, that’s no problem. You can use AIOSEO to ensure that your site’s pages and posts are optimized to rank on sites like Google to bring tons of new leads to your website.

From there, you’ll want to make sure your site is ready to capture those new leads with a tool like OptinMonster.

That way, you can add more leads from your organic traffic to your email list.


  • Easy installation and setup
  • SEO audit checklist
  • Schema markup
  • TruSEO on-page analysis
  • Smart XML sitemaps
  • Social media integrations
  • And much more

Pricing: Paid plans start at $49.60/year.

Get started with AIOSEO today!

6. SeedProd

SeedProd Home Page

SeedProd is WordPress’s #1 landing page builder, making it one of your best lead generation WordPress plugins.

That’s because landing pages greatly affect how many leads you get and how qualified your leads are to be on your list.

With SeedProd, anyone can create professional and high-converting landing pages in minutes. That’s because this plugin comes with loads of templates that save you time, money, and headaches.

They also have a drag-and-drop builder and an inline text editor to make sure your landing page says, looks, and functions exactly how you want it to.

For example, you can also integrate lead generation WordPress plugins like OptinMonster or WPForms to build a more powerful marketing stack.

You can integrate your landing page with your email service provider (ESP) to send leads to the right contact list.

This makes SeedProd the best landing page builder on the market and one of your strongest lead generation plugins.


  • Drag-and-drop page builder
  • Inline text editor
  • Landing page templates
  • Responsive and mobile-friendly
  • Subscriber management
  • And much more

Pricing: Paid plans begin at 39.50/year.

Get started with SeedProd today!

7. MonsterInsights

monsterinsights homepage

MonsterInsights is the world’s best Google Analytics plugin for WordPress. So what’s it doing on this list of lead generation WordPress plugins?

Because until don’t you understand your audience, you’ll never get as many (or as warm) leads as you need to grow your business.

You must keep your eye on your site’s and demographic data.

MonsterInsights gives you direct access to all the data you need directly from your WordPress dashboard. With MonsterInsights, you can quickly see valuable information like:

  • Users
  • Sessions
  • Bounce rates
  • Top posts
  • Devices users found you from
  • Where is your audience located
  • Custom conversions
  • And much more

You can improve your organic, paid ads, and social media marketing strategy with this information. This allows you to optimize the wheels already in motion and find new opportunities to bring in even more leads.

So rather than making a lead generation strategy based on your “gut feeling,” why not rely on the data instead? And for that, there’s no better plugin than MonsterInsights.


  • Universal tracking
  • eCommerce tracking
  • Digestible and comprehensive reports
  • Affiliate tracking
  • Event tracking for WordPress
  • And more

Pricing: Paid plans start at $99.50/year.

Try out MonsterInsights today!

8. HubSpot WordPress Plugin

hubspot wordpress plugin

The HubSpot WordPress Plugin is a powerful lead generation tool that will help you improve your inbound marketing strategy and grow your email list.

The plugin offers a wide array of lead-generating features, including live chats and chatbots, forms, popups, and email marketing.

With live chat and chatbots, you can automate the lead capture process and provide proactive support to new website visitors, even while you sleep or perform other tasks.

You can also easily build forms like quizzes, signup forms, lead magnet forms, and popups within minutes to increase your email optin rate. Customizing the forms to match your brand and get the exact information you need is simple too.

In addition, you can nurture and engage new subscribers through HubSpot’s email marketing automation. You can send auto-responses and personalize emails based on CRM-powered customer information.


  • Add chatbots and live chat software to your website pages
  • Create popups and forms with a drag-and-drop builder
  • Sync form submissions and track activity in the free HubSpot CRM
  • Send newsletters and email marketing campaigns
  • Real-time analytics on your marketing performance

Pricing: The HubSpot WordPress plugin and its features are free to use. Paid plans start at $45/month.

Try out HubSpot today!

9. LiveChat

LiveChat Home Page

LiveChat is a complete customer service platform that adds live chat functionality to your website.

This allows you to connect directly with customers so you can:

  • Answer questions about your product
  • Suggest resources to help your users
  • Improve user experience (UX)
  • Guide your new leads down your sales funnel

Plus, LiveChat uses artificial intelligence (AI) to generate leads and send them to the appropriate department. A lead can quickly be transferred to sales if it seems ready to buy.

If the lead isn’t sure, they’ll be sent to your marketing team. This allows you to personalize the customer journey for each lead so you can transform more of your site’s visitors into paying customers.


  • Canned responses
  • Chat tags
  • Rich messages
  • File sharing
  • Targeted messaging
  • Chat ratings
  • Powerful analytics
  • And much more

Pricing: Paid plans start at $20/month.

Get started with LiveChat today!

Which Is the Best WordPress Lead Generation Plugin?

At this point, we’ve shared nine of the best WordPress lead generation plugins. But out of these options, which one stands out from all the rest?

The answer is OptinMonster.

OptinMonster gives WordPress users more tools for generating new leads and transforming them into paying customers.

This plugin helps you through their easy-to-use campaign builders, the variety of campaign types they offer, and through their out-of-the-box advanced targeting rules.

OptinMonster is definitely the best lead generation WordPress plugin you’ve been searching for if you want to grow your email list fast.

Create High-Converting Lead Capture Forms Today!

BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →
Hello, I'm your guide to the lead generation universe. With a knack for SEO and a mastery of content marketing, I'm on a mission to educate you on how-to generate lead and monetize your web traffic.

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