Are you looking for the right social proof software for your business, but not sure which is the right option for you?
Social proof is a proven strategy that you can use to increase conversions, regardless of what your marketing or sales goals are.
But to leverage social proof so that it’s the most effective, you’ll need the right tools.
One popular social proof software is TrustPulse. It’s known for being user-friendly, affordable, and incredibly powerful.
That’s why, in today’s post, we’ll do a comprehensive TrustPulse review. We’ll look at this tool in terms of:
- Ease of Use
- Platform Flexibility
- Honest Social Proof at Every Stage
- Customizable Campaigns
- Smart Targeting
- Actionable Insights
- Affordability
Before we get started, though, let’s quickly get clear on what TrustPulse is and why it’s such an awesome resource for any business website.
What Is TrustPulse?
TrustPulse is a social proof software that can be used with any website. It allows anyone to easily create social proof notifications.
What are social proof notifications? You’ve likely seen them before. They look something like this:
These notifications harness the power of FOMO (fear of missing out), which is a trait that affects most online consumers.
The concept is simple: when we see that other people are getting something good that we don’t have, we want it even more.
Think about the last time your friend recommended a new restaurant. Next time you’re out and you get hungry, you’d be MUCH more likely to try out that restaurant, too.
Why? Because if your friend loved it so much, there must be something good about it.
The great thing is that you can use the same techniques with your website visitors. And even though your social proof notifications are giving recommendations from strangers, they’ll be just as effective as if they were from your users’ friends.
That’s why TrustPulse customers have seen an INSTANT boost in sales by up to 15%.
Want to dive right in and see it in action for yourself? Get started with your 100% risk-free TrustPulse account today!
Otherwise, let’s turn to our TrustPulse review to see if it really is the best social proof software on the market.
TrustPulse Review: Is It the Best?
1. Ease of Use
TrustPulse is hands down one of the easiest social proof software on the market to use.
It doesn’t require any coding or web design experience. In fact, you won’t need any “tech skills” at all to create high converting social proof notifications FAST.
That’s because TrustPulse has a codeless editor that simply requires some basic text input, choosing options from drop-down menus, or selecting colors from a color wheel.
In other words, creating your notifications is so simple, ANYONE can do it.
OK, using TrustPulse is easy. But what about setting it up?
One of the great things about TrustPulse is that it works with any website (which we’ll discuss in just a moment).
And no matter which platform you’re using, TrustPulse is simple to install.
In most cases, you’ll simply need to insert a bit of code before the closing </body> tag in your website’s template file.
Using WordPress? Then installing TrustPulse is even easier.
That’s because TrustPulse also comes as a convenient plugin that lets you get started in just a few clicks.
The bottom line is this: if you’re worried about using TrustPulse because you think it’s too technical… don’t be.
When it comes to ease of use, TrustPulse is one of the most user-friendly social proof software available.
2. Platform Flexibility
While we briefly covered this in the last point, it’s worth highlighting here: TrustPulse works with any website.
This is an incredible advantage to your business.
That’s because, like all things, your website is bound to evolve and change over time. If you started with a website builder like Wix, for example, you might have found it was the perfect solution when you were just starting out.
But after a while, maybe you were missing some advanced functionality that you could more readily find in WordPress.
The problem? Migrating all your site data is hard enough, let alone trying to find replacements for all of your marketing tools.
That’s why you should invest in social proof software that’s flexible enough to let you change website platforms.
TrustPulse can be used with literally any website builder on the market.
That means you could use TrustPulse on a Wix site and continue using your account if you decided to switch to WordPress.
So in terms of flexibility, TrustPulse is an excellent asset to any marketing workflow.
3. Honest Social Proof at Every Stage
One of the hardest parts about social proof is what to use when you’re just starting out.
While many new companies rely on fake social proof, we always recommend against the practice.
You might see some short-term results, sure. But in the long run, you’ll hurt your brand’s reputation and credibility in a way that might be impossible to recover from.
For more information on the risks involved, check out this post: 5 Reasons to Avoid Fake Social Proof.
With TrustPulse, you’ll NEVER have to rely on fake social proof, even when you haven’t made any sales.
That’s because TrustPulse has a variety of campaign types that let you leverage social proof in every stage of your business.
There are 4 types of social proof campaigns you can use with TrustPulse:
- Recent Activity: Show a live stream of website activity like purchases, registration, signups, and more.
- On-Fire: Show the number of people taking action on your website in a given period.
- Visitor Analytics: Highlight active interest in your site by showing real page visits over time.
- Action Messages: Display a single static notification to help drive visitors to take action or highlight information.
But now you might be wondering, “How do these campaigns help me avoid fake social proof?”
Let’s say you’re starting from scratch, and you don’t have any real customers yet. All you have is a website and a landing page for your product or services.
While you might want your social proof notification to say something like, “17 people purchased this product today,” you couldn’t genuinely do so, yet.
Instead, you could simply use a Visitor Analytics campaign to say something like, “17 people have checked out this product today.”
Rather than showing your live customers, you’re simply displaying live visitors which is still effective at building excitement around your brand.
Another option would be to create Action Messages that showcase other areas of social proof for your brand. This is usually in the form of showing off reviews or testimonials:
These are TOTALLY customizable and allow you to show legitimate social proof in new and creative ways.
Then, over time, these notifications will help you increase actual sales. In that case, you could switch to a Recent Activity or On-Fire campaign.
These would highlight real customers who took the action you want other site visitors to take:
And this isn’t limited to just sales, either.
You can use any of these campaigns to increase conversions for:
- Growing your email list
- Getting more webinar registrations
- Attracting more podcast listeners
- Increasing the number of eBook downloads
- Boosting reviews on 3rd-party sites (like Google My Business or Yelp)
- And so much more…
Not only does TrustPulse give you a lot of options for the type of social proof campaign you want to use, but those options let you use social proof in a genuine and honest way from the very start.
4. Customizable Designs
In the last section, we talked about the different types of campaigns you can use with TrustPulse.
But none of those campaign types will be effective if you don’t personalize the messaging.
So here’s the question: how easy is it to customize the design of your campaigns?
We already talked about how TustPulse doesn’t require any code or technical skills to create highly effective social proof notifications. But let’s look at this in a bit more detail.
Because unlike other social proof software on the market, TrustPulse gives you TONS of options to customize your messages.
This includes changing aspects of your campaign, such as:
- Images
- Fonts and font sizes
- Notification location
- Animation
- Links
- And more…
This lets you make a notification that looks like this:
Just as quickly as you’d make a notification that looks like this:
With TrustPulse, you’ll have complete control over how your notifications match your site’s voice, style, and branding.
This allows you to add a layer of personalization to your social proof that doesn’t just improve the user experience (UX) but also helps seamlessly boost conversions for your site.
5. Smart Targeting
Using social proof notifications is more than just the design and the message. Those are important aspects to increasing conversions, but it’s also only half of the equation.
The other half is making sure that those messages are seen by the right people, in the right places, and at just the right time in the customer journey.
This is just as true with optin campaigns (like popups) as it is for social proof notifications.
That’s why TrustPulse’s smart targeting features are so crucial to your campaigns’ success.
With this tool, you’ll have a whole page of display settings that you can easily configure to show your notifications when, where, and to whom you want:
This allows you to customize:
- Where your social proof notification will appear
- How long it will last on the user’s screen
- Whether or not these messages will appear on mobile devices
- In what order the campaigns will appear
- And much more…
While these rules are all important, that last one is particularly worth highlighting.
That’s because in many cases you’ll have multiple social proof notifications running at the same time. TrustPulse allows you to determine which order you want a new notification to appear.
This lets you take personalization to the next level.
By determining which order you want your notifications to appear, you can ensure that the right people are seeing the messages you want them to, every time.
6. Actionable Insights
At this point, we’ve seen how TrustPulse is:
- Easy to use
- Flexible
- Right for any stage of business
- 100% customizable
- Highly targeted
But here’s the question: “Are all of these benefits actually working to your advantage?”
This is where TrustPulse really shines. Because with this software, you can get detailed analytics on how well your campaign is working:
This tells you how many views and clicks you had for your notifications.
It also tells you which page those notifications were getting those views and clicks.
This lets you create a data-driven strategy for your social proof (rather than going with your “gut”).
With TrustPulse analytics dashboard, you can optimize your campaigns over time to ensure that you’re not leaving any new leads behind.
Instead, you can confidently rely on data to guide your marketing strategy and boost conversions faster.
7. Affordability
Finally, let’s be honest: when it comes to investing in new tools, price is always a factor.
But if price is your main concern, then you won’t have any issues with TrustPulse.
That’s because TrustPulse starts at only $5/month.
Other plans are just as affordable and unlock more features or pageviews for your TrustPulse account. Here’s a breakdown of TrustPulse’s pricing by month:
- Basic: $5
- Plus: $10
- Pro: $19
- Growth: $39
That means you can get started with social proof for about the same price as 2 cups of black coffee (or just 1 fancy latte).
This is a fraction of the price when compared with other social proof software.
Not convinced? Check out this comparison article that highlights TrustPulse’s features and pricing against 2 other popular social proof software: FOMO vs. UseProof vs. TrustPulse: Which Is Best for Social Proof?
This gives you access to the most powerful social proof tool on the market with next-to-no risk.
And with a 14-day money-back guarantee (no questions asked), that risk gets reduced to literally ZERO.
Final Verdict: Is TrustPulse Worth It?
After reading this TrustPulse review, we hope the answer is obvious to the question, “Is TrustPulse worth it?”
When you take into account how easy it is to use, how totally customizable and effective your notifications are, and how affordable the software is, TrustPulse is a complete no-brainer.
It gives you everything you need to increase conversions and sales from your site FAST.
So the only real question is, “What are you waiting for?!?”
Get started with your 100% risk-free TrustPulse account today!
We hope you found this TrustPulse review helpful. If you did, you might want to check out the following resources:
- Proven Ways to Use Social Proof to Boost Conversions
- Social Proof Statistics You Can Use to Help Your Brand
- Best Social Proof Sofware Tools to Increase Sales
These articles will have even more information you need to leverage social proof and see MORE conversions today!
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