Are you looking for a list-building plugin for WordPress to grow your subscribers?
If you want your business or blog to be successful, you need to use email marketing.
All of the top online store owners and publishers know an engaged email list is a valuable business asset. But it’s not always easy to find the time or the tools to grow your email list.
Fortunately, list-building plugins make it easy for you to turn your WordPress site visitors into subscribers.
In this article, we will cover the best list-building plugins for WordPress.
Why Use List Building Plugins for WordPress
Email marketing is one of the best ways to engage and build relationships with your customers. You can send content and offers straight to your subscriber’s inbox.
But, first, you need to build your mailing list. A list-building plugin lets you easily create email signup forms for your website.
The goal of these forms is to collect your site visitor’s email address. So, adding optin forms in the right places across your website is key.
With a list-building plugin, you don’t need coding or design skills to create stunning, targeted lead capture forms.
They usually come with several form types, like popups, floating bars, fullscreen mats, and more.
With the right kind of WordPress subscribe plugin, you can:
- Create stunning lead capture forms with a drag-and-drop builder
- Choose from professionally designed prebuilt templates
- Add different types of forms in different parts of your website
- Split test optin forms to find the top performing messages
So, you can see how list-building plugins let you easily grow your email subscriber list. That said, there are tons of list builders for WordPress. So how do you pick the best one?
We’ve looked at what’s available in the market and narrowed it down to the top list-building plugins that will help you get more subscribers.
7 Best List-Building Plugins for WordPress
Below, we’ve handpicked the best list-building plugins available to you today. We prioritized tools that are easy to use, offer a wide range of templates, and come with a drag-and-drop builder.
Let’s get right to it!
1. OptinMonster
OptinMonster is the best list-building plugin for WordPress. It allows you to easily create stunning lead capture campaigns in minutes. These campaigns include popups, floating bars, fullscreen mats, slide-in boxes, coupon wheels, and more.
OptinMonster offers 700+ beautiful templates that can be customized using the visual drag-and-drop builder.
You can even add countdown timers to create a sense of urgency to get more subscribers.
To get started, you just need to download and activate the WordPress plugin. So it’s easy to set up.
Then, you can easily create lead generation forms like this one from Adam Enfroy. Adam used OptinMonster’s lead capture forms to add 11,000 subscribers in one year.
On top of stunning templates, OptinMonster lets you control exactly where and when your popups are displayed.
You can display your forms based on:
- Whether someone is a new or returning visitor
- How long the reader scrolls down the page
- When someone tries to leave the site
- Which page or post someone is viewing
- Your site visitor’s referral source, like social media or a guest blog post
Plus, OptinMonster works with any email service provider. So you can integrate your email marketing strategy with your lead-generation campaigns.
BONUS: Done-For-You Campaign Setup ($297 value)
Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE!
2. WPForms
WPForms is the most popular form builder plugin for WordPress.
You can create subscription and registration forms. It even has templates designed to get newsletter signups.
Customizing your design is incredibly simple using a visual drag-and-drop builder.
Plus, all WPForms templates are 100% responsive, so your forms will look great on any device.
WPForms can be connected to your email service provider. This lets you send automated emails to your subscribers.
3. SeedProd
SeedProd is the best drag-and-drop landing page builder for WordPress. Using SeedProd, you can easily build beautiful landing pages for your website. In fact, you can even use SeedProd to build an entire website.
With a dedicated landing page for your email optin, there’s nothing else on the page to distract users, making them more likely to subscribe.
You can use SeedProd’s professionally designed landing page templates to get started quickly.
It also comes with ready-made landing page blocks you can use to customize your page and boost conversions. Choose from blocks like optin forms, countdown timers, testimonials, progress bars, star ratings, and much more.
SeedProd integrates with all popular email marketing services, or you can use the built-in subscriber management feature to track every subscriber with or without a 3rd party email provider.
4. Convert Pro
Convert Pro is a list-building plugin, similar to OptinMonster, that lets you create popup and optin forms. Using Convert Pro, you can also build 100% mobile-friendly plugins. It comes with a drag-and-drop editor and tons of ready-to-use templates.
Convert Pro offers different types of list-building forms, like modal popups, slide-in boxes, inline campaigns, and full-screen popups. It also includes targeting and triggering settings such as exit intent, time delay, and scroll depth.
Convert Pro is a good choice if you want a one-and-done price, since they offer a lifetime-access option. However, it lacks a lot of the advanced features available in OptinMonster.
Trying to decide between these 2 list-building popup tools? Check out our Convert Pro vs. OptinMonster comparison article.
5. Thrive Leads
Thrive Leads gives you an easy way to create a mailing list in WordPress using popups and forms. It comes with a range of optin forms, targeting rules, and testing features.
Like many of the other plugins on this list, Thrive Leads gives you access to a range of prebuilt list-building templates. And you can customize your optin form in a drag and drop editor.
On its own, ThriveLeads wouldn’t be our top recommendation for list building. However, you can purchase it as part of the full Thrive Suite, which gives you all the plugins you need to build and optimize a WordPress site. If you’re creating new site, then Thrive Suite is a great all-in-one solution for web design, landing pages, popups, forms, quizzes, online courses, and more.
6. Bloom
Bloom is another popular list-building plugin for WordPress. It comes with Divi, which is a popular WordPress theme and page builder. With Bloom, you can choose from more than 100 templates for popups, fly-ins, and inline forms. For display options, you can trigger your popups based on time delay, scroll percentage, inactivity, or behavior (such as commenting or purchasing).
If you’re considering using Divi for your website, then Bloom is going to help you start your list-building efforts. As you grow, you can always sign up for OptinMonster for more advanced features. Learn more about the benefits in our guide to creating popups in Divi.
7. Icegram Express (formerly known as Email Subscribers)
Looking for a simple and free WordPress email subscription plugin?
Icegram Express (formerly known as Email Subscribers) is a basic WordPress list-building plugin. It lets you add a simple subscription box anywhere on your website. Even the free version comes with support for unlimited forms and contacts.
One great feature of this list-building plugin is it will send automated updates to your list when you publish a new blog post. One thing to keep in mind is that your design options will be fairly limited.
Start Building Your List Today
So, what’s our top choice among these list-building plugins?
OptinMonster is our pick because it’s easy to use and offers powerful tools for growing your list in WordPress. You’ll get to choose from several professional stunning templates.
And, one of the best things about OptinMonster is that you can control the campaign triggers and targets. This gives you total control over when, where, and to whom your optin campaigns are displayed.
BONUS: Done-For-You Campaign Setup ($297 value)
Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE!
We hope this article helped you pick a list-building plugin for your site. You may also want to see our other resources that will help you add more subscribers:
- Email Marketing Made Simple: A Step-by-Step Guide [+ Examples]
- Email Popup Examples & Best Practices To Skyrocket Your List
- How to Grow Your Email List: 19 Proven and Simple Ways
- 9 Best Lead Generation Plugins for WordPress
Ready to start growing your list in WordPress right away? Get OptinMonster today.
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