14 Best List Building Plugins for WordPress (Compared)

Are you looking for a list building plugin for WordPress to grow your subscribers?

If you want your business or blog to be successful, you need to use email marketing.

All of the top online store owners and publishers know an engaged email list is a valuable business asset. But it’s not always easy to find the time or the tools to grow your email list.

Fortunately, list building plugins make it easy for you to turn your WordPress site visitors into subscribers.

In this article, we will cover the best list building plugins for WordPress.

Why Use List Building Plugins for WordPress

Email marketing is one of the best ways to engage and build relationships with your customers. You can send content and offers straight to your subscriber’s inbox.

But, first, you need to build your mailing list.

So, you might be wondering, “How do I create a mailing list in WordPress?”

And here is where list building plugins come in. A list building plugin lets you easily create optin forms for your website.

The goal of these forms is to collect your site visitor’s email address. So, adding optin forms in the right places across your website is key.

With a list building plugin, you don’t need coding or design skills to create stunning, targeted lead capture forms.

They usually come with several form types, like popups, floating bars, fullscreen mats, and more.

With the right kind of WordPress subscribe plugin, you can:

  • Create stunning lead capture forms with a drag and drop builder
  • Choose from professionally designed prebuilt templates
  • Add different types of forms in different parts of your website
  • Split test optin forms to find the top performing messages

So, you can see how list building plugins let you easily grow your email subscriber list. That said, there are tons of list builders for WordPress. So how do you pick the best one?

We’ve looked at what’s available in the market and narrowed it down to the top list building plugins that will help you get more subscribers.

Best List Building Plugins for WordPress

Below, we’ve handpicked the best list building plugins available to you today. We prioritized tools that are easy to use, offer a wide range of templates, and come with a drag and drop builder.

Let’s get right to it!

1. OptinMonster

optinmonster homepage

OptinMonster is the best list building plugin for WordPress. It allows you to easily create stunning lead capture campaigns in minutes.

It comes with 50+ beautiful list building templates that can be customized using the visual drag and drop builder.

You can also play around with 9 different types of lead generation campaigns. These include popup lightboxes, inline and sidebar forms, slide-ins, banners, gamified wheels, and floating bars.

You can even add countdown timers to create a sense of urgency to get more subscribers.

To get started, you just need to download and activate the WordPress plugin. So it’s easy to set up.

Then, you can easily create lead generation forms like this one from Adam Enfroy. Adam used OptinMonster’s lead capture forms to add 11,000 subscribers in one year.

Adam Monsterlinks WordPress popup

On top of stunning templates, OptinMonster lets you control exactly where and when your popups are displayed.

You can display your forms based on:

  • Whether someone is a new or returning visitor
  • How long the reader scrolls down the page
  • When someone tries to leave the site
  • Which page or post someone is viewing
  • Your site visitor’s referral source, like social media or a guest blog post

Plus, OptinMonster works with any email service provider. So you can integrate your email marketing strategy with your lead generation campaigns.

Get Started With List Building Today!

2. WPForms

WPForms homepage

WPForms is the most popular form builder plugin for WordPress.

You can create subscription and registration forms. It even has templates designed to get newsletter signups.

Customizing your design is incredibly simple using a visual drag and drop builder.

Plus, all WPForms templates are 100% responsive, so your forms will look great on any device.

WPForms can be connected to your email service provider. This lets you send automated emails to your subscribers.

3. SeedProd

seedprod landing page builder themes

SeedProd is the best drag and drop landing page builder for WordPress. Using SeedProd, you can easily build beautiful landing pages for your website.

With a dedicated landing page for your email optin, there’s nothing else on the page to distract users, making them more likely to subscribe.

You can use SeedProd’s professionally designed landing page templates to get started quickly.

It also comes with ready-made landing page blocks you can use to customize your page and boost conversions. Choose from blocks like optin forms, countdown timers, testimonials, progress bars, star ratings, and much more.

SeedProd integrates with all popular email marketing services or you can use the built-in subscriber management feature to track every subscriber with or without a 3rd party email provider.


4. Constant Contact

Constant Contact WordPress plugin

Constant Contact is one of the most well-known email marketing services. It also offers a free list building plugin that lets you show popup forms to your WordPress site visitors.

When someone signs up, their details will be added to your Constant Contact mailing list right away.

Constant Contact’s WordPress mailing list plugin is free but lacks more advanced display settings.

5. MailChimp

MailChimp for WordPress list building plugin

MailChimp is an all-in-one integrated solution for email marketers.

It comes with prebuilt themes, but if you want to edit the style of your optin forms, you’ll need to use CSS. MailChimp lets you show your optin form in posts, pages, and sidebars.

Your forms are automatically connected to your MailChimp account. So you can generate leads and send automated email campaigns from a single platform.

The downside is that Mailchimp’s support has been slow in recent times. They also changed their pricing policy where they charge you for unsubscribed users. You have to manually purge your list and remove the unsubscribed users to make sure you aren’t getting charged for them.

6. ConvertPro

ConvertPro list building plugin

ConvertPro is a list building plugin that lets you create popup and optin forms. Using ConvertPro, you can also build 100% mobile-friendly plugins. It comes with a drag and drop editor and tons of ready-to-use templates.

ConvertPro offers different types of list building forms, like exit popups, 2-step options, and on-click popups.

7. Thrive Leads

Thrive Leads WordPress popup plugin

ThriveLeads gives you an easy way to create a mailing list in WordPress. It comes with a range of optin forms, targeting rules, and testing features.

Like many of the other plugins on this list, Thrive Leads gives you access to a range of prebuilt list building templates. And you can customize your optin form in a drag and drop editor.

But getting started with ThriveLeads might be challenging. Compared to some of the other list building plugins on this list, ThriveLeads’ form builder is harder to use.

8. WP Notification Bar Pro

WP Notification Bars

WP Notification Bar Pro lets you add a lead capture form to the top of your WordPress site. Notification bars and alerts feature prominently across your site. They are pinned to their place so that they remain visible even as your reader scrolls through your page.

WP Notification Bar Pro is easy to use and responsive. And it comes with a suite of design options. You’ll be able to change the color, font size, and CTA button easily.

WP Notification Bar Pro is only focused on notification bars, so you won’t get any other lead generation campaign types with this tool.

9. WP Subscribe

WPSubscribe list building plugin

WP Subscribe is a simple list building plugin for WordPress. It allows you to create and add fully responsive signup forms to your website. When it comes to editing options, you’re free to change the text in the subscription box. You’ll need to use CSS for more advanced customization.

WP Subscribe only integrates with AWeber, MailChimp, and FeedBurner. This means your email marketing provider may not be supported.

10. ConvertBox

ConvertBox list building WordPress

ConvertBox allows you to easily build optin forms to collect email addresses. It offers a drag and drop builder to customize your forms.

ConvertBox’s list building tools include targeting rules, analytics reports, and slit testing options. And its template library includes callout, notification bar, modal or popup, and fullscreen mat.

The downside is that ConvertBox lacks a wide variety of form types.

11. Bloom

Bloom WordPress popup plugin

Bloom is another popular list building plugin for WordPress. With Bloom, you can choose from a range of more than 100 templates.  For display options, you’ll get to choose from popup, inline, content locket, and more.

One thing to keep in mind is that Bloom is not a standalone list building plugin. Instead, it’s bundled along with an Elegant Themes subscription.

12. Ninja Popups

Ninja Popup list building plugin

Using Ninja Forms on your site? Ninja Popups is an addon that lets you turn your forms into popups.

You can customize your popups in an easy to use editor.

That said, form types are limited to popups. So, if you want to add other form types to increase your signups, you will have to look for a different tool.

13. OnePress Opt-In Panda

OnePress optin panda

OnePress Opt-In Panda allows you to add lead capture forms to your WordPress site.

This list building plugin lets you create content lockers easily. If your site visitor wants to access the content, they first need to join your email list.

It’s a basic WordPress subscribe plugin, so it doesn’t come with more advanced features, like integrating with a wide variety of tools. You can upgrade to the paid plan for more design and display options.

14. Email Subscribers & Newsletters

Email Subscribers and NewsLetters List Building Plugin

Looking for a simple WordPress email subscription plugin?

Email Subscribers and Newsletters is a basic WordPress list building plugin from IceGram.  It lets you add a simple subscription box anywhere on your website. Even the free version comes with support for unlimited forms and contacts.

One great feature of this list building plugin is it will send automated updates to your list when you publish a new blog post. One thing to keep in mind is that your design options will be fairly limited.

That’s it. Now, you know the top list building plugins for WordPress.

So, what’s our top choice among these list building plugins?

OptinMonster is our pick because it’s easy to use and offers powerful tools for growing your list in WordPress. You’ll get to choose from several professional stunning templates.

And, one of the best things about OptinMonster is you can control the campaign triggers and targets. This gives you total control over when, where, and to whom your optin campaigns are displayed.

Get Started With List Building Today!
We hope this article helped you pick a list building plugin for your site. You may also want to see our other resources that will help you add more subscribers:

Ready to start growing your list in WordPress right away? Get OptinMonster today.

Bronwynne Powell is a writer for the web. Her background is in journalism, PR, and tech startups.  When she's not writing, she's running after her two young children or listening to supernatural podcasts.

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