How to Create a MailPoet Popup to Grow Your List (Step by Step)

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How to Create a MailPoet Popup to Grow Your Email List

If you use MailPoet for email marketing, adding high-converting popups to your website is a game-changer. OptinMonster makes it easy to create engaging MailPoet popups that help you capture leads and grow your email list.

In this guide, I’ll show you how to create a MailPoet popup in minutes using OptinMonster.

What Is MailPoet?

Homepage for MailPoet

MailPoet is a powerful email marketing plugin for WordPress. It allows businesses to:

  • Create beautiful, customizable email campaigns directly from their WordPress dashboard.
  • Automate email workflows like welcome series or abandoned cart emails.
  • Access detailed analytics to track campaign performance.

Pairing MailPoet with OptinMonster lets you grow your email list faster by using targeted, high-converting popups to collect leads.

What Is a MailPoet Popup?

A website popup template offering a flash sale with 50% off the entire order. The popup features a vibrant green background with a bold, stylized 'FLASH SALE' banner. It shows a countdown timer with the label "LIMITED TIME OFFER.". Below the timer, there is a field to enter your email and a button to 'GET YOUR 50% OFF COUPON.'

A MailPoet popup is an optin form displayed on your website that encourages visitors to subscribe to your MailPoet email list. These popups can appear in various forms, such as lightboxes, fullscreen overlays, or slide-ins.

With OptinMonster, you can design MailPoet popups that:

  • Match your brand’s style.
  • Promote exclusive offers or lead magnets.
  • Display at the perfect time, like when a user is about to leave the page.

Why Use OptinMonster to Make MailPoet Popups?

While MailPoet excels at email marketing, OptinMonster ensures you collect the right subscribers to grow your list. Here’s why OptinMonster is the perfect tool for creating MailPoet popups:

  • Easy Customization: Use the drag-and-drop builder to design popups tailored to your audience.
  • Advanced Targeting: Show popups to specific visitors based on their behavior, location, or device.
  • Exit-Intent® Technology: Catch abandoning visitors before they leave your site.
  • Seamless Integration: Quickly connect your OptinMonster campaigns with your MailPoet email lists.

How to Create a MailPoet Popup With OptinMonster

Follow these simple steps to set up your MailPoet popup:

Step 1: Create a New Campaign in OptinMonster

With OptinMonster’s pre-made templates and easy drag-and-drop builder, you can design a popup in minutes.

OptinMonster's drag-and-drop builder

Simply follow these steps:

  1. Log into your OptinMonster account.
  2. Click Create New Campaign.
  3. Choose a campaign type, like Popup or Fullscreen.
  4. Pick from 700+ pre-built templates or start from scratch.
  5. Customize your design using the drag-and-drop builder.
  6. Click the Display Rules tab to choose exactly which visitors will your popup and when.
  7. Once done, click Save.

For more detailed instructions, see our guide to Creating Your First OptinMonster Campaign.

Step 2: Connect OptinMonster to MailPoet

To connect OptinMonster to your MailPoet account and start collecting leads seamlessly, follow these steps:

  1. Install and Activate the MailPoet Plugin
    Ensure the MailPoet plugin is installed and activated on your WordPress site. You’ll need this to manage and synchronize your email lists.
  2. Integrate MailPoet in the Campaign Builder
    • Open the Integrations tab in your OptinMonster campaign builder.
    • Search for and select MailPoet from the list of available integrations.
    • Assign an internal MailPoet Account Name for easy identification of this integration.
    • Click Connect to MailPoet.
  3. Save and Configure Output Settings
    • Navigate to your WordPress admin panel and go to OptinMonster > Campaigns.
    • Locate the campaign you’ve created and click Output Settings.
    • Enable the Save Leads to MailPoet option and choose the MailPoet list where you want to add leads.
  4. Optional: Field Mapping
    • If your optin form contains fields beyond Name and Email Address, map these fields to corresponding MailPoet fields.
    • Use the Auto Create Fields option to automatically generate fields in MailPoet. Alternatively, create and map custom fields manually to keep your setup organized.
  5. Test Your Integration
    • Submit test entries using unique email addresses to ensure everything works as expected.
    • If leads appear in your MailPoet list but you don’t receive automated emails, verify your MailPoet automation settings.

By completing these steps, your campaign will sync seamlessly with MailPoet, enabling you to collect and manage leads effectively.

For advanced configurations, including automations and field mapping, refer to the OptinMonster MailPoet integration guide.

Step 3: Publish Your Campaign

Now, it’s time to make your popup live:

  1. Go to the Publish tab.
  2. Select your website’s platform (e.g., WordPress).
  3. Follow the provided instructions to embed the campaign on your site.

Your MailPoet popup is now live and ready to grow your email list.

Grow Your Email List With MailPoet Popups

With OptinMonster, creating MailPoet popups is quick and easy. Use advanced targeting, seamless integrations, and stunning designs to capture leads and grow your business.

Get started with OptinMonster today and supercharge your MailPoet campaigns!

Learn more about popups:

Ready to convert your site visitors into subscribers? Get OptinMonster today.


Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.



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Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

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I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

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Neil Patel

Founder QuickSprout