How to Add a HubSpot Popup to Your Site to Grow Your List

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How to Create an Effective HubSpot Popup (Grow Your List FAST!)

Are you using HubSpot to manage your leads and email marketing but need a better way to grow your subscriber list? With OptinMonster, you can create high-converting popups that integrate seamlessly with HubSpot, helping you capture more leads and drive conversions.

In this guide, I’ll show you how to create a HubSpot popup in minutes using OptinMonster.

What Is HubSpot?

how to create email newsletter

HubSpot is a customer relationship management (CRM) platform that helps businesses capture leads, track customer interactions, and automate their marketing. With HubSpot, you can:

  • Build and manage email campaigns.
  • Track leads and customer interactions.
  • Automate workflows for better engagement.
  • Integration with over 300 apps, including OptinMonster.

By pairing HubSpot with OptinMonster, you can capture more high-quality leads through engaging popups and seamlessly add them to your HubSpot contact lists.

What Is a HubSpot Popup?

A HubSpot popup is an optin form that appears on your website to grab visitors’ attention and encourage them to sign up for your email list.

For example, your HubSpot popup could look something like this:

A website popup template offering a flash sale with 50% off the entire order. The popup features a vibrant green background with a bold, stylized 'FLASH SALE' banner. It shows a countdown timer with the label "LIMITED TIME OFFER.". Below the timer, there is a field to enter your email and a button to 'GET YOUR 50% OFF COUPON.'

These popups can be used to:

  • Promote special offers.
  • Grow your email subscribers.
  • Capture leads for your sales team.

Once you have a few well-designed and targeted popups on your site, you can sit back and watch your HubSpot contact list soar.

Why Use OptinMonster to Make HubSpot Popups?

OptinMonster homepage. The heading says "Easily Turn Your Visitors Into Subscribers, Leads, and Sales."

HubSpot is great for email marketing and CRM, OptinMonster helps you grow your list. OptinMonster makes it easy to design and customize your HubSpot popups with these features:

  • 700+ professionally designed templates.
  • Easy-to-use drag-and-drop visual editor that lets you customize your popup in minutes.
  • Advanced targeting rules to show the right offers to the right people.
  • Exit-Intent® Technology to capture visitors before they leave.
  • Seamless integration with HubSpot for automatic lead transfer.

Get started with OptinMonster today!

How to Create a HubSpot Popup With OptinMonster

Follow these simple steps to set up your HubSpot popup using OptinMonster:

Step 1: Create a New Campaign in OptinMonster

OptinMonster’s drag-and-drop builder makes it easy to create your HubSpot popup. No developer or professional designer needed!

OptinMonster's drag-and-drop builder

Here are the basic steps for getting started:

  1. Log into your OptinMonster account.
  2. Click Create New Campaign from your dashboard.
  3. Select Template
  4. Choose a campaign type, such as Popup.
  5. Select from 700+ templates or start from scratch.
  6. Name your campaign and click Start Building.
  7. Use the drag-and-drop builder to customize your popup.
  8. Click Save at the top of the editor.

For more in-depth instructions, see our guide to Creating Your First OptinMonster Campaign.

Step 2: Connect OptinMonster to HubSpot

To integrate OptinMonster with HubSpot:

  1. Go to the Integrations tab in the campaign builder.
  2. Click Add New Integration and select HubSpot.
  3. Log into your HubSpot account and choose the HubSpot account you want to connect.
  4. Enter a name for the integration and click Connect to HubSpot.
  5. Choose a HubSpot Static List to send leads to.

Note: HubSpot’s free plan has API limitations. If you run into connection issues, you may need to upgrade.

For more details, see this step-by-step guide to connecting OptinMonster with HubSpot.

Step 3: Publish Your Campaign

Once your popup is integrated with HubSpot, you’re ready to publish:

  1. Go to the Publish tab in OptinMonster.
  2. Click Publish and follow any additional setup steps based on your website’s platform.
  3. Your popup is now live and ready to capture leads!

Boost Your Email Marketing With HubSpot Popups

When you use OptinMonster to create HubSpot popups, you’ll quickly build an engaged email list. With Exit-Intent® Technology, advanced targeting, and an easy-to-use builder, you’ll see more conversions in no time.

Sign up for OptinMonster today and start capturing more leads with HubSpot!

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Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.



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In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout