How to Connect OptinMonster with HubSpot

OptinMonster offers seamless integration with HubSpot email marketing service. Connecting OptinMonster to your HubSpot email list is very easy. Follow our step by step guide on how to connect OptinMonster with your HubSpot account.

  1. Integrations Tab
  2. Log into Your HubSpot Account
  3. Enter the Hub ID
  4. Add a Personal Label
  5. Select a List
  6. Configure Lead Options (optional)

Step 1 – Integrations Tab

If you’re uncertain how to add your integration, you can follow our guide for connecting to Email Service Providers and CRMs.

Next, select HubSpot from the Email Provider dropdown.

01 - Click-HubSpot-as-Email-Provider

Step 2 – Register with HubSpot

Once HubSpot is selected, you will see the option to add a new account. You need to then press the button labled Register with HubSpot.

02 - Click-Register-with-HubSpot-Button

This will open up a modal window. If you’re not actively logged into HubSpot, you will need to supply your login credentials.

Next, select the Account within HubSpot that you would like to connect to OptinMonster.

03 - Select-HubSpot-Account-to-Connect-with-OptinMonster

Step 3 – Add a Personal Label

When the window closes, enter a unique, personalized label for your HubSpot account and select the Connect with HubSpot button.

04 - Add-Personalized-Label-for-Connected-HubSpot-Account

Step 4 – Select a List

OptinMonster will now connect to your HubSpot account and fetch your static email lists. Select an email list you want users to subscribe to.

05 - Select-HubSpot-Static-List

Note: OptinMonster will populate the Lists field with any Static Lists you’ve created in your HubSpot account. If the field appears empty be sure to check that you have created at least one Static List.

Step 5 – Configure Lead Options (optional)

Once you’ve selected a List, you’ll have the additional option to set an Assigned Form for your campaign.

06 - HubSpot-Lead-Options

That’s all, you have successfully connected OptinMonster to your HubSpot account!


Q: How do I track subscriber events?

A: You’ll need to refer to HubSpot’s documentation on using their Events Javascript API to track subscriber events. See

Q: Is it possible for me to add a Phone Field to my campaign?

A: Yes! You can add a phone field. Learn how to capture phone numbers with OptinMonster.

Q: I’ve selected a Form in the Integrations panel to associate leads with. In HubSpot I’m not seeing any conversions through this form, why?

A: To track submissions through the Form you’ve associated with your OptinMonster campaign, you’ll need to use HubSpot’s tracking cookie. Refer to HubSpot’s official documentation on using their tracking cookie to get started