In this post, we’re reviewing one of the most versatile and popular email service providers on the market: GetResponse.
GetResponse is a popular bundled marketing suite that can help your business thrive online. Though it has a robust offering of marketing features, we will purely focus on GetResponse’s email service capabilities.
We’ll explore how GetResponse performs in these key areas:
Use the table of contents above to skip to the sections that interest you most, or start from the top to decide if GetResponse is the best ESP for your business.
Let’s get started:
1. Ease of Use
When evaluating an email service provider, ease of use is critical for ensuring you can quickly set up and run effective campaigns without a steep learning curve. GetResponse excels in this area with its user-friendly approach to both setup and campaign design.
a) Setup
GetResponse streamlines the setup process by collecting necessary information upfront to ensure compliance with regulations like the CAN-SPAM Act and GDPR. After this, users are guided through a brief onboarding wizard that customizes the platform to fit their business goals.
One standout feature is the dashboard’s intuitive design, which offers quick access to frequently used tools like email campaigns, analytics, and automation workflows. The platform also provides helpful tooltips and in-app tutorials, ensuring users—whether beginners or seasoned marketers—can hit the ground running.
For those who prefer a hands-off approach, GetResponse offers the flexibility to skip the onboarding wizard and dive straight into the tools, making it equally appealing to experienced users.
b) Campaign Design
Designing a campaign with GetResponse is straightforward thanks to its drag-and-drop email editor. Here’s what makes the design process seamless:
- Template Variety: Choose from a vast library of modern, professionally designed templates tailored to different industries and use cases.
- Customization Tools: Adjust colors, fonts, and images with ease. You can also add elements like buttons, social media links, and countdown timers to enhance your emails.
- Responsive Design: All templates are mobile-friendly, ensuring your emails look great on any device.
For users with advanced needs, GetResponse’s workflow editor allows for the creation of complex email sequences triggered by specific user behaviors (e.g., clicking a link, making a purchase, or abandoning a cart). While this feature might seem daunting at first, the platform includes pre-built workflows to simplify the process.
New in 2024: GetResponse has added AI-powered features to its email editor, such as an AI content generator that helps craft subject lines and body text, saving time and ensuring high-quality results.
Overall, GetResponse makes it easy to go from signup to a fully launched email campaign in minutes. Its combination of guided assistance and advanced customization options caters to users of all skill levels, making it one of the most accessible ESPs on the market.
2. Flexibility
Flexibility is a cornerstone of any effective email service provider, and GetResponse stands out by seamlessly integrating with a wide array of tools and offering versatile features that adapt to various business needs.
Broad Integration Capabilities
One of GetResponse’s key strengths is its extensive list of integrations, which ensure compatibility with other tools in your marketing stack. These include:
- E-commerce Platforms: Shopify, WooCommerce, Magento, BigCommerce, and more for syncing product data and automating customer engagement.
- CRM Tools: Salesforce, HubSpot, and Pipedrive, helping you manage customer relationships effectively.
- Marketing Tools: Zapier for connecting hundreds of apps, Eventbrite for managing events, and LiveAgent for customer support.
Highlight for 2024: GetResponse now integrates with more AI-powered platforms, enabling advanced analytics and personalized user experiences.
Customizable Features
Flexibility extends beyond integrations, with GetResponse offering customizable tools that fit specific business goals:
- Landing Pages: Build responsive landing pages using a drag-and-drop editor with over 100 templates. Integration with Google Analytics ensures performance tracking.
- Webinars: Host live webinars with up to 1,000 attendees. This feature includes screen sharing, Q&A tools, and interactive polls, making it ideal for engaging audiences.
- Email Templates: Over 200 professionally designed email templates that you can adapt for any campaign or brand style.
Multi-Channel Capabilities
GetResponse enables businesses to run campaigns across multiple channels. In addition to email marketing, the platform supports:
- Social Ads: Create and manage Facebook and Instagram ad campaigns directly within GetResponse.
- SMS Marketing: Reach customers via text messages for time-sensitive promotions or updates.
These tools allow for seamless cross-channel marketing strategies, ensuring your brand maintains a consistent presence across platforms.
Adaptability to Business Growth
Whether you’re a startup or a large enterprise, GetResponse’s plans and features scale with your business. Small businesses can benefit from its basic email and landing page tools, while growing companies can leverage advanced automation and e-commerce integrations.
Pro Tip: If you’re planning to expand your marketing efforts, GetResponse’s ability to adapt to additional tools and workflows ensures it remains a valuable asset over time.
In summary, GetResponse offers unparalleled flexibility through its integrations, customizable features, and multi-channel capabilities. This makes it an excellent choice for businesses looking for an email service provider that can evolve alongside their marketing needs.
3. Automation
Automation is the backbone of any efficient email marketing strategy, and GetResponse offers a robust suite of tools to streamline your campaigns while ensuring personalized interactions with your audience.
Visual Workflow Builder
GetResponse’s visual workflow builder is a standout feature, allowing you to design complex automation sequences with ease. Using a drag-and-drop interface, you can map out customer journeys with various triggers and actions. For example:
- Welcome new subscribers with a personalized email series.
- Send cart abandonment reminders to re-engage potential buyers.
- Notify customers about special offers based on past purchases.
Advanced Update for 2024: The workflow builder now includes conditional branching and real-time performance tracking, enabling you to optimize automations as they run.
Pre-Built Automation Templates
For users who may not know where to start, GetResponse provides an extensive library of pre-built templates tailored to common scenarios, such as:
- Lead nurturing sequences
- Event reminders
- Upsell and cross-sell campaigns
These templates make it easy to deploy automation strategies without needing to start from scratch.
Behavior-Driven Triggers
GetResponse supports a variety of automation triggers based on user behavior, ensuring timely and relevant interactions. Examples include:
- Website Activity: Trigger emails based on visits to specific pages or time spent on-site.
- Email Engagement: Send follow-ups to users who open or click specific links in your emails.
- E-commerce Actions: Automate product recommendations, order confirmations, and post-purchase follow-ups.
These triggers help create a personalized customer journey, keeping leads engaged and moving them through your sales funnel.
AI-Enhanced Automation
New in 2024, GetResponse has integrated AI-driven tools into its automation suite. These include:
- AI Content Recommendations: Automatically suggest subject lines, email copy, and product recommendations based on user data.
- Predictive Analytics: Identify the best times to send emails for higher open and click-through rates.
These AI capabilities help reduce manual effort while improving campaign performance.
Multi-Channel Automation
GetResponse extends its automation beyond email by integrating SMS marketing, webinars, and social ads. For example, you can:
- Trigger SMS reminders for abandoned carts.
- Combine email and webinar campaigns to maximize attendance and engagement.
- Sync social ads with email campaigns for a unified marketing strategy.
Reporting and Optimization
GetResponse provides detailed reports on automation workflows, including:
- Conversion rates for individual steps in the workflow.
- Heatmaps to visualize user engagement.
- A/B testing tools to refine workflows for optimal performance.
In summary, GetResponse’s automation tools empower businesses to create dynamic, personalized, and highly effective email marketing campaigns. With its recent enhancements, including AI integration and multi-channel capabilities, GetResponse ensures that your marketing runs smoothly and delivers results.
4. Lead Generation
Most email service providers come with some sort of lead generation capabilities.
GetResponse is no exception.
Lead generation capabilities within GetResponse are minimal. Essentially, you are limited to just:
- Facebook and Instagram Ads
- Landing Pages
- Signup Forms
Plus, as we showed you earlier, it comes with built-in templates to get started right away with minimal work.
But is this the best way to get leads for your business?
Well, that’s a little more of a complex answer. That’s because GetResponse is an email service provider and marketing automation tool first and a lead generation tool is a little added function.
So, suppose you are looking to make the most of your lead generation efforts. In that case, you’ll need a tool that’s primary focus is to help you generate the most and best leads possible.
And that tool is OptinMonster:
OptinMonster is, by far, the world’s best lead generation toolkit. It allows you to build professional lead generation campaigns in minutes.
Lead generation campaigns, also known as “optin campaigns,” are something you are likely familiar with, like:
- Popups
- Floating bars
- Fullscreen welcome mats
- Spin-to-win wheels
- Slide-in scrolls boxes
- Inline campaigns
- And much more…
For example, here’s a lightbox popup campaign created with OptinMonster. The bonus? This took less than 5 minutes to make:
Plus, you don’t need any coding or design knowledge to create eye-catching and high converting campaigns for your site.
That’s because OptinMonster comes with over 700+ pre-made templates that you can use to get started right away:
These templates will save you time, energy, and headaches as you create your campaign.
From there, customization is just as simple, thanks to OptinMonster’s drag and drop visual builder. This builder lets you instantly change elements like text in just a few simple clicks:
Or you can add new features, such as:
- Video
- Icons
- Images
- Custom HTML
- Countdown timers
- Spacers
- Divider
- And much more…
But here’s why you should really consider using GetResponse as your ESP and OptinMonster as your lead generation software:
OptinMonster has advanced targeting rules that results in HIGHER conversions.
While GetReponse does have marketing automation triggers, it only impacts the marketing emails that subscribers to your list see.
But what about getting people on that list in the first place?
OptinMonster gives you tons of options to target your ideal audience. Some of the most popular campaign display rules are:
- Exit-Intent® Technology: Recover abandoning visitors by triggering a campaign as people are actively leaving your site.
- OnSite Retargeting®: Keep users engaged by showing a fresh campaign to returning visitors.
- Geolocation: Personalize campaigns based on the visitor’s physical locations.
- MonsterLinks™: Boost conversion rates by making your optin campaigns clickable links in any text-based content.
These are just a few examples, though there are many more.
Finally, OptinMonster and GetResponse seamlessly integrate to give you a powerful duo of tools to both generate and nurture your leads. Even if you have already segmented your lists in GetResponse, OptinMonster makes it incredibly easy to funnel leads to the exact lists you want.
How do we know? Because we see it happen every single day.
In fact, it’s how Crossrope exploded their email list by 900%.
Or how Cracku increased total conversions by 300% using OptinMonster campaigns with countdown timers..
You can get these incredible results too by clicking below and starting your 100% risk-free OptinMonster account today:
5. Pricing
Here’s a structured table for the Pricing section:
| Plan | Cost (Monthly) | Cost (Annual) | Cost (Biennial) | Key Features |
| Free Plan | $0 | N/A | N/A | Up to 500 contacts, 2,500 email sends, newsletters, website builder (1 page), signup forms, and 1 popup. |
| Email Marketing Plan | $19 (1,000 contacts) | $15.58 (1,000 contacts) | $13.30 (1,000 contacts) | Unlimited email sends, AI email generator, autoresponders, newsletters, signup forms, website builder. |
| Marketing Automation Plan | $59 (1,000 contacts) | $48.38 (1,000 contacts) | $41.30 (1,000 contacts) | Marketing automation, workflows, webinars, segmentation, contact scoring, sales funnels. |
| Ecommerce Marketing Plan | $119 (1,000 contacts) | $97.58 (1,000 contacts) | $83.30 (1,000 contacts) | Abandoned cart recovery, promo codes, product recommendations, web push notifications, ecommerce integrations. |
| MAX Plan | Custom pricing (from $1,099) | Custom pricing | Custom pricing | Dedicated support, AI recommendations, SMS marketing, transactional emails, role management, dedicated IP. |
Discounts
- Annual Plan: 18% off monthly prices.
- Biennial Plan: 30% off monthly prices.
- Non-Profits: Up to 50% discount available.
This table simplifies comparison across pricing tiers and highlights the primary features of each plan.
Verdict: Is GetResponse Right for YOU?
We’ve gone over quite a few benefits here in this GetResponse review. But is GetResponse the RIGHT email provider for you?
If your primary needs are for simple and intuitive design capabilities, plenty of automation functions, and an extensive library of templates, then YES, GetResponse is right for you.
Ready to see it in action for yourself?Get started with GetResponse now!
And that’s all for today! We hope you found this GetResponse review helpful.
If you did, then you’ll definitely want to check out the following resources:
- 25 Email Popup Examples (& Best Practices) to Explode Your List
- Email Marketing: The #1 Ridiculously Easy Way To Grow Your Business
- Email Copywriting Hacks to Get MORE Conversions
These articles will have even more valuable information to help take your email marketing efforts to the next level, driving more leads and sales.
Want even more conversions? Get started with OptinMonster today!
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