Are you looking for a comprehensive Kit review to see how well it captures leads?
When your business is online, building and growing your email list could make the difference between success and failure.
That’s why, in today’s post, we’re going to review one of the most popular email service providers on the market: Kit.
More specifically, this Kit review will look at the software in terms of:
Feel free to use the table of contents above to jump around to the sections that interest you most.
Otherwise, let’s start from the top to discover if Kit is the right lead generation software for your business.
Kit Review: Is It Any Good for Capturing Leads?
Kit is a popular marketing suite that helps you grow your online audience and sell digital products and subscriptions. It has a bundled approach, with features ranging from landing pages, to email marketing, to eCommerce and beyond.
Even it has all of these features, we will be focusing on Kit’s lead generation abilities for this review.
Let’s get started with today’s review:
1. Ease of Use
a) Setup
Kit excels in ease of setup, making it accessible for both beginners and experienced users. After rebranding, Kit introduced a more personalized onboarding process. When signing up, users are prompted to select their primary goals, such as growing an email list, selling products, or promoting a newsletter. Based on your choices, the setup wizard offers tailored recommendations, templates, and tutorials.
For example, if you select “selling digital products,” Kit pre-loads templates for product pages, checkout forms, and related email automations. This saves time and helps you hit the ground running.
Additionally, Kit offers a “Getting Started” checklist that includes clear steps like:
- Setting up your first form or landing page.
- Connecting your website.
- Launching your first email campaign.
The interface is clean, with clear navigation and minimal distractions. Beginners can follow an interactive walkthrough that highlights key features. For advanced users, Kit includes shortcuts to advanced settings and CSS customization options.
b) Campaign Design
Creating lead generation campaigns in Kit is intuitive. The form builder includes four formats—inline, modal, slide-in, and sticky bar—and offers over 15 modern templates. Templates are mobile-responsive, ensuring your campaigns look great on any device.
Highlights of the campaign design process include:
- Drag-and-Drop Simplicity: The drag-and-drop builder allows you to adjust colors, fonts, and images with ease. You can also add fields for custom data collection, such as user preferences or survey responses.
- Live Preview: You can view changes in real time, so there’s no guesswork about how your campaign will look on different devices.
- Targeting Options: While limited compared to dedicated lead generation tools, Kit allows for basic targeting, such as showing forms to specific user segments based on tags or previous actions.
Embedding Options:
Adding your forms to your site is straightforward. Kit provides multiple integration options:
- WordPress Plugin: Install and activate Kit’s plugin to embed forms with a simple shortcode.
- HTML/JavaScript Code: Copy-paste the code directly into your website.
- API Integration: Advanced users can use API hooks to connect Kit to custom platforms.
Room for Improvement:
While the builder is user-friendly, customization options are somewhat limited. For example, you can only customize certain elements without diving into CSS. This may not suit users looking for pixel-perfect control over their designs.
Overall, Kit balances simplicity and functionality, ensuring users can create and deploy campaigns quickly, even with minimal technical expertise. For creators who want a hands-on experience with minimal complexity, Kit’s ease of use is a standout feature.
2. Flexibility
Flexibility is crucial when choosing a marketing platform, and Kit offers a range of features and integrations to ensure it fits seamlessly into your workflow. While Kit has always been known for its adaptability, the platform’s 2024 updates have expanded its flexibility even further.
Integrations with Popular Tools
Kit integrates directly with over 90 tools across various categories, making it a versatile choice for creators and businesses. Some key integrations include:
- E-Commerce Platforms: Shopify, WooCommerce, and Gumroad integration allows you to track sales, automate post-purchase emails, and manage your product launches within Kit.
- Website Builders: Kit works seamlessly with WordPress, Squarespace, Wix, and Webflow. You can embed forms, landing pages, and lead generation tools effortlessly.
- Payment Processors: Stripe and PayPal integrations enable creators to sell products and subscriptions directly from Kit without needing third-party tools.
- Analytics Platforms: Kit connects with tools like Google Analytics and Plausible, allowing you to measure the performance of your campaigns and adjust strategies accordingly.
Recent Additions:
Kit has expanded its native integrations to include Substack, making it easier for newsletter creators to import subscribers and build advanced workflows. Zapier is still an option for connecting with lesser-known platforms, but new integrations have reduced the need for it.
Custom Automation Workflows
Kit’s visual automation builder is one of its standout features. It allows you to create custom workflows tailored to your audience. For example:
- You can segment users based on tags, such as webinar attendance or product purchases.
- Triggers can be set for actions like clicking a link, opening an email, or completing a form.
- Conditional logic lets you personalize workflows based on subscriber behavior.
Example: A content creator could set up a workflow where a user who downloads a free eBook receives a sequence of nurturing emails. If the user doesn’t open the first email, they can automatically receive a follow-up with a different subject line to re-engage them.
Content Personalization
Kit’s ability to personalize content makes it highly flexible for different industries. Features include:
- Dynamic Email Content: Tailor subject lines, email body, or product recommendations based on user preferences.
- Tag-Based Segmentation: Assign tags to subscribers based on specific actions, such as attending an event or clicking on a product link.
- Localized Campaigns: Utilize geolocation data to send targeted messages relevant to a user’s location, such as time-sensitive offers or regional announcements.
Third-Party Tool Support
While Kit’s native integrations cover most popular platforms, there are some gaps. For example, Kit doesn’t integrate directly with CRMs like Salesforce or niche payment platforms like Square. However, these can be connected using Zapier.
Cross-Platform Usability
Kit campaigns are optimized for various platforms, ensuring a consistent user experience across devices. All landing pages and forms are mobile-responsive, and emails are designed to display correctly in major email clients like Gmail, Outlook, and Apple Mail.
Where Kit Excels
- Diverse Integrations: Kit supports many tools essential for creators, including eCommerce, payment processing, and analytics platforms.
- Scalable Workflows: From basic email sequences to advanced automations with conditional triggers, Kit adapts to your needs as your audience grows.
- Creator-Specific Features: With features like paid newsletter tools and digital product sales, Kit caters to the growing creator economy.
Room for Improvement
- Limited Design Flexibility: While functional, the design tools for forms and landing pages aren’t as advanced as specialized platforms like Leadpages or Unbounce.
- Zapier Dependency: Some niche integrations still require Zapier, which can add cost and complexity.
Overall, Kit is flexible enough to meet the needs of most creators, small businesses, and digital marketers. Its focus on streamlining workflows and integrating with popular tools makes it a valuable addition to your marketing toolkit.
3. Automation
Automation is Kit’s standout feature, offering robust tools that streamline communication and help users engage their audience effectively. Whether you’re nurturing leads, onboarding new customers, or promoting products, Kit’s automation capabilities make the process seamless and efficient.
Visual Automation Builder
Kit’s visual automation builder is intuitive and designed for users of all experience levels. It allows you to create workflows by dragging and dropping elements onto a canvas.
- Triggers: Start workflows based on user actions like form submissions, email clicks, or tag applications.
- Actions: Automate tasks such as sending emails, adding tags, or moving subscribers between segments.
- Conditional Logic: Set “if-then” conditions to personalize workflows. For example, if a user opens an email but doesn’t click the link, send a follow-up email with a different subject line.
Example:
If someone downloads a free guide, Kit can automatically:
- Tag the subscriber as “Downloaded Guide.”
- Send a thank-you email immediately.
- Add them to a 5-day email series about related topics.
- Move them to a “warm leads” list if they engage with two or more emails.
Prebuilt Automation Templates
Kit offers over 25 prebuilt automation workflows designed for specific goals. These templates make it easy for users to start automating their processes without building workflows from scratch. Examples include:
- Welcome Series: Automatically onboard new subscribers with a series of emails introducing your brand and offerings.
- Product Promotion: Drive sales by automating email sequences around product launches, discounts, or special events.
- Event Reminders: Notify attendees of upcoming webinars or workshops with reminders and follow-ups.
Behavior-Based Triggers
Kit’s automation engine is designed to react to subscriber behavior dynamically.
- Engagement Tracking: Adjust workflows based on whether subscribers open emails, click links, or ignore messages.
- Custom Paths: Subscribers who complete certain actions can be routed to specific sequences.
- Inactivity Re-engagement: Identify inactive subscribers and send them targeted campaigns to bring them back into the fold.
Example:
A webinar registrant who doesn’t attend the event can automatically receive a follow-up email with a link to the recording and a special offer.
Advanced Features
Kit includes several advanced automation features for power users:
- Event-Based Actions: Trigger workflows based on specific dates, such as membership renewals, birthdays, or anniversaries.
- Dynamic Content: Personalize emails by dynamically inserting subscriber-specific data, such as their name, location, or past purchase history.
- Integration with E-Commerce: Use automation to send cart abandonment emails, thank-you messages, or upsell offers based on customer behavior on platforms like Shopify and WooCommerce.
AI-Driven Recommendations
A major update for 2024 is Kit’s integration of AI-powered recommendations.
- AI analyzes subscriber behavior to suggest optimal send times, subject lines, and content types.
- Predictive analytics highlight which users are most likely to convert, allowing you to focus your efforts on high-value leads.
Example:
If a subscriber frequently clicks on product-related emails but hasn’t purchased, Kit might suggest sending a limited-time discount tailored to their preferences.
Analytics and Optimization
Kit provides detailed insights into your automation workflows.
- Performance Metrics: View open rates, click-through rates, and conversion rates for each step in your workflow.
- Optimization Tips: Get actionable advice on how to improve underperforming sequences.
- Testing Features: Run A/B tests on email subject lines, content, and timing to optimize engagement.
Example:
If your email series has a drop-off in engagement after the third email, Kit can suggest adjusting the timing or content of that specific email.
Cross-Channel Automation
In addition to email, Kit supports automation for other channels, enhancing its value:
- SMS Campaigns: Send follow-up text messages to complement email workflows.
- Paid Newsletters: Automate the delivery of paid content to subscribers.
- Landing Pages: Integrate automation workflows directly with form submissions from Kit’s landing pages.
Where Kit Excels
- User-Friendly Workflow Creation: The drag-and-drop interface makes automation accessible even to non-technical users.
- Scalability: As your business grows, Kit’s advanced automation features can handle complex workflows.
- Behavioral Targeting: Respond dynamically to subscriber actions for more personalized engagement.
- AI Features: Predictive analytics and recommendations make your automations smarter and more effective.
Room for Improvement
- Customization Limits: While functional, the visual builder could benefit from more granular customization options for advanced users.
- Limited SMS Support: SMS campaigns are available but not as robust as dedicated SMS platforms.
Kit’s automation tools are a major asset for any marketer or creator. From simple drip sequences to advanced multi-channel workflows, Kit enables users to engage their audience efficiently and effectively. These features make it one of the most versatile automation tools available.
4. Lead Generation
Well, that’s a little more of a complex answer. That’s because Kit is primarily a marketing automation tool first, and a lead generation tool is just an added function.
As we talked about earlier, Kit does have a lead generation builder with some limited design and targeting options.
That may work for some people, but most will need more functionality from their lead generation software. For example, they need more customization and targeting options to get their campaigns in front of the exact people.
In that case, you’ll need a tool primarily focused on helping you generate the most and best leads possible.
And that tool is OptinMonster:
OptinMonster is, by far, the world’s best lead generation toolkit. It allows you to build professional lead generation campaigns in minutes.
Lead generation campaigns, also known as “optin campaigns,” are something you are likely familiar with, like:
- Popups
- Floating bars
- Fullscreen welcome mats
- Spin-to-win wheels
- Slide-in scrolls boxes
- Inline campaigns
- And much more…
Finally, OptinMonster and Kit seamlessly integrate to give you a powerful duo of tools to make the most of your lead generation efforts.
How do we know? Because we see it happen every single day.
In fact, it’s how Flywheel increased engagement by 660%.
Or how Cracku increased total conversions by 300% using OptinMonster campaigns with countdown timers.
You can get these incredible results too by clicking below and starting your 100% risk-free OptinMonster account today:
5. Pricing
We get it. For many people and businesses, pricing is one of the top things they consider when buying anything. If that’s the case for you, then Kit is an option.
To help get you started, there is a free plan that gives you 300 subscribers, the use of landing pages and forms, and the ability to send email broadcasts. Paid plans that include automated funnels and other premium features start at $9/ month. That price is for up to 300 list subscribers. The price does increase based on the size of your lists.
Verdict: Is Kit Right for YOU?
We’ve gone over a few benefits and drawbacks in this Kit review. But is Kit any good at capturing leads?
If you are looking for a basic lead generation tool with a considerable automation upside, then YES, Kit is right for you.
But suppose you want to make the most out of your lead generation time and money. In that case, we suggest pairing Kit with OptinMonster.
And that’s all for today! We hope you found this Kit review helpful.
If you did, then you’ll definitely want to check out the following resources:
- Lead Generation Strategies Proven to Boost Your Reach
- 9 B2B Lead Generation Best Practices (That Actually Work)
- How to Create Mobile Exit-Intent Popups That Convert
These articles will have even more valuable information to help take your lead generation efforts to the next level, expanding your emails subscriber lists and driving sales.
Want even more conversions? Get started with OptinMonster today!
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