Convert Pro vs. OptinMonster: Which Is the Right Tool for You? (2025)

Are you looking for a lead generation software, but you’re not sure which will get you the highest conversions?

If you’re serious about growing your email list and driving more sales, then you’ll need a powerful lead generation software. But like most online merchants, you may not be sure which of your options is the best.

That’s why, today, I’m going to compare two popular choices: Convert Pro vs. OptinMonster. We’ll look at both from the following perspectives:

• What Is Convert Pro?
• What Is OptinMonster?
• Ease of Use: OptinMonster vs Convert Pro
• Campaign Types: OptinMonster vs Convert Pro
• Targeting Rules: OptinMonster vs Convert Pro
• Performance: OptinMonster vs Convert Pro
• Support: OptinMonster vs Convert Pro
• Pricing: OptinMonster vs Convert Pro
• Convert Pro vs. OptinMonster: Which Is Better?

What Is Convert Pro?

Convert Pro is a lead generation plugin exclusively for WordPress. Its goal is to get you more sales, more leads, and higher conversions.

They have a user-friendly campaign designer, offer various campaign types, and integrate with most email marketing solutions on the market.

Convert Pro also offers various triggers and targeting rules to help you capture more leads and properly segment them in your email list. They also have a support team available to help you troubleshoot any problems you run into.

Now let’s turn our attention to OptinMonster.

What Is OptinMonster?

OptinMonster is the world’s #1 lead generation software and plugin for WordPress:

OptinMonster is the best conversion optimization software that helps you create marketing campaigns for lead generation, sales, shopping cart abandonment, and more. In short, it helps you convert your visitors into leads and customers.

OptinMonster does this by helping you craft the perfect optin campaigns for your company’s goals with pre-built templates that make your campaigns look stunning. Plus, our drag-and-drop editor allows you to build your campaigns even if you have zero tech skills to begin with.

That means you can make high-converting campaigns in a matter of minutes with zero coding skills required. More on that in just a moment, though.

Want to give it a shot? Just click below to start your risk-free OptinMonster account today:

Ease of Use: OptinMonster vs Convert Pro

Both Convert Pro and OptinMonster offer an easy-to-use drag-and-drop builder. But which one is easier to use?

Convert Pro

With Convert Pro, you can easily drag and drop a design element anywhere you want within the campaign:

While this may seem like a cool feature to have, the reality is that unless you have a good handle on design principles, you’ll end up making campaigns that look distorted.

OptinMonster

OptinMonster, on the other hand, uses column blocks to organize layouts and design elements. The advantage is that columns keep your element blocks neatly aligned.

OptinMonster’s drag-and-drop editor lets you easily add blocks that are perfectly aligned:

That means, even if you’re an absolute beginner in designing, you can rest assured that your campaigns will look stunning all the time.

So when talking about ease of use, OptinMonster comes out ahead. Even though both editors are easy to use, OptinMonster makes it easier to create perfectly uniform and stunning campaigns.

Campaign Types: OptinMonster vs Convert Pro

Convert Pro has a variety of campaign types that you can use such as :

• Modal popups
• Slide-in scroll boxes
• Inline campaigns
• Full screen popups

And much more. In fact, Convert Pro offers more campaign types than many of our competitors. But more than our competitors doesn’t mean more than OptinMonster.

OptinMonster

OptinMonster offers all of the same campaign types, plus 2 more that aren’t available with Convert Pro:

• Gamified popups
• Content lockers

Both of these campaign types are incredibly effective at boosting conversions. Let’s quickly look at both.

1) Gamified Popups: These show a spin-to-win wheel that you can fully customize to engage your site’s traffic:

You can modify the colors, text, font, optin fields, and much more to make this gamified popup get more conversions.

The fact is that gamified campaigns are a huge asset to any marketing strategy.

For more information on how these campaigns work (and a few examples of famous brands using them), check out this helpful post: How to Create a Spin-to-Win Optin to Easily Boost Engagement.

2) Content Lockers: This campaign allows you to add an optin form directly to your page’s content, and it will block all the content underneath until the user subscribes:

This allows you to give your site’s traffic a taste of your content but save the premium information for your subscribers.

It’s such an effective campaign that Whole Whale saw a 62% increase in conversions and doubled their email list.

So while OptinMonster offers all of the campaign types as Convert Pro, we also offer a few other options to further engage your audience.

That means more conversions, more leads, and, ultimately, more sales.

Targeting Rules: OptinMonster vs Convert Pro

Designing the perfect campaign is only half the battle for getting users to opt into your offers.

The other half is about showing the campaign to the right people at the right time in their customer journey.

For that, you need a huge variety of targeting rules and triggers to determine who sees your campaign and when.

Convert Pro

Convert Pro does have a variety of targeting rules and triggers such as:

• Exit-intent
• Time delay
• Scroll depth
• On button click
• Geolocation

And more. Again, they offer many targeting options that surpass our other competitors.

But OptinMonster is still ahead in this category.

OptinMonster

Here are a few unique targeting rules offered by OptinMonster that aren’t natively available with Convert Pro:

• OnSite Retargeting®: Show returning visitors new content and optin forms to keep them engaged with your website
• OnSite Follow Up Campaigns®: Create drip campaigns to display new optin forms based on how users have interacted with campaigns they’ve already seen
• Smart Tags: Personalize your campaigns with your visitor’s name or location to build deeper connections and increase conversions

For eCommerce stores, we offer integrations with WooCommerce, Shopify, and Bigcommerce. These integrations offer even more targeting rules based on shoppers’ behavior on your online store.

These targeting options help you:

• Reduce cart abandonment
• Increase sales with product recommendations
• Display campaigns based on items put in your customers’ shopping cart
• And much more

These native targeting rules are incredibly easy to configure, require zero coding skills, and sync seamlessly with your eCommerce platform.

They also allow you to drive more conversions and get more sales from your online store.

Performance: OptinMonster vs Convert Pro

One thing that many business owners and marketers forget is how much bandwidth it takes to run a website. Especially one with lots of traffic.

Convert Pro

Since Convert Pro only works with WordPress, that means it relies on your shared hosting plan to support its functionality.

In other words, Convert Pro will use your site’s bandwidth to work the way you want it to.

So if your site gets a lot of traffic and requires your campaign to be seen, used, or closed many times throughout the day, you’re looking at the following problems:

• Higher hosting fees
• Slower load times
• Poor user experience (UX)
• Server crashes

OptinMonster

OptinMonster, on the other hand, is a SaaS (software as a service) product. That means we host everything on our end. When people see or sign up for an OptinMonster campaign, it’s NOT using your bandwidth. It’s using ours.

But what does this mean at a practical level?

Let’s say you’re running a small business online. And, for some reason, one of your marketing strategies brings tons of traffic to your site. Good news, right?

Only if your hosting plan is equipped to handle the added bandwidth required by a software like Convert Pro.

That’s because, again, Convert Pro relies on your hosting plan to function.

If you’re using OptinMonster, however, you can show all of your campaigns to your site’s traffic without using any of your own bandwidth. Instead, our self-hosted software takes care of that for you.

And if you’re a larger site running a blog or a big eCommerce store, then it’s even worse.

That’s because you likely have tons of traffic, and you’re already paying higher fees for your hosting plan.

Using a tool like Convert Pro can drastically slow down your site, hurt your UX, and increase your overall hosting costs right from the get-go. And it could potentially crash your server.

That’s why when it comes to the performance aspect of lead generation plugins, OptinMonster always comes out ahead.

Our self-hosted plugin works independently of your hosting plan, so you never have to worry about slowing down your site and annoying your visitors.

Support: OptinMonster vs Convert Pro

Whenever you’re researching a new tool, there’s bound to be a learning curve. That means you need to have stellar support in place to help you troubleshoot your problems as they arise.

That way, you never feel alone while working on your lead generation campaigns.

Convert Pro

Convert Pro has a few channels for support:

• Submit tickets via email
• Check the blog
• Documentation that can be found from a search bar in their support section

OptinMonster

OptinMonster, on the other hand, is known for its amazing support staff. You can reach out to us in the following ways:

• Live chat for instant problem resolution
• Email tickets for more in-depth queries
• Social media
• YouTube
• Blog
• Documentation with guides and tutorials

That’s why our support team gets such great feedback from 3rd party review sites. Here’s one from G2:

At the end of the day, we pride ourselves on hiring only the best customer service representatives to handle all your problems.

We also give you plenty of channels to reach out to us, including live chat, so we can help you handle your problems as quickly as possible.

Pricing: OptinMonster vs Convert Pro

Regardless of a tool’s features and benefits, it has to fit into your budget. Below, I’ll share both tools’ pricing, as of the time of this post’s publication. However, be sure to check their pricing pages to see their current offers and pricing structure.

Convert Pro Pricing

Convert Pro offers 2 pricing plans:

• Annual Plan: $89/year (on sale from $99/year)
• Lifetime Access: $349 one-time fee (on sale from $399)

OptinMonster Pricing+

OptinMonster, on the other hand, breaks pricing down into the following:

• Basic: $7/month (on sale from $18) – 1 site, 2,500 pageviews, and basic features
• Plus: $19/month (on sale from $48) – 2 sites, 10,000 pageviews, and features like A/B Testing and Content Locking
• Pro: $29/month (on sale from $73) – 3 sites, 25,000 pageviews, and features like Exit-Intent® and Countdown Timers
• Growth: $49/month (on sale from $123) – 5 sites, 100,000 pageviews, and features like Geolocation and OnSite Retargeting®

We think it’s important to give our clients the tools they need when they need them. That way, smaller businesses can start with the Basic or Plus plan and upgrade as we help their company grow.

In other words, we want to make sure that you only pay for the tools and features you are using.

So while OptinMonster appears more expensive at first glance, our pricing model is created to help you grow into advanced features.

Convert Pro, on the other hand, is a really good option for small businesses that plan on staying small.

Once you start gaining traction, though, you’re looking at higher hosting fees, more bandwidth taken from your server, and the same limited tooling that won’t encourage scaled growth.

That’s one of the many reasons why OptinMonster is known for being the best lead generation plugin on the market and at the fairest price.

Want to check it out? Click below to sign up for your risk-free OptinMonster account today:

Convert Pro vs. OptinMonster: Which Is Better?

Convert Pro is a good lead generation software that only works for WordPress and can be good to get you started.

That said, if you’re not looking for “good” and would rather have the best, then OptinMonster is definitely the way to go.

Simply put, we offer more:

• Campaign types
• Targeting rules
• Customer service
• Scalability as your business grows

We also price our products to meet your specific needs based on your business’s size and scope.

We hope you found this article helpful, especially if you’re trying to decide between OptinMonster vs. Convert Pro. To learn more about using OptinMonster, check out these posts:

• How Does OptinMonster Work? 3 Use Cases
• What Is a Lightbox Popup and How to Create One (In 5 Easy Steps)

These articles can help you determine whether or not OptinMonster is the right lead generation tool for your business.