Smart Tags

With OptinMonster’s Smart Tags feature, creating dynamic, personalized content in your onsite marketing campaigns is easier and more affordable than ever, for any size business.

Ever wondered if you could identify your leads and customers whenever they visit your website… and provide a personalized experience for each one of them?

That means…

  • On your website, you can call your visitors by their name
  • Create dynamic content unique to each visitor based on the data (name, interests, previously purchased products, and so on) you’ve stored about them
  • And more…

Website personalization works!

Brands that use personalization see significant increases in customer engagement, 20% more sales opportunities, and 18x more revenue according to studies by Jupiter Research and Annuitas Group.

Unfortunately, you’ll have to invest thousands a month for most website dynamic content tools. But it doesn’t have to be that way. This is where OptinMonster’s Smart Tag feature comes in!

Personalize Your Website with Dynamic Text Replacement

With the click of a mouse, you can use merge tags in your onsite marketing campaigns just as you use them in your emails for content personalization.

Using our simple drag-and-drop popup builder, you can add all kinds of merge tags: date or day of the week; city, state, zip code, or country. You can also add and any information the visitor submits including their name, email, or phone number.

personalized smart content example with dynamic text replacement

Click here to see another example of Smart Tags in action!

Here are just a few smart dynamic content examples and website personalization ideas that can skyrocket your conversions…

Dynamic Text Replacement on eCommerce with Smart Tags

The importance of personalization in eCommerce can’t be overstated… According to Accenture’s Strategy Global Consumer Pulse Research report, businesses lose billions of dollars every year because of poor personalization.

With OptinMonster’s Smart Tags, you can grab the attention of shoppers by addressing them by name, displaying their city, a specific date, and more.

smart tags - dynamic text replacement

One highly effective use for Smart Tags is to reduce shopping cart abandonment. More than 66% of people who put an item in their online shopping carts never complete the purchase, which means eCommerce retailers are losing a LOT of money.

Smart Tags capture the attention of those abandoning shoppers by displaying exclusive, relevant deals that are personally targeted just to them.

Combine Dynamic Text Replacement with Exit-Intent Technology, Page-Level Targeting, and Geo-Location Targeting to convert even more abandoning visitors into customers.

Case Study How Expat.com Grows Its Community By 30,000 Members Every Month With Personalized Campaigns

Dynamic Smart Content Increase Engagement for Publishers

Bloggers and media companies need visitors to stay and engage with their content in order to turn a profit, but today their attention spans are shorter than ever.

OptinMonster’s Smart Tags helps you retain your audience’s attention and improve engagement by displaying smart dynamic content to the right person at the right time.

Smart Tags let you tailor offers to your audience depending on the day, date, physical location, the content they’re viewing, and more.

website personalization dynamic content tool

This content personalization feature will help reduce your bounce rate and boost your engagement metrics by creating personalized marketing campaigns tailored for each visitor.

Ready to increase ROI on your website with personalized marketing campaigns? Get started with OptinMonster today.

Effective Lead Gen Solutions Made Simple

OptinMonster’s drag-and-drop builder, simple but powerful triggers, and precise targeting make it easy to get started.

Easy Setup

Easily create and launch beautiful campaigns that are proven to convert in 5 minutes or less without needing a coder or designer!

Drag ‘n’ Drop Builder

Quickly create stunning campaigns using proven playbooks, ready to customize templates or your own custom design.

Page Level Targeting

Use behavior personalization to display page-specific campaigns based on each unique visitor’s interactions on your website.

Exit Intent Technology

Convert abandoning visitors into subscribers and customers at the precise moment they attempt to leave

MonsterLinks

Create a 2-step optin campaign from any link to improve lead generation and grow your email list fast. Proven to boost conversions by over 785%.

Smart Tags

Easily personalize your website with dynamic smart content for higher engagement and conversions.

OnSite Retargeting

Reduce abandonment and save money on external advertising by customizing promotions for returning visitors.

Smart Targeting Rules

Guide customers through your sales funnel by presenting new offers at each stage of their journey.

Advanced Scheduling

Run holiday promotions and other time-sensitive campaigns during specified periods, and display campaigns to visitors in their own time-zones.

Powerful Insights

Easily understand the metrics that matter and refine your lead generation strategy to boost your conversion rate.

Team Collaboration

Share access and manage permissions on your OptinMonster dashboard with coworkers, third-party consultants, or clients.

Easy A/B Testing

Make data-driven tests and decisions that will improve your conversions and revenue for any campaign.

Start Getting More
Leads & Sales Today
with OptinMonster!

Popups work, and you can get started for a few bucks a month. What are you waiting for?

Create and launch smart capture forms
today in minutes. What are you waiting for?

In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout