Ever wondered if you could identify your leads and customers whenever they visit your website… and provide a personalized experience for each one of them?
- On your website, you can call your visitors by their name
- Create dynamic content unique to each visitor based on the data (name, interests, previously purchased products, and so on) you’ve stored about them
- And more…
Website personalization works!
Brands that use personalization see significant increases in customer engagement, 20% more sales opportunities, and 18x more revenue according to studies by Jupiter Research and Annuitas Group.
Unfortunately, you’ll have to invest thousands a month for most website dynamic content tools. But it doesn’t have to be that way. This is where OptinMonster’s Smart Tag feature comes in!
Personalize Your Website with Dynamic Text Replacement
With OptinMonster’s Smart Tags feature, using smart dynamic content in your onsite marketing campaigns is easier and more affordable than ever, for any size business.
With the click of a mouse, you can use merge tags in your onsite marketing campaigns just as you use them in your emails for content personalization.
Using our simple drag-and-drop popup builder, you can add all kinds of merge tags: date or day of the week; city, state, zip code, or country. You can also add and any information the visitor submits including their name, email, or phone number.
Click here to see another example of Smart Tags in action!
Here are just a few smart dynamic content examples and website personalization ideas that can skyrocket your conversions…
Dynamic Text Replacement on eCommerce with Smart Tags
The importance of personalization in eCommerce can’t be overstated… According to Accenture’s Strategy Global Consumer Pulse Research report, businesses lose billions of dollars every year because of poor personalization.
With OptinMonster’s Smart Tags, you can grab the attention of shoppers by addressing them by name, displaying their city, a specific date, and more.
One highly effective use for Smart Tags is to reduce shopping cart abandonment. More than 66% of people who put an item in their online shopping carts never complete the purchase, which means eCommerce retailers are losing a LOT of money.
Smart Tags capture the attention of those abandoning shoppers by displaying exclusive, relevant deals that are personally targeted just to them.
Combine Dynamic Text Replacement with Exit-Intent Technology, Page-Level Targeting, and Geo-Location Targeting to convert even more abandoning visitors into customers.
Case Study: How Expat.com Grows Its Community By 30,000 Members Every Month With Personalized Campaigns
Dynamic Smart Content Increase Engagement for Publishers
Bloggers and media companies need visitors to stay and engage with their content in order to turn a profit, but today their attention spans are shorter than ever.
OptinMonster’s Smart Tags helps you retain your audience’s attention and improve engagement by displaying smart dynamic content to the right person at the right time.
Smart Tags let you tailor offers to your audience depending on the day, date, physical location, the content they’re viewing, and more.
This content personalization feature will help reduce your bounce rate and boost your engagement metrics by creating personalized marketing campaigns tailored for each visitor.
Ready to increase ROI on your website with personalized marketing campaigns? Get started with OptinMonster today.