How to Measure Your Content Marketing ROI (The Metrics That Matter)

Is your investment in content marketing really paying off? If you don’t know your content marketing ROI (return on investment), you’re not alone… According to the Content Marketing Institute, most marketers aren’t even sure what a successful content marketing program looks like. How can you tell whether a blog post, tweet or lead magnet really ... Continue Reading →

How To Nail Travel Industry Email Marketing To Win More Customers

How do you make your business stand out in an ultra-competitive, multi-million dollar industry? That’s a question that travel marketers have to wrestle with every day. Travel is one of the world’s largest industries, contributing US$7.6 trillion to the world economy, according to Statista. Global tourism revenue in 2016 was US$1.26 trillion, and around 1.2 ... Continue Reading →

How AnglaisCours Increased Conversions 150% Using Content Upgrades

Are you looking for a simple way to increase subscribers, but don’t have time to create lots of new content and offers? In this case study, we’ll show you how AnglaisCours used existing content to create content upgrades, increasing subscribers 150%. Meet AnglaisCours AnglaisCours Club provides video-based English learning programs for native French speakers. They ... Continue Reading →

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