Top Email Marketing Campaign Do’s and Don’ts for Startups

More than 122 billion emails are delivered to inboxes every hour. With the amount of emails flooding in every day, it can be difficult to stand out, especially for a new company. Rather than spending countless hours figuring out how to get your subscriber base informed about the recent news of your startup, review the ... Continue Reading →

4 Tips to Measure the ROI on your Content Marketing

Recent research from Redshift Research has found that content marketing is now a priority for brands. While almost two-thirds (63%) having a dedicated content marketing budget, only 28% of brands are able to measure the ROI of their content marketing. Given that the aims of many campaigns are particularly hard to measure, such as brand ... Continue Reading →

4 Irresistible Giveaways To Quickly Grow Your Email List

Most of the people who visit your site won’t just give you their email address. Some visitors guard their email for security and privacy reasons. Others are simply too busy and don’t want to fill up their inbox. To grow your email list quickly, you need to use incentives. Giveaways encourage those who visit your ... Continue Reading →

OptinMonster is Now the Most Customizable WordPress Popup

Over the last 6 months, I selectively asked a group of our users: If you could improve one thing in OptinMonster, what would it be? All responses were along the line of making OptinMonster more customizable. Some folks wanted to add multiple fields while others wanted to completely avoid email optins and use the popups ... Continue Reading →