Practical tips to boost your site conversions.
With great opportunity comes great competition. Every brand, big or small, is gearing up to grab a slice of the BFCM pie. So, how do you ensure your business stands out in this bustling marketplace? In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing. This to-do …
If you’re serious about protecting your website and customer data, a solid WordPress security plugin is a must. With threats like malware, brute force attacks, and data breaches on the rise, investing in the right security tools can save you countless headaches. In this post, I’ll cover 6 of the best WordPress security plugins to …
When you think of conversions, do you only think of that moment when a visitor to your site becomes a paying customer? It’s true that purchases are the ultimate conversion. However, you’re missing out on a lot of great data by tracking only that single conversion as a measure of success. In this article, we’re going …
Email accessibility isn’t just about reaching a wider audience. It’s also about doing the right thing. By making your emails inclusive, you’re demonstrating respect for all individuals, including the millions who rely on assistive technologies to access digital content. Plus, any time a subscriber can’t properly engage with your email, that’s a potential lost sale. …
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