Are you looking for the best WordPress email plugin?
Efficient email plugins can help you improve email deliverability, grow your email list, and do a lot more. However, finding the right tools to streamline your email marketing efforts can be a challenging task.
In this article, we’ve hand-picked the top WordPress email plugins (both free and paid) for anyone looking to enhance their email marketing strategy.
Best WordPress Email Plugins Overview
| # | Plugin | Best For | Pricing |
|---|---|---|---|
| 1 | OptinMonster | Creating high-converting email opt-in campaigns | Starts at $9/month |
| 2 | WP Mail SMTP | Improving email deliverability | Free version available; Pro starts at $99/year |
| 3 | Brevo | Managing email campaigns and automation | Free version available; Paid plans start at $15/month |
| 4 | Heroic Inbox | Managing shared inboxes within WordPress | Starts at $149/year |
| 5 | Mailchimp | Email marketing and subscriber management | Free version available; Paid plans start at $6.50/year |
| 6 | HubSpot | All-in-one email marketing and CRM solution | Free version available; Paid plans start at $45/month |
| 7 | MailPoet | Creating newsletters and email automation within WordPress | Free version available; Paid plans start at $15/month |
| 8 | Newsletter | Sending newsletters directly from WordPress | Free version available; Paid plans start at $69/year |
Let’s get started!
1. OptinMonster
OptinMonster is hands down the #1 email marketing plugin for WordPress.
It allows you to create high-converting and visually appealing opt-in forms, such as pop-ups, slide-ins, and floating bars.
These forms are strategically designed to capture visitors’ attention and encourage them to join your email list. You can even tailor them to match your website’s branding and style, ensuring a seamless and professional appearance.
One of OptinMonster’s key strengths lies in its advanced targeting and segmentation features.
You can create campaigns targeting specific audiences based on their behaviors, interests, and even the pages they’re browsing. This precision targeting allows for highly relevant and personalized content, increasing the chances of converting visitors into subscribers.
For example, with OptinMonster’s Exit-Intent® Technology, you can show a popup automatically when users leave your site without leaving their information. This comes in handy to gather those final email list signups by offering a special incentive, discount, or product.
And the best part? OptinMonster has an easy-to-use drag-and-drop builder that requires ZERO coding experience. You can create eye-catching and effective forms without any technical knowledge.
The plugin also provides detailed analytics and insights into your campaigns’ performance. This data-driven approach allows you to track conversion rates, identify areas for improvement, and optimize your strategies over time.
The A/B testing functionality enables you to compare different versions of forms to determine which ones yield the best results.
Last but not least, you can integrate OptinMonster seamlessly with popular email marketing platforms like Mailchimp, Constant Contact, AWeber, and more. This makes it easy to capture leads and turn them into subscribers.
Key Features:
- Visual Drag-and-Drop Builder: Easily create and customize popups, forms, and campaigns without coding.
- A/B Testing: Test different variations of your campaigns to find the most effective ones.
- Targeting and Segmentation: Show personalized campaigns based on user behavior, location, and more.
- Customizable Templates: Choose from a library of pre-designed templates or create your own.
- Analytics and Insights: Monitor campaign performance with detailed statistics and conversion tracking.
- Integration: Seamlessly integrate with email marketing, CRM, and other tools for streamlined workflows.
- Mobile-Friendly: Create responsive campaigns that work well on different devices and screen sizes.
- GDPR Compliance: Follow data protection regulations with built-in compliance features.
Pricing: OptinMonster comes with a free 14-day money-back guarantee. Pricing starts at $9/month.
Get started with OptinMonster today!
2. WP Mail SMTP
WP Mail SMTP is one of the best email plugins for WordPress websites. It’s a tool that ensures your emails get sent correctly from your website.
Sometimes, WordPress emails can end up in spam folders or not be delivered at all, causing problems for your site.
WP Mail SMTP fixes this by connecting your WordPress site to a reliable email service like Gmail, Brevo (formerly Sendinblue), or SMTP.com.
It bypasses the default WP Mail function and forces your site to use SMTP (Simple Mail Transfer Protocol) settings instead. And because WP Mail SMTP adds authentication to the emails, the deliverability of your site’s outgoing emails is greatly improved.
This way, your emails are more likely to reach the intended recipients’ inboxes.
Setting up the plugin is simple, even if you’re not tech-savvy. You also get the ability to manage WordPress notifications. In fact, you can even change the WordPress admin email and override the “From Email” settings for other plugins.
Key Features:
- Easy integration with contact forms and eCommerce
- User-friendly setup within WordPress
- Reliable email delivery via a dedicated SMTP server
- Improved email deliverability to inboxes
- Supports various SMTP authentication methods
- Customizable SMTP settings (hostname, port, encryption)
- Compatible with popular email services (Gmail, Outlook, etc.)
- Error tracking and notification for troubleshooting
- Handles bounced emails for sender reputation
- Sends both HTML and plain text emails
- Logs sent emails for monitoring
- Provides support and documentation
Pricing: WP Mail SMTP comes with a Free version, allowing you to use popular email providers such as Gmail, Brevo (formerly Sendinblue), and SMTP.com. The Pro version unlocks all advanced features, starting at $99/year.
Get started with WP Mail SMTP today!
3. Brevo (formerly Sendinblue)
Brevo is a comprehensive WordPress email plugin that manages your email campaigns and communication strategies efficiently.
You can easily create and customize subscription forms, pop-ups, and embedded email capture elements. This can help you collect visitor emails and build your subscriber base effortlessly.
The plugin also supports automated email sequences. It enables users to set up welcome emails, drip campaigns, and other automated responses to engage and nurture their subscribers.
Additionally, it provides detailed analytics that allow users to track their email campaign performance, including open rates, click-through rates, and more.
Brevo ensures compatibility with various email service providers and offers features like list segmentation, A/B testing, and GDPR compliance tools. This helps ensure users execute effective email marketing strategies while maintaining regulatory adherence.
Key Features:
- Email campaigns with templates and personalization
- Automated marketing workflows
- SMS marketing for mobile engagement
- Transactional emails for order confirmations, etc.
- Audience segmentation for targeted messages
- Contact list management
- Email performance analytics and insights
- CRM integration for better customer data
- Dynamic content personalization
- Developer-friendly APIs and tools
- High deliverability and compliance
- Responsive email design
Pricing: You can get started with Brevo for free. Paid plans start at $15/month.
4. Heroic Inbox
Heroic Inbox is the best shared inbox plugin for WordPress, designed to help teams manage emails directly from the WordPress dashboard. Unlike traditional email marketing plugins, Heroic Inbox focuses on email organization, collaboration, and improving customer communication.
With Heroic Inbox, you can manage multiple inboxes (e.g., support@, sales@, contact@) without ever leaving WordPress. This means you can respond to customer inquiries faster and maintain a seamless communication flow—all without switching between multiple tools.
If your email marketing strategy involves handling customer responses, Heroic Inbox ensures no email gets lost or ignored, improving customer satisfaction and engagement.
Key Features:
- Manage multiple email accounts in one place
- Assign emails to team members and track replies
- Automate responses for faster email handling
- Easily categorize emails for quick access
- Connect Gmail, Outlook, and other IMAP/SMTP services
- A one-time purchase for lifetime access
Pricing: Heroic Inbox offers a 14-day money-back guarantee, and paid plans start at $149/year.
Get started with Heroic Inbox today!
5. Mailchimp
Mailchimp is a popular email marketing plugin seamlessly integrated with WordPress through its dedicated email plugin.
This plugin empowers users to manage email campaigns, subscriber lists, and communication strategies directly from their WordPress dashboard.
You can easily create and embed subscription forms on your website, allowing visitors to subscribe to your emails. The plugin automates the process of syncing new subscribers to your Mailchimp lists, ensuring accurate and up-to-date contact information.
Mailchimp also facilitates scheduling campaigns, ensuring your emails reach your audience at the most reasonable times. Moreover, its analytics feature tracks crucial metrics such as open rates, click-through rates, and subscriber engagement. This helps provide insights into the effectiveness of your campaigns.
Key Features:
- Mobile-optimized sign-up forms
- Add-ons available for enhanced functionality
- Seamless integration with other popular form and email plugins
- Comprehensive campaign reports with in-depth insights
- Automated notifications for new subscriber sign-ups
Pricing: You can get started with Mailchimp for free. The paid plans start at $6.50/year.
Get started with Mailchimp today!
6. HubSpot
The HubSpot plugin for WordPress is a free and complete solution for email marketing. It helps you gather email addresses and send out email campaigns right from your WordPress dashboard.
To grow your list of email subscribers, HubSpot lets you create forms and popups using an easy drag-and-drop tool. You can also add live chat and chatbots, which help collect their email addresses.
Furthermore, HubSpot keeps track of your leads and everything in its special customer relationship manager (CRM).
Once you have some contacts, you can organize them into different groups and send them individual emails or automatic messages.
To make your emails look great, you can use ready-made templates and a simple drag-and-drop tool. You can also see your email performance and test different versions to see what works better.
Key Features:
- Seamlessly merge HubSpot with WordPress
- Capture and manage leads
- Monitor user actions on your site
- Create targeted email campaigns
- Set up nurturing workflows
- Tailor content for users
- Gain insights from performance reports
- Integrate WordPress user data with HubSpot CRM
- Rank leads by engagement
- Engage visitors with automated chat
- Automate tasks for efficiency
- Add dynamic content for personalization
Pricing: You can get started with HubSpot for free. Paid plans start at $45/month.
Get started with HubSpot today!
7. MailPoet
MailPoet is an email automation tool that allows you to create newsletters within WordPress.
This plugin includes a comprehensive drag-and-drop editor for effortless newsletter creation and user-friendly subscriber management tools.
It also works well with WooCommerce, making it easy to add products to your emails. The platform’s automation features make it easy to keep subscribers informed about the latest blog posts and news items without hassle.
Key Features:
- Simplified list management
- Supports both manual and automated email campaigns
- Intuitive drag-and-drop editor
- Exclusive integration for WooCommerce
Pricing: You can get started with MailPoet for free. Premium plans start at $15/month.
Get started with MailPoet today!
8. The Newsletter Plugin
The Newsletter plugin creates and sends newsletters directly from your WordPress site. Using this tool, you can expand your subscribers to lists, create opt-in forms, and create and send email campaigns.
The free subscription offers unlimited subscribers along with statistics, as well as unrestricted newsletters with tracking. It also provides subscription spam checks featuring domain/IP blacklists and archive and locked content add-ons.
Opting for a premium account opens the door to a range of professional add-ons. You’ll be able to seamlessly integrate with WooCommerce, Amazon SES, and Contact Form 7.
Additionally, you can enhance your outreach by targeting subscribers based on their location and keep track of newsletter link performance through Google Analytics.
Key Features:
- Create and send email campaigns
- Manage subscribers and segments
- Set up automated drip campaigns
- Access responsive email templates
- Track analytics and engagement
- Integrate with CMS platforms
- Personalize content for subscribers
- Conduct A/B testing for optimization
- Ensure compliance and security
- Use advanced features like RSS-to-email and auto-responders
- Get support and stay updated with resources
Pricing: You can get started with The Newsletter Plugin for free. Paid plans start at $69/year.
Get started with The Newsletter Plugin today!
Next Step: Run a Successful Email Marketing Campaign
And that’s it!
These plugins offer powerful tools when it comes to enhancing your WordPress website with email capabilities.
From sending engaging newsletters to managing subscribers and tracking performance, they can help you communicate effectively with your target audience.
Next, check out our guide on How to Run a Successful Email Marketing Campaign.
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