7 Best Nonprofit Email Marketing Software (Compared)

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email marketing software nonprofit

Are you looking for the best email marketing software for your nonprofit website?

Due to a tight budget and little technical support, you must choose an affordable, easy-to-use email marketing service that supports automation campaigns.

In this article, we’ll show you some of the best email marketing software supporting nonprofit organizations with heavy discounts.

Best Email Marketing Software for Nonprofits

For your nonprofit, email marketing can help attract potential volunteers and raise donations to support your noble cause.

To make it easy for you to choose the best, we compiled a list of the most widely used email marketing software available on the market for nonprofit organizations.

Some of the key points we considered for picking the software are:

  • Budget-friendliness
  • Right set of features
  • Customer support
  • Free trials offered if any
  • Easy setup

With that said, let’s begin.

1. Constant Contact

constant-contact white label email marketing tool

Constant Contact is one of the best and fastest-growing email service providers for nonprofits. It’s widely known for its beginner-friendly design and autoresponder email features.

With Constant Contact, you get a visual drag and drop builder to design email templates and create email marketing campaigns. You can select pre-designed email templates and free images to speed up the email campaign designing process.

Constant Contact lets you create drip email campaigns, survey polls, online donation campaigns, and many more. You can also check the performance with built-in analytics reports and perform A/B tests to optimize your conversions.

Other noteworthy features include:

  • Email list segmentation
  • Social media sharing tools
  • Integrations with Facebook ads
  • Integrations with Shopify
  • Live chat, phone, and email support

Constant Contact comes with a 30-day free trial period, and pricing starts as low as $9.99/month. Plus, you don’t need to add any credit card details unless you continue after the trial period.

Moreover, Constant Contact offers exceptional discounts for nonprofits. As a nonprofit organization, you get up to 20% off for 6-month prepay and 30% off on 12-month prepay.

2. Brevo

Marketing Automation Tools - Brevo

Brevo is a perfect marketing automation tool that combines the power of SMS and email marketing. It’s an easy-to-use platform that you can use to send high-converting emails and grow your email lists.

You can use their drag-and-drop tool to create professional email campaigns for your nonprofit websites. The platform allows you to segment your email lists, create automatic workflows for sending emails and make use of AI technology to decide the best email sending times.

Brevo comes with plenty of automation tools that are available to you in the free plan. With their marketing automation tool, you can easily create workflows for sending a series of emails and SMS.

Some notable features of Brevo are:

  • Readymade email templates
  • SMS marketing features
  • A/B testing
  • Double-optins feature to prevent spammy bots
  • In-built CRM to organize contacts

You can start using Brevo for free and send 300 emails daily. Brevo offers a dedicated email marketing guide ebook for nonprofit organizations. Although there’s no special discount for nonprofits, you can still get a 15% discount with an enterprise plan.

As your nonprofit organization grows, you can upgrade to paid plans starting from $25/per month where you can send up to 20000 emails per day and get more advanced features.

3. AWeber

AWeber email service provider

AWeber is a powerful email marketing software for nonprofits. It’s easy to integrate AWeber with many platforms because it’s one of the oldest email service providers on the market.

You can design nonprofit emails using the drag and drop builder and send emails whenever you want. You also get access to pre-designed templates so you don’t have to create an email design from scratch.

Some of the important features of AWeber are:

  • 400+ readymade email newsletter templates
  • Integration with all major platforms
  • White labeling feature
  • Email analytics and data reports
  • Automatic RSS to email for bloggers

AWeber offers up to 500 subscribers in the free plan, and thereafter you’ll need to pay $16.15 per month for more than 500 subscribers.

Besides, you can avail a three-month free subscription if you’re a qualified 501(c)(3) nonprofit organization. You need to fill out their nonprofit order form to avail the free subscription and a flat 25% off discount after completing the first three months.

4. Drip

Drip homepage

Drip is a powerful name in the list of email service providers and is quite popular for the workflow automation it offers. It integrates seamlessly with all website platforms including WordPress.

You can easily create email opt-in forms using the drag and drop builder. You can create forms from scratch or customize the readymade templates to save time. Drip offers a dedicated dashboard to track the performance of your campaign and suggests actionable insights to drive more engagement.

Some of the other in-built features include email list segmentation, pre-built automatic workflows for welcoming customers, abandoning carts, events, and many more. You can sync Drip campaigns with Facebook Audience to get more exposure to your nonprofit organization.

Here are some of the notable features of Drip:

  • Advanced email segmentation
  • Email autoresponder tools
  • Visual workflow builder
  • Live chat support, email support
  • Access to many online courses and free guides

Drip is a premium email service provider that offers a 14-day free trial. Thereafter, it will cost you $39/per month which includes access to all the features.

5. ActiveCampaign

activecampaign homepage

ActiveCampaign makes is easy to get started with email marketing. It has a modern, attractive user interface that’s easy to understand and enables you to quickly create automatic email drip campaigns.

With ActiveCampaign’s form editing builder, you can create and customize the opt-in forms to match your website look. The platform also provides plenty of pre-built templates to get started quickly.

ActiveCampaign is power-packed with advanced email marketing features like multi-user editing, geotracking, audience segmentation, email analytics, and conditional content responding. You can study the results of your email campaigns and use the A/B testing tool to improve your results.

Some of the important features include:

  • SMS marketing
  • 50+ Landing page templates
  • Facebook custom audience
  • Split automation
  • 125+ email templates

ActiveCampaign offers 14 days free trial and then onwards it is $29/month. They also offer special discounts to nonprofits. As a nonprofit organization, you get a 20% off on your existing and new subscriptions.

To get this discount, you’ll need to email their sales team or support team with all nonprofit organization details. Once they approve your submission, you’ll get a 20% discount on all their pricing plans.

6. Convertkit

ConvertKit homepage

Convertkit is a perfect email marketing software for anyone who believes to give a personal touch to their emails.

It comes with beautiful landing page builder, readymade email sign-up forms, and email opt-in forms. The landing page builder is quite easy to use and you get access to thousands of Unsplash images integrated into the builder. This makes it easy to start building your email list.

Convertkit offers easy segmentation tools so you can send targeted drip campaigns instead of sending the same emails to all your subscribers. Other powerful tools in Convertkit include automatic smart workflows, A/B testing, integrations with more than 70 platforms, RSS feed, and so on.

Here are Convertkit’s important features:

  • A/B testing
  • Landing page builder
  • Smart workflows
  • Integrations with all the leading platforms
  • Powerful email segmentation settings

Convertkit is free for the first 300 email subscribers. Their standard plan starts at $15/month and you’re backed by a 30 days refund policy.

7. HubSpot

HubSpot email marketing for an all-in-one email powerhouse

Hubspot is one of the popular email marketing and CRM software used by nonprofits. It’s a free platform that you can use for sending emails and raising funds for your nonprofit organization.

You can use its drag-and-drop email builder to design your email campaigns. You can also select from readymade templates and customize the template’s color, image, and call-to-action buttons to match your brand tone.

Hubspot CRM integration makes it possible to personalize emails to customers. One of the major reasons for selecting Hubspot is that it offers automation tools, CRM, email analytics, and other sales tools all in one place,

Some notable features of Hubspot are:

  • Pre-built email templates
  • Live chat and email support
  • Detailed performance analytics reports
  • Free Hubspot CRM integration
  • A/B testing for optimizing conversions

Hubspot is available for free. You can use their CRM, marketing, and operations tools in the free version and send up to 2000 emails. They also offer a generous 40% discount for nonprofits and a free crash course on inbound marketing that shows all statistics and insights for nonprofit organizations.

Email Marketing for Nonprofits: Bonus Tool


optinmonster lead generation tool

OptinMonster is the world’s top lead generation platform that integrates with almost every popular email marketing software.

As a nonprofit organization, you need to capture your visitor’s attention and get them inclined toward your cause. You can do this by collecting email addresses and grow your email lists by using beautifully designed emotional popups, exit-intent campaigns, floating bars, slide-ins, and sidebar forms.

You can create an optin campaign template from scratch using OptinMonster’s drag and drop builder or select a readymade template from over 100 templates pre-built for you. Next, you can set triggers to show this template based on a user activity.

OptinMonster has many Playbooks designed for nonprofits.

Playbooks are pre-built campaigns inspired by the successful brand campaigns available on the market. Playbooks use the same design, campaign settings, and display rules that worked for major brands.

You can easily select a Playbook campaign when creating a new campaign. Here are some of OptinMonster’s best nonprofit’s Playbooks.

nonprofits email playbooks

For selecting a nonprofit’s Playbook, click on the Category Filter and check the Non-Profit option.

nonprofit filter

Now you’ll be able to see readymade nonprofit playbooks.

Click on the preview button to view the template.

nonprofits playbooks preview

Once you decide the one you like, click on Use Playbook to create your nonprofit’s list building campaign.

You can instantly use an existing campaign template on your website without hiring a developer. OptinMonster includes ready-made Playbooks in all the pricing plans, along with other features for crafting world-class email list-building campaigns.

Get Started With OptinMonster Today!
BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

Which is the Best Nonprofit Email Marketing Software?

Now that you know the most affordable nonprofit email marketing software, you might be thinking which is the best out of all?

We recommend using the Constant Contact platform because it’s designed for any kind of non-profits and it comes at great pricing. You can also use OptinMoster for creating attractive lead generation popups and it integrates with your favorite email marketing providers.

If you want to learn more about nonprofit email marketing techniques, make sure to check out the following resources:

Don’t forget to signup for OptinMonster today!

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Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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