There’s nothing more frustrating than seeing a marketing campaign fail after you invested effort, time, and money into it. Unfortunately, failure is the usual outcome of most campaigns. But it doesn’t have to be that way.

We believe small businesses deserve to have a fighting chance in the market.

However, we also understand that most eCommerce stores, bloggers, agencies, and product owners don’t have big marketing departments or a lot of resources to ‘figure out’ what works and what doesn’t.

And that’s why we created Playbooks.

Playbooks are ready-to-use campaigns that replicate the same strategies, rules, and structures successful brands use in their marketing.

In simpler terms, we studied some of the biggest and most successful brands in the world, to figure out exactly what they are doing to get results.

We then took those principles and used them to create a series of ready-to-use campaigns for you.

It’s necessary to point out that Playbooks are not a series of popup examples.

While popup examples are helpful in their own way, Playbooks are so much more!

Each Playbook campaign has done-for-you:

  • Structure
  • Design
  • Copy
  • Display Rules

You are free to personalize anything you want, but you don’t have to.

You don’t get that from a list of popup examples, do you?

Years of Proven Marketing at Your Fingertips

Playbooks take guessing and luck out of campaign creation.

When you use a Playbook, you know the strategy behind it is proven, the design is proven, the display rules and copy are proven.

Compared to that, a blog post with popup examples or templates doesn’t offer you the same confidence and trust.

There’s no doubt your chance of success increases when you follow a blueprint backed by years of research, tests, and results.

Even so, you could say that these strategies won’t work for you because you don’t have the same level of brand recognition other companies have.

That’s a valid concern.

To show that Playbooks work no matter what type of business you have, how small your company is, or how knowledgeable you are… we made sure they were implemented by our OptinMonster customers first.

So, each Playbook is validated by the general market, and by OptinMonster customers who have businesses just like yours.

Increase Your Conversion Rate

Getting better results is a direct benefit of using Playbooks.

Implementing a ready-to-use Playbook campaign is a great way of increasing your conversion rate with very low risks.

One could say using a Playbook is a faster, easier, safer, and more affordable alternative to hiring a marketing consultant.

Playbooks are proven and tested.

Consultants might not be a good fit, or they might not have enough expertise to help you out.

Playbooks can be implemented in minutes. 

Working with a consultant can take days if not weeks.

Playbooks are a part of OptinMonster and can be used at no additional cost. 

Consultants need to be hired and paid.

Overall, Playbooks give you a higher return on your investment than a consultant could, especially in the short term.

You can increase your conversion rate by 2-5% in just minutes, with close to no effort.

Never Get Stuck Again

When in doubt about what type of campaign to create, what design, structure, or copy to use… open a Playbook.

This drastically reduces the time you spend on planning and implementation.

It also helps you understand the foundational principles that Playbooks are built upon. Having a good idea of how these principles work allows you to replicate them in other business areas.

A specific type of offer or piece of copy that works in a popup campaign could potentially work just as well in an email.

So Playbooks can widen your perspective and open your mind to new growth opportunities.

Personalized to Your Goals

The Playbooks you have access to are categorized based on the most relevant campaign goals.

This means you can choose a Playbook that is proven to work for your specific goal, whether that goal is capturing leads, growing your social media following, or generating sales.

To have an even higher chance of success… you can use a Playbook that is specific to your goal and inspired by a company in the same industry as yours. (All these options are available to you inside the OptinMonster dashboard).

Ready to increase your conversions with Playbooks? Get started with OptinMonster today!

Effective Lead Gen Solutions Made Simple

OptinMonster’s drag-and-drop builder, simple but powerful triggers, and precise targeting make it easy to get started.

Easy Setup

Easily create and launch beautiful campaigns that are proven to convert in 5 minutes or less without needing a coder or designer!

Drag ‘n’ Drop Builder

Quickly create stunning campaigns using proven playbooks, ready to customize templates or your own custom design.

Page Level Targeting

Use behavior personalization to display page-specific campaigns based on each unique visitor’s interactions on your website.

Exit Intent Technology

Convert abandoning visitors into subscribers and customers at the precise moment they attempt to leave


Create a 2-step optin campaign from any link to improve lead generation and grow your email list fast. Proven to boost conversions by over 785%.

Smart Tags

Easily personalize your website with dynamic smart content for higher engagement and conversions.

OnSite Retargeting

Reduce abandonment and save money on external advertising by customizing promotions for returning visitors.

Smart Targeting Rules

Guide customers through your sales funnel by presenting new offers at each stage of their journey.

Advanced Scheduling

Run holiday promotions and other time-sensitive campaigns during specified periods, and display campaigns to visitors in their own time-zones.

Powerful Insights

Easily understand the metrics that matter and refine your lead generation strategy to boost your conversion rate.

Team Collaboration

Share access and manage permissions on your OptinMonster dashboard with coworkers, third-party consultants, or clients.

Easy A/B Testing

Make data-driven tests and decisions that will improve your conversions and revenue for any campaign.

Start Making More Money Today with OptinMonster

Start Getting More
Leads & Sales Today
with OptinMonster!

Popups work, and you can get started for a few bucks a month. What are you waiting for?

Create and launch smart capture forms
today in minutes. What are you waiting for?

In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout