15 Best Instagram Video Editing Tools Compared (Free and Paid)

Are you looking for the best Instagram video editing tools for your business?

Instagram is one of the most popular social media platforms around. And as a result, it’s one of the most competitive when it comes to growing a following.

As the social channel has matured, so have user expectations. That means you need cutting-edge videos that are unique, engaging, and (of course) look professional.

But how do you regularly create high-quality videos for Instagram if you’re not a professional video editor?

This is exactly what we’ll be covering today.

Because, in this post, we’ll share 15 of the best Instagram video editing tools on the market.

Before we do, though, let’s get clear on why you’d want to create Instagram videos in the first place.

Why Create Instagram Videos for Your Business?

When Instagram first emerged, it was all about photos.

And while it’s still largely focused on photos today, Instagram has added many ways to share videos to your feed, like Instagram stories and IGTV (Instagram TV).

More recently, Instagram has been heavily promoting Reels which are short, 15-second edited videos that make the platform even more addicting.

But when it comes to posting high-quality and professional videos to your Instagram account, there are 3 major benefits:

  • Grow Your Brand’s Image: Connect with your following in a way that puts your brand in the best light.
  • Engage Leads: Get your followers in the habit of checking your Instagram for video content. Then use that content to drive more leads back to your website.
  • Drive More Sales: As new leads come to your website, you can convert those visitors into loyal and happy customers.

That last point is probably the one that interests you most.

Which means you might be wondering, “How do I convert visitors from Instagram once they land on my site?”

We’ll answer this question in more detail at the end of this post.

Feel free to jump straight to our section on how to convert Instagram followers into paying customers.

Otherwise, let’s dive into our list of the 15 best Instagram video editing tools on the market.

Best Instagram Video Editing Tools

Here are 15 Instagram video editing tools that you can use to get more engagement from your target audience:

  1. VideoShow
  2. InShot
  3. Quik
  4. Magisto
  5. Horizon
  6. Adobe Premiere Rush
  7. Animoto
  8. Boomerang
  9. iMovie
  10. WeVideo
  11. BeeCut
  12. Apple Clips
  13. VSCO
  14. FilmoraGO
  15. Clipomatic

Let’s get started with the first on the list.

1. VideoShow

videoshow instagram video editing tool

VideoShow is an all-in-one video editor and makes a great solution for editing your Instagram videos.

This tool lets you create stunning and engaging videos FAST. You can add stickers, emojis, text, and more to hook your audience and increase watch times.

It also comes with ready-made templates that you can use to create videos more quickly. Plus, you have other useful features to repurpose content like an audio extractor, 4k video exports, video splicing, and more.

That means you can easily take your Instagram videos and turn the same content into podcasts, a YouTube channel, and other video or audio-based platforms.

This will allow you to get more marketing mileage from your Instagram videos with VideoShow.

Key Features

  • Audio extractor
  • Pre-made templates
  • 4k video exports
  • Low learning-curve
  • Voice-overs
  • And more…

Who Is VideoShow Best Suited For?

This tool would be best for people who want a quick way to make stunning videos for a variety of channels. If you’re simply making Instagram reels, then this tool might be overkill.

But if you create lots of video-based content for your audience, then VideoShow is an absolute no-brainer.

2. InShot

inshot instagram video editing tool

The InShot video editing app is made for iPhone and Android users to be able to edit videos quickly on the go. However, the “edit on the go” feature means the app will be limited in what it can do, but it’s simple and easy for anyone to use. On top of video editing, you can make picture collages and add filters to images.

Key Features:

  • Lets you easily set frame size for IGTV, stories, or Instagram feed
  • Includes necessary basic features such as trimming, cutting, and splitting
  • Blurs the background for unused areas
  • Lets you add filters, including colors and a variety of cool effects like ghost, glitch, TV, and more
  • Includes slow-motion and fast-motion controls
  • Lets you add stickers to your videos
  • Allows you to easily add text to your videos
  • Includes volume control, video rotation and flipping, and music

InShot offers so many features that we could write an entire blog post about it.

Related Content: 103 Blog Post Ideas That Your Readers Will LOVE [Updated]

The only downside to InShot is that if you use the free version, your videos will come with InShot brand logos and a small ad space. You can eliminate this by paying $2.99/month. Paying will also open all of the features, although you can still get by pretty well with what’s offered in the free version.

Who Is InShot Best Suited for?

InShot obviously can’t replace the technicality of software like Adobe Premiere Pro. But if you just want some fun, quick videos for your Instagram that aren’t meant to be extremely professional, InShot is an excellent place to start.

3. Quik


Quik is a video editing app created by GoPro. If you have a GoPro, you should be familiar with Quik as it’s the app where you go to see your GoPro images and videos. But to make a video on Quik, you can also import footage from anywhere, including your camera roll.

You can decide to custom make videos, or let the app make videos for you by gathering moments and putting them together. It looks professional, there’s music, and the cuts and transitions are smooth.

Key Features:

  • Imports up to 500 items at a time
  • Imports the most common formats such as MOV, MP4, and H264
  • Lets you add text and music
  • Plays footage in fast or slow-motion
  • Allows you to add text overlays, emojis, and title slides
  • Chooses video duration based on which social media platform you’re posting it to
  • Lets you choose from (almost) endless filters
  • Includes size formatting for Instagram

The features offered by Quik are impressive, and there isn’t much you can’t do to create your dream video. It’s nice that you have the option to edit yourself or let the app do it for you.

Quik costs $4.99/month, but you’re invited to a 30-day free trial to try it out first. You also won’t have any ads or brand logos shown on your videos.

Who Is Quik Best Suited for?

Quick can import up to 500 videos at once. If you’re trying to make an IGTV or Instagram video with multiple scenes, this Instagram video editing tool is for you. You don’t need any video editing experience as Quik is easy to piece a bunch of clips together.

4. Magisto

magisto instagram editing tool

Magisto is an Instagram video editing tool that is powered by artificial intelligence. Magisto’s AI will create your videos based on sound and facial recognition, landscapes, and action sequences. Their goal is to create a sequence that will trigger emotional responses from viewers.

Unlike the tools mentioned above, Magisto has the capability of providing you with more customization, almost automatically through AI.

Key Features:

  • Allows you to access your media library so you can upload from your videos
  • Gives you the option to include animation
  • Lets you edit easily with a drag and drop builder
  • Adjusts speed for slow and fast-motion
  • Lets you use custom branding
  • Supports HD resolution with ease
  • Gives you the choice of a large variety of filters
  • Gives you access to analytics and privacy options

Magisto is one of the most feature-rich tools available for Instagram video creators. The only thing that’s missing is the ability to upload items in bulk.

In terms of pricing, Magisto has 3 separate plans, all with different features included. The plan you choose will depend on your business needs and how serious you are with video marketing. Here are the plans:

  • Premium: $4.99/month
  • Professional: $9.99/month
  • Business: $34.99/month

Who Is Magisto Best Suited for?

Magisto is for people who want to produce more than just a basic video. It’s best suited for small to medium businesses looking for the most features and customization options to turn their videos into scroll stoppers.

5. Horizon


Most Instagram users record their videos in portrait mode since it’s best-suited for Instagram, and you’re able to fill the entire screen of a user’s phone. However, almost every other platform supports videos shot in horizontal. If you want your Instagram videos to match your YouTube or Twitter videos, Horizon will avoid shooting in portrait mode no matter how you hold the camera.

You can tilt the camera up, down, back and forth, and the captured video will always be in horizontal. This helps tremendously in ensuring your horizontal videos look clean and professional.

Key Features:

  • Lets you use a horizontal viewfinder
  • Adds feeling to your creations with real-time filters
  • Gives you options to upload items or record footage directly on the app
  • Shoots in slow or fast-motion
  • Shoots in 2k resolution
  • Gives you an in-app tutorial on how to capture and edit your first videos

Horizon offers a free version for Android users. However, the features are limited, and you can only record video clips up to 15 seconds. They also have a watermark in the bottom corner, and each video ends with a Horizon brand advertisement. Having said that, investing $1 to unlock all features and have no advertisements might be worth it.

iOS users still don’t have access to a free version and will pay a one-time payment of $1.99. When you pay for the iOS version, you’ll unlock all features right away.

Who Is Horizon Best Suited for?

Horizon will best benefit Instagram users who prefer a horizontal view on their videos.

6. Animoto

animoto free video editor

Animoto is a free editor that allows you to easily make your own Instagram videos.

This tool doesn’t require any video editing experience or “tech skills” to get started. That’s because it comes with a drag and drop video maker that anyone can use.

Plus, Animoto comes with pre-made templates to help you make videos more quickly. And if you run out of images or music in your video, you’ll have thousands of stock-free options to choose from.

If you need a quick and easy solution to make your videos, then Animoto might be the right tool for the job.

Key Features

  • Easy customization tools
  • Stock images and music
  • Unlimited video creation (with various layouts)
  • Well-reviewed and reliable
  • And more…

Who Is Animoto Best Suited For? 

This is a great tool for busy business owners without any video editing experience.

It’s also a free tool (though you might want to upgrade). And that means it’s one of the best solutions for getting started with video editing for your Instagram channel.

7. Adobe Premiere Rush

adobe instagram editing tool

Previously referred to as Adobe Premiere Clip, Adobe Premiere Rush is a free video editing app that’s connected with Adobe Premiere Pro.

They offer 2 forms of editing to cater to your needs: freeform and automatic. Freeform mode will let you take control and do all of the editing yourself while automatic mode will create the video for you with smooth transitions and selected footage clipping.

Key Features:

  • Lets you sync everything to the cloud
  • Transfers your work into Adobe Premiere Pro and edit further
  • Downloads on any device
  • Exports optimized for all social platforms, including Instagram
  • Includes some features found in Adobe Premiere Pro like built-in transitions, filters, and text are available
  • Allows you to make your own videos or let the app make it for you

Like Magisto, AI powers Adobe Premiere Rush, which they call Adobe Sensei. This AI will capture all of the best moments of your clips and mash them together automatically. However, it can also make the footage a bit rocky by cutting to different clips at random moments, resulting in the video making no sense at all.

The app is free to download and use, but only comes with 2GB of storage. If you need more than that, you can pay $9.99/month for the Premiere Rush Single App.

Who Is Adobe Premiere Rush Best Suited for?

If you already have other Adobe products downloaded, this app will feel familiar to you in terms of editing. Their freeform mode is one of the most versatile tools for creating high quality, customized videos.

8. Boomerang

boomerang instagram editing tool

If you’re looking to bring some real fun into your Instagram video editing, look no further. Boomerang is different than the Instagram video editing tools mentioned above.

Instead of making a formal video, you can make your own GIFS and short videos using a sequence of 10 pictures. All you need to do is select 10 photos, and the app will loop them automatically into a mini video. This allows you to get creative and make engaging videos quickly.

Key Features:

  • Allows you to post your video directly to Instagram from the app
  • Lets you create short, engaging videos
  • Allows access easily with no separate sign-up or creating an account required
  • Saves videos to your camera roll and upload them later

The Boomerang app is free and easy to use and set up. You’ll be limited to Instagram’s features, so you won’t have very many customization options other than adding filters, music, text, and stickers. However, Boomerang isn’t for editing professional videos, so the features that come with it are pretty much all you’ll need.

Who Is Boomerang Best Suited for?

Anyone can and should use Boomerang. Whether you have a huge company or you’re just starting out, it’s a great way to engage with your audience and show people that you’re playful.

9. iMovie


Designed for iOS users, iMovie may be the easiest to use Instagram video editing tool for you. It’s a well organized, user-friendly interface that helps you create good quality videos with many great editing features. You can take control and edit on your own with the movie option, or let iMovie edit for you with the trailer option.

Key Features:

  • Allows you to stay organized by putting all your content in different media libraries
  • Includes access to 30 video filters and 20 audio filters
  • Matches color to make your video look more consistent and tweak the white balance
  • Supports HD and 4K
  • Includes a stability feature, which most Instagram editing tools don’t have
  • Lets you share easily with social media platforms

All of these features come at no cost as iMovie is free.

Who is iMovie Best Suited for?

iMovie is great for beginners who are looking for something simple that still gives you good video quality. Unfortunately, it’s only available to iOS users.

10. BeeCut

beecut video editing software for instagram

BeeCut is a video editing software that promises to make your stores come alive.

It allows you to quickly trim and cut your videos, so your audience will focus their attention where you want them to. You can also split and splice videos together for smoother (and seamless) transitions.

Everything can be matched to your brand’s style, too. This allows you to embed videos on your Instagram channel that fully represents your brand’s voice, style, and look.

Finally, BeeCut offers plenty of advanced features like filters, overlays, visual effects, music, and much more.

Key Features

  • Low learning curve
  • 100% customizable
  • Video optimization features
  • Quick sharing to Instagram
  • And more…

Who Is BeeCut Best Suited For?

BeeCut is best for intermediate users who may not have a lot of time but have a good understanding of video editing.

While beginners can definitely still use BeeCut for their Instagram videos, the advanced features would likely be wasted. But intermediate and advanced video editors will love the variety of tools they can use to make professional and stunning videos FAST.

11. WeVideo

wevideo instagram editing tool

WeVideo is a great video editing tool that’s cloud-based, making it accessible by anyone, anywhere in the world, at any time. Because of this handy feature, there are over 30 million existing accounts. And, if you’re looking for more than just a quick and simple editor, WeVideo has plans that include features to take your videos to the next level.

Key Features:

  • Allows different people to get in there and make edits on the same footage with its cloud-based feature
  • Includes compatible on almost any device including Windows, Mac, IOS, Android, and Chromebook
  • Creates square, vertical, and horizontal videos
  • Includes features like green screen, screen recording, speed effects, and licensed music

WeVideo offers 5 plans. The most basic plan is free, but as you can imagine, it doesn’t provide many features. You’ll get 1GB of cloud storage, and only be allowed 5 minutes of publish time per month. If your business is planning on getting serious about uploading videos on Instagram, it would be beneficial to invest in a paid plan.

Here is a look at the paid plans:

  • Power: $4.99/month
  • Unlimited: $7.99/month
  • Professional: $17.99/month
  • Business: $29.99/month

The power plan only gives you 30 minutes of publish time per month. But publish time is unlimited with all of the other plans. All of the plans offer a single-seat license except the business plan, which offers a team license with 3 seats.

Who Is WeVideo Best Suited for?

WeVideo is an excellent option for small to medium businesses looking to create high-quality videos for Instagram. Its simple interface and iCloud sharing makes it an enjoyable video editing tool all around. The iCloud feature also makes it easier for remote companies to share and edit projects.

12. Apple Clips

apple clips instagram video editing tools

Apple Clips was created by Apple as a dead-simple, “what you see is what you get” video editing app. It’s feature-rich but doesn’t offer many advanced options for those looking to take their editing beyond the starting line. However, the simple functionality of Apple Clips is precisely the reason why people prefer to use it.

Key Features:

  • Lets you edit videos with straightforward controls
  • Allows for creativity with fun stickers, emojis, and posters
  • Adds music from your library, or choose from Apple Clips tracks
  • Records in-app and drag and pinch to zoom in or out
  • Shares directly to Instagram or any other social platforms

As is the case with most of Apple’s products, you must have an iOS device to download it. Apple Clips supports any iOS device. However, to be able to use all the features, you must have an iPhone 7 or later, iPad (6th generation), or the 2017 iPad Pro or later.

And the best part is that Apple Clips is 100% free!

Who Is Apple Clips Best Suited for? 

Apple Clips best suits iOS users who are looking for an easy Instagram video editing tool that allows for plenty of creativity but doesn’t overwhelm the user with complicated features.

13. VSCO

If you’re interested in photography, you probably already have a VSCO account or at least have heard about it. In 2017, VSCO upped its game by creating a video editor. It’s relatively new, but it’s a great tool to use for your Instagram videos.

Having a VSCO account also gives you access to their VSCO community, where you can get access to a huge network of other creative users.

Key Features:

  • Includes a library with 200+ presets
  • Offers advanced editing tools like HSL (high-speed link) and borders
  • Shares your work for a chance to be curated on the VSCO community
  • Gives you access to tutorials with tips and tricks to help you develop your skills further
  • Lets you upload anything with no size or length limitations
  • Uploads 4K videos up to 30 frames per second, and 60 frames per second up to 1080

VSCO offers a 7-day free trial so you can decide if it’s worth it for you. After your free trial, you’ll pay a low price of $19.99 per year with access to the video and image editor.

Who Is VSCO Best Suited for?

If you’re already familiar with VSCO, this could be the easiest Instagram video editing tool for you. VSCO doesn’t cost much, and you also get access to an active community of users. VSCO also offers the most presets out of any other tool.

14. FilmoraGo


FilmoraGo is a free video editing app to spice up your Instagram videos. This app was worth the mention because it’s free, and it doesn’t add any branded watermarks or advertising to your videos. There’s also no limit on the length of video you can record, edit, or share.

Key Features:

  • Imports videos from camera roll or social networks like Instagram and Facebook
  • Offers many stylish features that look professional
  • Includes a library of licensed songs that you can choose from, or you can import your own
  • Exports to the 1:1 Instagram ratio
  • Allows you to reverse, speed up or slow down your video
  • Lets you choose built-in transitions, add text, and add still and motion features

FilmoraGo has all the ingredients to make an entertaining, visually appealing Instagram video. Plus, the fact that you won’t get watermarks, ads, or a time limit on your video is everything.

FilmoraGo is entirely free, and you’ll only pay extra if you want additional unique features like holiday and retro effects.

Who Is FilmoraGo Best Suited for?

FilmoraGo is for anyone looking for a cheap, simple way to make fun Instagram videos. However, it’s not the most developed app out there. If you’re a company looking to create super polished videos through heavy editing, it would be more beneficial to go with something like Adobe Premiere Rush. That way, you can connect to Adobe Premiere Pro, which could support heavier edits.

15. Clipomatic

clipomatic instagram video editing software

Clipomatic is a smart video editor that will turn the words you say into captions over your videos.

All you need to do is hit the Record button and speak clearly into your phone while recording. Then, the words you’re saying will be transformed into a caption for live subtitles.

You can also customize your videos and change the style of the caption, the filter of the video, and more to keep your Instagram videos on brand.

This tool supports over 30 languages and allows you to completely personalize any captions that aren’t 100% accurate.

Key Features

  • Record in “square” or “full” mode
  • Customize the style of your captions
  • 30+ languages supported
  • Create various types of Instagram content (blogs, courses, vlogs, etc.)
  • And much more

Who Is Clipomatic Best Suited For? 

People who use Instagram to teach their audience would get the biggest benefit from this. Many people who watch your videos might not be able to use audio as they listen.

Or your followers might prefer taking notes from a written source.

Either way, Clipomatic can be a great solution for people looking to use Instagram to educate their audience about a particular niche.

And now that we’ve seen 15 of the best Instagram video editing tools, let’s look at what you’re really curious about: converting your Instagram followers into loyal, happy, and paying customers.

How to Convert Instagram Followers

Earlier in this post, we mentioned that one of the biggest advantages of upgrading your Instagram videos is that you can drive more sales from your online store.

The only question that remains is, “How?”

Now, we’re going to answer that question with the following 3 tools:

  • OptinMonster: Capture leads and drive more sales with campaigns targeted exclusively to your Instagram audience.
  • SeedProd: Create stunning landing pages to get your Instagram audience focused on your call to action (CTA).
  • Smash Balloon: Boost engagement with your site and get more followers by displaying your Instagram feed on your website.

Let’s take a look at each of these tools in more detail to learn how they can help you convert traffic from your Instagram account.

1. OptinMonster

optinmonster new homepage

OptinMonster is the best lead generation software on the market. So you might be wondering how it will help you convert your Instagram followers into customers.

This happens in a few easy steps.

First, OptinMonster gives you all the tools you need to create stunning optin campaigns in a matter of minutes.

By “optin campaigns,” we’re referring to things like popups, floating bars, fullscreen welcome mats, and more.

The goal of these campaigns is to get users to “opt-into” your offers. This could be for:

  • Signing up for a newsletter
  • Joining a webinar
  • Downloading a coupon
  • Making a purchase
  • And much more…

But the best part is that you don’t need to be a professional coder or designer to build high-converting campaigns.

That’s because OptinMonster gives you 50+ pre-made templates to choose from:

optinmonster templates

These templates are fully-response and look great across devices.

Plus, they’re easy to modify. Once you’ve selected the template you want, everything can be customized to your brand’s style and offer with just a few clicks.

That’s because OptinMonster uses a codeless drag and drop visual editor:

OptinMonster add new block

At this point, though, you might be wondering:

“How will any of this help convert my followers from Instagram?”

One of the best reasons for using OptinMonster are the powerful targeting rules. While you’ve likely heard of OptinMonster’s Exit-Intent® Technology or Geolocation targeting, there’s an even better rule for targeting your Instagram followers:

Referrer Detection.

This allows you to show campaigns to your site’s traffic who came from a specific 3rd-party site.

In this case, that would mean targeting people who came from your Instagram account:

Instagram targeting by UTMs-min

Notice how the message is totally tailored to someone coming from their Instagram account.

By personalizing the user experience (UX) in this way, you’ll be more likely to see HUGE increases in signups and conversions across your site.

Want to see it in action for yourself? Click below to start your 100% risk-free OptinMonster account today:

Sign up for OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

2) SeedProd

SeedProd landing page builder home_

If you’re using WordPress, then SeedProd is hands down the landing page builder you need to convert your traffic from Instagram.

This tool allows you to create stunning landing pages in just minutes, even if you don’t consider yourself “technically savvy.”

That’s because SeedProd has 100+ templates for all kinds of pages, including:

  • Sales
  • Coming Soon
  • Optin
  • Maintentace
  • Webinar
  • And more…

Plus, SeedProd has a drag and drop builder that makes it easy to customize your pages:

add optin form to seedprod landing page

But, again, how does this help you convert your Instagram followers into paying customers?

The reason landing pages are so effective is that they focus your user’s attention on a single call to action (CTA).

That means you can load your page with reviews, testimonials, and other forms of social proof to persuade more visitors to opt in.

And when you design the page with your Instagram audience in mind, you can personalize the user experience (UX) for even MORE conversions.

Key Features

  • No coding required
  • Drag and drop builder
  • Live previews
  • Revision history
  • 3rd-party integrations
  • And much more…

Get started with SeedProd today!

3. Smash Balloon

smash ballon social media feeds plugin

Smash Balloon is the world’s leading social media feed plugin and the best way to grow your Instagram followers.

This plugin allows you to leverage your site’s traffic to connect with more people on Instagram. From there, you can use the other tools on this list to engage those new followers and transform them into loyal customers.

How does this work?

Smash Balloon can add your Instagram feed to your website in just a few clicks.

Plus, you can tailor the feed to match your site’s look and style. That means you’ll display your Instagram videos without distracting or harming your visitor’s UX.

These feeds can be displayed in a variety of layouts, and you don’t need any coding experience to embed feeds on your site in seconds.

So when your site’s traffic arrives from other marketing channels, they’ll get a glimpse of your Instagram content.

As a result, you’ll see more people switching over to your Instagram account and following you. Over time, you can nurture these new followers and guide them down your sales funnels.

At the end of the day, this means more followers AND more sales for you.

Key Features

  • Fast setup
  • No coding required
  • Customizable feeds
  • Lightweight for optimized page performance
  • And much more…

Get started with Smash Balloon today!

And that’s all for today! These have been 15 of the best Instagram video editing tools on the market.

Plus, we shared 3 expert tools that you can use to convert your Instagram followers into happy (and paying) customers.

Sign up for OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

We hope you enjoyed this post. If you did, you’ll definitely want to check out the following resources:

These articles will have even more information on how you can take your Instagram marketing strategy to the next level.

Nathan Thompson
Nathan Thompson is a father, a writer, and a lover of travel (in that order). When he’s not wrestling with his kids, you’ll likely find Nathan giving his eyes a much-needed break from screens with a good book or planning a family trip with his awesome wife.

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.