How to Calculate the ROI of Email Marketing

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. Otherwise, you’re just guessing about what works and could be ... Continue Reading →

24 Optin Ideas to Supercharge Your Email List

Need some new optin ideas for your blog or business? Optins and freebies are a great way to grow your email list. As your email list grows, so will your conversion rates and revenue! In this article, we’ll share our favorite tried and true optin ideas you can offer subscribers. Here’s a table of contents ... Continue Reading →

How to Automatically Segment Your Leads for Increased Profit

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation? Lead segmentation ... Continue Reading →

What Is Average Time on Page and How to Increase It

Are you wondering how to increase your website’s average time on page? Higher average time on page can help your site rank higher in search results. It also gives you more time to persuade your website visitors to subscribe, purchase, or take another action on your website. In this article, you’ll learn what average time ... Continue Reading →

How to Add YouTube Feeds to Your WordPress Site

Want to add your YouTube videos to your WordPress site? Adding a YouTube feed to your website can build engagement on your website and grow your YouTube audience. If someone’s reading your blog content, chances are they might be interested in your YouTube channel as well. In this article, we’ll show you how to embed ... Continue Reading →

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