9 Best WordPress Email Subscription Plugins (Free & Paid)

Are you looking for the best WordPress email subscription plugins, but you’re not sure which to choose?

Growing your email list can be tough. But it can be infinitely easier with the right tools.

The only problem? There are LOTS of tools to choose from.

That’s why, today, we’re going to share the best email subscription plugins for WordPress.

Before we dive into the list, though, let’s get clear on the benefits of using a plugin to grow your list.

Do You NEED an Email Subscription Plugin?

One question you might be wondering is whether or not you need an email subscription plugin in the first place.

After all, is growing your email list really worth the work?

In short, YES!

Email marketing is still one of the best methods for scaling your business.

That’s because it allows you to communicate with an audience of warm leads who have a high interest in your promotional offers.

And unlike other platforms such as pay-per-click or social media, email marketing gives you FULL control.

Those other channels leave you vulnerable to algorithm or platform changes. But once you’ve built a robust mailing list, you’re 100% in charge of when you contact that audience and what you say.

Plus, email marketing has many other benefits, such as:

  • Low Costs: Email marketing is super affordable and will fit most small business budgets.
  • High Reward: Once you have a strong list, you can create passive income for months or years to come.
  • Time-Efficient: Most email service providers offer automated features to free up your time. This lets you focus on other parts of your business that you’re passionate about.

Plus, having the right tool or plugin for growing your list can make growing your list even easier.

So, now, let’s turn our attention to the 9 best WordPress email subscription plugins.

9 WordPress Email Subscription Plugins

1. OptinMonster

optinmonster plugin page

OptinMonster is the best premium WordPress plugin for growing your email list. That’s because it allows you to quickly and easily create optin campaigns to capture your user’s email address.

These optin campaigns are things you’re probably familiar with, like popups, floating bars, fullscreen welcome banners, and more.

The reason OptinMonster stands apart from other email subscription plugins on the market is that it’s reliable, powerful, and so easy to use.

Everything starts with choosing one of OptinMonster’s 50+ pre-made templates:

optinmonster templates

These templates were built to save you time, energy, and headaches in the campaign creation process. Plus, they look great across all devices: mobile, desktop, and tablet.

From there, you’ll likely want to make some modifications. Doing so is easy, even if you have zero coding skills or technical experience.

Simply use OptinMonster’s inline text editor to make changes directly to your campaign’s messaging:

Change text in OptinMonster drag and drop builder

Want to add a new feature? No problem.

With OptinMonster’s drag and drop editor, you can add tons of new features in seconds. These are features like:

  • Videos
  • Images
  • Buttons
  • Countdown timers
  • Chatbots
  • Custom HTML
  • And much more…

drag and drop a button into place shopping template

And since all of these elements are configured as “blocks,” everything comes out looking organized and styled.

This means that anyone can create high-converting and professional campaigns regardless of their design experience.

Finally, you’ll want to show these campaigns to the right parts of your audience. This allows you to make personalized offers and increase your email subscription rates.

For that, you can use any of OptinMonster’s powerful targeting rules. Here are a few examples of popular targeting rules that work for businesses just like yours:

  • Exit Intent® Technology: Display campaigns as users are actively leaving your website to recapture abandoning visitors.
  • Geolocation: Target users based on their physical location to create even more personalized offers like free shipping or in-store coupons.
  • Onsite Follow Ups®: Show fresh campaigns to returning users to avoid “popup fatigue.”

And much more.

But now, you may be wondering, “Sure, but do these targeting rules really work?”

Take a look at how Crossrope used OptinMonster to increase their email list by over 900%. Or how ShotKit gets over 40+ NEW leads every single day.

You can achieve the same success by clicking below and starting your 100% risk-free OptinMonster account today:

Grow Your List FAST With OptinMonster!

BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

2. WPForms

WPForms homepage

WPForms is hands down the best form builder plugin for WordPress. It allows you to create all kinds of forms and easily embed them onto your WordPress site.

With WPForms, you can add:

  • Contact forms
  • Payment forms
  • Survey forms
  • Registration forms
  • And more…

These forms are great at capturing your visitors’ email addresses. Plus, they’re simple to modify with WPForm’s drag-and-drop builder.

Once your custom form is created, you can integrate your favorite email service provider (ESP). This allows you to send new leads directly to the right segment of your contact list.

Then you can create an automated email series to nurture those leads and transform them into paying customers.

This makes WPForms one of the best WordPress email subscription plugins available.


  • Drag and drop form builder
  • Pre-made templates
  • Mobile-friendly
  • Conditional logic
  • Entry management
  • 3rd-party integrations
  • And much more…

Price: There’s a free plan that lets you get started immediately. Paid plans begin at only $49.50/year.

Get WPForms today!

3. RafflePress

RafflePress homepage

RafflePress is the best WordPress giveaway plugin that turns growing your list into a game.

That’s because this plugin allows you to create online contests designed to go viral. With its powerful refer-a-friend feature, you can get the word out about your contest FAST.

And as participants sign up, you’ll be able to capture their email addresses and build your mailing list.

Never hosted an online contest before? That’s no problem.

RafflePress makes everything totally simple from start to finish. You can design your contest with their drag and drop builder.

From there, you’ll be able to easily embed the contest on your WordPress pages or automatically generate a dedicated landing page to collect registrations.

In the end, RafflePress can be one of your best assets for building a mailing list with excited participants who want more engagement with your brand.


  • Drag and drop builder
  • Viral giveaway templates
  • Mobile-friendly
  • Fraud protection
  • Refer-a-friend features
  • And much more…

Pricing: RafflePress starts at only $39.20/year.

Get started with RafflePress today!

4. SeedProd

SeedProd landing page creation tool homepage-min

SeedProd is without a doubt the #1 landing page builder for WordPress. It lets you quickly create professional landing pages for all of your marketing goals.

In just minutes, you can create:

  • Sales pages
  • Coming soon pages
  • Optin pages
  • Maintenance pages
  • Webinar pages
  • And more…

And with SeedProd’s drag and drop page builder, you have total control over your page’s look, style, and messaging.

Plus, SeedProd integrates with both OptinMonster and WPForms, so you can embed optin campaigns directly on your landing page.

It also integrates with most major ESPs on the market, so you can automatically send new leads exactly where they need to go.

This makes SeedProd one of your most powerful options for creating custom optin form landing pages to boost conversions fast.


  • Drag and drop builder
  • Landing page specific blocks
  • Live previews
  • Layout navigation
  • Revision history
  • Mobile-friendly
  • And more…

Pricing: SeedProd starts at only $39.50/year.

Get started with SeedProd today!

5. Constant Contact

constant contact lead generation plugin

Constant Contact is one of the best email service providers on the market. We always recommend new or small businesses going with Constant Contact as they begin email marketing.

But they also have a plugin to make capturing leads on WordPress as easy as possible.

With this plugin, you can collect new leads, gather visitor information, or collect customer feedback even if you don’t have a Constant Contact account.

If you do have an account with them, though, all of your new leads will go into your Constant Contact mailing list.

Then you can use the email service to create automated emails the guide your prospects down your sales funnel–regardless of where they are in their customer journey.


  • Simple forms to capture new emails
  • Doesn’t require a Constant Contact account
  • Automatically adjust to your theme’s and style of your site
  • Easy setup and installation
  • Free to use

We should mention that this plugin makes more sense if you use Constant Contact as your ESP. Otherwise, you’d get more functionality from a free plugin like WPForms.

Pricing: This is a free plugin.

Check out the Constant Contact WordPress plugin today!

6. Brevo (formerly Sendinblue)

Marketing Automation Tools - Brevo

The Brevo (formerly Sendinblue) Newsletter form plugin is a great addition to any email marketing strategy. Like the last plugin we saw, this was built by another popular ESP that we recommend: Brevo (formerly Sendinblue).

This free plugin is pretty powerful and lets you build all kinds of forms for:

  • Subscriptions
  • Marketing campaigns
  • Transactional emails
  • Marketing automation

Then the new leads you gather will go directly to your Brevo contact list. You can rely on email marketing best practices to turn leads into loyal customers.


  • Build simple forms with a WYSIWYG editor
  • Integrate forms as a widget or shortcode
  • Use double-optins to prevent spambots
  • Automatic replacement of default SMTP for more reliable deliverability
  • And much more…

Again, this plugin makes the most sense if you’re already using Brevo as your email service provider.

Pricing: This is a free plugin.

Get the Brevo plugin today!

7. ConvertKit

convertkit plugin homepage

The ConvertKit plugin can be one of your best assets when it comes to growing your mailing list. It has 2 main goals: help you capture new leads and make more sales.

ConvertKit helps you accomplish these goals by creating optin forms and letting you strategically place them across your site.

For example, you can choose a default form from the settings page. Once you’ve designed the form to your liking, it will automatically be embedded into every post or page on your site.

You can also embed forms in the middle of your posts or pages with their easy-to-use shortcode.


  • Easy setup and installation
  • Mobile-friendly
  • Embed forms in your posts or pages
  • Send leads to your ConvertKit account
  • And much more…

This plugin makes sense if you’re using ConvertKit as your email service provider. Otherwise, a form builder like WPForms would be more feature-rich.

Pricing: This is a free plugin.

Get started with the ConvertKit plugin today!

8. MailPoet

mailpoet plugin homepage

The MailPoet plugin is another WordPress tool created by a popular ESP on the market.

MailPoet allows you to do everything directly from your WordPress dashboard, from gathering new subscribers to sending scheduled email campaigns.

Their newsletter builder also allows you to create stunning newsletters from scratch or rely on one of their pre-built templates to save time.

MailPoet is a great option for small business owners with simple email marketing needs.


  • Automatically remove inactive subscribers
  • Create signup forms
  • Build WooCommerce-specific lists
  • Segment your audience for more targeted messaging
  • And much more…

Pricing: Paid plans start at 15€ per month (nearly $18 USD).

Get started with MailPoet today!

9. WP Subscribe

wp subscribe plugin homepage

WP Subscribe is a free plugin for adding email capture forms to your WordPress website.

With this plugin, you can expect lightning-fast download speeds for your website. It also integrates with 3 popular email service providers:

  • Mailchimp
  • AWeber
  • FeedBurner

If you’re using any of these ESPs for your email marketing, then WP Subscribe can be a simple solution for gathering more leads.


  • Easy to set up and install
  • Fully responsive
  • Customizable CSS
  • Lightweight
  • And much more…

Pricing: This is a free plugin.

Get started with WP Subscribe today!

Which Is the BEST Email Subscription Plugin?

So far, we’ve shared 9 of our favorite WordPress email subscription plugins. But now, you might want to know, “out of these options, which is THE BEST to start using today?”

If you’re serious about growing your email list, then there’s no better option than OptinMonster.

Not only does it help you create more advanced campaigns than any other tool on this list, but it gives you advanced targeting rules to determine when, where, and to whom these campaigns should appear.

This level of personalization is what drives the success of so many OptinMonster users.

Grow Your List FAST With OptinMonster!

BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

If you’re looking for a free but powerful tool, then you’ll definitely want WPForms. Their form builders free version will have everything you need to grow your list out-of-the-box.

And that’s it! These have been 9 of the best WordPress email subscription plugins that you can start using today.

We hope you found this list helpful. If you did, then you might want to check out the following resources, too:

These articles will have everything you need to take your email marketing strategy to the next level.

Nathan Thompson
Nathan Thompson is a father, a writer, and a lover of travel (in that order). When he’s not wrestling with his kids, you’ll likely find Nathan giving his eyes a much-needed break from screens with a good book or planning a family trip with his awesome wife.

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