Are you trying to increase pageviews on your site, but you’re feeling a bit stuck?
Getting more pageviews on your website is a key part of content marketing. It boosts your SEO, helps you engage with your audience, and gets more eyes on high-converting pages.
But as you already know, it can be tough to compete with all the digital noise out there. So how do you keep your audience excited by your content and clicking new pages on your site?
Today, that’s exactly what we’re going to cover. We’re going to teach you 8 concrete strategies for increasing pageviews on your website. Plus, we’re going to include the best tools you can use to put these tips into action.
First, though, let’s clarify why increasing pageviews on your site is so important in the first place.
What Are Pageviews and Why Do They Matter?
Pageviews are a common tracking metric that tell you how many times a page’s HTML file was requested for viewing.
This could be from someone clicking a link to a specific page or by refreshing their browser.
In either case, a request is sent for that page’s HTML file, and one more pageview is counted with whichever tracking software you use.
But it’s important to remember that pageviews are unique from the number of users or sessions on your site. That’s because 1 user can have multiple sessions, each of which can have multiple pageviews.
For example, you could have 1 user visit your site twice in the same week. That equals 1 user and 2 sessions. But in each session, the user visits 3 pages on your site.
Now you have 1 user, 2 sessions, and 6 pageviews total.
This is important to keep in mind because many marketers confuse the general metric “pageviews” as an indicator of traffic.
And while it isn’t the most reliable metric to show how many people are visiting your site, it does have a few other benefits, such as:
- Boosting SEO Efforts: Pageviews are a well-known factor in SEO. More pageviews indicate to Google that your site is engaging and strengthens your site’s SEO.
- Building Brand Awareness: The more content each of your user sees, the more involved they’re getting with your brand. Increasing pageviews is an excellent way to boost your brand’s awareness.
- Driving More Leads and Conversions: If you can get more eyes on pages that convert, you’re more likely to get more leads and drive more sales.
Ok, so you now you know why pageviews can help you out. But now for the big question: how do you increase pageviews on your site?
Let’s dive into our 7 actionable tips for increasing pageviews.
7 Unique Ways to Increase Pageviews
Below are 7 concrete ways you can increase pageviews. And for the first few tips, we’ll be using OptinMonster:
OptinMonster is hands down the best way to increase pageviews on your website. It allows you to quickly and easily redirect users to the pages you want them to visit.
With our drag and drop editor, you don’t need any coding skills to build stunning campaigns like popups, floating bars, slide-in scroll boxes, and more.
Plus, you can use our powerful targeting rules to make sure you’re showing the right campaigns to the right people. This gets you EVEN MORE pageviews and, ultimately, boosts conversions across your site.
1. Promote Related Articles in a Popup
We’ll start our list with something so simple that you can get started in just a few minutes.
Using OptinMonster, you can create a popup campaign that redirects users to relevant content. Here’s an example of what this would look like:
In this example, users would land on a page of your site, like a blog post. Then, as they’re reading that page, the popup appears to suggest other existing content.
Since you know that users landed on this page for a reason (like from Google or a paid ad, for example), then you also know that they’re likely to be interested in the content you’re suggesting.
This is a great way to increase the number of pageviews from each session on your site.
And if you redirect users to high-converting pages, then you can also use this to boost sales, too.
2. Yes/Yes Campaigns
You may be familiar with OptinMonster’s Yes/No campaign. This is a powerful method for increasing conversions on your site.
Instead of showing a popup that immediately asks for your user’s name and email address, you present a Yes/No question.
Here’s an example:
This is important because it’s a less intrusive way of getting your audience to start signing up for your offer.
Once they click the Yes option, they’ll be more likely to finish by entering their contact information.
A Yes/Yes campaign is similar but can generate more pageviews when done correctly. That’s because, as the name suggests, Yes/Yes campaigns have 2 choices that both redirect to the same page.
Here’s an example of what this would look like:
In this example, we want to redirect users to another page about one of our favorite web hosting companies, Bluehost.
So we show an offer that gives users a free domain if they click the link. That’s the first Yes option.
But sometimes users want a hosting service, and they already have the domain. This means they still need to be redirected to the same page, but for a different purpose.
That’s their second Yes option.
In a Yes/Yes campaign, all roads lead to more pageviews for whichever URL you want to redirect users to.
3. Boost Pageviews With Onsite Retargeting®
One of the biggest mistakes marketers make is not personalizing the user experience (UX) when it comes to optin campaigns like popups, floating bars, and more.
In the end, new marketers show the same old popups to the same people over and over again. This trains your audience to ignore your campaigns and interact less with your site.
But OptinMonster’s Onsite Retargeting® allows you to prevent that from happening.
This feature lets you show new campaigns to returning visitors based on how they’ve interacted with your site in the past.
That means you can truly personalize your UX to show the right content to the right people and increase pageviews.
This is the exact strategy that Olyplant used to increase pageviews by 157%.
With Onsite Retargeting®, you can see the same success and boost pageviews across your site, too.
Ready to increase pageviews on your site? Get started with OptinMonster today!
4. Run an Online Contest
Another method for increasing pageviews is to run an online contest. If you select the right prize for your target audience, you can entice them to visit more pages on your website.
And while there’s a lot of tools for running online contests, the best is RafflePress:
RafflePress is an excellent way to engage your audience and increase pageviews. With RafflePress, you can set conditions for users to earn extra “entries” to your contest, including:
- Visiting your social platforms
- Joining a mailing list
- Referring a friend
- Visiting a page on your site
And much more. It’s that last option that we want to focus on here, though.
You can have your participants visit different pages on your site to boost their chances of winning the prize.
But in doing so, you’ll also be boosting your pageviews.
5. Use Push Notifications
Something you’ll likely be seeing more and more are push notifications.
These are small messages that popup on your users’ screen, letting them know about new promotions, deals, or content on your site.
In other words, it’s a tiny notification that instantly connects you with your audience. And the best part is that they don’t need to be viewing your website when they get these messages.
That means you can send push notifications to your audience to encourage them to come back to your site. As you get more traffic, you’ll also increase your pageviews.
The best tool for creating push notifications is PushEngage:
PushEngage makes it easy to increase pageviews with push notifications.
You can build custom push notifications to stay connected with your audience, even if you have no coding or tech skills.
PushEngage is supported by all major browsers, works great across different devices, and is proven to get you more traffic and pageviews.
Ready to give it a shot? Get started with PushEngage today!
6. Send Popular Posts to Your Mailing List
At OptinMonster, we’re big fans of email marketing. Frankly, it remains one of the best ways to communicate directly with your audience.
As your list grows, your potential for increasing pageviews grows, too. That’s because you can recommend popular posts to your email list to drive more people to your site.
But how do you know which of your posts are popular or which ones convert the best?
For that, you should be using an analytics tool like MonsterInsights:
MonsterInsights is the world’s best Google Analytics plugin for increasing pageviews if your site is built with WordPress.
MonsterInsights integrates with Google Analytics, Google Search Console, and much more. This gives you tons of data to optimize your marketing strategy.
And that includes getting more pageviews.
You can get all the metrics you need directly from your WordPress admin dashboard. This could be data that shows which posts or pages are the most popular on your site:
Then you can send an email to your audience promoting this piece of content.
Since everyone on your mailing list has shown an interest in your topic or niche, there’s a higher chance that they’ll click through to the content.
Once on your site, you can increase pageviews using any of the methods we’ve discussed so far.
Want to see it in action for yourself? Get started with MonsterInsights today!
7. Leverage FOMO With Social Proof Notifications
It’s no secret that FOMO (“fear of missing out”) is one of the most powerful tools in marketing.
It leverages the fact that your readers and consumers hate missing out on great content or new deals.
So if you can show users that other people are actively checking out different pages on your site, you can drastically increase pageviews.
The best way to do that is with social proof notifications.
Social proof notifications are small messages that show how people are interacting with your website.
When somebody leaves a blog comment, for example, you could show a notification to your site’s traffic that looks like this:
This small notification encourages other users to see what that blog post is all about. In the end, that means more engagement with your site’s content and more overall pageviews.
To create social proof notifications, we highly recommend using TrustPulse:
TrustPulse is the best social proof software on the market for increasing pageviews on your site.
By showing when customers have made a purchase, left you a review, or signed up for your mailing list, you can encourage other people on your site to take a similar action.
Since TrustPulse lets you add links to notifications, users can easily click these messages to be redirected to various pages on your site.
That means you get higher engagement, more sales, and more pageviews from each user session.
What’s the Best Way to Increase Pageviews?
At the end of the day, there isn’t just ONE magic method for increasing pageviews. You should be using multiple approaches to engage your audience.
That said, there definitely is ONE tool that’s best for the job: OptinMonster.
Again, OptinMonster allows you to quickly and easily create campaigns that redirect users to popular or high-converting content.
In a matter of minutes, you can start building popups, floating bars, or other campaigns to instantly increase your pageviews.
And that’s it! We hope you enjoyed this article. If so, you should check out some of these related posts:
- 25 Proven Methods to Increase Your Blog’s Traffic
- 22 Traffic Hacks to Boost Email Signups
- Is OptinMonster Worth It? An Extensive Review
These articles will help you increase traffic and show you how OptinMonster can grow your business.
Ready to get more pageviews, conversions, and sales? Sign up for your RISK-FREE OptinMonster account today!