How to Create the Perfect Call to Action

Are your website visitors inspired to take action? If not, the problem could lie with your call to action. Your call to action is the most important part of your marketing campaign and is the difference between losing a potential customer and making the sale. In this article, we’ll show you the building blocks of ... Continue Reading →

26 Mistakes to Avoid When Writing Your First Ebook

Are you thinking about writing an ebook as a lead magnet for your business? Done right, ebooks can help you attract new customers by giving them really useful information. In this guide, we’ll share the most common ebook mistakes, so you can avoid wasting your time. Why Writing an Ebook Makes Sense As a business ... Continue Reading →

7 Qualitative Research Methods for High-Impact Marketing [UPDATED]

Are you conducting market research? Qualitative research is an important first step in the market research process. In this guide, we’ll share 7 qualitative research methods for understanding your user. Qualitative research is important for gaining a broad understanding of the underlying reasons and motivations behind consumer decisions. We’ll share the qualitative research methods in ... Continue Reading →

How DigitalMarketer Turned 15% of Abandoning Visitors into Customers

Do you want to increase initial customer acquisition? Once a prospect becomes a customer for the first time, it is much easier to sell additional products and services. In this case study, we’ll show you how DigitalMarketer not only increased initial customer acquisition but actually converted 15% of abandoning visitors into customers with Onsite Retargeting. ... Continue Reading →