Conversion Rate Optimization Blog
Practical tips to boost your site conversions.
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What Is an Email Sequence? (And How It Can Turn Leads Into Customers on Autopilot)
Continue reading: What Is an Email Sequence? (And How It Can Turn Leads Into Customers on Autopilot)An email sequence is a series of pre-written, automated emails that are sent to subscribers based on specific triggers. From welcoming new subscribers to recovering abandoned carts, these sequences let you deliver the right message at exactly the right time automatically. But why does this matter? Because timing and relevance are everything in marketing. Email …
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15 Content Marketing Metrics To Measure Content Marketing ROI
Continue reading: 15 Content Marketing Metrics To Measure Content Marketing ROITL;DR: Top 7 Content Marketing Metrics to Track Quickly When to Use Which Metrics Measuring the impact of your content sounds simple — but it’s where most teams stumble. Maybe you’re reporting traffic spikes without showing business results. Or maybe leadership keeps asking, “So what’s the ROI of all this blogging?” That’s why tracking the …
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Email Remarketing: Definition, Guide, & Examples
Continue reading: Email Remarketing: Definition, Guide, & ExamplesDo you want to use email remarketing to drive more sales and grow your business? With email remarketing (also known as email retargeting), you can send more relevant and enticing offers and reminders to your leads and customers. How? By using the information you already have about your customers to target them more precisely. A …
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What Does “Cc” in Email Mean?
Continue reading: What Does “Cc” in Email Mean?CC is everywhere in email, yet many people aren’t sure exactly how it works. This post explains what CC stands for, how to use it, when it’s best to avoid it, how it compares to BCC, and some best practices for getting it right. What Is CC in an Email? CC stands for “carbon copy” …
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